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| assets =
| assets =
| equity =
| equity =
| owner = CEO Feras Antoon<br />COO David Marmorstein Tassillo
| owner = CEO Feras Antoon<br />COO David Marmorstein Tassillo <ref>{{cite web|last1=Auerbach|first1=David|title=Vampire Porn|url=http://www.slate.com:80/articles/technology/technology/2014/10/mindgeek_porn_monopoly_its_dominance_is_a_cautionary_tale_for_other_industries.2.html|website=Slate|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20141218150905/http://www.slate.com:80/articles/technology/technology/2014/10/mindgeek_porn_monopoly_its_dominance_is_a_cautionary_tale_for_other_industries.2.html|archivedate=19 December 2014|date=23 October 2014|quote=Thylman was bought out by current CEO Ferras Antoon and COO David Tassillo, longtime players within the company, who now control operations from Montreal.}}</ref>
| members =
| members =
| num_employees = 1000+<ref name="MindGeek homepage" />
| num_employees = ≈1400 (2016)<ref>{{cite web|title=Bureau de décision et de révision|url=https://lautorite.qc.ca/fileadmin/lautorite/bulletin/2016/vol13no20/vol13no20_2.pdf|website=lautorite.qc.ca|publisher=Autorité des marchés financiers|accessdate=16 April 2018|page=45|date=19 May 2016|quote=Le groupe Mindgeek est une entreprise privée qui emploie approximativement 1 400 personnes à temps plein dans le monde, dont un nombre important à Montréal.}}</ref>
| parent =
| parent =
| divisions =
| divisions =
Line 53: Line 53:
}}
}}


'''MindGeek''' (formerly '''Manwin''') is a privately held company headquartered in [[Luxembourg]] operating from [[Canada]]<ref name=":0">[[Canadian House of Commons Standing Committee on Health|HESA]], [http://www.ourcommons.ca/DocumentViewer/en/42-1/HESA/meeting-50/evidence Evidence], 1st Session, 42nd Parliament, 11 April 2017, 1110 (Dr. Gail Dines, President, Culture Reframed). "''Although MindGeek is headquartered in Luxembourg, with offices across the USA and Europe, 800 of its more than 1,000 employees work from their Montreal office.''"</ref><ref>{{Cite news|url=http://plus.lapresse.ca/screens/e8eec84a-870e-4cfe-8bc0-3e3b5b918515__7C__pTd61friXs-d.html|title=Deux Rois De La Porno Parmi Les Cibles De L’amf|last=Vailles|first=Francis|date=2016-03-24|work=La Presse+|access-date=2018-04-16|archive-url=|archive-date=|dead-url=|language=fr-CA|quote=Parmi les hommes d’affaires que l’Autorité des marchés financiers (AMF) a dans sa ligne de mire figurent Feras Antoon et Mark Wael Antoon, qui gèrent depuis Montréal l’un des plus grands réseaux de sites pornographiques au monde. Feras Antoon est copropriétaire de la société MindGeek avec David Tassillo. Le frère de Feras, Mark, en est l’un des vice-présidents.}}</ref> which focuses primarily on [[Internet pornography]].<ref name="The Geek-Kings of Smut page 5">{{cite web|last1=Wallace|first1=Benjamin|title=The Geek-Kings of Smut|url=http://nymag.com/news/features/70985/index4.html|website=New York Magazine|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20141010205213/http://nymag.com/news/features/70985/index4.html|archivedate=10 October 2014|page=5|date=30 January 2011}}</ref> It has its headquarters in [[Luxembourg City]], with main offices in [[Montreal]] and additional ones in [[Hamburg]], [[London]], [[Los Angeles]], [[Houston]], [[Miami]], , and [[Nicosia]].<ref name="MindGeek homepage">{{cite web|title=MindGeek (homepage)|url=http://mindgeek.com/|website=mindgeek.com|publisher=MindGeek|accessdate=18 December 2014|archiveurl=https://web.archive.org/web/20141217141703/http://mindgeek.com/|archivedate=17 December 2014}}</ref><ref name=":0" />
'''MindGeek''' (formerly '''Manwin''') is a [[Luxembourg]]-based privately held company which focuses primarily on [[Internet pornography]].<ref name="The Geek-Kings of Smut page 5">{{cite web|last1=Wallace|first1=Benjamin|title=The Geek-Kings of Smut|url=http://nymag.com/news/features/70985/index4.html|website=New York Magazine|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20141010205213/http://nymag.com/news/features/70985/index4.html|archivedate=10 October 2014|page=5|date=30 January 2011}}</ref> It is headquartered in [[Luxembourg City]], with offices in [[Hamburg]], [[London]], [[Los Angeles]], [[Houston]], [[Miami]], [[Montreal]], and [[Nicosia]].<ref name="MindGeek homepage">{{cite web|title=MindGeek (homepage)|url=http://mindgeek.com/|website=mindgeek.com|publisher=MindGeek|accessdate=18 December 2014|archiveurl=https://web.archive.org/web/20141217141703/http://mindgeek.com/|archivedate=17 December 2014}}</ref>


