Pizza Hut

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Pizza Hut, Inc.
Type Wholly owned subsidiary
Industry Restaurants
Founded Wichita, Kansas (1958)
Founder(s) Dan and Frank Carney
Headquarters 7100 Corporate Drive
Plano, TX 75024, U.S.[1]
Number of locations 11,139 worldwide (as of 2012)
Products Italian-American cuisine
pizza · pasta · Buffalo Wings
Employees 160,000+
Parent PepsiCo (1977–97)
Yum! Brands (1997–present)
Website pizzahut.com

Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including salad, pasta, buffalo wings, breadsticks, garlic bread and desserts.

Corporately known as Pizza Hut, Inc., it is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company.[2]

As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world.[3]


Concept and format[edit]

Pizza Hut store (with distinctive roof and the older white sign used before 1999) in Athens, Ohio, typical of U.S. Pizza Hut restaurants

Pizza Hut is split into several different restaurant formats; the original family-style dine-in locations; store front delivery and carry-out locations; and hybrid locations that offer carry-out, delivery, and dine-in options. Many full-size Pizza Hut locations offer lunch buffet, with "all-you-can-eat" pizza, salad, bread sticks, and a special pasta. Additionally, Pizza Hut also has a number of other business concepts that are different from the store type; Pizza Hut "Bistro" locations are "Red Roofs" which offer an expanded menu and slightly more upscale options.

"Pizza Hut Express" and "The Hut" locations are fast food restaurants. They offer a limited menu with many products not found at traditional Pizza Huts. These type of stores are often paired in a colocated location with a sibling brand such as WingStreet, KFC or Taco Bell, and are also found on college campuses, food courts, theme parks, and in stores such as Target.

Vintage "Red Roof" locations, designed by architect Richard D. Burke, can be found throughout the United States and Canada and quite a few exist in the UK and Australia, and México. Phillip Langdon in his book Orange Roofs, Golden Arches wrote that the Pizza Hut "Red Roof" architecture "is something of a strange object – considered outside the realm of significant architecture, yet swiftly reflecting shifts in popular taste and unquestionably making an impact on daily life. These buildings rarely show up in architectural journals, yet they have become some of the most numerous and conspicuous in the United States today."[4]

Curbed.com reports, "Despite Pizza Hut's decision to discontinue the form when they made the shift toward delivery, there were still 6,304 'traditional units' standing as of 2004, each with the shingled roofs and trapezoidal windows signifying equal parts suburban comfort and strip-mall anomie." This building style was common in the late 1960s and early 1970s. The name "Red Roof" is somewhat anachronistic now, since many locations have brown roofs. Dozens of "Red Roofs" have closed or been relocated/rebuilt.[5]

Many "Red Roof" branches have beer if not a full bar, music from a jukebox, and sometimes an arcade. In the mid 1980s, the company moved into other successful formats including delivery/carryout and the fast food "Express" model.

The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University. The first Pizza Hut restaurant east of the Mississippi was opened in Athens, Ohio (see photo) in 1966 by Lawrence Berberick and Gary Meyers.

Products[edit]

Pizza Hut in Islamabad, Pakistan
Pizza Hut in Riyadh, Saudi Arabia
Pizza Hut in Santiago, Chile
Pizza Hut in Angeles City, Philippines

In North America, Pizza Hut sells "Stuffed crust" pizza, with the outermost edge wrapped around a cylinder of mozzarella cheese; "Hand-Tossed", more like traditional pizzeria crusts; "Thin 'N Crispy", a thin, crisp dough which was Pizza Hut's original style; "Dippin' Strips pizza", a pizza cut into small strips that can be dipped into a number of sauces; and "The Edge pizza", where the toppings nearly reach to the edge of the pizza. There was also formerly a crust that was not as thick as Pizza Hut's pan pizza, and not as thin as its thin crust. This crust was used on the Full House XL pizza and discontinued in 2007. There are regional differences in the products and bases sold.[6]

