Relativity Media

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Relativity Media LLC
Independent LLC
Industry Entertainment
Genre Distributor, Studio
Founded 2004
Founder Ryan Kavanaugh
Headquarters Beverly Hills, California, United States
Key people
Ryan Kavanaugh, (CEO)
Tucker Tooley, (President)
Products Motion pictures, television programs, music, digital media, sports agency
  • Ryan Kavanaugh
  • Ron Burkle
  • Colbeck Capital
Number of employees
Approximately 350 (2013)[1]
Divisions Relativity Sports[2]
Relativity Television
Relativity Music
Relativity International
Relativity Digital
Relativity School
Madvine (Branded Content)
Subsidiaries Rogue

Relativity Media LLC (sometimes written as RelativityMedia and Relativity) is a global media company located in Beverly Hills, California. Founded in 2004 by Ryan Kavanaugh, the studio is the third largest mini-major film studio in the world. Its full scale film studio acquires, develops, produces and distributes films, and produces television programs. The company's partners and financial institutions have invested $20 billion as of 2012 in entertainment investments with partners such as Citibank, Merrill Lynch, Deutsche Bank and others. Relativity Media also works in fashion, sports, digital and music.[3]

On July 30, 2015, the company filed for Chapter 11 bankruptcy after lawsuits and missing loan payments.[4][5] However, the studio plans to go through with the release of Kidnap.[6][7]


The studio was founded by Ryan Kavanaugh and Lynwood Spinks in 2004 as a middleman company arranging multi-film slate deals with studios then arranging financial support through banks. Relativity Media would receive film equity, producer's credit and a fee. Initially, Stark Investments, a Wisconsin-based hedge fund, funded the company's single-picture business. By 2007, these investors stopped making movie-finance deals. Elliott Management, a $16 billion New York–based hedge fund run by Paul Singer, then took a minority share of the company plus access to around $1 billion in capital and a revolving credit line.[8]

Investments and partnerships[edit]

On January 4, 2009, the studio acquired the genre label Rogue from Universal, for $150 million.[9] Relativity oversaw Rogue's 2009 film offerings, which consisted of Last House On The Left, The Unborn, Come Out Fighting, and My Soul to Take, as well as more than 30 projects in development. The deal also included the Rogue film library, featuring such films as Assault On Precinct 13 and The Strangers.[10][11] On August 14, 2011, it was reported that Relativity was investing in SkyLand Film & Television Cultural Development Ltd, a China-based production company, signaling new opportunities in the Chinese market. One of the first arrangements was that the movie 21 and Over was partially filmed in Dongshigu, China.[12] On May 18, 2012, it was reported that Relativity was in talks to buy German producer-distributor Senator Entertainment.[13] In 2010, Relativity Media ventured into India with the help of Asian billionaire Keyur Patel who also owns two major TV Networks and has major investments in India in satellite, theatre chain and media productions.[14]

On July 6, 2010, Relativity and Netflix announced a five-year-plus Pay-TV deal. The first two films to stream on Netflix were The Fighter and Skyline.[15]

On July 23, 2010, Relativity acquired the 45-person marketing and distribution staff of Starz' Overture Films, making it a "Mini-Major".[16] The studio distributed its first film on December 3, 2010. The Warrior's Way was directed by Sngmoo Lee and starring Jang Dong-gun, Geoffrey Rush and Kate Bosworth. On May 20, 2012, it was reported that Relativity and EuropaCorp signed a co-production and co-financing deal on two movies and Relativity will distribute in U.S.[17][18] Relativity also has co-production deals with Atlas Entertainment and Virgin Produced.[citation needed]

In September 2011, Robbie Brenner was promoted from Executive Vice President, Production to President, Production.[19]

On November 27, 2011 it was reported Ron Burkle loaned $200 million to Relativity for Immortals and Mirror Mirror.[20]

On January 23, 2012, Burkle purchased a large equity stake in Relativity Media from Elliot Capital Management (which was the second largest shareholder after Ryan Kavanaugh) for at least $800 million.[21][22] On May 31, 2012 Relativity and Ron Burkle announced they raised $350 million in funding for films and expansion. Ron Burkle will also join the board of Relativity, along with Jason Colodne and Jason Beckman who are partners at Colbeck Capital.[23][24]

In July 2012, Relativity merged its Rogue Sports, a basketball agency with Maximum Sports Management, a football agency, and SFX Baseball into Relativity Sports.[25] On December 19, Relativity announced a new division, "Relativity International".[26]


"Relativity Music Group" redirects here. For the Relativity Entertainment Distribution/Sony record label with original releases in the 1980s and 1990s, see Relativity Records.

