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'''Bell Let's Talk''' ([[French language|French]]: ''Bell Cause pour la cause'') is an advocacy program by [[Bell Canada]] to promote [[mental health]] education, research, awareness, and ending [[social stigma]]. The initiative is most known for its annual '''''Bell Let's Talk Day.''''' This is an associated charity fundraiser that occurs early in the new year. The campaign is hosted by female Canadian Olympian, [[Clara Hughes]]. <ref name=":0">{{Cite journal|last=Booth|first=RG|date=2018|title=Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis|url=|journal=JMIR Mental Health|volume=5|pages=e27|via=EBSCOHost}}</ref><ref>{{Cite news|url=https://people.com/celebrity/bellletstalk-what-does-it-mean/|title=Why Are Millions of People Tweeting #BellLetsTalk?|last=Yagoda|first=Maria|date=27 January 2016|work=People|access-date=19 October 2018}}</ref> Nearly $90 million has been donated to fund mental health advocacy since 2010 when the initiative first started. <ref>{{Cite news|url=https://www.ctvnews.ca/health/bell-let-s-talk-hits-138-million-interactions-as-celebrities-join-in-1.3783948|title=Bell Let's Talk hits 138 million interactions as celebrities join in|last=Forani|first=Jonathan|date=31 January 2018|work=CTV News|access-date=21 October 2018}}</ref> The funds raised by Bell Canada from this initiative (Bell Let's Talk and other smaller-scale events included) are distributed to numerous mental health organizations across [[Canada]] with the goal of creating a stigma-free nation. <ref name=":1">{{Cite journal|last=Miller|first=Adam|date=2 April 2013|title=Mental health awareness campaign exposes challenges in combatting stigma|url=|journal=Canadian Medical Association Journal|volume=185|pages=241-242|via=EBSCOhost}}</ref><ref name=":2">{{Cite news|url=http://bi.galegroup.com/global/article/GALE%7CA475450344?u=ucinc_main|title=Bell Let's Talk Day 2017 to Highlight Ways to Support Mental Health Care|last=|first=|date=30 December 2016|work=Entertainment Close-Up|access-date=14 October 2018}}</ref>
'''Bell Let's Talk''' ([[French language|French]]: ''Bell Cause pour la cause'') is the single largest corporate commitment to mental health in Canada. Originally a five-year, $50 million program to help create a stigma-free Canada and drive action in mental health care, research, and the workplace, Bell Let’s Talk was renewed in 2015 for another 5 years with a target of raising Bell’s commitment to at least $100 million.

Since its launch in September 2010, Bell Let's Talk has partnered with more than 900 organizations providing mental health services throughout Canada, including major donations to hospitals, universities and other care and research organizations.