MindGeek owns and operates many popular<ref name="Bulk Alexa rank 17 April 2016">{{cite web|title=Bulk Alexa rank checker|url=http://www.bulkseotools.com/bulk-check-alexa-ranking.php|publisher=BulkSeoTools.com Bulk Alexa Rank Checker|accessdate=27 April 2016|date=27 April 2016}}</ref> [[pornography|pornographic]] websites, including [[Video hosting service|video sharing services]] [[Pornhub]], [[RedTube]], and [[YouPorn]], as well as [[Pornographic film|adult film]] production companies [[Brazzers]], [[Digital Playground]], [[Men.com]], [[Reality Kings]], and [[Sean Cody]], among others.<ref name="Vampire Porn">{{cite web|last1=Auerbach|first1=David|title=Vampire Porn|url=http://www.slate.com/articles/technology/technology/2014/10/mindgeek_porn_monopoly_its_dominance_is_a_cautionary_tale_for_other_industries.html|website=Slate|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20141219160919/http://www.slate.com/articles/technology/technology/2014/10/mindgeek_porn_monopoly_its_dominance_is_a_cautionary_tale_for_other_industries.html|archivedate=19 December 2014|date=23 October 2014}}</ref>
MindGeek owns and operates many popular<ref name="Bulk Alexa rank 17 April 2016">{{cite web|title=Bulk Alexa rank checker|url=http://www.bulkseotools.com/bulk-check-alexa-ranking.php|publisher=BulkSeoTools.com Bulk Alexa Rank Checker|accessdate=27 April 2016|date=27 April 2016}}</ref> [[pornography|pornographic]] websites, including [[Video hosting service|video sharing services]] [[Pornhub]], [[RedTube]], and [[YouPorn]], as well as [[Pornographic film|adult film]] production companies [[Brazzers]], [[Digital Playground]], [[Men.com]], [[Reality Kings]], and [[Sean Cody]], among others.<ref name="Vampire Porn">{{cite web|last1=Auerbach|first1=David|title=Vampire Porn|url=http://www.slate.com/articles/technology/technology/2014/10/mindgeek_porn_monopoly_its_dominance_is_a_cautionary_tale_for_other_industries.html|website=Slate|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20141219160919/http://www.slate.com/articles/technology/technology/2014/10/mindgeek_porn_monopoly_its_dominance_is_a_cautionary_tale_for_other_industries.html|archivedate=19 December 2014|date=23 October 2014}}</ref>
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;MindGeek created through merger with RedTube and management buyout
;MindGeek created through merger with RedTube and management buyout
⚫
In October 2013, Thylmann sold his stake in Manwin to the senior management of the company,<ref name="Fabian Thylmann Sells Stake in Manwin to Company Management">{{cite web|last1=Pardon|first1=Rhett|title=Fabian Thylmann Sells Stake in Manwin to Company Management|url=http://www.xbiz.com/news/news_piece.php?id=170250|website=XBIZ.com|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20131025223413/http://www.xbiz.com/news/news_piece.php?id=170250|archivedate=25 October 2013|date=18 October 2013}}</ref> and later in the same month the company's name was changed to Mindgeek.<ref name="Manwin Becomes MindGeek">{{cite web|title=Manwin Becomes MindGeek|url=http://business.avn.com/articles/technology/Manwin-Becomes-MindGeek-534744.html|website=AVN|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20131031202816/http://business.avn.com/articles/technology/Manwin-Becomes-MindGeek-534744.html|archivedate=31 October 2013|date=28 October 2013}}</ref> This took place as Manwin and [[Redtube]], a very large porn tube site not in its network, merged. Previous stories emerged that Manwin was acquiring RedTube, but as news broke out of the size of the deal, it was clear that RedTube was merged into Manwin and, combined with Manwin's management's buyout, created a new pornography juggernaut called Mindgeek.<ref name="Manwin Isnt Buying RedTube">{{cite web|title=Manwin Isnt Buying RedTube|url=http://www.mikesouth.com/mike-south-commentary/manwin-isnt-buying-redtube-7916/|website=MikeSouth.com|accessdate=24 April 2016|date=31 July 2013|deadurl=yes|archiveurl=https://web.archive.org/web/20160509080047/http://www.mikesouth.com/mike-south-commentary/manwin-isnt-buying-redtube-7916/|archivedate=9 May 2016|df=dmy-all}}</ref>

