WHO Framework Convention on Tobacco Control
The World Health Organization Framework Convention on Tobacco Control (WHO FCTC) is a treaty adopted by the 56th World Health Assembly on 21 May 2003. It became the first World Health Organization treaty adopted under article 19 of the WHO constitution. The treaty came into force on 27 February 2005. It had been signed by 168 countries and is legally binding in 176 ratifying/accessioned countries. There are currently 20 non-parties to the treaty (11 which have not signed and 9 which have signed but not ratified).
The FCTC, one of the most quickly ratified treaties in United Nations history, is a supranational agreement that seeks "to protect present and future generations from the devastating health, social, environmental and economic consequences of tobacco consumption and exposure to tobacco smoke" by enacting a set of universal standards stating the dangers of tobacco and limiting its use in all forms worldwide. To this end, the treaty's provisions include rules that govern the production, sale, distribution, advertisement, and taxation of tobacco. FCTC standards are, however, minimum requirements, and signatories are encouraged to be even more stringent in regulating tobacco than the treaty requires them to be.
The FCTC represents a watershed moment for international public health; not only was the treaty the first to be adopted under WHO's Article 19, but it also marks one of the first multilateral, binding agreements regarding a chronic, non-communicable disease.
The FCTC was furthermore a watershed moment for the European Union. According to Mamudu and Studlar, since the adoption of the FCTC in 2003, "shared sovereignty through multilevel governance has become the norm in the tobacco control policy area for EU members, including having one international organization negotiate within the context of another." Worldwide tobacco control set a precedent for EU Commission participation and negotiation in multilateral treaties, and further defined the powers and capabilities of the EU as a supranational entity.
The WHO has long been active in preventing the myriad health issues that result from tobacco consumption. As the leading cause of preventable death globally, tobacco has seen an upsurge in both its consumption and its fatality rate worldwide with the increasing interconnectedness of the global economy. Thus, while tobacco related-diseases differ from the communicable diseases that have traditionally been the concern of the WHO, the effects of globalization have made tobacco increasingly relevant for such intergovernmental authorities.
Under the auspices of tobacco activist Ruth Roemer, the WHO urged individual countries throughout the 1980s and 1990s to adopt national laws that have been shown to reduce tobacco use. The FCTC, however, marked the first time that the WHO went so far as to enact its international legal powers to address the problem. In fact, Roemer herself was among the original group of academics and tobacco activists who supported the idea of a framework-convention protocol approach (the rest of the group included Allyn Taylor, Derek Yach, and Judith Mackay).
The idea for a multilateral treaty regarding tobacco control gained traction in 1994 at the Ninth World Conference on Tobacco or Health in Paris, France, when Roemer and Taylor presented their strategy for international legal action. Roemer and Allyn, along with Judith Mackay, were successful, and their proposal was adopted as one of the conference's first resolutions.
In 1995, the World Health Assembly (WHA), in Resolution 48.11, requested that the director general "report to the 49th World Health Assembly on the feasibility of developing an international instrument, such as guidelines, a declaration or an international convention on tobacco control to be adopted by the United Nations." In compliance with Resolution 48.11, the WHO employed Roemer and Taylor to draft a background paper on the various mechanisms available to the WHO in effectively controlling tobacco use worldwide. It was this background paper that provided a concrete recommendation for a framework convention, as opposed to alternative international legal action. According to it proponents, a framework convention would "promote global cooperation and national action for tobacco control."
Roemer and Taylor's proposal was met with some skepticism. Allan M. Brandt, the esteemed Harvard University historian of the tobacco industry, reports, "some considered it unrealistic, impractical, and overly ambitious, and preferred a nonbinding 'code of conduct." However, with the support of Derek Yach, head of the Policy Coordination Committee at the WHO, the proposal gained momentum. Derek Yach became the first Director of the Tobacco Free Initiative in 1998 and steered development of the FCTC from then till its adoption in March 2003. Subsequently, Gro Harlem Brundtland was elected director general of the WHO in 1998. Brundtland, a Norwegian medical doctor with a Master of Public Health degree from Harvard University, threw her full support behind the idea for a binding multilateral treaty on tobacco control. Alongside malaria treatment and prevention, the nascent Framework Convention rose to the top of her agenda at the WHO.
