MICA (institute)

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MICA
File:Mica primary signature.png
MottoThe School of Ideas
Founder(s)A.G. Krishnamurthy
Established1991
MissionTo develop innovative professionals in the practice, development and management of communications to serve the needs of industry and society through education, research and advocacy[1]
Location
Ahmedabad
,
Gujarat
,
India
Websitewww.mica.ac.in

MICA is a premier management institution for Strategic Marketing and Communication skills in India. Established in 1991, it is located on the outskirts of the western Indian city of Ahmedabad.[4]

In 2017, MICA was recognized as one of the best Education Brands in India by Economic Times.[5] This initiative by ET Best Brands acknowledges the successful contribution of leading universities and institutes and takes stock of the pace that these education brands are keeping to evolve with the digitization era and reinforce the relevance of contact education in these dynamic times. The research for this was carried with over 7,000 participants (by MRSS) across demographics across several key parameters.

MICA is ranked amongst the top B schools in the country. It is also ranked as the premier business school in the realm of Strategic Marketing and Communication in the Asia-Pacific region.[6]

History

MICA was established in 1991 by A.G. Krishnamurthy of Mudra Communications, as an autonomous post graduate academic institute.[7] It was initially set up to feed the Indian advertising industry with trained persons but over the years it has evolved into a Scool of Ideas that caters to the need for strategic management and communication in the industry. The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Dr. Binod C Agrawal began his tenure. The first flagship batch of PGPD program in Communications was inaugurated by the then Governor of Gujarat, Sh. Sarup Singh in 1994.[8] Atul Tandon served as director from 2001 to 2009.

Over the course of the next 20 years, the CCC, Online PG Certificate and FPM programs were introduced.[9]

The last President, Mr. Madhukar Kamath, Group CEO and MD of the DDB Mudra Group, stepped down from his post in January, in anticipation of a new direction of leadership for MICA. Interim Director Tridip Suhrud, who is a member of MICA's Governing Council and the Director and Chief Editor of Sabarmati Ashram Preservation and Memorial Trust is currently holding office.

Rankings

MICAs MBA programme in strategic marketing and communications is rated as the best sectoral MBA in India by BusinessWorld magazine. [10]

Courses offered

MICA offers the following programmes:

Postgraduate Diploma in Management (Communications)

The Postgraduate Diploma in Management (Communications) PGDM (C) is the flagship programme of MICA equivalent to an MBA. It is a two-year residential programme for the study of Integrated Marketing Communications management.[11]

Post Graduate Certificate Programme in Crafting Creative Communications

This one-year programme leads to a certificate in Crafting Creative Communications with specialisation in Crafting Copywriting or Art Direction, depending on the module chosen by the student.

Online Postgraduate Certificate Programmes

MICA offers skills enhancement programmes. The institute offers the following programmes as part of this initiative:

Advertising Management and Public Relations

A one-year online course including a campus visit for junior and middle level executives interested in the field of advertising and public relations.

The course aims at skill as well as perspective building for junior and middle level executives in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education.[12]

Research and Data Analytics

A one-year online course for students to foster objective data analysis strategies, apply critical thinking skills to data analysis, generate and validate solutions to a problem and communicate findings.

Retail management

A one-year online course for executives with an acumen and interest in Retail Management. The program has been designed in close consultation with the industry to prepare entry-level and experienced professionals for a career in Retail Management.[13]

Fellow Program in Management-Communications (FPM-C)

The Fellow Programme at MICA is the first Programme of its kind in the country. It is an AICTE approved doctoral level interdisciplinary programme. Through this programme, MICA aims to encourage both fundamental and applied research in the communication and marketing domain.[14]

Faculty, Pedagogy and Mentorship

MICA receives visiting faculty from other institutions, and practitioners from the advertising, marketing, marketing research, public relations and media industry.

After Madhukar Kamath, group CEO and MD of DDB Mudra stepped down from his position as President at MICA, Dr. Tridip Suhrud, Director and Chief Editor of the Sabarmati Ashram Preservation and Memorial Trust stepped in an interim President.[15]

Dean: Preeti Shroff

Head of Admissions: Prof. Shubhra Gaur

Head of Research: Prof. Anita Basalingapa

The heads for different programmes offered at MICA are: Prof. Siddharth Deshmukh for Digital Communications; Prof. Falguni Vasavada-Oza for all Online Courses;and, Prof. Pravin Misra for CCC, Prof.Santosh Patra for Media and Prof. Mansisha Shelat for Communications.

Notable alumni

  • Karthik Kumar ( Actor)
  • Shradha Sharma
  • Kunal Jeswani, CEO Ogilvy India
  • Saurabh Varma, CEO Publicis Communications and Leo Burnett, South Asia
  • Manmeet Vohra, Director Marketing Tata Starbucks
  • Saurabh Srivastave, CMO Jabong
  • Kanika Mittal, Director Brand Marketing and Communications Reebok
  • Swati Rai, Global Marketing Solutions, Facebook
  • Sushant Dash, Regional President, Tata Global Beverages
  • Praveen Sharma, MD Mobile Sales and Solutions, Google
  • Chirodeep Gupta, Global Media Director Unilever
  • Arjoon Bose, Marketing Head Haagen Dazs
  • Himanshu Vashishtha, Former Managing Director, A.C. Nielsen

References

  1. ^ "Mission". Mica.ac.in. Retrieved 2015-05-20.
  2. ^ "Dr. Nagesh Rao". Mica.ac.in. Retrieved 2015-05-20.
  3. ^ "Vision". Mica.ac.in. Retrieved 2015-05-20.
  4. ^ "Times Of India article". Timesofindia.indiatimes.com. Retrieved 2015-05-20.
  5. ^ "MICA has been recognized as one of "The Economic Times Best Education Brands 2017" | News". www.mica.ac.in. Retrieved 2017-03-13.
  6. ^ http://businessworld.in/article/B-School-Rankings-2015/08-12-2015-89117
  7. ^ "Evolution and Timeline". Mica.ac.in. Retrieved 2015-05-20.
  8. ^ "Evolution and Timeline". Mica.ac.in. Retrieved 2015-05-20.
  9. ^ "Creating Communication Managers". Articles.timesofindia.indiatimes.com. Retrieved 2015-05-20.
  10. ^ http://www.bwnlimg.com/images/wp-content/uploads/2015/12/207b.pdf
  11. ^ "PGDM (C)". Mica.ac.in. Retrieved 2015-05-20.
  12. ^ "Advertising Management & Public Relations". Mica.ac.in. Retrieved 2015-05-20. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  13. ^ "Retail Management". Mica.ac.in. Retrieved 2015-05-20.
  14. ^ "FPM". Mica.ac.in. Retrieved 2015-05-20. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  15. ^ https://www.mica.ac.in/news/madhukar-kamath-takes-over-as-new-mica-chief

External links

23°00′04″N 72°26′31″E / 23.001°N 72.442°E / 23.001; 72.442

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