⚫
In October 2013, Thylmann sold his stake in Manwin to the senior management of the company, composed of Feras Antoon and David Tassilo, for $100 million,<ref>{{Cite news|url=https://www.letagparfait.com/fr/2013/10/21/fabian-thylmann-revend-manwin-a-manwin/|title=Fabian Thylmann revend Manwin à Manwin|last=Gonzo|first=|date=21 October 2013|work=[[:fr:Le Tag Parfait]]|access-date=2018-04-16|archive-url=|archive-date=|dead-url=}}</ref><ref name="Fabian Thylmann Sells Stake in Manwin to Company Management">{{cite web|last1=Pardon|first1=Rhett|title=Fabian Thylmann Sells Stake in Manwin to Company Management|url=http://www.xbiz.com/news/news_piece.php?id=170250|website=XBIZ.com|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20131025223413/http://www.xbiz.com/news/news_piece.php?id=170250|archivedate=25 October 2013|date=18 October 2013}}</ref> and later in the same month the company's name was changed to Mindgeek.<ref name="Manwin Becomes MindGeek">{{cite web|title=Manwin Becomes MindGeek|url=http://business.avn.com/articles/technology/Manwin-Becomes-MindGeek-534744.html|website=AVN|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20131031202816/http://business.avn.com/articles/technology/Manwin-Becomes-MindGeek-534744.html|archivedate=31 October 2013|date=28 October 2013}}</ref> This took place as Manwin and [[Redtube]], a very large porn tube site not in its network, merged. Previous stories emerged that Manwin was acquiring RedTube, but as news broke out of the size of the deal, it was clear that RedTube was merged into Manwin and, combined with Manwin's management's buyout, created a new pornography juggernaut called Mindgeek.<ref name="Manwin Isnt Buying RedTube">{{cite web|title=Manwin Isnt Buying RedTube|url=http://www.mikesouth.com/mike-south-commentary/manwin-isnt-buying-redtube-7916/|website=MikeSouth.com|accessdate=24 April 2016|date=31 July 2013|deadurl=yes|archiveurl=https://web.archive.org/web/20160509080047/http://www.mikesouth.com/mike-south-commentary/manwin-isnt-buying-redtube-7916/|archivedate=9 May 2016|df=dmy-all}}</ref>


;Links to insider-trading investigation
;Links to insider-trading investigation
Line 127: Line 126:


