Bajaj Auto

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Bajaj Auto Limited
Traded as
FoundedNovember 29, 1945; 74 years ago (1945-11-29)
FounderJamnalal Bajaj
HeadquartersPune, Maharashtra, India
Key people
ProductsMotorcycles and three-wheeler vehicles
Production output
Increase 6,330,000 units (2019)[1]
RevenueIncrease 29,919 crore (US$4.2 billion) (2020)[1]
Increase 5,253 crore (US$740 million) (2020)[1]
Increase 5,100 crore (US$720 million) (2020)[1]
Total assetsIncrease 26,510 crore (US$3.7 billion) (2020)[1]
Total equityIncrease 21,662 crore (US$3.0 billion) (2020)[1]
Number of employees
10,000 (2019)[1]
ParentBajaj Group

Bajaj Auto Limited is an Indian multinational two-wheeler and three-wheeler manufacturing company based in Pune, Maharashtra.[2] It manufactures motorcycles, scooters and auto rickshaws. Bajaj Auto is a part of the Bajaj Group. It was founded by Jamnalal Bajaj in Rajasthan in the 1940s. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttarakhand.[3] The oldest plant at Akurdi (Pune) now houses the R&D centre 'Ahead'.

Bajaj Auto is the world's third-largest manufacturer of motorcycles and the second-largest in India.[4] It is the world's largest three-wheeler manufacturer.[5]

On May 2015, its market capitalisation was 64,000 crore (US$9.0 billion), making it India's 23rd largest publicly traded company by market value.[6] The Forbes Global 2000 list for the year 2012 ranked Bajaj Auto at 1,416.[3]


Bajaj Chetak built under license from Piaggio

Bajaj Auto was established on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited.[7] It initially imported and sold two- and three-wheelers in India.[7] In 1959, it obtained a license from the Government of India to manufacture two-wheelers and three-wheelers and obtained Licence from Piaggio to manufacture Vespa Brand Scooters in India.[citation needed] It became a public limited company in 1960.[citation needed]
With the launch of motorcycles in 1986, the company changed its branding from a scooter manufacturer to a two-wheeler manufacturer.[8]

In 2017, Bajaj Auto and Triumph Motorcycles Ltd teamed up to build mid-capacity motorcycles.[9]

As of 2008, Bajaj had operations in 50 countries, and its bikes are targeted toward entry-level buyers.[citation needed]

On 26 November 2019, Bajaj Auto invested ~₹57 crore ($8 million)in bicycle and electric scooter rental startup Yulu.[10] In this deal, Bajaj will also manufacture customised electric scooters for Yulu.[10]


Bajaj Pulsar NS 200

Bajaj manufactures and sells motorcycles, scooters, auto-rickshaws and cars.[11] As of 2004, Bajaj Auto was India's largest exporter of motorcycles.[12]

Bajaj is the first Indian two-wheeler manufacturer to deliver 4-stroke commuter motorcycles with sporty performance for the Indian market.[13] Bajaj achieved this with the 150cc and 180cc Pulsar.

Motorcycles produced by Bajaj include the Platina, Discover, Pulsar, Avenger, Dominar 400 and CT 100. In FY 2012–13, it sold approximately 37.6 lakh (3.76 million) motorcycles which accounted for 31% of the market share in India. Of these, approximately 24.6 lakh (2.46 million) motorcycles (66%) were sold in India and remaining 34% were exported.

Auto rickshaw (three wheeler)[edit]

Bajaj is the world's largest manufacturer of auto rickshaws and accounts for almost 84% of India's three-wheeler exports. During the FY 2012–13, it sold approx. 4,80,000 three-wheelers which was 57% of the total market share in India. Out of these 4,80,000 three-wheelers, 53% were exported and remaining 47% were sold in India. In Indonesia, Bajaj three-wheelers are "iconic" and "ubiquitous" to the point that the word bajaj (pronounced bajay[14]) is used to refer to auto rickshaws of any kind.[15]

Low cost cars[edit]

In 2010, Bajaj Auto announced cooperation with Renault and Nissan Motor to develop a US$2,500 car, aiming at a fuel efficiency of 30 kilometres per litre (85 mpg‑imp; 71 mpg‑US) (3.3 L/100 km), or twice an average small car, and carbon dioxide emissions of 100 g/km.[16][17]

