Gatorade: Difference between revisions
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*[[Bubba The Love Sponge]] had two parodies of the infamous Gatorade commercial starring [[Keith Jackson]] created for his [[Sirius Satellite Radio]] show which get played occasionally during the beginning of each show. |
*[[Bubba The Love Sponge]] had two parodies of the infamous Gatorade commercial starring [[Keith Jackson]] created for his [[Sirius Satellite Radio]] show which get played occasionally during the beginning of each show. |
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*''The True Story of a Medical Student'' is a non-fictional story of a young man diagnosed with chronic [[electrolyte]] deficiencies (CED) at the tender age of 21. With humid conditions and tortuous study habits as the enemy health care providers were reduced to |
*''The True Story of a Medical Student'' is a non-fictional story of a young man diagnosed with chronic [[electrolyte]] deficiencies (CED) at the tender age of 21. With humid conditions and tortuous study habits as the enemy health care providers were reduced to "[[Gatorade]] once a day" as the treatment of choice. The tale ends favorably as the beloved student learns that Gatorade is quite literally the "Key To [[Life]]." |
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==Common substitutes== |
==Common substitutes== |
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Revision as of 04:01, 6 October 2007
Gatorade is a non-carbonated sports drink marketed by the Quaker Oats Company, a division of PepsiCo. Originally made for athletes, it is now commonly consumed as a snack beverage. The drink is intended to rehydrate and to replenish the carbohydrates (in the form of sugars sucrose and glucose) and electrolytes (sodium and potassium salts) depleted during aerobic exercise, especially in warmer climates. [1]
History
Gatorade was created by Dr. Robert Cade at the University of Florida in 1965 for the school’s football team and named after the university’s mascot, the Gators. Cade entered into an agreement with the Indianapolis-based fruit and vegetable canning company Stokely-Van Camp, Inc. (S-VC) to produce the product, which he had already patented. In 1973 Cade and S-VC settled a lawsuit with the University of Florida, which had claimed the University owned the rights for the drink's formula. Since that time the University has received more than US $80 million in Gatorade royalties.[1]
Only a year after its commercial introduction Gatorade was reformulated, as its initial recipe contained the sweetener cyclamate, which was banned by the FDA.[2]
The Gators football team, at the behest of head coach Ray Graves, began using Gatorade officially in 1967 and went on to win their first Orange Bowl title. They beat the Georgia Tech Yellow Jackets, whose coach Bud Carson, when asked why they lost, replied: "We didn’t have Gatorade. That made the difference."[3] Through his friendship with Graves, Hank Stram, head coach of the Kansas City Chiefs, secured large amounts of Gatorade for his players; the Chiefs attributed their Super Bowl title of the 1969 season to the University of Florida sports drink.[1]
Marketed with images of dramatically perspiring athletes, the drink became popular with non-athletes, and dietetic and low-sodium versions were added to the Gatorade product lineup.[1]
The Quaker Oats Company bought S-VC in 1983, after a bidding war with rival Pillsbury. Quaker licensed manufacturing of Gatorade in some worldwide markets to PepsiCo, but sued Pepsi in Australia in 1998, alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink, All Sport. Quaker won the Australian case.[2] In August 2001, Pepsico acquired Quaker (after another bidding war, this time with arch rival Coca-Cola Company). Both bidders valued Quaker largely because of the Gatorade brand.[1]
Along with Johnson & Johnson, Gatorade is one of the founding sponsors of the National Athletic Trainers’ Association. It is also the official sports drink of the National Football League, Major League Baseball, National Basketball Association, National Hockey League, NASCAR, Major League Soccer, Women's National Basketball Association, NBA Development League, US Soccer Federation, and many other pro and college organizations, providing supplies of the drinks to the teams in all flavors available.[1]
Composition
The original Gatorade contained water, sucrose (table sugar) and glucose-fructose syrups, citric acid, sodium chloride (table salt), sodium citrate, monopotassium phosphate, and flavoring/coloring ingredients. Some Gatorade flavorings use brominated vegetable oil to provide stability to the flavor emulsion[4]. Gatorade supplies 127 mg/l of potassium and 464 mg/l of sodium, and 59 g/l of carbohydrates (in the form of sugars). The current (2006) Gatorade panel claims that Gatorade rehydrates athletes better than water because the flavor makes it easier to drink. Glucose-fructose syrup is also known as high fructose corn syrup.