Pizza Hut experiments with new products frequently, with less successful ones being discontinued. These include the initially popular two-foot by one-foot square cut pizza Bigfoot, the 16" Big New Yorker, made with a sweet sauce, the Chicago Dish Pizza and Sicilian pizza, the latter also offered in 2006 as Lasagna Pizza. Other products Pizza Hut has offered are the "P'zone," which is Pizza Hut's version of the calzone; the Cheesy Bites pizza, similar to the Stuffed Crust pizza except the crust has been divided into 28 bite-sized pieces that can be pulled apart; and the Insider pizza, where a layer of cheese is in between two layers of dough. Another limited time offer was a Double Deep pizza with double the toppings and 50% more cheese, with the crust wrapped over the top to hold in all the toppings. In 1985 Pizza Hut introduced the Priazzo,[7] a two-crusted Italian pie that resembled a deep-dish pizza. Varieties included Priazzo Milano, a blend of Italian sausage, pepperoni, beef, pork fillings, a hint of bacon, mozzarella and cheddar cheese; Priazzo Florentine, a light blend of five cheeses with ham and a touch of spinach, and Priazzo Roma, stuffed with pepperoni, mushrooms, Italian sausage, pork filling, onions, mozzarella and cheddar cheese. The double-crusted pie was topped with a layer of tomato sauce and melted cheese. The Priazzo was introduced by a $15 million advertising campaign, but proved too labor-intensive and was removed from the menu several years later.

Introducing a replacement for the "Hand-Tossed", 2014 brings a make over, the new dough now includes a new process after it is baked; garlic butter smothered on the crust, followed by light garlic seasoning. The dough was first sold at an old "Bistro" location in Chandler, Arizona.

Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such as spaghetti and Cavatini—a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels).

Pizza Hut Bistro concept location in Indianapolis, Indiana

A new, upscale concept was unveiled in 2004, called Pizza Hut Italian Bistro. Unveiled at fifty locations nationwide, the Bistro is similar to a traditional Pizza Hut, except that new, Italian themed dishes are offered, such as penne pasta, chicken pomodoro, toasted sandwiches and other foods.[8] Instead of black, white, and red, Bistro locations feature a burgundy and tan motif.[9] Pizza Hut Bistros still serve the chain's traditional pizzas and sides as well. In some cases, Pizza Hut has replaced a "Red Roof" location with the new concept.

On May 9, 2008, Pizza Hut created and sold in Seattle, Denver, and Dallas, "The Natural", featuring organic ingredients. This was discontinued on October 27, 2009 in the Dallas market.[10] It has since launched a nationwide advertising campaign. Also in 2008, Pizza Hut created their biggest pizza ever, the Panormous Pizza.

Pizza Hut introduced stuffed pan pizza on August 23, 2009. Unlike a regular stuffed crust pizza, cheese is not inside the crust, just pressed into the pan crust. Pizza Hut introduced the Big Italy, a pizza that is almost two feet long on August 22, 2010.

In 2010, Pizza Hut came under fire when its supplier of palm oil, Sinar Mas, was exposed to be illegally slashing and burning the Paradise Forests of Indonesia to plant palm oil plantations.[11]

Due to its previous ownership by PepsiCo, Pizza Hut, as with all Yum! Brands concepts, have a lifetime contract to sell Pepsi products. While Pizza Hut was owned by Pepsi, all three of Pizza Hut's major competitors—Domino's Pizza, Papa John's Pizza, and Little Caesars—all sold Coca-Cola products. However, since Pepsi's divestment of its restaurant business, both Papa John's (in 2012)[12] and Little Caesars (in 2007)[13] later switched to Pepsi products themselves. However, some Pizza Huts that are HMSHost and college-operated locations sell Coca-Cola.

Pizza Hut developed a pizza for use as space food, which was delivered to the International Space Station in 2001.[14] It was vacuum sealed and about 6 inches (15 cm) in diameter to fit in the Station's oven.[14] It was launched on a Soyuz and successfully eaten by Yuri Usachov in orbit.[15]

In 2012, Pizza Hut released its own brand of perfume in limited quantities in Canada.[16]

In the Summer of 2013, Pizza hut added a range of flatbread pizzas to its menu. These Firebaked-Style flatbreads are available across the United States.[17]

Advertising[edit]

United States[edit]

Logo from 1967[citation needed] to 1999 (still in use at some older locations)

Pizza Hut's very first ad in 1965 was "Putt Putt to the Pizza Hut". It shows a man in a suit and tie apparently ordering take-out and driving his 1965 Mustang JR to Pizza Hut, and it got chased by townspeople. He picks up his pizza and goes back to his house, when all of the townspeople who were chasing him start eating all the pizza except the man who ordered it. Frustrated, he calls Pizza Hut again.