;October 2015
;October 2015
:MindGeek acquired ExtremeTube,<ref name="MindGeek Settles Cybersquatting Suits">{{cite web|last1=Pardon|first1=Rhett|title=MindGeek Settles Cybersquatting Suits|url=http://newswire.xbiz.com/view.php?id=178072|website=XBIZ Newswire|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20141219164655/http://newswire.xbiz.com/view.php?id=178072|archivedate=19 December 2014|date=21 April 2014}}</ref> SpankWire,<ref name="MindGeek Settles Cybersquatting Suits" /> KeezMovies,<ref name="'Bachelor' Contestant Rozlyn Papa's Suit Is OKd">{{cite web|last1=Pardon|first1=Rhett|title='Bachelor' Contestant Rozlyn Papa's Suit Is OKd|url=http://newswire.xbiz.com/view.php?id=131453|website=XBIZ Newswire|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20141219165759/http://newswire.xbiz.com/view.php?id=131453|archivedate=19 December 2014|date=8 March 2011}}</ref>. These sites are interlinked in network called Spankwire Sites in similar fashion as the PornHub Network.
:MindGeek acquired ExtremeTube,<ref name="MindGeek Settles Cybersquatting Suits">{{cite web|last1=Pardon|first1=Rhett|title=MindGeek Settles Cybersquatting Suits|url=http://newswire.xbiz.com/view.php?id=178072|website=XBIZ Newswire|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20141219164655/http://newswire.xbiz.com/view.php?id=178072|archivedate=19 December 2014|date=21 April 2014}}</ref> SpankWire,<ref name="MindGeek Settles Cybersquatting Suits" /> KeezMovies,<ref name="'Bachelor' Contestant Rozlyn Papa's Suit Is OKd">{{cite web|last1=Pardon|first1=Rhett|title='Bachelor' Contestant Rozlyn Papa's Suit Is OKd|url=http://newswire.xbiz.com/view.php?id=131453|website=XBIZ Newswire|accessdate=19 December 2014|archiveurl=https://web.archive.org/web/20141219165759/http://newswire.xbiz.com/view.php?id=131453|archivedate=19 December 2014|date=8 March 2011}}</ref> but in October 2015, these sites were sold to Glorious Holdings Investment.<ref>{{Cite web|url=http://www.keezmovies.com/information#terms|title=Information – Advertise, Privacy Policy, DMCA And More {{!}} Keezmovies|website=www.keezmovies.com|access-date=2016-04-09}}</ref>{{additional citation needed|reason=The company name given in the current terms and conditions for KeezMovies is not sufficient to show that these sites were sold to another company outside of the MindGeek group of companies.|date=April 2016}}. These sites are interlinked in network called Spankwire Sites in similar fashion as the PornHub Network.


==Adult industry==
==Adult industry==
Line 246: Line 245:
==References==
==References==
{{reflist|30em}}
{{reflist|30em}}

== Further reading ==
* {{cite web |title=L’énigme Mindgeek, Du Luxembourg À Montréal |URL= http://plus.lapresse.ca/screens/5af271ce-5112-411d-8502-319e5d5fa7e7__7C__2tXW0KGJgOr7.html|last=Bergeron |first=Maxime |date=October 10, 2016 |publisher=[[La Presse]] |language=French|ref=harv}}

==External links==
* {{official website|https://www.mindgeek.com/}}
* {{webarchive |url=http://web.archive.org/web/20131026153031/http://manwin.com/ |date=October 26, 2013 |title=Manwin website }}
** {{webarchive |url=http://web.archive.org/web/20100104141026/http://mansef.com/ |date=January 4, 2010 |title=Mansef website }}
* {{crunchbase|Mindgeek|Mindgeek}}
* {{OpenCorp|Mindgeek|Mindgeek}}
* [http://banquecarrefour.blogspot.com/2016/12/who-is-behind-youporn-mindgeek-manwin.html Companies behind MindGeek]


{{Manwin}}
{{Manwin}}

Revision as of 14:40, 16 April 2018

MindGeek
Company typePrivately held
IndustryAdult industry, information technology (IT)
PredecessorMansef, Manwin
FoundedJune 2004; 20 years ago (2004-06) (as Mansef)[1][2]
Headquarters
Luxembourg City
,
Luxembourg
Area served
Worldwide
ProductsPornographic films
Services
OwnerCEO Feras Antoon
COO David Marmorstein Tassillo
Number of employees
1000+[3]
Websitemindgeek.com

