MOS Burger

From Wikipedia, the free encyclopedia
Jump to: navigation, search
MOS Food Services, Inc.
Type Public KK
Traded as TYO: 8153
Industry Foodservice
Founded Tokyo, Japan (July 21, 1972 (1972-07-21))
Founder(s) Atsushi Sakurada (櫻田 厚 Sakurada Atsushi?)
Headquarters ThinkPark Tower
2-1-1 Osaki, Shinagawa-ku, Tokyo, 141-6029 Japan
Key people Atsushi Sakurada, (CEO and President)
Products
Revenue

$ 663 million (FY 2012)

(¥ 62.371 billion) (FY 2012)
Net income

$ 16 million (FY 2012)

(¥ 1.52 billion) (FY 2012)
Employees 1,166 (as of March 2013)
Subsidiaries 9
Website Official website
References: [1][2]

MOS Food Services, Inc. (株式会社モスフードサービス Kabushiki-kaisha Mosu Fūdo Sābisu?), doing business as MOS Burger (モスバーガー Mosu bāgā?) (Japanese, "MOS" [mosɯ̥] or "Mountain Ocean Sun"), is a fast-food restaurant chain (fast-casual) that originated in Japan.

It is now the second-largest fast-food franchise in Japan after McDonald's Japan (an independent Japanese company), and owns numerous overseas outlets over East Asia, including Taiwan, Singapore, Hong Kong, Thailand, Indonesia, Australia, South Korea and, until 2005, Hawaii. It is also the name of the standard hamburger offered by the restaurant, being its first product when it opened in 1972.

Its headquarters are in the ThinkPark Tower in Ōsaki, Shinagawa, Tokyo.[1] At one time its headquarters were in Shinjuku, Tokyo.[3][4]

As of February 2014 the publicly traded company runs 1,730 MOS BURGER and several AEN, Chef's V and GREEN GRILL stores. One slogan used within its stores is "Japanese Fine Burger and Coffee".[1]

In April 2011, MOS Burger opened its first store at Sunnybank Plaza, in Brisbane, Queensland Australia. As of March 2013, the company had five stores in Australia.[5]

Unique burgers[edit]

Mos Rice Burger

MOS Rice Burger[edit]

The MOS Rice Burger uses a bun made of rice mixed with barley and millet.

Rice was first used as a bun in 1987, when the restaurant served the Tsukune Rice Burger, filled with ground chicken and daikon, and seasoned with soy sauce. The Tsukune Rice Burger is no longer on the menu in Japan.

The MOS Rice Burgers currently include the 'kaisen kakiage rice burger' ('fresh seafood shrimp fritter rice burger'), the 'kinpira rice burger' ('fried burdock and carrot rice burger'), and the 'buta shōga yaki rice burger' ('grilled pork and ginger rice burger'). There used to be a 'yakiniku rice burger' ('grilled strips of beef rice burger') (available in Hong Kong, Singapore, Taiwan and Brisbane Australia branches).

The MOS Rice Burger has been imitated by the Taiwanese division of McDonalds,[6] where the rice bun was pan-seared, but it remains a MOS-exclusive item in Japan and other markets.

Takumi Burger[edit]

In 2003, MOS Burger introduced an ultra-premium Takumi Burger (meaning artisan taste) series, which was expanded further in 2004.[7] The 'Nippon's Burger Takumi' hamburger was made with Tasmanian beef and ten toppings, including sliced avocado, grated wasabi, and other gourmet, seasonal ingredients. It was available for a limited time and cost 1,000 yen (9.14 euros or 11.72 USD), making it one of the most expensive burgers offered by a fast-food chain. The 'Nippon's Burger Takumi Lettuce' was added in 2004, with lettuce instead of buns to sandwich the hamburger.[8]

Gallery[edit]

Former MOS headquarters, Shinjuku, Tokyo 
ThinkPark Tower, the headquarters of MOS Burger 
MOS Burger Suminodo shop 
MOS Burger in Singapore 
A MOS Teriyaki Burger 

References[edit]

  1. ^ a b c "Corporate Profile". Retrieved March 29, 2014. 
  2. ^ "Financial Statements". Retrieved March 29, 2014. 
  3. ^ "Company Outline". April 17, 2001. Retrieved January 6, 2011.. 
  4. ^ "Map in Japanese". Retrieved March 29, 2014. 
  5. ^ "Mos Burger Website - Australia Store Information". MOS Food Services, Inc. Retrieved March 29, 2013. 
  6. ^ Taipei Times
  7. ^ Uranaka, Taiga (July 24, 2003). "Mos to woo consumers with higher prices". The Japan Times (English version, cached). Retrieved March 29, 2013. 
  8. ^ "Mos Food Services - Interview with the CEO". Mos Food Services. May 1, 2004. Retrieved March 29, 2013. 

External links[edit]