== Events ==
== Events ==


=== Bell Let's Talk Day ===
=== Bell Let's Talk Day ===
[[File:Bell Cause pour la cause.svg|thumb|right|French logo for Bell Cause pour la cause]]With over a quarter of Canadians expressing a feeling of discomfort when around an individual with poor mental health, the Bell Let's Talk initiative encourages Canadians to rethink and learn more about the judgments they associate with the 20% of the population that has been diagnosed with a mental illness.<ref name=":1" /><ref>{{Cite news|url=https://www.cbc.ca/news/health/bell-let-s-talk-day-mental-health-1.3419194|title=Bell Let's Talk Day lifted 'cloak of secrecy' around mental illness, say advocates|last=|first=|date=27 January 2016|work=CBC News|access-date=19 October 2018}}</ref> The '''''Bell Let's Talk Day''''' fundraiser occurs annually, typically in late January or early February. <ref name=":0" /> On this day, the public can take action via text, phone call, or on various [[social media]] platforms. These platforms include [[Facebook]], [[Twitter]], [[Instagram]], and [[Snapchat]]. For each interaction made, [[Bell Canada]] makes a small monetary contribution toward mental health awareness. <ref name=":1" /> The success of the campaign relies heavily on the help Bell Let's Talk's ambassadors and [[Spokesperson|spokespeople]]. Ambassadors including Canadian [[Veteran|veterans]], comedian [[Kevin Brennan (comedian)|Kevin Breel]], and the head coach of the [[Toronto Maple Leafs]], [[Mike Babcock]], encourage their fellow Canadians to use their voices on this day to end the silence. By sharing their own experiences, spokespeople such as [[Howie Mandel]] and [[Serena Ryder]] speak about the differences that were made when they sought help for their own mental health.<ref name=":2" /> Hundreds of millions of interactions have been made over previous years because of the following that these well-known celebrities hold.<ref name=":0" />
Each year, Canadians and people around the globe join the world’s largest conversation about mental health on Bell Let’s Talk Day. Total Bell Let's Talk Day interactions since the first event in 2011 stand at 867,449,649, with Bell donating 5 cents to mental health programs for each interaction, and are expected to exceed 1 billion on January 30, 2019. Bell’s funding commitment for mental health, including the company’s donations based on Bell Let's Talk Day engagement and its original $50-million donation to launch the initiative, is now $93,423,628.80 and is expected to surpass $100 million on January 30, 2019.


=== Clara's Big Ride ===
=== Clara's Big Ride ===
In 2014, Bell Let’s Talk Founding Spokesperson Clara Hughes travelled the country by bike over the course of 110 days to 95 communities to advocate for mental health awareness. The bike ride began in Toronto in mid-March and concluded in Ottawa on July 1, Canada Day.[8]On this 11,000 kilometre journey, Hughes talked about her battle with depression with the thousands of people she met.
Other events are also hosted to promote the Bell Let's Talk campaign. In 2014, campaign host Clara Hughes biked for 110 days to advocate for mental health awareness. The bike ride began in [[Toronto]] in mid-March and concluded in [[Ottawa]] at the beginning of July on [[Canada Day]].<ref>{{Cite web|url=http://www.difd.com/events/claras-big-ride/|title=Clara's Big Ride|last=|first=|date=|website=DIFD|archive-url=|archive-date=|dead-url=|access-date=23 October 2018}}</ref> On this 12,000 [[kilometre]] journey, Hughes talked about her battle with depression with the thousands of people she met. 95 communities were visited along the way.<ref>{{Cite news|url=https://www.cbc.ca/sports/clara-hughes-begins-big-ride-to-promote-mental-health-1.2572781|title=Clara Hughes begins 'Big Ride' to promote mental health|last=|first=|date=14 March 2014|work=CBC Sports|access-date=15 October 2018}}</ref>


== Impact ==
== Impact ==
The organizations that receive funding from Bell Canada span a broad range. They vary from small, local initiatives providing affordable care to residents, to public universities conducting research on mental health topics. <ref name=":1" /> Over the past 8 years, Bell has worked directly with the government of Canada to provide stronger mental health support to the [[Canadian Armed Forces]] (CAF).<ref>{{cite web|url=https://www.canada.ca/en/department-national-defence/news/2018/01/joint_statement_onbellletstalkday.html|title=Joint Statement on Bell Let's Talk Day|website=Government of Canada|accessdate=1 February 2018}}</ref> They have also provided funding to the Canadian Alliance on Mental Illness and Mental Health (CAMIMH) over the past 6 years, an organization who strives to provide affordable mental healthcare to all Canadians.<ref>{{Cite news|url=https://www.camimh.ca/camimh-is-proud-to-work-with-bell-lets-talk-to-share-the-stories-of-individuals-living-with-mental-illness/|title=CAMIMH is Proud to work with Bell Let’s Talk to share the stories of individuals living with mental illness|last=|first=|date=24 January 2018|work=Canadian Alliance on Mental Illness and Mental Health|access-date=24 October 2018}}</ref> More recently, Bell partnered with the governments of the [[Atlantic Provinces|Atlantic provinces]] in 2017 to provide $2 million to the Strongest Families Institute over a span of four years. This partnership will reach above an estimated 2,000 families whose children have been impacted by mental illness in [[New Brunswick]], [[Newfoundland and Labrador]], [[Nova Scotia]], and [[Prince Edward Island]]. <ref>{{Cite news|url=http://bi.galegroup.com/global/article/GALE%7CA479133446?u=ucinc_main&sid=summon|title=Atlantic Provinces and Bell Let's Talk Partner to Promote Child and Youth Mental Health|last=|first=|date=28 January 2017|work=Professional Services Close-Up|access-date=14 October 2018}}</ref>
Overall, 87% of Canadians say they are more aware of mental health issues than they were a few years ago. Additionally, 85% think attitudes about mental health have changed for the better and 75% believe the stigma around mental illness has been reduced. The numbers are even more impressive among young people aged 18-24: 88% think attitudes are better and 77% believe stigma has been reduced. Source: [http://www.bce.ca/responsibility/corporate-responsibility/2017-cr-report/2017-csr-report.pdf BCE]