Relativity Media has nine divisions: Relativity Studios, Relativity Music, Relativity Sports, Relativity Television, Relativity Digital, Relativity Play, Relativity International, Relativity School and Madvine. It also has two subsidiaries: Rogue and RogueLife.

Relativity Studios[edit]

Relativity's film production division was its first and remains its largest division.[27] Relativity Studios has produced, distributed or structured financing for more than 200 motion pictures, generating more than $17 billion in worldwide box-office revenue and earning 60 Oscar nominations. Relativity's films can be seen below.[28]

Relativity Music[edit]

Relativity Music produces and releases soundtrack albums for some films and television series and provides in-house music supervision for Relativity films. The division has released more than 60 soundtracks, including those for Relativity's films, and including other studios' films.[28]

Relativity Digital[edit]

Relativity's digital studio develops and produces original content to support Relativity's films, television shows and brand partners . The studio has enlisted influential YouTube celebrities to create branded videos for brands and as collaborative campaigns with other Relativity divisions.[29] The network includes and


Relativity Sports is a full-service sports agency and one of the four largest in the United States. It represents more than 300 NBA, NFL and MLB athletes with services ranging from contract negotiation to brand building to custom content creation.[30] Relativity Sports and its agents have negotiated contracts totaling in excess of $2.5Bn.[25][31]

Relativity Television[edit]

Relativity Television is currently one of the largest suppliers of television, producing more than 750 hours of programming for more than 40 networks since its inception in 2008.[32] In 2013 the division produced 36 series, including Catfish: The TV Show, The Great Food Truck Race, and The American Bible Challenge. Upcoming shows include reality series Sex Box (WE), Guys' Grocery Games (Food), and Shop (Fox Sports), as well as scripted series Creep Show (Syfy) and Young & Hungry (ABC Family).[33][34]

Relativity International[edit]

Relativity International oversees global sales and distribution management of the studio's own films as well as acquisitions and third-party releases. Relativity pictures have grossed approximately $1bn at foreign box offices. Recent international releases include The Family, 3 Days to Kill, Free Birds, Movie 43 and Safe Haven.[35][36]


Madvine is a branded entertainment and consumer products company that provides corporate marketers with integration opportunities across all platforms of Relativity content including movies, television, fashion, sports, digital and music. Madvine offers advertisers dozens of different ways to integrate directly into content that people love, engaging hundreds of millions of global users in innovative ways.[37]