Negotiation, drafting, and economic implications 
It took three years for negotiators to come to an agreement on the terms of the FCTC. After being adopted by the World Health Assembly, the policy-making arm of the WHO, it officially went into effect in February 2005.
A framework convention is typically justified for problems that necessitate international cooperation to effectively formulate policy. Prior to the FCTC, the majority of framework conventions addressed "environmental issues that were outside the control of individual nations." Thus, in proving that a framework convention was needed for tobacco control, treaty advocates invoked tobacco-related issues that could not be resolved by the actions of individual countries, such as the smuggling of tobacco and the leakage of tobacco advertisements from countries which lacked stringent regulation to those with restrictions on where and to whom tobacco companies could market their products. This initial justification of the framework convention is manifested in the preamble of the final version of the FCTC, which states the following issues as central to the treaty's aims:
- the dramatic increase in worldwide tobacco consumption;
- the escalation in smoking and other forms of tobacco consumption by children and adolescents
- the impact of all forms of advertising, promotion, and sponsorship aimed at encouraging tobacco use
The treaty is notable for its unprecedented inclusion of nongovernmental organizations throughout the negotiation and drafting processes. According to Elinor Wilson, the past Vice-President of World Heart Federation, "the FCTC is an excellent example of government/non-governmental collaboration through the Framework Convention Alliance resulting in global public health gains." Such collaboration between NGOs and the WHO forever changed the way that the WHO treats nongovernmental organizations, and in 2002 the WHO constitution was amended to reflect this shift in relations.
Much of the groundwork for the economic justification for the FCTC was laid by the World Bank. In order to counter concerns that international tobacco control legislation would unduly harm economies of which tobacco farming, manufacturing, and sale were an important part, the WHO cited a landmark World Bank publication entitled Curbing the Epidemic: Governments and the Economics of Tobacco Control (CTE), which asserted that tobacco control would not harm economies, other than a select few agrarian countries that were unusually dependent on tobacco production. Mamudu, Hammond, and Glantz reveal that "as a financial institution with substantial influence in developing countries, the Bank's publication of CTE threatened to undermine the tobacco companies' economic arguments" about the harmful effects of tobacco control.
Indeed, even before the treaty was publicly released, tobacco industry representatives embarked upon a concerted effort to thwart the efforts of FCTC drafters, in addition to participating policy-makers from individual WHO member states. Unable to argue against the overwhelming scientific evidence about tobacco's harmful health effects, the tobacco industry seized upon the FCTC's potential for economic harm. In response to the World Bank's CTE,the industry made a number of attempts to discredit the report, especially through the public relations efforts of the International Tobacco Growers' Association (ITGA) and by employing non-World Bank economists to release their own analyses. Between 4–16 March of the year 2000, the ITGA, financed by the tobacco industry, set out on what they dubbed a "Roadshow," during which ITGA representatives spoke to policy-makers in the developing countries of India, Kenya, Malawi, South Africa, and Zimbabwe, in addition to two "mini-Roadshows" in Argentina and Brazil, in order to voice ITGA opposition to the FCTC on the grounds that the CTE had underestimated the threat that tobacco control would pose to developing economies. Once negotiations for the FCTC were underway, the tobacco industry again made attempts to lessen the blow of international legislation on their business by lobbying delegates at the convention in Geneva. According to Mamudu, Hammond, and Glantz, however, "these efforts... did not undermine acceptance of CTE during the FCTC negotiations and CTE remained an authoritative economic analysis of global tobacco control."
Nevertheless, the FCTC acknowledges that its agenda will inevitably hurt farmers who currently depend on tobacco for their livelihoods. To that end, the treaty encourages Parties to help tobacco farmers make the transition from tobacco to alternative crops. Article 17 of the Framework Convention states: "Parties shall, in cooperation with each other and with competent international and regional intergovernmental organizations, promote, as appropriate, economically viable alternatives for tobacco workers, growers and, as the case may be, individual sellers." In particular, the FCTC favors sustainable development options over tobacco farming. To achieve this, Party governments and tobacco control advocates are encouraged to invest in better infrastructure, especially transportation, to ease farmers' access to new and foreign markets when making the transition, while simultaneously improving farmers' access to credit that may be necessary in converting their existing facilities.
