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Coordinates: 51°29′58.51″N 00°09′48.66″W / 51.4995861°N 0.1635167°W / 51.4995861; -0.1635167
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==External links==
==External links==
{{Commons category}}
{{Commons category}}
* [http://www.harrods.com Harrods website]
* [http://www.mbtmvp.com]
* [http://www.harrodsaviation.com Harrods Aviation]
* [http://www.harrodsaviation.com Harrods Aviation]
* [http://www.harrodsestates.com/ Harrods Estates]
* [http://www.harrodsestates.com/ Harrods Estates]

Revision as of 09:16, 3 December 2009

51°29′58.51″N 00°09′48.66″W / 51.4995861°N 0.1635167°W / 51.4995861; -0.1635167

Harrods Disabled access
Company typePrivate
IndustryRetail
GenreDepartment Store
Founded1834
FounderCharles Henry Harrod
HeadquartersBrompton Road
Knightsbridge, London, England
ProductsQuality & luxury goods
OwnerMohamed Al-Fayed
Number of employees
5000+
ParentHarrods
Websitewww.harrods.com

Harrods is a department store located on Brompton Road in Knightsbridge, London, England. The Harrods brand also applies to other enterprises undertaken by the Harrods group of companies including Harrods Bank, Harrods Estates, Harrods Aviation and Air Harrods.

The store occupies a 4.5-acre (18,000 m2) site and has over one million square feet (90,000 m2) of selling space in over 330 departments. This makes Harrods one of the largest department stores in the world together with Macy's New York. The UK's second-biggest shop, Oxford Street's Selfridges, is a little over half the size with 540,000-square-foot (50,000 m2)[1] of selling space.

The Harrods motto is Omnia Omnibus Ubique — All Things for All People, Everywhere. Several of its departments, including the seasonal Christmas department and the Food Hall, are world famous.

Background

Harrods
Fashion plate of 1909 shows upper-class Londoners walking in front of Harrods

Harrods was established in 1834 in London’s East End, when founder Charles Henry Harrod set up a wholesale grocery in Stepney,[2] with a special interest in tea. In 1849, to escape the filth of the inner city and to capitalise on trade to the Great Exhibition of 1851 in nearby Hyde Park, Harrod took over a small shop in the district of Knightsbridge, on the site of the current store. Beginning in a single room employing two assistants and a messenger boy, Harrod’s son Charles Digby Harrod built the business into a thriving retail operation selling medicines, perfumes, stationery, fruit, and vegetables. Harrods rapidly expanded, acquired the adjoining buildings, and employed one hundred people by 1880.

However, the store’s booming fortunes were reversed in early December 1883, when it burnt to the ground.[2] Remarkably, in view of this calamity, Charles Harrod fulfilled all of his commitments to his customers to make Christmas deliveries that year — and made a record profit in the process. In short order, a new building was raised on the same site, and soon Harrods extended credit for the first time to its best customers, among them Oscar Wilde, legendary actresses Lillie Langtry and Ellen Terry, Noël Coward, Sigmund Freud, A. A. Milne, and many members of the British Royal Family.

On Wednesday, 16 November 1898, Harrods debuted England's first "moving staircase" (escalator) in their Brompton road stores; the device was actually a woven leather conveyor belt-like unit with a mahogany and "silver plate-glass" balustrade.[3] Nervous customers were offered brandy at the top to revive them after their 'ordeal'.[4]