  1. ^ Block, Alex Ben (20 January 2013). "Relativity Media Lays Off Ten". Hollywood Reporter. Retrieved 18 September 2015. 
  2. ^ Block, Alex Ben (July 16, 2012). "Relativity Media, Ron Burkle Launch Sports Division". Retrieved July 16, 2012. 
  3. ^ McNary, Dave (July 2, 2014). "Relativity Media Launching Digital Division for Brands, Hires Chief Marketing Officer". Variety. Retrieved July 4, 2014. 
  4. ^ Patten, Dominic; Fleming, Mike, Jr. (30 July 2015). "Ryan Kavanaugh's Relativity Media Finally Files Chapter 11 Bankruptcy". Retrieved 7 August 2015. 
  5. ^ "Chapter 11 Petition" (PDF). PacerMonitor. Retrieved 21 October 2015. 
  6. ^ Rainey, James; Lang, Brent (30 July 2015). "Relativity Media Files Bankruptcy; Film and TV Units for Sale". Variety. Retrieved 18 September 2015. 
  7. ^ Derschowitz, Jessica (11 August 2015). "Masterminds pulled from October release date". Entertainment Weekly. Retrieved 18 September 2015. 
  8. ^ DiGiacomo, Frank (March 2010). "The Theory of Relativity". Vanity Fair. Retrieved 13 February 2013. 
  9. ^ Cieply, Michael (4 January 2009). "Universal Sells Rogue for $150 Million". The New York Times. Retrieved 18 September 2015. 
  10. ^ Finke, Nikki (20 October 2008). "Relativity Bargaining To Acquire Rogue". Deadline Hollywood. Retrieved 18 September 2015. 
  11. ^ Finke, Nikki (4 January 2009). "Relativity Media Buys Rogue Pictures". Deadline Hollywood. Retrieved 18 September 2015. 
  12. ^ Fritz, Ben (August 14, 2011). "Relativity Media deal opens film door to China". Los Angeles Times. Retrieved December 5, 2011. 
  13. ^ Roxborough, Scott (18 May 2012). "Cannes 2012: Relativity Media Set to Buy German Film Studio Senator Entertainment (Exclusive)". The Hollywood Reporter. Retrieved 18 September 2015. 
  14. ^ Buxbaum, Mara (May 5, 2010). "Ryan Kavanaugh's Relativity Partners with Keyur Patel to Launch New Indian Production & Distribution Company, Relativity Media India". PRNewswire. Retrieved July 30, 2015. 
  15. ^ Fritz, Ben (6 July 2010). "Netflix challenging HBO and Showtime as it signs distribution deal with Relativity Media". Los Angeles Times. Retrieved 18 September 2015. 
  16. ^ Finke, Nikki (23 July 2010). "Relativity Takes Over Overture from Starz". Deadline Hollywood. Retrieved 18 September 2015. 
  17. ^ Keslassy, Elsa; Hopewell, John (20 May 2012). "EuropaCorp, Relativity ink for co-prods deal, includes U.S. distribution". Variety. Retrieved 18 September 2015. 
  18. ^ "Relativity Deal For Luc Besson's EuropaCorp". 
  19. ^ Kit, Borys (2011-09-30). "Relativity Promotes Tucker Tooley, Robbie Brenner". The Hollywood Reporter. Retrieved 2012-08-15. 
  20. ^ Ryan Kavanaugh’s 9 Lives: $200M Loan From Ron Burkle Saves 'Immortals' (Exclusive)
  21. ^ PR (June 28, 2012). Retrieved July 6, 2010.  Missing or empty |title= (help)
  22. ^ Paul Bond (June 28, 2012). "Ron Burkle Closes Multiple Investments in Relativity Media". The Hollywood Reporter. Retrieved July 6, 2010. 
  23. ^ Relativity Closes $350 Million in Company Funding
  24. ^ Relativity Borrows $350 Million More for Movies and Expansion
  25. ^ a b "New Sports Power: Relativity Media, Ron Burkle Form Relativity Sports". The Wrap. Retrieved 24 December 2012. 
  26. ^ Relativity Media Launches Relativity Foreign, Expanding the Company's International Scope and Reach
  27. ^ Guinto, Joseph. "Moneyball for the Movies". American Way Magazine. Retrieved 18 December 2012. 
  28. ^ a b Relativity | Film Finance ::IMDBPro
  29. ^ "Ron Burkle`s Yucaipa Acquires a Significant Equity Stake in Relativity Media". Reuters. January 23, 2012. Retrieved 10 January 2013. 
  30. ^ Gruman, Andrew. "Sanders one of three NBA players in 'Movie 43'". Fox Sports Wisconsin. FOX. Retrieved 18 December 2012. 
  31. ^ Abrams, Rachel. "Relativity raises $150 mil from investors". Variety. Retrieved 24 December 2012. 
  32. ^ Bibel, Sara. "MTV'S CATFISH: THE TV SHOW AND Teen Mom 2 SEASON 3 RANK AS MONDAY NIGHT'S TOP TWO ORIGINAL CABLE SERIES". TV By the Numbers. TV By the Numbers. Retrieved 18 December 2012. 
  33. ^ Variety  Missing or empty |title= (help)
  34. ^ Variety  Missing or empty |title= (help)
  35. ^ Variety  Missing or empty |title= (help)
  36. ^ Variety  Missing or empty |title= (help)
  37. ^ Variety  Missing or empty |title= (help)

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