Until early 2007, Pizza Hut's main advertising slogan was "Gather 'round the good stuff", and was "Now You're Eating!" from 2008 to 2009. From 2009 to 2012, the advertising slogan was "Your Favorites. Your Pizza Hut." The advertising slogan is currently "Make it great," an updated version of the original "Makin' it great" slogan that was used from 1987 to 1993. Pizza Hut does not have an official international mascot, but at one time, there were commercials in the United States called 'The Pizza Head Show.' These commercials ran from 1993 to 1997 and were based loosely on the Mr. Bill shorts from Saturday Night Live during the late-1970s. The ads featured a slice of pizza with a face made out of toppings called 'Pizza Head'. In the 1970s, Pizza Hut used the signature red roof with a jolly man named "Pizza Hut Pete". Pete was on the bags, cups, balloons and hand puppets for the kids. In Australia during the Mid to late 1990s, the advertising mascot was a delivery boy named Dougie, with boyish good looks who, upon delivering pizza to his father, would hear the catchphrase "Here's a tip: be good to your mother". Adding to the impact of these advertisements, the role of Dougie was played by famous Australian soap opera and police drama actor Diarmid Heidenreich.

Pizza Hut sponsored the film Back to the Future Part II (1989), and offered a free pair of futuristic sunglasses, known as "Solar Shades", with the purchase of Pizza Hut pizza. Pizza Hut also engaged in product placement within the film itself, having a futuristic version of their logo with their trademarked red hut printed on the side of a mylar dehydrated pizza wrapper in the McFly family dinner scene, and appear on a storefront in Hill Valley in the year 2015.[18]

The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising (one of the first video games with cooperate product placement) and pizza that would refill the character's life.

In 1994, Donald Trump and ex-wife Ivana Trump featured in a commercial. The ending of the commercial showed Ivana Trump asking for the last slice, to which Donald replied, "Actually dear, you're only entitled to half," a play on the couple's recent divorce.

In 1995, Ringo Starr appeared in a Pizza Hut commercial which also featured The Monkees. A commercial with Rush Limbaugh dates from the same year, in which he boasts that "nobody is more right than me," yet he states that for the first time he will do something wrong, which was to participate in Pizza Hut's then "eating pizza crust first" campaign regarding their stuffed crust pizzas.

In 1999, the announcer says, "The best pizzas under one roof" in the Big New Yorker pizza commercial seen on the Playstation Pizza Hut Demo Disc 1. Also in 1999, the game Crazy Taxi for Sega Dreamcast featured Pizza Hut as one of the locations that players were able to drive to and drop off customers. However, in the 2010 re-release of the game for Xbox Live and PlayStation Network, all of the product placement, including the Pizza Hut locations were removed.[19]

Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the consumer. Utilizing mobile phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their "MySpace Ted" campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their Vice President of Pizza contest.

United Kingdom[edit]

Talk show host Jonathan Ross, co-starred in an ad with American model, Caprice Bourret. They were used to advertise the stuffed crust pizza, with Jonathan Ross saying "Stuffed Cwust", to which is a play on Jonathan's pronunciation of 'R's.

Another UK ad shows British Formula One driver Damon Hill visit a Pizza Hut restaurant and order a pizza, with famous F1 commentator Murray Walker visiting with him, and narrating as though it was a Formula One race. As Hill is about to finish his meal, Walker, in a play on Hill's 1994 & 1995 seasons where he was runner up in the Formula One World Championship both won by Michael Schumacher, shouts "And Hill finishes second, again!" at which Hill grabs Walker by his shirt and shakes him angrily, Walker proclaiming, in his usual tones, "He's lost it! He's out of control!"

Following England's defeat to Germany on penalties in the semi-finals of Euro 96, Gareth Southgate, Stuart Pearce and Chris Waddle featured in an advert. The advert shows Southgate wearing a paper bag over his head in shame as he was the one, who missed the crucial penalty against Germany. Waddle and Pearce, who both missed penalty kicks in Italia 90 are ridiculing him, emphasising the word 'miss' at every opportunity. After Southgate finishes his pizza he takes off his paper bag, heads for the door and bangs his head against the wall. Pearce responds with, "this time he's hit the post".

Russia[edit]

In 1997, former Soviet Union Premier Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives. In recent years, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon Hill and Murray Walker.