On 3 January 2012, Bajaj auto unveiled the Bajaj Qute (formerly Bajaj RE60), a mini car for intra-city urban transportation, which is legally classified as a quadricycle. The target customer group was Bajaj's three-wheeler customers.[18] According to its Managing Director Rajiv Bajaj, the RE60 powered by a new 200 cc rear mounted petrol engine will have a top speed of 70 kilometres per hour (43 mph), a mileage of 35 kilometres per litre (99 mpg‑imp; 82 mpg‑US) and carbon dioxide emissions of 60 g/km.[18][19]


Bajaj Auto bought a controlling stake in the Tempo Firodia company, renaming it "Bajaj Tempo". Germany's Daimler-Benz owned 16% of Bajaj Tempo, but Daimler sold their stake back to the Firodia group in 2001. It was agreed that Bajaj Tempo would gradually phase out the use of the "Tempo" brand name, as it still belonged to Mercedes-Benz.[20][21] The name of the company was changed to Force Motors in 2005, dropping "Bajaj" as well as "Tempo", over the objections of Bajaj Auto with whom the company shares a long history as well as a compound wall.[22]

Demerger in 2008[edit]

The demerger of Bajaj Auto Ltd into three corporate entities — Bajaj Finserv Limited (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL)—was completed with the shares listing on 26 May 2008.[23][24]

Bajaj-Kawasaki end partnership in 2017[edit]

In 2017, Bajaj and Kawasaki ended their 8-year sales & services partnership in India, for the sale and after sales service of Kawasaki motorcycles, which had been established in 2009. These Probiking dealerships were later converted to KTM dealerships. However Bajaj and Kawasaki continue with their relationship in the rest of the world.[25]

Bajaj Auto Ltd. made a technical assistance agreement with Kawasaki Japan in 1984, and since then it had cooperated to expand production and sales of motorcycles in India.[26]

Listing and shareholding[edit]


Bajaj Auto's equity shares are listed on Bombay Stock Exchange where it is a constituent of the BSE SENSEX index,[27] and the National Stock Exchange of India where it is a constituent of the CNX Nifty.[28]


On 30 September 2015, 49.29% of the equity shares of the company were owned by the promoters Bajaj Group and the remaining were owned by others.

Shareholders (as on 30 September 2015) Shareholding %
Promoters: Bajaj Group 49.29%
Mutual funds, FIs and insurance companies 08.13%
Foreign institutional investors 14.25%
Individual shareholders 15.12%
Bodies corporate 08.25%
Foreign portfolio investments corporations 03.51%
GDRs 00.02%
Others 01.43%
Total 100.0%

[29] As of 31 March 2020, there were 100 funds that had disclosed positions in the company, including funds by The Vanguard Group, Dimensional Fund Advisors and Fidelity Investments.[30]


Bajaj Auto had a total of 10,000 employees as of 2019, of which 51 were women (0.63%) and 25 were differently-abled (0.31%).[31] It spent 650 crore (equivalent to 986 crore or US$140 million in 2019) on employee benefit expenses during the FY 2012–13. The company is headed by Rahul Bajaj, whose net worth was around US$2 billion in March 2013.[32]

Awards and recognitions[edit]

  • Bajaj Pulsar 135 LS received Bike of the Year 2010 award from BBC TopGear and Bike India.[33]
  • Pulsar 220 DTS-Fi received the Bike of the Year 2008 award by all major Indian automobile magazines like Overdrive, Autocar, Business Standard Motoring and Bike Top Gear.[34]
  • In 2006, Bajaj Auto won the Frost & Sullivan Super Platinum Award for manufacturing excellence in its Chakan Plant.[35]
  • It received award for The Most Customer Responsive Company in Automobiles category in a survey conducted by Economic Times for the years 2004, 2006 and 2008.[36]
  • Bajaj Auto received the Bike Maker of the Year award in ICICI Bank Overdrive Awards 2004.[37]
  • Bajaj Pulsar 180 DTS-i won the BBC World Wheels Viewers Choice Two Wheeler of the Year 2003 award.[38]

See also[edit]