Gatorade also markets an Energy Formula and an Endurance Formula. The Energy Formula was introduced in 2000 and contains more monosaccharides and carbohydrates for quick available energy needed during athletic competition. As a result, this formula is sweeter than regular Gatorade. It comes in 12-fluid ounce plastic bottles in the U.S. The Endurance Formula, introduced in 2004, contains more of the electrolytes (such as calcium and magnesium) than the typical Gatorade formula. The additional electrolytes replenish what the body sweats out during extended periods of physical exertion, especially in hot weather. Because of this, the Endurance Formula tastes saltier than original Gatorade.
In 2000, Gatorade introduced Propel Fitness drink. Propel Fitness Water is sweetened with sucrose syrup, sucralose and acesulfame potassium. Propel has the same electrolytes as Gatorade, along with some vitamins, which makes it similar to Vitamin Water. Propel Fitness Water with Calcium was introduced in 2006. Also, in 2006, Gatorade introduced its Rain flavor line, which features a lighter, crisp taste similar to its Propel line but which comes in the bottle size and shape as the original Gatorade.
Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods, and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contain a large proportion of protein in addition to its carbohydrates. The bar is mainly made up of puffed grains and corn syrup, common components of energy bars. Gatorade is meant to rehydrate one's essential loss of water through their body as a result of amino acid sweat.
Since Gatorade contains no caffeine and normal amounts of sugar (16% of daily value according to * Nutrition facts), it provides energy while it does not keep one up at night.
Template:Infobox nutrition facts
Ingredients
From the most amount to least: water, sucrose syrup, high fructose corn syrup (glucose-fructose syrup), citric acid, natural flavors, salt, sodium citrate, monopotassium phosphate, yellow 6, glycerol ester of wood rosin, brominated vegetable oil, red 40
Gatorade Sports Science Institute
The Gatorade Sports Science Institute (GSSI) is a facility for researching athletics and hydration. The headquarters are in Barrington, Illinois and were established in 1988. The facility has laboratories especially for studying nutrition, exercise physiology, and biochemistry.
Competition
Gatorade's main competition is POWERade, made by the Coca-Cola Company. Kool-Aid also holds a fair share of potential sports drink consumers. CeraSport made by Cera Products Inc. is a non-glucose, rice-based oral rehydration and performance drink. All Sport is a competitor marketed by The Monarch Beverage Company, of Atlanta, Georgia. All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. All Sport was sold off to the Monarch Beverage Company soon after. Also, Vitamin Water, now owned by The Coca-Cola Company, looks to gain more of the sports drink market with its iconic spokespeople (David Ortiz, David Wright, Brian Urlacher, Kasey Kahne, Tracy McGrady and Gilbert Arenas) and wide selection of formulas.
Outside the United States the Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Gatorade and Powerade. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Gatorade and Powerade is Lucozade Sport, however whilst Powerade and Lucozade are widely available in the United Kingdom, Gatorade is still quite a rarity and is only available at certain Pepsi vending machines.
Recent advancements in drug active and supplement delivery via the buccal mucosa has resulted in new electrolyte replenishment products that by-pass Gatorade's primary avenue of absorption via the gastrointestinal tract. Products like Enlyten SportStrips [1]developed by HealthSport Inc. [2] now compete with Gatorade and the sport drink industry as a new technology for electrolyte replenishment for athletes.
Flavors
Gatorgum
In the late 1970s and early 1980s (as long as the late 90s to early 2000s), Gatorade sold a brand of chewing gum called Gatorgum. The product was manufactured by Fleer Corporation, was available in both of Gatorade's original flavors (lemon-lime and orange) and was rather sour-tasting by normal chewing gum standards.
Gatorgum's foil packaging advertised that the product "Helps Quench Thirst." Like all chewing gums, the product would not actually rehydrate the body on its own. However, it did contain electrolytes to assist the human body with the rehydration process.