Pizza Hut paid for their logo to appear on a Russian Proton rocket in 2000, which launched the Russian Zvezda module.[20]

Pasta Hut[edit]

Pasta Hut logo

On April 1, 2008, Pizza Hut in America sent emails to customers advertising that they now offer pasta items on their menu. The email (and similar advertising on the company's website) stated "Pasta so good, we changed our name to Pasta Hut!"[21] The name change was a publicity stunt held in conjunction with April Fools' Day, extending through the month of April, with the company's Dallas headquarters changing its exterior logo to Pasta Hut.[22] This name change was also used to promote the new Tuscani Pasta line and new Pizza Hut dine-in menu. The first Pasta Hut advertisement has the original Pizza Hut restaurant being imploded, and recreated with a sign saying "Pasta Hut" placed on the building.

Outside the United States[edit]

Hut & Cafe outlet in Chennai, Tamil Nadu. Note Pizza Hut logo is inscribed in Tamil

Iraq[edit]

In Iraqi Kurdistan, Pizza Hut opened their first restaurant, located on the top floor of Majidi Mall in Erbil. Pizza Hut was one of the first American franchises to open in Iraq. [23]

India[edit]

In India, there are several Pizza Hut dine-in restaurants, carry-outs and Pizza Hut Delivery (PHD) in major cities and towns. [24] [25]

Bangladesh[edit]

In Bangladesh, there exists 5 Pizza Hut restaurants in Dhaka and the port city of Chittagong and Pizza Hut Delivery (PHD) only in Dhaka.[26][27]

Costa Rica[edit]

In Costa Rica, aside from the Pizza Hut restaurants, there is another brand called "PHD – Pizza Delivered Hot by Pizza Hut." This brand is only for food courts at malls and for express delivery. This was created to compete on the "fast food" market while restaurants will concentrate in casual food.

Ecuador[edit]

As of December 2012, there are 31 Pizza Hut locations in Ecuador.[28]

Nicaragua[edit]

In Nicaragua, aside from the Pizza Hut restaurants, there is another brand called "PHD – Pizza Hut Delivery." This brand is for deliveries. There are various Pizza Hut Delivery stores which are equipped with 10–20 motorcycles per store to fulfill the demand. All of the stores are in Managua.

Pakistan[edit]

Pizza Hut was launched in Pakistan in 1993. Since that time it has setup its outlets in almost all major cities in Karachi, Lahore, Faisalabad, Rawalpindi and Islamabad, the backbone cities where they manage to attract many customers daily.

Southeast Asia[edit]

In Southeast Asian countries, such as Vietnam, Malaysia, Hong Kong, and Macau, aside from Pizza Hut restaurants, there is a subsidiary brand called "PHD – Pizza Hut Delivery by Pizza Hut," only for food courts at malls and for express delivery. Pizza varieties are changed to suit local tastes; pasta products with similarly Asian tastes are also sold in Indonesia. In Singapore, Pizza Hut have sold a baked rice dish called Curry Zazzle.[29][30]

United Kingdom[edit]

In the United Kingdom, Pizza Hut announced it would be changing its name to Pasta Hut in October 2008, six months after the US 'April Fool' trial.[31] It was described as a temporary name change to reflect the chain's new emphasis on healthier foods.[31] On January 19, 2009, the company announced that following an online poll where 81% of voters chose to keep the Pizza Hut name, therefore all stores converted to Pasta Hut would revert to their original name.[32]

Sponsorship[edit]

Book It![edit]

Pizza delivery moped in Hong Kong

Pizza Hut has been a sponsor of the Book It! reading incentive program since it started in 1984.[33] Students who read books according to the goal set by the classroom teacher, in any given month from October through March, are rewarded with a Pizza Hut certificate good for one free, one-topping Personal Pan Pizza; The program has been criticized by some psychologists on the grounds that it may lead to overjustification and reduce children's intrinsic interest in reading.[34] However, a study of the program found that participation in the program neither increased nor decreased reading motivation.[34] The program's 25th anniversary was in 2009. The Book It! program in Australia ceased in 2002 when Pizza Hut in Australia was removing its dine-in stores as Australians opted for take away pizza instead of dine-in.[citation needed]

Nutrition[edit]

In the UK, Pizza Hut was criticised in 2007 for the high salt content of its meals, some of which were found to contain more than twice the daily recommended amount of salt for an adult. The meats that consumers demand for pizza toppings (pepperoni, sausage, bacon, etc.) are, likewise, salty and fatty meats.[35]

To meet the Food Standards Agency 2010 target for salt levels in foods, between 2008 and 2010 the company removed over 15% of salt across its menu.[36]

See also[edit]

References[edit]

