KKUU gets little competition in the Palm Springs area (Coachella Valley). The only other station that gives some competition to KKUU is 100.5 KPSI-FM (aka Mix 100.5), but not much because 100.5 KPSI-FM uses a hot adult contemporary music format which only partly competes with KKUU's Rhythmic Top 40 (CHR) music format. KKUU also gets competition from KRCK another Top 40 (CHR) format radio station. KRCK is commercial free with 55 Minutes of Music Every Hour, making it a competent competitor but still not coming close to KKUU's super star lineup weekdays with Big Boy's Neighborhood (6am to 10am), Bianca Fort (10am to 3pm), Lugnut (3pm to 7pm), Noah Ayala (7pm to 12am). Mix-shows can be heard throughout the week by DJ Banks. KKUU is the only active radio station in the market and is the top rated English speaking station in the desert.