MindGeek (formerly Manwin) is a Luxembourg-based privately held company which focuses primarily on Internet pornography.[4] It is headquartered in Luxembourg City, with offices in Hamburg, London, Los Angeles, Houston, Miami, Montreal, and Nicosia.[3]

MindGeek owns and operates many popular[5] pornographic websites, including video sharing services Pornhub, RedTube, and YouPorn, as well as adult film production companies Brazzers, Digital Playground, Men.com, Reality Kings, and Sean Cody, among others.[6]

History

Origins and early history

In the late 1990s, German-born Fabian Thylmann created NATS (Next-Generation Affiliate Tracking Software), which was used for marketing pornography across different websites.[7] In 2006, Thylmann sold his shares in the company that controlled NATS and used the proceeds to purchase the Privat Amateure website.[8]

Between 2006 and 2010, Thylmann bought three more websites; MyDirtyHobby, Webcams and Xtube.[4] The domain name manwin.com was first registered in August 2007.[9]

Acquisition of Mansef and Webcams

In March 2010, Fabian Thylmann bought the assets of Mansef and Interhub, owners of porn assets like Brazzers and Pornhub, and changed the name of the company to Manwin.[4][10] Thylmann also bought WebCams.com in a separate deal during the same period.[11]

Manwin gets Wall Street loan from Colbeck Capital

Adult blogger/journalist Mike South broke a story that Manwin had gotten 168 million dollars in financing from Fortress Investment Group, which turned out to be a part of a larger loan financed by Colbeck Capital. Fox Business News reported on it in March 2013.[12]

MindGeek created through merger with RedTube and management buyout

In October 2013, Thylmann sold his stake in Manwin to the senior management of the company,[13] and later in the same month the company's name was changed to Mindgeek.[14] This took place as Manwin and Redtube, a very large porn tube site not in its network, merged. Previous stories emerged that Manwin was acquiring RedTube, but as news broke out of the size of the deal, it was clear that RedTube was merged into Manwin and, combined with Manwin's management's buyout, created a new pornography juggernaut called Mindgeek.[15]

Links to insider-trading investigation

In March 2013, members of Mindgeek's senior management firm were cited alongside the CEO of gaming technology giant Amaya Inc. and various of its own senior officers and stakeholders. The Quebec Market Authority, the province's market regulator which is somewhat equivalent to the U.S. SEC, investigated Amaya's executives for trading on privileged information. According to the charges, some Mindgeek executives were found to have benefited from the leak of information, although they were not major players in the insider trading ring.[16]