Bell Let’s Talk has provided more than $9 million in funding through its annual Bell Let’s Talk Community Fund, supporting 534 projects. An additional $1.6 million in grants have been distributed to assist more than 8,000 military families through the Bell True Patriot Love Fund.

Recently, Bell announced support to expand mental health services for young people throughout Manitoba with a [http://www.bce.ca/news-and-media/releases/show/Bell-Let-s-Talk-and-Manitoba-government-enable-expanded-mental-health-services-for-young-people-throughout-the-province-1?page=1&month=&year= joint $1 million donation with the Government of Manitoba] to Strongest Families Institute.

A [http://www.bce.ca/news-and-media/releases/show/Bell-Let-s-Talk-supports-mental-health-research-at-Universit-du-Qu-bec-Montr-al-1?page=1&month=&year= $500,000 donation to the Centre for Research and Intervention on Suicide, Ethical Issues and End-of-Life Practices] at the Université du Québec à Montréal will be used to develop a first of its kind project aimed at preventing suicide by making optimal use of today's digital communications tools.

CHEO, a pediatric health and research centre in Ottawa, will reduce wait times and improve access to mental health care through the [http://www.bce.ca/news-and-media/releases/show/Bell-Let-s-Talk-supports-mental-health-care-innovation-at-CHEO-1?page=1&month=&year= Choice and Partnership Approach (CAPA) program with a $300,000 donation].



==References==
==References==

Revision as of 06:30, 29 January 2019

Bell Let's Talk Day
Bell Cause pour la cause
Frequencyannual
Years active14[1]
InauguratedJanuary 2011 (2011-01)
Most recentJanuary 31, 2018 (2018-01-31)
Organized byBell Canada
Websiteletstalk.bell.ca

Bell Let's Talk (French: Bell Cause pour la cause) is an advocacy program by Bell Canada to promote mental health education, research, awareness, and ending social stigma. The initiative is most known for its annual Bell Let's Talk Day. This is an associated charity fundraiser that occurs early in the new year. The campaign is hosted by female Canadian Olympian, Clara Hughes. [2][3] Nearly $90 million has been donated to fund mental health advocacy since 2010 when the initiative first started. [4] The funds raised by Bell Canada from this initiative (Bell Let's Talk and other smaller-scale events included) are distributed to numerous mental health organizations across Canada with the goal of creating a stigma-free nation. [5][6]

