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==Marketing==
==Marketing==
Initial marketing for ''After Earth'' began online with an Internet marketing campaign on [[Facebook]] and [[Google+]], including a teaser trailer. Alongside the Facebook marketing is a [[Web 2.0]] site that lets people "scroll" through different images and paragraphs in a complex dynamic way. An image of Jaden's character in costume was released online on February 15, 2012.<ref>{{cite web|url=/jaden-smith-shows-after-earth-stillsuit/|publisher=/Film|title=Jaden Smith Shows Off His ‘After Earth’ Costume|date=February 15, 2012|accessdate=February 16, 2012}}</ref> Later in the year, a theatrical teaser was released alongside a trailer for the competing [[Joseph Kosinski]] film ''[[Oblivion (2013 film)|Oblivion]]''. On March 12, a modified version of ''After Earth''{{'}}s theatrical teaser was released as the official trailer.<ref>{{cite web|url=/previews/movies/afterearth.xml|publisher=Sony Pictures|title=After Earth}}</ref>
Initial marketing for ''After Earth'' began online with an Internet marketing campaign on [[Facebook]] and [[Google+]], including a teaser trailer. Alongside the Facebook marketing is a [[Web 2.0]] site that lets people "scroll" through different images and paragraphs in a complex dynamic way. An image of Jaden's character in costume was released online on February 15, 2012.<ref>{{cite web|url=/jaden-smith-shows-after-earth-stillsuit/|publisher=/Film|title=Jaden Smith Shows Off His ‘After Earth’ Costume|date=February 15, 2012|accessdate=February 16, 2012}}</ref> Later in the year, a theatrical teaser was released alongside a trailer for the competing [[Joseph Kosinski]] film ''[[Oblivion (2013 film)|Oblivion]]''. On March 12, a modified version of ''After Earth''{{'}}s theatrical teaser was released as the official trailer.<ref>{{cite web|url=/previews/movies/afterearth.xml|publisher=Sony Pictures|title=After Earth}}</ref>

==Controversy concerning Scientology==
There have been speculations about the influence of [[Scientology]] on the film. It was believed that [[Will Smith]] had invested money into the film in order to promote Scientology. For example, comparisons had been made between the types of clothing worn by the actors that seemed similair to the clothing worn by Sea-Orgs members, a special group of Scientologists. Furthermore, it was speculated that the spaceship seen in the trailer matched the description of the spaceships from L.Ron Hubbard's [[Xenu]] story, where human's souls were being captured by spaceships. The key themes of the story; fear, acceptance and survival, were also speculated to be inspired by Scientology, as it often focuses on these themes.{{Citation needed|date=May 2013}}


==References==
==References==

Revision as of 05:58, 30 May 2013

After Earth
Theatrical release poster
Directed byM. Night Shyamalan
Screenplay byGary Whitta
M. Night Shyamalan
Story byWill Smith
Produced byCaleeb Pinkett
Jada Pinkett Smith
Will Smith
James Lassiter
StarringJaden Smith
Will Smith
CinematographyPeter Suschitzky
Edited bySteven Rosenblum
Music byJames Newton Howard
Production
companies
Distributed byColumbia Pictures
Release date
  • May 31, 2013 (2013-05-31)
Running time
100 minutes[1]
CountryUnited States
LanguageEnglish
Budget$130 million[2]

After Earth (originally known as 1000 A.E.) is an upcoming 2013 American science fiction action film co-written and directed by M. Night Shyamalan. It stars real-life father and son Will and Jaden Smith as Cypher and Kitai Raige, with Will Smith also acting as producer and co-writer, and will be distributed by Columbia Pictures and available on IMAX. It is based on an original story idea by Will Smith.

Plot

In the near future, humanity decides to abandon Earth after numerous cataclysmic events. Human society is re-established on a habitable exo-planet known as Nova Prime outside of our Solar System. Meanwhile, the creatures of Earth continue to evolve, apparently without any human interaction.

Set a thousand years after humanity's resettlement, a peacekeeping organization known as the Ranger Corps is trained by a wise but stern General named Cypher Raige. Under his command is a young recruit named Kitai, a rebellious teenager with a knack for mischief. He is also Cypher's son, and the father is frustrated at what he sees to be a lack of discipline. Cypher's wife, Faia, urges him to see their son's behavior as a longing for his father's love and a plea for attention. At her behest, Cypher takes Kitai on a mission to Earth.

The ship is damaged in an asteroid field and crash lands on the planet, killing all but Cypher and Kitai, who are seriously injured in the accident. The two must retrieve an emergency beacon by embarking on a perilous journey across uncharted terrain to signal for help. Dangerous animal species now dominate the planet, as well as an unstoppable alien creature that escaped during the crash.

Cast

Production

Will Smith conceived this story when he was watching the television show I Shouldn't Be Alive with his brother-in-law Caleeb Pinkett.[3] It was originally not a science fiction story but about a father and son crashing their car in the mountains or some remote region, with the son having to go out and get rescue for his father. Will Smith then decided to change the setting to 1000 years in the future, which imposed a higher budget. Smith had his production company Overbrook contact Gary Whitta (who was then known for his script for The Book of Eli) with a simple log line for a movie: a father and son crash landed on Earth 1000 years after it had been abandoned by humankind. Impressed with his idea and excited about the opportunity to work with him, Whitta fleshed out Smith's idea and pitched it to him, subsequently becoming the first employee on the project.