In popular culture
 | This article contains a list of miscellaneous information. (October 2007) |
- Perhaps the most notable presence of Gatorade is the "Gatorade Shower" (originally called The Gatorade Dunk) at the end of an American football game, where players from a victorious team grab the Gatorade cooler, sneak up behind the head coach, and pour the contents over his head. This tradition began in the mid-80's when Harry Carson and Jim Burt of the New York Giants doused head coach Bill Parcells during the 1985 season. Burt's teammates picked up on this practice and popularized it during team's championship seasons of 1986-87. The tradition gained widespread popularity, and now coaches at all levels get the dubious dunk.[5]
- In Clerks., Dante Hicks' (Brian O'Halloran) hockey teammates request free Gatorade from the Quick Stop convenience store.
- In The Waterboy, Coach Klein (Henry Winkler) tells Bobby Boucher (Adam Sandler) that Gatorade is better than water, in an effort to harness Boucher's rage for the football field.
- Gatorade's 1991 "Be Like Mike" ads featured Michael Jordan of the Chicago Bulls, which had just won its first NBA championship. The ads began airing in August of 1991 and soon the phrase 'Be Like Mike' was being said all over America. Bernie Pitzel, Creative Director of Bayer Bess Vanderwarker, Gatorade's Agency of record at the time, wrote the lyrics. Composers Steve Shafer and Ira Antellis wrote the music.[6] This ad was mimicked in Malibu Comics' short-lived Street Fighter comic, in which a commercial for a Gatorade-like sports drink was marketed with Ken Masters undertaking Jordan's role as spokesman for the product. "Like Mike" later became the title of a 2002 film.
- In Paul Simon's song, “Papa Hobo” on his self-titled album, he sings, "I'll be living off Gatorade, planning my getaway."
- The Connecticut legislature passed a law in 2006 that banned soda in public schools. Despite Gatorade's image as a health-conscious beverage, the drink too was banned.[7]
- Rapper Bow Wow stated on television that this is his favorite drink.[citation needed]
- Since 1991, the drink has sponsored the Gatorade Duel NASCAR races.
- Bubba The Love Sponge had two parodies of the infamous Gatorade commercial starring Keith Jackson created for his Sirius Satellite Radio show which get played occasionally during the beginning of each show.
- The True Story of a Medical Student is a non-fictional story of a young man diagnosed with chronic electrolyte deficiencies (CED) at the tender age of 21. With humid conditions and tortuous study habits as the enemy health care providers were reduced to "Gatorade once a day" as the treatment of choice. The tale ends favorably as the beloved student learns that Gatorade is quite literally the "Key To Life."
Common substitutes
A number of "electrolyte replacement drinks" have been introduced in both commercial and non-commercial contexts. Two of the more popular home recipes are:
- Water, vinegar (usually a strongly flavored vinegar such as apple cider), molasses (sometimes blackstrap), and sometimes other flavorings such as honey and/or ginger (usually powdered). This is called switchel. [3]
- Water, Kool-Aid mix, various salts, and sometimes other minerals such as sodium bicarbonate (baking soda). This makes a more "Gatorade-like" drink than switchel. [4]
See also: Oral rehydration therapy
Product Reviews
References
- ^ a b c d e f Vaughn (2007-09-04). "The History of Gatorade". MrVaugn.wordpress.com. Retrieved 2007-04-28.
- ^ a b "Gatorade 21. Stokeley'sResponse". ChemCases.com. Retrieved 2007-04-28.
{{cite web}}: Cite has empty unknown parameter:|1=(help) - ^ "Football Inventions That Shaped the Modern Game". 2007-09-06. Retrieved 2007-09-06.
- ^ "Frequently Asked Questions". gatorade.com. Gatorade. January 5, 2005. Retrieved 2007-05-28.
- ^ "How did the tradition of dumping Gatorade on football coaches begin?". Ask Yahoo!. Yahoo!. 2005-01-27. Retrieved 2007-05-16.
{{cite web}}: Check date values in:|date=(help) - ^ A more detailed account of the creation of the Be Like Mike campaign appears in Rovell, Darren (2006). First in thirst: how Gatorade turned the science of sweat into a cultural phenomenon. New York: American Management Association. OCLC 60393271.
- ^ Associated Press (2006-05-12). "Connecticut passes school soda ban: Designed to fight child obesity, law takes effect on July 1". MSNBC.com. Retrieved 2007-05-16.
{{cite news}}: Check date values in:|date=(help)