Significant events in Harrods' history

  • 1834: Charles Henry Harrod (1799-1885) founds a wholesale grocery in Stepney, East London
  • 1849: Harrods moves to the Knightsbridge area of London, near Hyde Park
  • 1861: Harrods undergoes a transformation when it was taken over by Harrod's son, Charles Digby Harrod (1841-1905)
  • 1883: On 6 December, fire guts the shop buildings, giving the family the opportunity to rebuild on a grander scale
  • 1889: Charles Digby Harrod retires, and Harrods shares are floated on the London Stock Exchange under the name Harrod's Stores Limited
  • 1905: Begun in 1894, the present building is completed to the design of architect Charles William Stephens.[5]
  • 1912: Harrods opens its first and only foreign branch in Buenos Aires, Argentina. It became independent of Harrods in the late 1940s but still traded under the Harrods name usable only in Argentina Harrods Buenos Aires.
  • 1914: Harrods buys the Regent Street department store Dickins & Jones.
  • 1919: Harrods buys the Manchester department store, Kendals; it took on the Harrods name for a short time in the 1920s, but the name was changed back to Kendals following protests from staff and customers.[6]
  • 1959: The British department store holding company, House of Fraser, buys Harrods.
  • 1969: Christian the lion was bought by John Rendall and Anthony 'Ace' Bourke. The lion was set free in Kenya after reaching maturity.
  • 1983: A terrorist attack by the Provisional IRA outside the Knightsbridge store kills six people.
  • 1985: The Fayed brothers buy the store for £615 million.[7]
  • 1986: The small town of Otorohanga in New Zealand briefly changed its name to Harrodsville in response to legal threats made by Mohamed Al Fayed against a person with the surname of Harrod, who had used the name "Harrod's" for his shop. Other town businesses changed their store name to Harrod's in support, and the resultant lampooning in the British press led to Al Fayed dropping the legal action.[citation needed]
  • 1990: A Harrods shop opens onboard the RMS Queen Mary in Long Beach, which was then owned by the Walt Disney Company.
  • 1994: The relationship between House of Fraser and Harrods is severed. Harrods remains under the ownership of the Fayed family, and House of Fraser is floated on the stock exchange.
  • 1997: The British court issues an injunction to restrain the Buenos Aires Harrods store from trading under the Harrods name.[8]
  • 2006: The Harrods "102" store opens opposite the main store on Brompton Road; it features concessions like Krispy Kreme and Yo! Sushi, as well as florists, a herbalist, a masseur, and an oxygen spa.[9]
  • 2006: Omar Fayed, Mohamed's youngest son, joins the Harrods board.

Products and services

The store's 330 departments offer a wide range of products and services. Products on offer include clothing for every sort of customer (women, men, children, and infants), electronics, jewelery, sporting gear, bridal trousseau, pets and pet accessories, toys, food and drink, health and beauty items, packaged gifts, stationery, housewares, home appliances, furniture, and much more.

A representative sample of store services includes 28 restaurants (number has been questioned by Billy Mc), serving everything from high tea to tapas to pub food to haute cuisine; a personal shopping-assistance programme known as "By Appointment"; a watch repair service; a tailor; a dispensing pharmacy; a beauty spa and salon; a barbers shop; Harrods Financial Services; Harrods Bank; Ella Jade Bathroom Planning and Design Service; private events planning and catering; food delivery; a wine steward; bespoke "picnic" hampers and gift boxes; bespoke cakes; and bespoke fragrance formulations.

Up to 300,000 customers visit the store on peak days, comprising the highest proportion of customers from non-English speaking countries of any department store in London. More than five thousand staff from over fifty different countries work at Harrods. A fleet of fifty delivery vehicles make up to 225,000 deliveries every year. Approximately 11,500 energy-efficient light bulbs turn Harrods into a beacon of light each night, 300 of which are replaced every day.

There are also a number of concessions opposite the main store on Brompton Road in 'Harrods 102' such as Turnbull & Asser, HMV, Waterstones, Krispy Kreme and David Clulow Opticians.