A month after the release of The Last Airbender, Will Smith contacted M. Night Shyamalan on August 6 to wish him "Happy Birthday" and to persuade him to direct his movie with his son Jaden Smith as the star.[4] Smith and Shyamalan had planned to work on a film before but it never worked out. Impressed with the entire script, Shyamalan officially made this project then entitled One Thousand A. E. his next directorial effort on October 20, and quietly shelved his own secret untitled project with Bruce Willis, Bradley Cooper, and Gwyneth Paltrow loosely attached.[5] There was another starring role for an adult male, but sources indicated that Will Smith would not be taking it on. Sony Pictures Entertainment has a first-look deal with Overbrook, so it was expected to be the studio home for A.E.[5] Shyamalan later suggested the film may feature other members of the Smith family, and that it may not be in 3D but he had "an idea for something kind of technically interesting."[6]

In December 2011, Columbia Pictures, a subsidiary of Sony, signed Will Smith and son Jaden Smith to star in the film with Shyamalan directing. Shyamalan, who co-wrote the screenplay with Gary Whitta, will be producing the film with Overbrook’s James Lassiter, Smith, Ken Stovitz, and Jada Pinkett Smith. Doug Belgrad, president of Columbia Pictures, made the announcement and said, "Night is an outstanding filmmaker who has a tremendous vision for this science-fiction adventure story and we couldn't be more excited to be working again with Jaden after our experiences on The Pursuit of Happyness and The Karate Kid," and added "We’re thrilled to have the two of them together on this project". Shyamalan also added, "The chance to make a scary, science-fiction film starring Jaden and Will is my dream project."[7] Will Smith's decision to take on the starring adult male role required him to step aside in producing and starring in the Hurricane Katrina drama The American Can, and offered the lead role to Denzel Washington instead. The shooting of the movie was also pushed back from September 2011 to January 2012.[8]

On July 25, Will Smith visited Costa Rica accompanied by an entourage of about 20 people, including Shyamalan, to scout for locations to shoot the film. They stayed at the Tabacón Grand Spa and Thermal Resort.[9] They visited sites like the Arenal Volcano, hot springs and a lake, and some beaches. The executive secretary of the Foundation Arenal Volcano, Diego Quesada, accompanied Smith on a walk by the volcano on Monday and said, "Was half an hour. I talked with [Smith] and director M. Night Shyamalan of the film The Sixth Sense. We were told the park was very nice, I liked the view."[10]

In September, Columbia committed to a June 7, 2013 release date.[11] Shyamalan also scouted locations in Philadelphia. 50% of the filming was to take place at the new Sun Center Studios in Delaware County (Chester Township). Other locations would be in Costa Rica, Utah and Northern California.[12] Shyamalan also visited Valley Forge Military Academy, known for the filming location for Taps, for research of the film then entitled "After Earth", as Jaden Smith would be playing a military cadet of the future.[13]

The screenplay by Whitta and Shyamalan was later polished by Stephen Gaghan[14] and Mark Boal.[15] Principal photography for After Earth began in February 2012. Much of the filming took place in Costa Rica, Humboldt County, and Aston. After Earth was shot on Sony's CineAlta F65 camera, which was shipped in January 2012.[16]

On April 19, Shyamalan announced that the release date has been moved a week early May 31, 2013.[17]

On May 3, it was revealed that Korean-American singer, Jay Park, will be participating in the official soundtrack of the film in Korea, with a song titled "I Like to Party". On May 5, a 30-second snippet of the song was released with a trailer.[18]

Marketing

Initial marketing for After Earth began online with an Internet marketing campaign on Facebook and Google+, including a teaser trailer. Alongside the Facebook marketing is a Web 2.0 site that lets people "scroll" through different images and paragraphs in a complex dynamic way. An image of Jaden's character in costume was released online on February 15, 2012.[19] Later in the year, a theatrical teaser was released alongside a trailer for the competing Joseph Kosinski film Oblivion. On March 12, a modified version of After Earth's theatrical teaser was released as the official trailer.[20]

