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|Slogan||"Our Reliability Rolls On"|
|Founded||1946 by Brother named Florencio Buan and Bienvenido Buan. Florencio the older brother as the driver and Bienvenido as the conductor.|
|Headquarters||Tarlac City, Philippines|
|Service area||Manila-Northern Luzon, Philippines|
|Service type||Provincial Operation|
|Routes||Tarlac City, Angeles City, Pampanga, Baguio City, Benguet, Camiling, Tarlac, Alaminos, Pangasinan, Bangued, Abra|
|Fleet||100+ Buses (Nissan, Hino, Hyundai, KIA, Daewoo, Isuzu)|
|Operator||Philippine Rabbit Bus Lines, Inc.|
Philippine Rabbit Bus Lines, Inc. (PRBL) is considered one of the pioneering bus companies in the Philippines. It was founded in 1946.
The company's area of coverage extends from Metro Manila to northern provinces of Pampanga, Bataan, Zambales Tarlac, Pangasinan, La Union, Benguet, Ilocos Sur, Ilocos Norte, and Abra. Its main terminal in Metro Manila is in Avenida Sta. Cruz, Manila.
According to Bong Barrameda (through Inquirer Trivia), and to urban legend, the name Philippine Rabbit was coined by accident, when the first of its buses were mistakenly painted Philippine Rabbit instead of the intended Philippine Rapid.
However, Mr. Ricardo L. Paras, the company's general manager, explains that the Company was named Philippine Rabbit in reference to the actual animal because of its speed and agility, not to mention how fast they pro-create. Secondly, the first acquisition of buses by the company then showed that the main body feature of the bus was shaped like the Rabbit. The Company was known then as PHILIPPINE RABBIT BUS COMPANY in 1948 until it was incorporated in August 1958 as the PHILIPPINE RABBIT BUS LINES, INCORPORATED or simply PRBL.
They started with front-engined International Harvester buses to run the Manila-Ilocos route, taking over the franchise formerly owned by Halili Transit; with its northernmost terminal in Bangui, Ilocos Norte. They went on to the familiar rear-engined Isuzu buses with red livery with a yellowish-brown stripe with blue trim, illuminated destination indicator and illuminated company logo on the bus' front, bus numbers prominently displayed on strategic areas (including the roof), the words PHILIPPINE RABBIT on the side edges of the roof, and route codes on its bumpers—the iconic hallmarks of a Philippine Rabbit bus. Some of the units then featured panoramic windows and are painted white with red stripe in the middle and red lettering (dubbed as the "White Rabbits," which served as tourist buses for Rabbitours) -- an upgrade of their earlier buses. Their rivet-studded bodies, built exclusively for the company by BuPar Motors (also owned by the owners of Philippine Rabbit), were maintained to exact specifications by their skilled mechanics. In 1963 they also once operated Manila Motor Works-bodied Hino luxury buses with red-and-yellowish-brown livery and panoramic windows as their "First Class" buses; as well as operating Fuso units with aluminum bodies built by BLTBCo's bodybuilding department.
During the early 90's, the company supplanted their fleet with the latest-model white air conditioned UD Nissan Diesel, Hino and Mitsubishi Fuso buses, which, at the time, were the most modern in the country. The company then has employed a new livery for its recently acquired bus units, but colors from the old red buses were still used in these buses.
The company was on its darkest times in the late 90's and the first part of the following decade. Its workforce led a strike, which resulted to temporary suspension of the company's operations.
In order to regain losses after the strike, the company had to sell many of its assets, including bus units, franchises, and real properties. Its area of coverage was narrowed, since the company had to give up in favor of other players some of its routes.
Philippine Rabbit may have managed to survive from its crises, but is presently in its efforts to recover and regain its former status in the past. It continues to strive to be at par with leading bus companies in terms of number of buses and providing quality and reliable transport service to its patrons.
Philippine Rabbit is one of the bus companies who popularized the Philippine Euro Bus, which was a joint project of the defunct Nissan Diesel Philippines Corp. and VDL Jonckheere. Some of these buses are still running nowadays.
Buses in their fleet are mostly built by Del Monte Motors Corporation, while a number are from Santarosa Philippines and Pilipinas Hino. Aside from these, the company has recently acquired imported surplus units from Korea, which comprise of Hyundai, Daewoo, and Kia buses.
- Provincial Destinations
- Baguio City, Benguet - Bangued, Abra via Candon City/Vigan City
- Former Destinations
- Aparri, Cagayan
- Balanga City, Bataan
- Bolinao, Pangasinan
- Dagupan City, Pangasinan
- Laoag City, Ilocos Norte (from Quezon City/Caloocan)
- Malolos City, Bulacan
- Mariveles, Bataan
- San Fernando City, La Union
- Santa Cruz, Zambales (via Alaminos, Pangasinan)
- City of San Fernando, Pampanga
- Victoria, Tarlac
- Vigan City, Ilocos Sur
- Philippine Rabbit Bus Co. management