Timeline of acquisitions, growth and partnerships by Manwin and Mindgeek

June 2010
Manwin opened non-adult video sharing website Videobash.com (now defunct).[4]
September 2010
Manwin acquired EuroRevenue, which owned various niche pornography sites.[17]
November 2010
Manwin introduced celebrity news website Celebs.com (now defunct).[4]
December 2010
Manwin entered into a partnership with Wicked Pictures to manage Wicked Pictures' paysites.[18]
May 2011
Manwin acquired the pornographic video sharing website YouPorn.[19]
June 2011
Manwin bought all adult related assets of Carsed Marketing Incorporated, including Twistys, Twistys Cash Affiliate Program, GayTube, SexTube and TrannyTube.[20]
June 2011
Manwin created 3DXSTAR in a partnership with Funky Monkey Productions.[21]
November 2011
Manwin became an operating partner of Playboy, managing the brand's online and entertainment business Playboy Plus Entertainment, which operates a number of television channels and online services based in the UK and Benelux.[22] Playboy CEO Scott Flanders later described the deal as "the biggest mistake I've made at the company,"[23] saying that "Playboy should not have association with being in the sex-act business."[23] In the spring of 2014, Playboy took back control of Playboy.com "at significant expense",[23] although Mindgeek still retained control of Playboy TV and Playboy Plus, and Mindgeek still owns the Spice TV channels which were also bought from Playboy.[23]
November 2011
Manwin launched Legendary Stats, a service which aggregates multiple affiliate programs and is targeted at affiliate site operators with large traffic volumes.[24]
January 2012
Manwin signed a deal to acquire the assets of the American pornographic movie studio Digital Playground.[25]
April 2012
Manwin and Miami-based RK Netmedia Inc. filed a merger notification jointly authorized by Manwin and Reality Kings with the Austrian Federal Competition Authority.[26] In September 2012, Manwin completed the acquisition.[27] Company documents show that following the deal in the autumn, RK Holdings gave a Dublin company, Manwin Content RK, the right to use thousands of its pornography movies.[28]
June 2012
Manwin Launched Babes.com for its "glamcore" network.[29]
July 2013
Manwin filed a merger notification with the Austrian Competition Authority to acquire RedTube.com.[30] During the summer of 2013, Manwin / Mindgeek acquired all of RedTube properties from Hong Kong-based Bright Imperial Ltd. for an undisclosed sum.[31] In December 2013, the domain name RedTube8.xxx was also transferred to MindGeek after a trademark dispute.[31]
December 2014
MindGeek announced they had signed a deal to manage the online assets of Really Useful Ltd., some of which include the websites BDSM.xxx, Casting.xxx, Czech.xxx, DaneJones.com, FakeAgent.com, FakeTaxi.com, Lesbea.com, MassageRooms.com, Mature.xxx, Mom.xxx, Orgasms.xxx, PublicAgent.com, PublicSex.xxx, Teen.xxx, and Tubes.xxx.[32]
April 2015
Playboy Plus and M7 Group formed a partnership to launch Reality Kings TV in Benelux and Central and Eastern Europe on satellite TV services.[33]
May 2015
Mindgeek signed a distribution deal with Pulse Distribution, one of the largest distributors of adult entertainment, to distribute content from Mindgeek's movie studios, including content from Brazzers and Digital Playground, and DVDs from Babes.com, Men.com, Mofos and Reality Kings.[34]
October 2015
MindGeek acquired ExtremeTube,[35] SpankWire,[35] KeezMovies,[36] but in October 2015, these sites were sold to Glorious Holdings Investment.[37][additional citation(s) needed]. These sites are interlinked in network called Spankwire Sites in similar fashion as the PornHub Network.

Adult industry

In 2013, the adult industry news website XBIZ described MindGeek as "the largest adult entertainment operator globally",[13][38] and a spokesperson from Manwin, who spoke to the Irish Independent newspaper in 2013, stated that they are "one of the top five bandwidth consumption companies in the world".[39]

It has been reported that MindGeek's dominance in online pornography may have negative results because of the monopolistic powers they have from owning both production and distribution avenues.[6]

Pornhub Network

The "Pornhub Network" is a network of web 2.0 websites accessible through Mindgeek's PornMD search engine.[40] Mindgeek owns and operates all of the websites in the Pornhub Network[41], which includes GayTube,[20] Peeperz,[36] PornIQ (launched by Pornhub),[42] PornMD,[43] Pornhub[41][35] RedTube[41][35] Thumbzilla, Tube8,[35] and YouPorn.[41][35]

The three highest ranking sites in the Pornhub Network are Pornhub, RedTube and YouPorn. In November 2013, it was reported that Pornhub has over 1 billion visitors per month,[44] and a December 2014 article in Adweek states that Pornhub has 50 million daily visitors.[45] Pornhub.com scores at Alexa Global Rank 72 (as of 19 December 2014).[46]

According to TrafficEstimate.com, Redtube.com generates over 90 million visits per month,[47] and YouPorn.com generates almost 80 million visits per month[48] (based on the data for 30 days up to mid November 2014. Data for Pornhub.com was not available from TrafficEstimate). YouPorn claim that their partner program has 400 content providers who participate.[49]

Pornography for mobile devices

MindGeek's mobile pornography websites handle millions of visits each day in North America,[50][51] they were awarded the "Future Mobile Award for Mobile Adult Services" by Juniper Research in 2012.[52][53][54]