  1. ^ a b c d e f g "Bajaj Auto Ltd Annual Report 2020". Bajaj Auto Ltd. Retrieved 20 October 2020.
  2. ^ "Company Profile - Bajaj Auto". Equitylion. Retrieved 20 June 2017.
  3. ^ a b "Bajaj Auto at Forbes". Forbes. 31 May 2013. Retrieved 27 October 2013.
  4. ^ "News Article". Reuters. 17 May 2012. Retrieved 22 May 2012.
  5. ^ "India is the largest three-wheeler industry globally". Deccan Chronicle. 15 March 2016. Retrieved 15 December 2016. The top-three players such as market leader Bajaj Auto, second largest manufacturer Piaggio and Mahindra and Mahindra […].
  6. ^ "Table 4-12: Top '50' Companies by Market Capitalisation as on March 31, 2013". NSE India. 31 March 2013. Retrieved 27 October 2013.
  7. ^ a b "Bajaj Auto Ltd". Business Standard India. Retrieved 8 May 2020.
  8. ^ "Bajaj Auto - A historical analysis- Business News". Retrieved 8 May 2020.
  9. ^
  10. ^ a b
  11. ^ Vira, Dhanil (22 July 2012). "The History Of Bajaj Auto". Motor Beam. Retrieved 8 May 2020.
  12. ^ "Bajaj sales increase by 25 per cent in January - BikeWale".
  13. ^ "Bajaj Dominar: Pursuit of perfection". Retrieved 8 May 2020.
  14. ^ Stevens, A.M. (2004). A comprehensive Indonesian-English Dictionary. Mizan. p. 78. ISBN 978-979-433-387-7.
  15. ^
  16. ^ "How green is my low-cost car? India revs up debate". ENN. 19 June 2008. Retrieved 24 November 2010.
  17. ^ "Bajaj small car may cost Rs 1.1 lakh – News – Zigwheels". Archived from the original on 30 May 2010. Retrieved 24 November 2010.
  18. ^ a b "Bajaj Auto unveils small car RE 60 in partnership with Nissan and Renault". The Times of India. 3 January 2012. Retrieved 3 January 2012.
  19. ^ Saxen, Ruchita (3 January 2012). "Bajaj Auto launches low cost car RE 60, promises 40 km per litre". New Delhi Television. Retrieved 3 January 2012.
  20. ^ "Bajaj Tempo will now be Force Motors". The Times of India. Bennett, Coleman & Co. Ltd. 24 February 2005. Retrieved 20 September 2013.
  21. ^ M, Sabarinath; Kalesh, Baiju (18 August 2014). "Bajaj group sells three-fourths of its shares in Force Motors". The Economic Times. Retrieved 8 May 2020.
  22. ^ "Bajaj Tempo will now be Force Motors". The Times of India. TNN. 24 February 2005. Retrieved 18 June 2018.
  23. ^ "Bajaj Auto demerger complete". The Economic Times. 25 May 2008. Retrieved 21 May 2009.
  24. ^ "Demerger News". Bajaj Auto. Archived from the original on 22 October 2013. Retrieved 27 October 2013.
  25. ^
  26. ^ Iyer, Satyanarayan (25 March 2017). "Bajaj Auto ends its partnership with Kawasaki in India". Times of India.
  27. ^ "Scripwise Weightages in S&P BSE SENSEX". BSE India. Archived from the original on 1 December 2015. Retrieved 27 October 2013.
  28. ^ "Download List of CNX Nifty stocks (.csv)". NSE India. Retrieved 27 October 2013.
  29. ^ "Shareholding Pattern".
  30. ^ "BAJAJ-AUTO / BAJAJ AUTO LTD. - Institutional Ownership and Shareholders". Fintel.
  31. ^ "Business Responsibility Report 2012-13" (PDF). Bajaj Auto. Archived from the original (PDF) on 29 October 2013. Retrieved 27 October 2013.
  32. ^ "Rahul Bajaj at Forbes". Forbes. Retrieved 27 October 2013.
  33. ^ "Awards and accolades 2010-2011". Bajaj Auto. Archived from the original on 29 October 2013. Retrieved 27 October 2013.
  34. ^ "Awards and accolades 2007-2008". Bajaj Auto. Archived from the original on 29 October 2013. Retrieved 27 October 2013.
  35. ^ "Bajaj Auto wins TPM Excellence Award 2006". 7 February 2007. Retrieved 27 October 2013.
  36. ^ "Awards and accolades 2005-2006". Bajaj Auto. Archived from the original on 29 October 2013. Retrieved 27 October 2013.
  37. ^ "Awards and accolades 2003-2004". Bajaj Auto. Archived from the original on 29 October 2013. Retrieved 27 October 2013.
  38. ^ "Awards and accolades 2002-2003". Bajaj Auto. Archived from the original on 29 October 2013. Retrieved 27 October 2013.

External links[edit]