Significant provisions of the treaty require that parties implement the following measures:
|Lobbying||Call for a limitation in the interactions between lawmakers and the tobacco industry.||Article 5.3|
|Demand reduction||Tax and other measures to reduce tobacco demand.||Article 6 & 7|
|Passive smoking||Obligation to protect all people from exposure to tobacco smoke in indoor workplaces, public transport and indoor public places.||Article 8|
|Regulation||The contents and emissions of tobacco products are to be regulated and ingredients are to be disclosed.||Article 10|
|Packaging and labeling||Large health warning (at least 30% of the packet cover, 50% or more recommended); deceptive labels ("mild", "light", etc.) are prohibited.||Article 9 & 11|
|Awareness||Public awareness for the consequences of smoking.||Article 12|
|Tobacco advertising||Comprehensive ban, unless the national constitution forbids it.||Article 13|
|Addiction||Addiction and cessation programs.||Article 14|
|Smuggling||Action is required to eliminate illicit trade of tobacco products.||Article 15|
|Minors||Restricted sales to minors.||Article 16|
|Research||Tobacco-related research and information sharing among the parties.||Articles 20, 21, & 22|
The United States is a non-party to the Framework Convention on Tobacco Control. When the signed treaty was put up for ratification, President George W. Bush failed to send the FCTC to the United States Senate for consideration, thereby preventing the full participation of the U.S in the implementation of the Framework Convention. In his book Cigarette Century, a finalist for the Pulitzer Prize, Allan Brandt characterizes Bush's reluctance in regards to the FCTC as "consistent with the failure to ratify other important conventions and the emerging ethos of American unilateralism."
Furthermore, the U.S. has sought to change certain provisions of the FCTC, but with limited success. Among the provisions opposed successfully were a mandatory ban on the distribution of free tobacco samples (which is now optional), a narrow definition of the term "minor" regarding the sale of tobacco (which now refers to domestic or national law) and broad limitations concerning the tobacco advertising, promotion and sponsorship (which were seen as violating free speech, and are now subject to constitutional limitations). Among the provisions unsuccessfully opposed by the U.S. were the requirement for warning labels to be written in the language of the country where the tobacco products are being sold, and the ban on deceptive and misleading descriptions such as "low tar" or "ultra-light", which might infringe on trademark protections.
To date there are 19 other non-party states, 8 (as the U.S.A.) that have signed but not yet ratified (Argentina, Cuba, El Salvador, Ethiopia, Haiti, Morocco, Mozambique, Switzerland) and 11 that have not signed (Andorra, Dominican Republic, Eritrea, Indonesia, Liechtenstein*, Malawi, Monaco, Somalia, South Sudan, Tajikistan, Zimbabwe).
- Note: Liechtenstein, although not a WHO Member State, is eligible to become a Party to the WHO FCTC as a UN Member State.
Implementation, oversight, and future direction 
The FCTC established two principal bodies to oversee the functioning of the treaty: the Conference of the Parties and the permanent Secretariat. In addition, there are over 50 different intergovernmental and nongovernmental organizations who are official observers to the Conference of the Parties.
According to Nikogosian, "most parties have now passed or are renewing and strengthening national legislation and policies to meet their obligations under the treaty." A 2010 update on the progress of FCTC implementation reported that 80% of Parties currently facilitate public information and/ or education programs on the dangers of tobacco, in addition to curbing underage tobacco consumption through laws that forbid retailers from selling tobacco products to minors. Furthermore, 70% of Parties have made "large, clear and visible health warnings" mandatory for tobacco packaging. However Nikogosian warns that the treaty is merely a "tool," and that its effectiveness hinges on how Parties implement the guidelines it sets forth. Going forward, FCTC implementation proves most difficult for developing and transition economies, due to a rift between their need for tobacco control and the resources to which they have access in meeting FCTC guidelines. Nevertheless, this proves to be difficult for e.g. the European Union, or Australia.