Pornographic movie studios

MindGeek owns the pornographic movie studios Babes.com,[29] Brazzers, Digital Playground, Reality Kings, Twistys,[55] and Men.com,[56][57] they manage the websites of Wicked Pictures,[58] and Really Useful Ltd.,[32] and they established 3DXSTAR in partnership with Funky Monkey Productions.[21] Mindgeek also manage Playboy's online and television operations (although they no longer manage Playboy.com,[23] see history section above).[58] In January 2014, a Mindgeek official stated that they were developing an Android app for Google's Chromecast digital media player, along with an app for Panasonic smart TVs, that would enable streaming of Playboy.tv content.[59] The plan to release a Chromecast app was shown to be unfeasible in February 2014, when Google originally revealed their terms of service for Chromecast app developers, which stated that "We don't allow content that contains nudity, graphic sex acts, or sexually explicit material."[60]

Reality pornography

MindGeek owns the reality pornography (commercial pornography that emulates amateur pornography) video websites Mofos,[43] MyDirtyHobby,[43] Sextube,[20] and Webcams.[43]

Global Alexa ranks

Alexa rank[5]
(25 February 2017) 		Domain
40 pornhub.com
43 XVideos
194 redtube.com
236 youporn.com
464 tube8.com
950 brazzers.com
1996 pornmd.com
2681 thumbzilla.com
3165 realitykings.com
4046 mydirtyhobby.com
6685 seancody.com
7010 men.com
7197 digitalplayground.com
7822 mofos.com
11786 babes.com
15770 gaytube.com
20100 twistys.com
129450 peeperz.com
165440 sextube.com
169348 porniq.com
248961 webcams.com

Advertising

Mindgeek host advertisements on their sites using their TrafficJunky ad network and other sites, which receives billions of ad impressions on a daily basis.[61]

Pornhub (which is owned by Mindgeek[41]) has conducted several of its own advertising campaigns, including a billboard in Times Square, product placement in the film Don Jon, and a tree planting campaign.[45][62] According to the vice president of Pornhub, Corey Price (who commented in December 2014), Pornhub want to make watching porn "something that's acceptable to talk about",[45] which would be likely to benefit Pornhub, since according to Price "it's still taboo [to advertise on X-rated sites like Pornhub]".[45] In October 2013, the media and marketing publication Digiday reported that Pornhub has already shown advertisements for various mainstream products on the Pornhub web site, including advertisements for movies, musical acts, anti-virus software, and a food delivery service, although most advertisements were still adult-related.[63]

Malvertising

It was reported in April 2013 that visitors to some of the world's most popular (by Alexa rank) pornography sites risked malware being installed on their machines by malicious third party advertisements.[64][65] The claims were made by security researcher[66] Conrad Longmore, who writes a blog on malware, spam and scams.[67] Longmore's figures were collected using Google Safe Browsing Diagnostics,[68] which looks for harmful content on websites, and the statistics for two sites; xHamster and Pornhub were published by BBC News.[64] The BBC article stated that based on Longmore's research, 5% of pages on xHamster (which has never been owned by Mindgeek / Manwin), and 12.7% of pages on Pornhub incorporated malvertising.[64] MindGeek (still known as Manwin at the time) said in a statement that their own figures showed that 0.003% of the advertisements they served over the period that Longmore's data was collected contained malware, and they said that the advertisements they serve are monitored for malware and malware is immediately removed.[64]

In July 2013, Manwin announced that they had come to an agreement with the online security provider RiskIQ to scan third party advertisements hosted on their TrafficJunky ad network for malware before they go live, and to continue to monitor ads for malware once they are live.[61]

Age controls and child protection

ASACP

Mindgeek has been a Platinum Sponsor of ASACP (Association of Sites Advocating Child Protection) since 2011.[69] ASACP is an American non-profit organization that fights against child pornography and aims to enhance the effectiveness of parental content filtering technology through the provision of the RTA ("Restricted to Adults") label, which can be implemented by webmasters of adult sites.[70]

Age verification in the UK

In May 2015, Mindgeek joined talks with the Digital Policy Alliance[71] in light of a pledge by the Conservative Party (which won the 2015 general election in the UK) to obligate UK internet service providers to block access to hardcore pornographic websites that do not implement age restrictions by using verifiable age checks.[72]

The Digital Policy Alliance is funded by digital technology companies, and informs members of parliament in the UK and the EU on policy issues that affect online and digital technologies.[73] The DPA has a working group to create age verification methods that can be used to comply with the expected new laws.[74][75]

When the change in law was first asked for by the UK video-on-demand co-regulator ATVOD in March 2014, MindGeek said in a statement to the BBC: "The best solution lies in a multi-layered approach in which the parent assumes the central role."[76]

In March 2018 MindGeek announced that its AgeID age-verification tool, which has been in use in Germany since 2015, would be made available in the UK in time for the proposed introduction of compulsory age-verification in April 2018. It is intended that the software will be made commercially available to all pornographic websites accessible within the UK, and offered free to independent UK studios, producers and bloggers. The software uses "third-party age-verification companies" to authenticate the age of those who register, after which they are able to access multiple sites across multiple devices without logging in again.[77] Mindgeek is one of the leading private companies competing to provide an age-verification solution for the British Board of Film Classification, the organisation responisble for the age-verification process. The implementation date was originally April 2018 but has since been delayed to allow time for public consultation.[78]

Antitrust lawsuit against ICM and ICANN

Manwin Licensing and Digital Playground filed an antitrust lawsuit in California in November 2011, against ICANN and ICM Registry over the introduction of the .xxx TLD.[79] Amongst their allegations, Manwin claimed that in introducing the new suffix, ICANN and ICM registry had exploited the market by making domain registrations expensive with no price caps in place, and created a need for defensive domain registrations with no provision for companies to block typos of their trademarks. Manwin announced that it would not allow its content to be used on any sites with the suffix, with Fabian Thylmann, who was then managing partner of Manwin saying: "We oppose the .XXX domain and all it stands for. It is my opinion that .XXX domain is an anticompetitive business practice that works a disservice to all companies that do business on the Internet."[80]

In September 2012, ICM filed a counterclaim for $120 Million against Manwin Licensing International. Part of the 24-page long claim alleged: "Manwin, Digital Playground, and their related companies, affiliates, brands, and certain third party affiliates have conspired to boycott the .XXX TLD and have coerced and/or encouraged the boycott of .XXX websites by third parties."[81]

All of ICM's counterclaims were dismissed in the second half of February 2013. The judge in the case stated: "Harm to ICM only is not sufficient to constitute antitrust injury. It must allege harm to the competitive process."[82]

In May 2013, Manwin agreed to settle the antitrust lawsuit it brought against ICM Registry over the cost of .xxx web domain names. The settlement will result in discounted wholesale prices of $7.85 a year for .xxx names during May 2013, and similar offers the future.[83] ICM Registry is owned by British former fax-machine mogul Stuart Lawley. The settlement provides that ICM will not pay any money directly to MindGeek.

Patent lawsuits

In May 2013, ExitExchange Corp. sued Manwin USA Inc. in Texas, alleging that its patent for pop-under advertisements had been infringed by Tube8.com and Pornhub.com.[84]

In July 2013, Manwin was sued by the operators of Skky Inc.; John Mikkelson and Robert Freidson in Minneapolis over the alleged infringement of a patent which describes a method for delivering compressed audio and images on mobile devices.[85]

In October 2014, MindGeek USA Inc. was sued by Preservation Technologies LLC in Delaware for alleged infringement on 19 different sites operated by Mindgeek of 11 patent components on data distribution and communication systems, such as a system for cataloging and retrieving videos and other media associated with keywords.[86] The case was withdrawn in March 2015, after Mindgeek came to a settlement deal with Preservation Technologies LLC.[87]

No on Government Waste Committee

Manwin was the biggest funder of the No on Government Waste Committee which was supported by a coalition of entertainment companies, local business organizations, community activists, adult entertainment performers and healthcare advocates." The committee ran the No on Measure B campaign.[88][89] The No on Measure B campaign was supported by the Los Angeles County Federation of Republican Women, Los Angeles County Republican and Libertarian Parties, the Valley Industry & Commerce Association (VICA), and the Log Cabin Republicans of Los Angeles.[90]

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