Pixar Canada was officially opened on April 20, 2010, and was located in Gastown area of Vancouver, British Columbia. The location was chosen for tax incentive reasons, for Vancouver's computer-generated animation talent pool and for time zone compatibility with the Hollywood studio. Studio's initial three-year plan was to produce animated short films based on established Pixar film characters, to be shown in all of Disney-related businesses, including television, DVD compilations, internet, theme park attractions, and theatrical presentations. Post-production and stereoscopic 3D work remained in the hands of the Pixar's main studio in California.
Pixar Canada creative director Dylan Brown speaking in November 2009 at the Vancouver Film School's Animation & Visual Effects Campus.