Yellowpages.com

From Wikipedia, the free encyclopedia
Jump to: navigation, search
YP, LLC
Industry Internet Advertising
Founded 2012
Headquarters U.S.
Parent (1996–2005)
SBC/AT&T (2005-2006, 60%; 2006-2012, 100%)
BellSouth (2005-2006, 40%)
YP Holdings (2012-present)
Website www.yellowpages.com

YELLOWPAGES.com, rebranded as YP.com in 2002, is an Internet web site operated by YP that employs a very aggressive, vast army of scripted telemarketing and field sales representatives to sell preferred positioning on their site, YellowPages.com in addition to marketing additional products that purport to move their clients' businesses toward the front of major web search engine pages. It was previously a wholly owned subsidiary of AT&T.[1]

History[edit]

YP, the developer of YP.com, was acquired by Cerberus Capital Management in 2012.

Both sites' operations (SMARTpages and RealYellowPages) were merged into Yellowpages.com in 2005. As a result of SBC Communications' merger with AT&T, the post merger AT&T wholly owned an additional telephone directory website AnyWho.com. AnyWho.com, though owned by AT&T Knowledge Ventures, was never merged into Yellowpages.com due to stake conflicts with BellSouth. The acquisition of BellSouth by AT&T on December 29, 2006 led to both companies being wholly owned. The AT&T family includes YELLOWPAGES.com and 1-800-YellowPages.

In July 2014, YellowPages.com's YPMobile application for the iPhone was ranked #37[2] out of the top 100 applications downloaded for Apple's smartphone.

BellSouth and SBC purchased YellowPages.com reportedly for US $120 Million. The companies formed a joint venture to run the business. The two companies had been working together on another joint venture called Cingular, a wireless carrier in the US. Each company had its own Online YellowPages: BellSouth owned RealPages.com and SBC owned SmartPages.com. The two sites effectively merged into the newly acquired YellowPages.com.

In 2005, SBC acquired AT&T and took on the stronger AT&T brand. One year later, AT&T acquired Bellsouth for US $67 Billion. At this point, the YellowPages.com business was no longer a joint venture but, instead, a wholly owned subsidiary of AT&T.

References[edit]

  1. ^ "AT&T- News Room". Att.com. 2006-12-29. Retrieved 2012-01-31. 
  2. ^ "YPMobile Enjoying Early Success « Screenwerk". Gesterling.wordpress.com. 2008-07-16. Retrieved 2012-01-31. 

External links[edit]