|Headquarters||Beverly Hills, California, United States|
Number of employees
|Approximately 350 (2013)|
Relativity Media LLC (sometimes stylized as RelativityMedia and marketed as Relativity) is an American media company headquartered in Beverly Hills, California, founded in 2004 by Lynwood Spinks and Ryan Kavanaugh. The studio was the third largest mini-major globally until bankruptcy on July 30, 2015. Its full-scale film studio acquires, develops, produces and distributes films. The company's partners and financial institutions have invested $20 billion as of 2012 in entertainment investments with partners such as Citibank, Merrill Lynch, Deutsche Bank and others. Relativity Media also works in fashion, sports, digital and music.
On July 30, 2015, the company filed for Chapter 11 bankruptcy in the United States Bankruptcy Court for the Central District of California after lawsuits and missing loan payments.  In March 2016, the company emerged from the bankruptcy.
The studio was founded by Ryan Kavanaugh and Lynwood Spinks in 2004 as a middleman company arranging multi-film slate deals with studios then arranging financial support through banks. Relativity Media would receive film equity, producer's credit and a fee. Initially, Stark Investments, a Wisconsin-based hedge fund, funded the company's single-picture business. By 2007, these investors stopped making movie-finance deals. Elliott Management, a $16 billion New York–based hedge fund run by Paul Singer, then took a minority share of the company plus access to around $1 billion in capital and a revolving credit line.
Investments and partnerships
On January 4, 2009, the studio acquired the genre label Rogue from Universal, for $150 million. Relativity oversaw Rogue's 2009 film offerings, which consisted of Last House On The Left, The Unborn, Come Out Fighting, and My Soul to Take, as well as more than 30 projects in development. The deal also included the Rogue film library, featuring such films as Assault On Precinct 13 and The Strangers. On August 14, 2011, it was reported that Relativity was investing in SkyLand Film & Television Cultural Development Ltd, a China-based production company, signaling new opportunities in the Chinese market. One of the first arrangements was that the movie 21 and Over was partially filmed in Dongshigu, China. On May 18, 2012, it was reported that Relativity was in talks to buy German producer-distributor Senator Entertainment. In 2010, Relativity Media ventured into India with the help of Asian billionaire Keyur Patel who also owns two major TV Networks and has major investments in India in satellite, theatre chain and media productions.
On July 23, 2010, Relativity acquired the 45-person marketing and distribution staff of Starz' Overture Films, making it a "Mini-Major". The studio distributed its first film on December 3, 2010. The Warrior's Way was directed by Sngmoo Lee and starring Jang Dong-gun, Geoffrey Rush and Kate Bosworth. On May 20, 2012, it was reported that Relativity and EuropaCorp signed a co-production and co-financing deal on two movies and Relativity will distribute in U.S. Relativity also has co-production deals with Atlas Entertainment and Virgin Produced.
In September 2011, Robbie Brenner was promoted from Executive Vice President, Production to President, Production.
On January 23, 2012, Burkle purchased a large equity stake in Relativity Media from Elliot Capital Management (which was the second largest shareholder after Ryan Kavanaugh) for at least $800 million. On May 31, 2012 Relativity and Ron Burkle announced they raised $350 million in funding for films and expansion. Ron Burkle will also join the board of Relativity, along with Jason Colodne and Jason Beckman who are partners at Colbeck Capital.
In July 2012, Relativity merged its Rogue Sports, a basketball agency with Maximum Sports Management, a football agency, and SFX Baseball into Relativity Sports. On December 19, Relativity announced a new division, Relativity International.
On January 6, 2016, Relativity Media acquired Trigger Street Productions. Owners Kevin Spacey and Dana Brunetti were given the roles chairman and president of Relativity Studios, respectively. That March, Spacey announced that he would not accept Relativity's offer; Brunetti's position is still in place.
On January 26, 2016, Relativity Television, Relativity's former television division was rebranded as Critical Content after the post-bankruptcy.
Relativity Media has seven divisions: Relativity Studios, Relativity Media Home Entertainment, Relativity International, Relativity Sports, Relativity Digital Studios, Relativity Music and Relativity Education. It also has two subsidiaries: Rogue and Trigger Street Productions.
Relativity's film production division was its first and remains its largest division. Relativity Studios has produced, distributed or structured financing for nearly 200 motion pictures, generating more than $17 billion in worldwide box-office revenue and earning 60 Academy Awards nominations.
Relativity Media Home Entertainment
Relativity Media Home Entertainment offers access to Relativity titles across all major digital download, video-on-demand and DVD/Blu-ray platforms. In addition to the studio’s theatrical films, the division also releases select titles from Relativity’s partner companies.
Relativity International oversees global sales and distribution management of both the studio’s own films as well as third-party releases. To date, its pictures have grossed approximately $1 billion at foreign box offices.
Relativity Sports is one of the largest professional sports agencies in the world, providing more than 300 NBA, NFL and MLB athletes with services ranging from contract negotiation to custom film and television content production. Relativity Sports and its agents have negotiated contracts totaling in excess of $2.5 billion.
Relativity Digital Studios
Relativity Digital Studios is a production and graphics team that produce, direct and edit web series and create special effects. In addition, the division creates with internet personalities campaigns in support of Relativity films and develops branded entertainment campaigns that marry brand partners with relevant Relativity divisions.
Relativity Music provides in-house music supervision for films, in addition to releasing soundtracks and score albums from both major and independent studios and TV networks.
Relativity Education offers an array of film, media and performing arts programs, ranging from long-term programs to summer workshops.
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