As of the 15 October 2009, Harrods Bank has started selling gold bars and coins that customers can buy "off the shelf". The gold products range from 1g to 12.5 kg, and can be purchased within Harrods Bank. They also offer storage services, as well as the ability to sell back gold to Harrods in the future.[10]

Criticism

Harrods and Mohamed Al Fayed have been criticised for selling real animal fur with regular protests organised outside Harrods.[11] Harrods is the only department store in the UK that has continued to sell fur.[12] Harrods was sharply criticized in 2004 by the Hindu community for marketing a line of feminine underwear (designed by Roberto Cavalli) which featured the images of South-Asian goddesses. The line was eventually withdrawn and formal apologies were made.[13]

Royal warrants

The opulent Egyptian-style clothing department at Harrods, London. Many places in the store's interior have an Ancient Egyptian theme, to reflect the owner's heritage. Fayed has had the decor listed so it can never be removed or altered.

Harrods was the holder of royal warrants from:

Harrods had held The Duke of Edinburgh's warrant since 1956, but it was rescinded by Prince Philip on 21 December 2001 because of a "significant decline in the trading relationship" between the duke and the store.

Al Fayed then pre-emptively removed all the royal coats of arms that had been prominently displayed by the business, even though other warrants were yet to expire or be withdrawn. None of the royal grantors of warrants had spent any money at Harrods since 1997, the year Diana, Princess of Wales, died.[citation needed]

Egyptian cobra

On 10 September 2002, Harrods hired a live Egyptian cobra to protect the shoe counter, guarding a £62,000 (€84,880) pair of haute couture ruby-, sapphire- and diamond-encrusted sandals launched by designer Rene Caovilla.[14]

Memorials

"Innocent Victims", the second of two memorials in Harrods

Since the deaths of Diana, Princess of Wales, and Dodi Fayed, Mohamed Al Fayed's son, two memorials commissioned by Al Fayed have been erected inside Harrods to the couple. The first, unveiled on 12 April 1998, consists of photographs of the two behind a pyramid-shaped display that holds a wine glass still smudged with lipstick from Diana's last dinner as well as what is described as an engagement ring Dodi purchased the day before they died.[15]

The second memorial, unveiled in 2005 and located by the Egyptian escalator at door three is titled "Innocent Victims", is a bronze statue of the two dancing on a beach beneath the wings of an albatross. The albatross is a bird that is said to symbolise the "Holy Spirit".[16] The sculpture was created by 80 year old Bill Mitchell who is a close friend of Al Fayed and has been the artistic design advisor to Harrods for 40 years. Mr Al Fayed said he wanted to keep the pair's "spirit alive" through the statue.[17]

After the death of Michael Jackson, Al-Fayed announced that they had already been discussing plans to build a memorial statue of the singer.[18]

Floor Directory

5th floor Disabled access 4th floor Disabled access 3rd floor Disabled access 2nd floor Disabled access

Sport & Leisure
1 Team Sports Equipment & Apparel
2 Grand Prix Memorabilia
3 MBT Shoes
4 Fitness Studio Equipment & Apparel
5 Riding Equipment & Apparel
6 Outdoor Apparel
7 Designer Sportswear
8 Tennis Equipment & Apparel
9 Golf Equipment & Apparel
10 Ski & Swimwear
11 Bicycles and Skateboards
12 Sports Fashions Shoes
13 Running Shoes & Apparel
14 Power Plate Studio
15 Sunglasses
Beauty
16 Urban Retreat at Harrods
17 Roja Dove Haute Parfumerie
Services
18 Harrods Financial Services
19 Rewards Card Services
20 Bullet Proof Clothing (Miguel Caballero)
Restaurants & Cafes
1 East Dulwich Deli
2 Illy L'Espresso

Childrenswear
1 Children's Formalwear
2 School Uniforms
3 Children's Designerwear
4 Children's Designer Boutiques (0–10 years)
5 Baby Apparel (0–3 years)
6 Children's Shoes
7 Junior Collections (10–16 years)
8 Children's International Designer
9 Baby Shop
10 Nursery Furniture
11 Outdoor Fun
Toys
12 Children's Books
13 Soft Toys
14 Pre-school Toys & Dolls
15 Concept Toys
16 Trains & Remote Control Cars
17 Pet Kingdom
Womenswear
18 Way In (trend fashion) and Sunglasses
19 Women's Shoes
Services
20 Toy Enquiries
21 Export Bureau Lounge
Restaurants & Cafes
1 Georgian Restaurant
2 Terrace Bar
3 Planet Harrodsi
4 Mo's Diner
5 Andronicas World of Coffee