References

  1. ^ [/releases/after-earth-2013-3 "AFTER EARTH (12A)"]. British Board of Film Classification. 2013-05-14. Retrieved 2013-05-14. {{cite web}}: Check |url= value (help)
  2. ^ Oliver Lyttelton (March 4, 2013). [/theplaylist/summer-jam-in-a-crowded-blockbuster-season-which-risky-films-will-be-hits-which-will-flop-20130304 "In A Crowded Summer 2013 Blockbuster Season, Which Risky Films Will Be Hits & Which Will Flop?"]. Indie Wire. Retrieved March 5, 2013. {{cite web}}: Check |url= value (help)
  3. ^ Movie Metropolis (2012-07-16). [/watch?v=ZqY22qmAkSM "AFTER EARTH: Comic Con 2012 press panel with screenwriter Gary Whitta"]. YouTube. Retrieved 2013-03-13. {{cite web}}: Check |url= value (help)
  4. ^ Kanchan Thakur (2013-05-28). [/article/ENT-after-earth-was-born-on-my-birthday-says-filmmaker-m-4276546-NOR.html ""After Earth was born on my birthday" says filmmaker M. Night Shyamalan"]. Daily Bhaskar. Retrieved 2013-05-28. {{cite web}}: Check |url= value (help)
  5. ^ a b Borys Kit (October 20, 2010). [/blogs/heat-vision/exclusive-m-night-shyamalans-new-31696 "EXCLUSIVE: M. Night Shyamalan's New Project is 'One Thousand A.E.'"]. The Hollywood Reporter. Retrieved 2013-03-16. {{cite web}}: Check |url= value (help)
  6. ^ Tom DiChiara (January 14, 2011). [/2011/01/14/m-night-shyamalan-one-thousand-ae-3-d-smith-family/ "M. Night Shyamalan Says 'One Thousand A.E.' Won't Be 3-D, But May Feature The Whole Smith Family!"]. MTV. Retrieved 2013-03-16. {{cite web}}: Check |url= value (help)
  7. ^ Mark Cina (April 4, 2011). [/news/will-smith-son-jaden-star-174388 "Will Smith, Son Jaden to Star in M. Night Shyamalan Sci-Fi Movie"]. The Hollywood Reporter. Retrieved 2013-03-16. {{cite web}}: Check |url= value (help)
  8. ^ Claude Brodesser-Akner (June 28, 2011). [/2011/06/will_smith_denzel_washington_a.html "Will Smith Wants Denzel Washington for His Katrina Drama, The American Can"]. Vulture. Retrieved 2013-03-16. {{cite web}}: Check |url= value (help)
  9. ^ Lynn Farris (July 31, 2011). [/MysteryReview/statuses/97804725285683201 "Mr. (Will) Smith Goes to Costa Rica"]. Examiner.com. Retrieved 2013-03-16. {{cite web}}: Check |url= value (help)
  10. ^ [/hostednews/epa/article/ALeqM5hTc17W2t8TH2SAG0SyFf3aLVFdsA?docId=1577231 "El artista Will Smith visita zonas turísticas de Costa Rica"]. Agencia EFE. July 27, 2011. Retrieved 2013-03-16. {{cite web}}: Check |url= value (help)
  11. ^ Brendan Bettinger (September 7, 2011). [/1000-ae-release-date-wanderlust/113633/ "Will Smith's 1000 A.E. Scheduled for June 7, 2013; WANDERLUST Pushed Back to February 24, 2012"]. Collider.com. Retrieved 2013-03-16. {{cite web}}: Check |url= value (help)
  12. ^ Cyndy Drue (September 8, 2011). [/shows/cyndy-drue/blogentry.aspx?BlogEntryID=10286409 "Update about M Night Shyamalan's next film"]. WMGK. Retrieved 2013-03-16. {{cite web}}: Check |url= value (help)
  13. ^ Pete Bannan (September 27, 2011). [/articles/2011/09/27/main_line_suburban_life/news/doc4e823124778c2667339081.txt "Video: M. Night Shyamalan visits Valley Forge Military Academy to research upcoming movie"]. Mainlinemedianews.com. Retrieved 2013-03-16. {{cite web}}: Check |url= value (help)
  14. ^ Sneider, Jeff (2012). [/article/VR1118045980 "Gaghan polishes Shyamalan's A.E."]. Variety. Retrieved January 31, 2012. {{cite web}}: Check |url= value (help)
  15. ^ [/TheInSneider/status/156900081004589056 "Twitter / TheInSneider: FUN FACT: S. GAGHAN isn't the"]. Twitter.com. Retrieved 2013-05-29. {{cite web}}: Check |url= value (help)
  16. ^ Giardina, Carolyn (February 27, 2012). [/news/m-night-shyamalan-another-earth-sony-f65-camera-295476 "M. Night Shyamalan Shooting 'After Earth' on Sony's F65 Camera as Studio Launches Training Program"]. The Hollywood Reporter. Retrieved April 10, 2012. {{cite web}}: Check |url= value (help)
  17. ^ [/MNightShyamalan/status/325299005447872512 "Twitter / MNightShyamalan: #AfterEarth is being released"]. Twitter.com. Retrieved 2013-05-29. {{cite web}}: Check |url= value (help)
  18. ^ Park, Jay. [/watch?v=ldmI0fP9bYY "AFTER EARTH MOVIE TRAILER WITH I LIKE TO PARTY SNIPPET"]. Jay Park. Retrieved 5 May 2013. {{cite web}}: Check |url= value (help)
  19. ^ [/jaden-smith-shows-after-earth-stillsuit/ "Jaden Smith Shows Off His 'After Earth' Costume"]. /Film. February 15, 2012. Retrieved February 16, 2012. {{cite web}}: Check |url= value (help)
  20. ^ [/previews/movies/afterearth.xml "After Earth"]. Sony Pictures. {{cite web}}: Check |url= value (help)
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