STAR Chinese Channel was launched in 1991, one of the five original channels of STAR TV. This channel formerly reached the Chinese communities across Asia. Several reformats transform this channel from being analog to a digitally encrypted channel through subscription. Today the channel is limited to viewers in Taiwan, Singapore, Vietnam and the Philippines. Today STAR Chinese Channel has two feeds namely STAR Chinese Channel Taiwan and STAR Chinese Channel International (For viewers outside Taiwan). Aside from this channel, There are two different content of STAR Chinese Channels. The first one is Phoenix Chinese Channel, a 24-hour Mandarin entertainment and news channel owned by Phoenix and STAR TV/Fox International Channels itself, and the other one is Xing Kong another STAR TV/Fox International Channels general Mandarin entertainment channel for viewers outside Taiwan.now Available at Hong Kong;UTV Channel 526,TVB Network Vision Channel 40(Available at December 2),Cable TV Hong Kong Channmel 93 and now TV Channel 536
Shiau says that the original business for STAR TV was to broadcast popular American shows to Taiwanese audience with as less effort as possible. Shiau then argues that however the plan was unsuccessful and STAR TV had to invest on localized branches such as Chinese Channel and Channel V Taiwan and make local shows.
^Shiau, Hong-chi. Animating the cute, the mean and the beautiful: the production and consumption of animation: Taiwan's struggles in the age of globalization. Saarbrucken [Germany]: VDM, Verlag Dr. Muller. 2008. ISBN 3639093976