Furniture
1 The Bedroom Studio (opens October 2009)
2 Fitted Furniture
3 Antiques Summer Exhibition
4 Bo Concept Furniture
5 Ligne Roset Furniture
6 Contemporary Furniture
7 Designer Gallery
8 Ralph Lauren
9 Roche Bobois
10 Natuzzi Studio
11 Modern Furniture
12 Traditional Furniture
13 Bed Studio
Home Entertainment
14 Osim Massage
15 Pianos & Musical Instruments
16 Waterstone's (books & magazines)
17 HMV (music, DVDs & games)
18 Vodafone Mobile Phones
19 Micro Anvika Computers
20 Audio Visual Experience
21 Photographic Equipment
22 Sony Galleria
LG Lounge
Harrods Sound & Vision
Loewe Televisions Accessories
23 Lighting
24 Fossil & mineral Gallery
25 Fitted Carpets
26 Furnishing Fabrics
Services
27 Interior Design Studio
Restaurants & Cafes
1 Caffè Florian

Tableware
1 Crystal & Glass
2 CHINA & GLASS CLEARANCE
3 Fine China & Porcelain
4 Luxury Dining
5 Traditional Dining
6 Contemporary Dining & Flamant
7 Silver Room
Home Decoration
8 Luxury Gift & Object Room
9 Old Maps and Prints
10 Castle Galleries
11 ABC Carpet (rugs)
12 Christmas World
Bed & Bath
13 Bed Linens
14 Comfort Zone (duvets & pillows)
15 Towels
16 Bathshop
17 Ella Jade Bathroom Design Serivce
Kitchenware
18 Cookshop
19 Designer Kitches & Coffee Boutique
20 Home Appliances
Accessories
21 Travel Goods & Luggage
Services
22 Weddings & Occasions (gift list service)
Restaurants & Cafes
1 Café Harrods
2 Ishbilia Lebanese
3 Harrods Chocolate Bar

1st floor Disabled access Ground floor Disabled access Lower Ground floor Disabled access

Women's Shoes
1 Women's Designer Shoes
2 Shoe Boudoir
Womenswear
3 Weekend Room
4 International Designer Rooms
5 Designer Studio
6 Swim
7 Designer Colletions
8 International Classics
9 Modern Classics
10 Millinery
11 Designer Plus
12 Luxury Collections
13 Evening
14 The Wedding Dress Botique by Pronovias
15 Lingerie
Services
16 By Appointment Personal Shopping
Restaurants & Cafes
1 Veuve Clicquot Champagne Bar & Restaurant

Menswear
1 Men's Tailoring
2 Men's Fragrance
3 Men's Designerwear
4 Polo Ralph Lauren
5 Cigar Shop
6 Men's Shoes & Accessories
Beauty
7 Cosmetics
8 Perfumery
9 Sunglasses
10 Lifestyle Beauty
11 Beauty Apothecary
Food Halls
12 Charcuterie, Fromagerie & Traiteur
13 Fruit & Vegetables
14 Pantry
15 Bakery
16 Candy Shop
17 Tea & Coffee
18 Confectionery & Patisserie
19 Meat, Fish & Poultry
Harrods Souvenirs
20 Harrods Arcade
Fine Jewellery
21 Fine Jewellery & Watch Room
Fashion Accessories
22 Room of Luxury I & II (handbags)
23 Egyptian Hall (handbags)
24 Designer Jewellery
25 Designer Watches
26 Scarves, Gloves & Hats
27 Hoisery & Umbrellas
Services
28 Safe Deposit
29 Hampers / Food Orders Desk
30 Florist
Restaurants & Cafes
1 5J - The Iberico Ham House
2 Xin Dim Sum Bar
3 Sushi Bar
4 Caffè Espresso
5 Rotisserie
6 Harry Morgan Salt Beef Bar
7 Caviar House Oyster Bar
8 Sea Grill
9 Caviar House Seafood Bar
10 Krispy Kreme
11 Morelli's Gelato
12 Pizzeria
13 Ladurée Tea Room & Pavement Café