  1. ^ "Inside Pizza Hut's new headquarters in Plano". Retrieved March 10, 2011. 
  2. ^ "Our Brands". Yum ! Homepage. 
  3. ^ About us. Pizza Hut Inc. Franchise website Retrieved July 26, 2012
  4. ^ Orange Roofs, Golden Arches: The Architecture of American Chain Restaurants By Phillip Langdon. Pp. 99, 189. New York: Alfred A. Knopf, 1986.
  5. ^ Curbed.com: "This Transnational Survey of Old Pizza Huts is So Satisfying" By Spencer Peterson. Thursday, January 2, 2014.
  6. ^ PizzaHut.com — Menu[dead link]
  7. ^ Schoifet, Mark (1985). "Pizza Hut kicks off $15M Priazzo campaign". Nation's Restaurant News. 
  8. ^ "Pizza Hut licensee opens 'Italian bistro' concept". Nation's Restaurant News. April 4, 2005. [dead link]
  9. ^ Jean Le Boeuf (March 9, 2007). "Three tomatoes to a capable Pizza Hut 'Bistro'". [dead link]
  10. ^ "in.Reuters.com, Pizza Hut rolling out all-natural pizza". May 10, 2008. 
  11. ^ "PULPING the PLAN e t h o w S I". Greenpeace. Retrieved June 5, 2013. 
  12. ^ "Papa John's abandons Coke for rival Pepsi". www.ajc.com. November 11, 2011. Retrieved June 5, 2013. 
  13. ^ "What is the Hot 'n Ready promise?". ChaCha. Retrieved June 5, 2013. 
  14. ^ a b Pizza Hut Becomes First Company In History To Deliver Pizza To Residents Living In Outer Space (2001) - Space Ref
  15. ^ Pizza sets new delivery record (2001) – BBC
  16. ^ Schuyler Velasco (December 5, 2012). "Pizza Hut perfume: Yes, it's real". CSMonitor.com. Retrieved June 5, 2013. 
  17. ^ Rizvi, Ali. "Flatbread Pizzas: A new first for Pizza Hut". Retrieved August 17, 2013. 
  18. ^ "Pizza Hut commercial with Back to the Future theme". YouTube. February 11, 2008. Retrieved December 16, 2011. 
  19. ^ "No Pizza Hut, Tower Records Or KFC In Crazy Taxi". siliconera. June 21, 2010. Retrieved April 29, 2010. 
  20. ^ "Pitching products in the final frontier". CNN. June 13, 2001. Retrieved May 22, 2010. [dead link]
  21. ^ "Pasta Hut Is The New Name For Pizza Hut". 
  22. ^ "Pizza Hut renaming itself Pasta Hut for April Fool's.". Chicago Tribune. 
  23. ^ http://erbil.usconsulate.gov/event_022414.html.
  24. ^ http://www.yum.com/brands/india.asp.
  25. ^ http://businesstoday.intoday.in/story/pizza-hut-india/1/21261.html.
  26. ^ http://www.bangladeshmonitor.net/news_detail.php?nhid=5058&CID=7.
  27. ^ "Transcom Foods Ltd.". Transcom Group. Retrieved 26 June 2014. 
  28. ^ (Spanish) El Comercio. Pizza Hut le apuesta ahora a la velocidad. Retrieved December 4, 2013.
  29. ^ "Delicious Pizza Hut Parchment Pasta". singapore-restaurant.com. 
  30. ^ "Baked Rice". pizzahut.com.sg. [dead link]
  31. ^ a b Pizza Hut has changed...its name to Pasta Hut - Pizza Hut press release, October 6, 2008
  32. ^ "Customers vote for Pizza Hut". Pizza Hut UK Ltd. Retrieved June 5, 2009. [dead link]
  33. ^ "PIZZA HUT NEWSROOM: PIZZA HUT® BOOK IT!® LITERACY PROGRAM LAUNCHES WEBSITE TO ‘SPARK YOUR GREATNESS' THROUGH SUMMER READING". June 26, 2013. Retrieved April 7, 2014. 
  34. ^ a b Flora, S. R., & Flora, D. B. (1999). Effects of extrinsic reinforcement for reading during childhood on reported reading habits of college students. Psychological Record, 49, 3–14.
  35. ^ "Fast food salt levels 'shocking'". BBC News. October 18, 2007. Retrieved January 6, 2010. 
  36. ^ "Pizza Hut FSA Commitments 2010/2011". Food Standards Agency. 

External links[edit]