Pepper Lunch

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Pepper Lunch
ペッパーランチ
Industry Restaurants
Founded 1994
Headquarters Tokyo, Japan
Key people Kunio Ichinose (founder)
Products Steak, chicken, carbonated and other beverages
Website pepperlunch.com
Pepper Lunch Restaurant in Oji (王子店), Northern Tokyo.
Pepper Lunch Restaurant in Shunde, China

Pepper Lunch (ペッパーランチ Peppā-ranchi?) is a "fast-steak" restaurant franchise popular in the Tokyo area. There are over 200 restaurants in Japan, Hong Kong, South Korea, China, Taiwan, Malaysia, Australia, Indonesia, Thailand, Singapore, Macau, Vietnam, and the Philippines, as well as one branch in the United States.

Pepper Lunch is a subsidiary of Pepper Food Service Co., Ltd.[1] The restaurant's international operations are managed by Suntory F&B International.[2] All of Pepper Lunch's branches serve Pepsi beverage products (as PepsiCo is a business partner of Suntory) except in Philippine branches, which serve Coca-Cola products in their beverage line.

History[edit]

A typical interior of a Pepper Lunch restaurant. (Photo: Powerplant Mall branch, Philippines)

Pepper Lunch was created in 1994 by chef and inventor Kunio Ichinose, who wanted to serve quality fast food without hiring a chef. He devised a method using hot metal plates that are heated to 500 degrees Fahrenheit (260 Celsius) by an electromagnetic cooker. The raw meat with vegetables and/or rice are then placed on the plates, where they cook in front of the customer. The meat can be eaten rare or well done, depending on the customer's preference. The meal is then mixed with a choice of either the special honey brown sauce (Amakuchi) or garlic soy sauce (Karakuchi).[3]

Incidents[edit]

E. coli O157 poisoning[edit]

In September 2009, all branches in Japan temporarily closed after 38 customers of age from 2 to 81 suffered from food poisoning. The cause was E. coli O157 poisoning, which spread throughout 19 stores among 14 prefectures in Japan. A supplier of diced beefsteak was ordered to recall the E. coli-affected product.[4]

References[edit]

  1. ^ "ホーム | 株式会社ペッパーフードサービス". 株式会社ペッパーフードサービス (in Japanese). 株式会社ペッパーフードサービス. 2014. Retrieved 15 February 2014. 
  2. ^ "SFBI | Suntory F&B International". Suntory F&B International. Suntory F&B International. 2014. Retrieved 15 February 2014. 
  3. ^ "About Pepper Lunch". SFBI (Asia-Pacific) Pte. Ltd. Pepper Lunch Singapore. Retrieved 15 February 2014. 
  4. ^ "E. coli shuts Pepper Lunch steakhouse chain nationwide". The Japan Times. Kyodo News. 8 September 2009. Retrieved 15 February 2014.