Menswear
1 Men's Contemporary & Casual Collections
2 Men's Grooming
3 Men's Designer Shoes
4 Underwear & Nightwear
5 Shirts & Ties
6 Tom Ford
Food Halls
7 Wine Shop
8 Cigar Shop
9 Harrods Pharmacy
Harrods Souvenirs
10 Harrods Gift Shop
Fashion Accessories
11 Egyptian Hall (handbags)
Stationery & Gifts
12 The Writing Room
13 Stationery & Games
14 Cards, Gifts & Wrapping
Services
15 Wrapology (gift wrapping service)
16 Rewards Card Services
17 Karim Fayed Hearing Centre
18 Harrods Gold Bullion
19 Harrods Bank
20 Customer Services
21 Abercrombie & Kent Private Travel
22 Opticians
23 Tax Free Shopping Bureau
24 Ticket Bureau
25 Watch & Jewellery After Sales Service
26 Lost Property
27 Dodi & Diana Memorial
28 Post Box
29 By Appointment Personal Shopping
30 Left Luggage
31 The Refinery (men's grooming)
Restaurants & Cafes
1 Green Man Pub
2 Tapas Bar
3 Ca'puccino

Public transport access
London Buses Harrods 14, 74,414, C1
London Underground Knightsbridge

Further reading

  • Chris Bennett and Colin Cameron (2000-02-07). Behind the Scenes at Harrods. Andre Deutsch. ISBN 0-233-99617-6.{{cite book}}: CS1 maint: year (link)
  • Tim Dale (1986). Harrods: The Store and the Legend. Pan. ISBN 0-330-29800-3. {{cite book}}: Unknown parameter |month= ignored (help)

See also

References

Notes:

  1. ^ Clegg, Alicia (13 December 2005). "Hot Shops: Retail Revamps". Businessweek.com. Retrieved 2009-06-26.
  2. ^ a b [1] www.mbtmvp.com (history)
  3. ^ "The First Moving Staircase in England." The Drapers' Record, 19 Nov. 1898: 465.
  4. ^ [www.mbtmvp.com] Harrods history (escalator)
  5. ^ "mbt shoes". mbtmvp.com. Retrieved 2009-12-01.
  6. ^ [2] www.manchestereveningnews.co.uk
  7. ^ [3] www.mbtmvp.com (Press release)
  8. ^ [4] www.mbtmvp.com
  9. ^ [5] www.mbtmvp.com
  10. ^ "Harrods Starts Selling Gold Bars". The London Insider. 16 October 2008. Retrieved 2009-10-16.
  11. ^ "Harrods fur protests". Veggies.org.uk. 27 June 2009. Retrieved 2009-06-26.
  12. ^ "The Coalition to Abolish the Fur Trade". Caft.org.uk. Retrieved 2009-06-26.
  13. ^ "Harrods apology over Hindu bikinis". BBC.org.uk. Retrieved 2004-06-09.
  14. ^ "London's Harrods hires cobra to guard £62,000 shoes". Rawstory.com. 10 September 2007. Retrieved 2009-06-26.
  15. ^ Rick Steves, Getting Up To Snuff In London, /www.ricksteves.com.
  16. ^ Harrods unveils Diana, Dodi statue, CNN.com, 1 September 2005.
  17. ^ Diana bronze unveiled at Harrods BBC 1 September 2005
  18. ^ "Michael Jackson memorial statue planned for Harrods, says Mohamed Fayed". The Telegraph. 29 June 2009. Retrieved 2009-06-26.

References: