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The penetration rate is fact and can be found in NYT reference.
Updated circulation number with publisher's statement printed by The Villages Daily Sun on October 2, 2018.
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'''''The Villages Daily Sun''''' is a [[daily newspaper]] in [[The Villages, Florida]], whose coverage focuses on issues of local interest to portions of [[Sumter County, Florida|Sumter]], [[Lake County, Florida|Lake]], and [[Marion County, Florida|Marion]] counties in central Florida.<ref>{{cite book |last=Erisman |first1=Ryan |title=Inside the Bubble: Unauthorized Guide to Florida’s Most Popular Community |year=2017 |isbn=978-1979953511 }}</ref> According to a report by the [[Alliance for Audited Media]], the Sun’s weekday circulation is 55,700 and this is up 169 percent since 2003, this is all happening when newspaper circulation around the United States has dropped 43 percent. The Sun also has a 92 percent market penetration share in the retirement community.<ref name="Geltner">{{cite news |last=Geltner |first=Ted |url=https://www.nytimes.com/2018/09/02/business/the-villages-newspaper.html |title=Print Is Dead? Not Here |work=[[The New York Times]] |date=2018-09-02 |deadurl=no |accessdate=2018-09-06 }}</ref>
'''''The Villages Daily Sun''''' is a [[daily newspaper]] in [[The Villages, Florida]], whose coverage focuses on issues of local interest to portions of [[Sumter County, Florida|Sumter]], [[Lake County, Florida|Lake]], and [[Marion County, Florida|Marion]] counties in central Florida.<ref>{{cite book |last=Erisman |first1=Ryan |title=Inside the Bubble: Unauthorized Guide to Florida’s Most Popular Community |year=2017 |isbn=978-1979953511 }}</ref> According to a report by the [[Alliance for Audited Media]], the Sun’s weekday circulation is 55,700 and this is up 169 percent since 2003, this is all happening when newspaper circulation around the United States has dropped 43 percent. In a 2018 “Statement of Ownership, Management and Circulation," The Villages Daily Sun stated a weekday circulation of 43,610.<ref>{{cite news |last=Report |first=Staff |url=https://www.villages-news.com/statement-shows-daily-suns-circulation-dips-reaffirms-morse-familys-ownership/ |title=Statement shows Daily Sun’s circulation dips, reaffirms Morse family’s ownership |work=Villages-News.com| date=2018-10-02 |accessdate=2018-11-09 }}</ref> The Sun also has a 92 percent market penetration share in the retirement community.<ref name="Geltner">{{cite news |last=Geltner |first=Ted |url=https://www.nytimes.com/2018/09/02/business/the-villages-newspaper.html |title=Print Is Dead? Not Here |work=[[The New York Times]] |date=2018-09-02 |deadurl=no |accessdate=2018-09-06 }}</ref>


The Villages Daily Sun is one of only two newspapers in the state of Florida that continues to be family-owned, with the other being the [[Key West Citizen]]. <ref>{{cite news |last=Staff |first=Report |url=http://www.heraldtribune.com/news/20180618/gondolier-and-sun-newspapers-sold |title=Gondolier and Sun newspapers sold |work=[[Sarasota Herald-Tribune]] |date=2018-06-18 |accessdate=2018-06-21 }}</ref>
The Villages Daily Sun is one of only two newspapers in the state of Florida that continues to be family-owned, with the other being the [[Key West Citizen]]. <ref>{{cite news |last=Staff |first=Report |url=http://www.heraldtribune.com/news/20180618/gondolier-and-sun-newspapers-sold |title=Gondolier and Sun newspapers sold |work=[[Sarasota Herald-Tribune]] |date=2018-06-18 |accessdate=2018-06-21 }}</ref>

Revision as of 14:22, 9 November 2018

The Villages Daily Sun
File:The Villages Daily Sun Front Page March 23 2017.jpg
TypeDaily newspaper
FormatBroadsheet and online
Owner(s)Villages Media Management
PublisherPhil Markward
EditorBonita Burton
Founded1997
Headquarters1100 Main Street
The Villages, Florida 32159, United States
Circulation41,834 daily and 43,553 Sunday[1]
ISSN1528-2821
Websitewww.thevillagesdailysun.com

The Villages Daily Sun is a daily newspaper in The Villages, Florida, whose coverage focuses on issues of local interest to portions of Sumter, Lake, and Marion counties in central Florida.[2] According to a report by the Alliance for Audited Media, the Sun’s weekday circulation is 55,700 and this is up 169 percent since 2003, this is all happening when newspaper circulation around the United States has dropped 43 percent. In a 2018 “Statement of Ownership, Management and Circulation," The Villages Daily Sun stated a weekday circulation of 43,610.[3] The Sun also has a 92 percent market penetration share in the retirement community.[4]

The Villages Daily Sun is one of only two newspapers in the state of Florida that continues to be family-owned, with the other being the Key West Citizen. [5]

The newspaper is part of a media group that includes AM-640 Radio, Villages News Network TV, and The Villages Magazine.

According to the New York Times, the price of a yearly subscription is currently $72.[4]

Newspaper strategy

The strategy for the news paper is to be a print first publication, with a recent Sunday issue including a 36-page insert listing the schedules of hundreds of clubs and recreation centers within the Villages, 48 pages of editorial content, and 14 pages of classified advertising. The Daily Sun is also bucking the trend with having their pages loaded with advertisements for real estate, doctors, banks, golf courses, restaurants, and a wide selection of retail outlets.[4]

The Daily Sun also has a special projects team that works on more complex issues and in-depth reporting that my take up to one year of investigation before publication. The team had an in-depth feature on Florida's death-penalty sentencing policies in 2016 and the reporting went on to win multiple awards.[4][6]

Staff

The Daily Sun has an editorial staff of approximately 50 with many of the reporters in their 20s and 30s. Most of the reporters and editors do not meet the age requirement of 55 to live in The Villages community, so they live in nearby cities or towns.[4]

Awards

  • The Villages Daily Sun was named one of 12 finalists for the World's Best Designed Newspapers - (2017)[7]
  • The Villages Daily Sun earned nine Inland Press Association national awards, including first-place among all newspapers in the Community Leadership Award - (2016)[8]
  • Top 10 distinction in explanatory writing in the Associated Press Sports Editors national competition - (2016)[9]
  • First place in sports reporting in the Society for Professional Journalists' Florida competition - (2016)
  • Honors for sports reporting and political reporting from the Florida Society of News Editors, and five awards for visual journalism, including two first places in information graphics - (2016)
  • Five Awards of Excellence in the Society for News Design's international competition - (2016)

References

  1. ^ "Villages Daily Sun". Echo Media. Retrieved 2018-02-05.
  2. ^ Erisman, Ryan (2017). Inside the Bubble: Unauthorized Guide to Florida’s Most Popular Community. ISBN 978-1979953511.
  3. ^ Report, Staff (2018-10-02). "Statement shows Daily Sun's circulation dips, reaffirms Morse family's ownership". Villages-News.com. Retrieved 2018-11-09.
  4. ^ a b c d e Geltner, Ted (2018-09-02). "Print Is Dead? Not Here". The New York Times. Retrieved 2018-09-06. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  5. ^ Staff, Report (2018-06-18). "Gondolier and Sun newspapers sold". Sarasota Herald-Tribune. Retrieved 2018-06-21.
  6. ^ "Inland 2016 Newsroom Contests highlight achievements in design, innovation, artistry". Retrieved 2018-09-06.
  7. ^ Myrick Parks, Katie. "SND38: Announcing the 12 finalists for World's Best-Designed Newspaper". The Society for News Design. Retrieved 2018-02-05.
  8. ^ "Inland Press Association announces winners in the 2016 Newsroom Contests". Inland Press Association. 2016-10-25. Retrieved 2018-02-05.
  9. ^ Staff, Writer (2017-02-27). "13 media groups win top sports journalism prize". Associated Press. Retrieved 2018-02-05.
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