Velveeta
From Wikipedia, the free encyclopedia
| Velveeta Cheese | |
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| Country of origin | United States |
| Region, town | Monroe, NY |
| Source of milk | Cow |
| Pasteurised | Yes |
| Texture | soft, creamy |
| Aging time | n/a |
Velveeta is the brand name of a processed cheese product first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. The product was advertised for its nutrition.[1] Velveeta is labeled in the United States as a "Pasteurized Prepared Cheese Product" (see processed cheese).
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[edit] Marketing and advertising
Velveeta is currently sold in the United States, Canada, Hong Kong, Philippines, South Korea, and Germany (as "Velveeta"). A similar product is sold in Australia as "Kraft Cheddar Cheese". At one time it was also sold in the United Kingdom.
For a time during the 1980s, Velveeta used the advertising jingle, "Colby, Swiss and Cheddar, blended all together" in its U.S. television commercials [2] to explain its unique taste.
[edit] Dietary Restrictions
Milk - Velveeta has milk as well as whey and lactic acid making it unsuitable to lactose intolerant or lactose allergic individuals.
Gelatin - Velveeta has gelatin derived from animals.[citation needed] Primarily beef and pork gelatin are used making it unsuitable for Muslims, Jews, Hindus, Vegans, and Vegetarians.
[edit] Classification
In 2002, the FDA warned Kraft that Velveeta was being sold with packaging that described it as a "Pasteurized Process Cheese Spread,"[3] which the FDA claimed was misbranded because the product declared milk protein concentrate(MPC) in its ingredients listing. Velveeta is now sold in the U.S. as a "Pasteurized Prepared Cheese Product,"[4] a term for which the FDA does not maintain a standard of identity, and which therefore may contain MPC.
Velveeta must be refrigerated after opening.
[edit] See also
[edit] References
- ^ Wyman, Carolyn Better than Homemade:Amazing Food that Changed the Way We Eat Quirk Books 2004
- ^ "Velveeta and Stove Top Plugs December 1984". http://www.youtube.com/watch?v=ZO6bPFZEeZw. Retrieved 2009-02-02.
- ^ WARNING LETTER CHI-6-03, U.S. Food and Drug Administration to Kraft Foods North America, Inc. 18-Dec-02. Accessed 9 Februay 2010.
- ^ "What Is 'Real Kraft Cheese'?", Chicago Business, February 5, 2007. Accessed 3 February 2008.
[edit] External links
- Kraft's Velveeta page
- Kraft Cheddar (Australia).
- Photo News article on cheese heritage of Monroe, NY - Velveeta's birthplace
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