Events

Bell Let's Talk Day

French logo for Bell Cause pour la cause

With over a quarter of Canadians expressing a feeling of discomfort when around an individual with poor mental health, the Bell Let's Talk initiative encourages Canadians to rethink and learn more about the judgments they associate with the 20% of the population that has been diagnosed with a mental illness.[5][7] The Bell Let's Talk Day fundraiser occurs annually, typically in late January or early February. [2] On this day, the public can take action via text, phone call, or on various social media platforms. These platforms include Facebook, Twitter, Instagram, and Snapchat. For each interaction made, Bell Canada makes a small monetary contribution toward mental health awareness. [5] The success of the campaign relies heavily on the help Bell Let's Talk's ambassadors and spokespeople. Ambassadors including Canadian veterans, comedian Kevin Breel, and the head coach of the Toronto Maple Leafs, Mike Babcock, encourage their fellow Canadians to use their voices on this day to end the silence. By sharing their own experiences, spokespeople such as Howie Mandel and Serena Ryder speak about the differences that were made when they sought help for their own mental health.[6] Hundreds of millions of interactions have been made over previous years because of the following that these well-known celebrities hold.[2]

Clara's Big Ride

Other events are also hosted to promote the Bell Let's Talk campaign. In 2014, campaign host Clara Hughes biked for 110 days to advocate for mental health awareness. The bike ride began in Toronto in mid-March and concluded in Ottawa at the beginning of July on Canada Day.[8] On this 12,000 kilometre journey, Hughes talked about her battle with depression with the thousands of people she met. 95 communities were visited along the way.[9]

Impact

The organizations that receive funding from Bell Canada span a broad range. They vary from small, local initiatives providing affordable care to residents, to public universities conducting research on mental health topics. [5] Over the past 8 years, Bell has worked directly with the government of Canada to provide stronger mental health support to the Canadian Armed Forces (CAF).[10] They have also provided funding to the Canadian Alliance on Mental Illness and Mental Health (CAMIMH) over the past 6 years, an organization who strives to provide affordable mental healthcare to all Canadians.[11] More recently, Bell partnered with the governments of the Atlantic provinces in 2017 to provide $2 million to the Strongest Families Institute over a span of four years. This partnership will reach above an estimated 2,000 families whose children have been impacted by mental illness in New Brunswick, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island. [12]

References

  1. ^ "Olympian Clara Hughes joins mental-health campaign". CTV News. Retrieved 1 February 2018.
  2. ^ a b c Booth, RG (2018). "Youth Mental Health Services Utilization Rates After a Large-Scale Social Media Campaign: Population-Based Interrupted Time-Series Analysis". JMIR Mental Health. 5: e27 – via EBSCOHost.
  3. ^ Yagoda, Maria (27 January 2016). "Why Are Millions of People Tweeting #BellLetsTalk?". People. Retrieved 19 October 2018.
  4. ^ Forani, Jonathan (31 January 2018). "Bell Let's Talk hits 138 million interactions as celebrities join in". CTV News. Retrieved 21 October 2018.
  5. ^ a b c d Miller, Adam (2 April 2013). "Mental health awareness campaign exposes challenges in combatting stigma". Canadian Medical Association Journal. 185: 241–242 – via EBSCOhost.
  6. ^ a b "Bell Let's Talk Day 2017 to Highlight Ways to Support Mental Health Care". Entertainment Close-Up. 30 December 2016. Retrieved 14 October 2018.
  7. ^ "Bell Let's Talk Day lifted 'cloak of secrecy' around mental illness, say advocates". CBC News. 27 January 2016. Retrieved 19 October 2018.
  8. ^ "Clara's Big Ride". DIFD. Retrieved 23 October 2018. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  9. ^ "Clara Hughes begins 'Big Ride' to promote mental health". CBC Sports. 14 March 2014. Retrieved 15 October 2018.
  10. ^ "Joint Statement on Bell Let's Talk Day". Government of Canada. Retrieved 1 February 2018.
  11. ^ "CAMIMH is Proud to work with Bell Let's Talk to share the stories of individuals living with mental illness". Canadian Alliance on Mental Illness and Mental Health. 24 January 2018. Retrieved 24 October 2018.
  12. ^ "Atlantic Provinces and Bell Let's Talk Partner to Promote Child and Youth Mental Health". Professional Services Close-Up. 28 January 2017. Retrieved 14 October 2018.
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