See also 
||Constructs such as ibid., loc. cit. and idem are discouraged by Wikipedia's style guide for footnotes, as they are easily broken. Please improve this article by replacing them with named references (quick guide), or an abbreviated title. (October 2010)|
- "WHO Framework Convention on Tobacco Control (WHO FCTC)". WHO. Retrieved 2008-04-30.
- "Adoption of Framework Convention on Tobacco Control". American Journal of International Law (The American Journal of International Law, Vol. 97, No. 3) 97 (3): 689–691. July 2003. doi:10.2307/3109859. JSTOR 3109859.
- "Updated status of the WHO Framework Convention on Tobacco Control". WHO. Retrieved 2008-04-30.
- "WHO Member States (by regions) that are NOT parties to the WHO Framework Convention on Tobacco Control". WHO. Retrieved 2008-04-30.
- Nikogosian, Haik. "WHO Framework Convention on Tobacco Control: a key milestone." Bulletin of the World Health Organization 88.2 (2010): 83. Academic Search Premier. EBSCO. Web.
- Brandt, Allan M. The Cigarette Century: the Rise, Fall, and Deadly Persistence of the Product That Defined America. New York: Basic, 2007. Print.
- MAMUDU, HADII M., and DONLEY T. STUDLAR. "Multilevel Governance and Shared Sovereignty: European Union, Member States, and the FCTC." Governance 22.1 (2009): 73–97. Business Source Complete. EBSCO. Web.
- "Tobacco dependence treatment and the Framework Convention on Tobacco Control." Addiction Apr. 2009: 507+. SocINDEX with Full Text. EBSCO. Web.
- Fidler, David P. ASIL Insights: World Health Organization's Framework Convention for Tobacco Control. Issue brief. The American Society of International Law, 28 March 2003. Web.
- Roemer, Ruth, Allyn Taylor, and Jean Lariviere. "Origins of the WHO Framework Convention on Tobacco Control." American Journal of Public Health 95.6 (2005): 936–38. American Public Health Association, 22 June 2004. Web.
- Origins of the WHO Framework Convention on Tobacco Control." American Journal of Public Health 95.6 (2005): 936–38. American Public Health Association, 22 June 2004. Web.
- Mamudu, Hadii M., Ross Hammond, and Stanton Glantz. "Tobacco Industry Attempts to Counter the World Bank Report Curbing the Epidemic and Obstruct the WHO Framework Convention on Tobacco Control." Social science & medicine 67.11 (2008): 1690–9. Web.
- Lencucha, Raphael, Ronald Labonté, and Michael J. Rouse. "Beyond Idealism and Realism: Canadian NGO/government Relations during the Negotiation of the FCTC." Journal of Public Health Policy 31.1 (2010): 74–87. Palgrave Macmillan. Web
- Wilson, Elinor. "S8-2 FCTC GLOBAL IMPLICATIONS AND STRATEGIES." International journal of cardiology 122.Supplement 1 (2007): S10-. Web.
- Lencucha, Raphael, Ronald Labonté, and Michael J. Rouse. "Beyond Idealism and Realism: Canadian NGO/government Relations during the Negotiation of the FCTC." Journal of Public Health Policy 31.1 (2010): 74–87. Palgrave Macmillan. Web.
- "WHO Framework Convention on Tobacco Control (WHO FCTC)". WHO. http://www.who.int/fctc/en/index.html.
- Jones, Alison Snow, et al. "Tobacco Farmers and Tobacco Manufacturers: Implications for Tobacco Control in Tobacco-Growing Developing Countries." Journal of Public Health Policy 29.4 (2008): 406–423. Academic Search Premier. EBSCO. Web.
- Henning, Peter K.; Shmatenko, Leonid (November 2012). "Plain Packaging on Its Way to Europe: Competence Issues and Compatibility with European Fundamental Rights". Transnational Dispute Management 9 (5): 1–17. Retrieved 12 November 2012.