Hindustan Unilever: Difference between revisions
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== See also == |
== See also == |
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* [[Hindustan Unilever Pureit Water Purifier]] |
* [[Hindustan Unilever Pureit Water Purifier (http://hllpureit.com)]] |
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* [[List of toothpaste brands]] |
* [[List of toothpaste brands]] |
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* [[List of shampoos and conditioners]] |
* [[List of shampoos and conditioners]] |
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Revision as of 06:11, 10 July 2007
| File:HLL logo.png | |
| Company type | Public |
|---|---|
| Industry | Fast moving consumer goods |
| Founded | 1933 |
| Headquarters |  Mumbai, India |
Key people |  Harish Manwani Chairman  Douglas Baillie, CEO |
| Products | tea, soap, detergents |
Number of employees | 41,000 |
| Parent | Unilever |
| Website | www.hll.com |
Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited , is India's largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani, the non-executive chairman of the board. HUL is the market leader in Indian products such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
The company was renamed in late June 2007 to "Hindustan Unilever Limited" to provide the optimum balance between maintaining the heritage of the Company and the future benefits and synergies of global alignment with the corporate name of "Unilever". This decision will be put to the Shareholdrs for approval in next "Annual General Meeting"
Brands
Some of its brands include Kwality Walls ice cream, Lifebuoy, Lux, Breeze, Liril, Rexona, Hamam, Moti soaps,Pureit Water Purifier ,Lipton tea, Brooke Bond tea, Bru Coffee, Pepsodent and Close Up toothpaste and brushes, and Surf, Rin and Wheel laundry detergents, Kissan squashes and jams, Annapurna salt and atta, Pond's talcs and creams, Vaseline lotions, Fair & Lovely creams, Lakmé beauty products, Clinic Plus, Clinic All Clear, Sunsilk and Lux shampoos, Vim dishwash, Ala bleach and Domex disinfectant.
Marketing
In February 2003 Hindustan Unilever Limited has launched a new division called Hindustan Lever Network (See external links). This division markets a wide range of fast moving consumer goods through Network Marketing. Network Marketing was pioneered in the United States of America in the 1940s by companies like Amway Corporation and operates by recruiting individuals as consultants. These consultants are paid a commission on the purchases made by them and on the purchases made by those recruited by them.
Controversy
Hindustan Lever was forced to withdraw television advertisements for its women's skin-lightening cream, Fair and Lovely. Advertisements depicted depressed, dark-skinned women, who had been ignored by employers and men, suddenly finding new boyfriends and glamorous careers after the cream had lightened their skin.[1]
See also
- Hindustan Unilever Pureit Water Purifier (http://hllpureit.com)
- List of toothpaste brands
- List of shampoos and conditioners
- List of Indian companies
External links
- Official website of Hindustan Unilever Limited
- Official website of Hindustan Lever Pureit
- Official website of Hindustan Lever Network
- HLL's role in mercury poisoning in Kodaikanal
- Unofficial Hindustan Unilever Limited Blog
- Review of Home Shopping Service from Hindustan Lever Limited