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== History ==
== History ==
Triller was launched in 2015 by co-founders David Leiberman and Sammy Rubin.<ref name=":4">{{Cite web|title=Triller - Crunchbase Company Profile & Funding|url=https://www.crunchbase.com/organization/triller|access-date=2020-10-27|website=Crunchbase|language=en}}</ref> The app was originally a video-editing service, using artificial intelligence to automatically edit distinct clips into music videos.<ref name=":5">{{Cite web|title=Music video app Triller becomes a social network|url=https://social.techcrunch.com/2016/08/12/triller-social/|access-date=2020-10-29|website=TechCrunch|language=en-US}}</ref> They later launched Triller Famous, a page within the app that featured curated selections of user videos.<ref name=":5" /> In 2016, the app was converted into a social-networking service by allowing users to follow each other and share their videos publicly.<ref name=":5" /> The company is based in [[Los Angeles]], [[California]].<ref name=":3">{{Cite web|last=Lee|first=Wendy|last2=Faughnder|first2=Ryan|last3=|first3=|last4=|last5=|last6=|last7=|last8=|date=2020-08-09|title=This L.A.-based app aims to be the new TikTok. How it's thriving amid Trump's attempted ban|url=https://www.latimes.com/entertainment-arts/business/story/2020-08-09/as-trump-targets-tiktok-triller|url-status=live|archive-url=|archive-date=|access-date=2020-10-27|website=Los Angeles Times|language=en-US}}</ref>
Triller was launched in 2015 by co-founders David Leiberman and Sammy Rubin.<ref name=":4">{{Cite web|title=Triller - Crunchbase Company Profile & Funding|url=https://www.crunchbase.com/organization/triller|access-date=2020-10-27|website=Crunchbase|language=en}}</ref> The app was originally a video-editing service, using artificial intelligence to automatically edit distinct clips into music videos.<ref name=":5">{{Cite web|title=Music video app Triller becomes a social network|url=https://social.techcrunch.com/2016/08/12/triller-social/|access-date=2020-10-29|website=TechCrunch|language=en-US}}</ref> They later launched Triller Famous, a page within the app that featured curated selections of user videos.<ref name=":5" /> In 2016, the app was converted into a social-networking service by allowing users to follow each other and share their videos publicly.<ref name=":5" /> The company is based in [[Los Angeles]], [[California]].<ref name=":3">{{Cite web|last=Lee|first=Wendy|last2=Faughnder|first2=Ryan|last3=|first3=|last4=|last5=|last6=|last7=|last8=|date=2020-08-09|title=This L.A.-based app aims to be the new TikTok. How it's thriving amid Trump's attempted ban|url=https://www.latimes.com/entertainment-arts/business/story/2020-08-09/as-trump-targets-tiktok-triller|url-status=live|archive-url=|archive-date=|access-date=2020-10-27|website=Los Angeles Times|language=en-US}}</ref>

== Features ==
The Triller app allows users to create music videos, skits, and lip-syncing videos containing background music. The app’s spotlight feature is its special auto-editing tool, which uses artificial intelligence to automatically stitch separate video clips together without the user having to do it themselves.<ref>{{Cite web|last=Triller|title=Triller previews groundbreaking AI technology for new track featuring Tana, Unknown T, Aitch, JB Scofield and M1llionz.|url=https://www.prnewswire.com/news-releases/triller-previews-groundbreaking-ai-technology-for-new-track-featuring-tana-unknown-t-aitch-jb-scofield-and-m1llionz-301090330.html|access-date=2020-10-29|website=www.prnewswire.com|language=en}}</ref> The separate video clips are created to the same background music, but users are able shoot multiple takes with different filters or edits each time.<ref name=":6">{{Cite web|date=2020-09-08|title=What Is Triller? Here's the Triller Guide You've Been Waiting For|url=https://influencermarketinghub.com/what-is-triller/|access-date=2020-10-29|website=Influencer Marketing Hub|language=en-US}}</ref> Once the auto-editing tool stitches the individual clips together, users can rearrange and replace clips as desired.<ref name=":6" /> Users can also customize videos by applying filters and text.<ref name=":6" />

When creating a video, users can choose to make a “music video” or a “social video”.<ref name=":12">{{Cite web|title=Your Guide To Making Music Videos On Triller|url=https://www.bustle.com/life/how-to-use-triller-app-tiktok-competitor|access-date=2020-10-29|website=Bustle|language=en}}</ref> A “music video” allows users to add music and trim the audio to personal preference.<ref name=":12" /> Unlike the music video option, a “social video” does not require the user to add music in the background.<ref name=":12" /> The app’s auto-editing tool is only used when making music videos, as it uses the background track to help arrange and synchronize the clips.<ref name=":6" />

Incomplete videos that are yet to be shared appear in a user’s “Projects” folder. Once finalized, a video can be shared with other users of the app or through [[social media platforms]] such as [[Instagram]], [[Twitter]], [[WhatsApp]], [[Facebook]], and [[YouTube|Youtube]].<ref>{{Cite web|last=Temidayo|first=Emmanuel Moses|date=2020-04-22|title=How to Use Triller to Create and Edit Videos|url=https://www.dignited.com/60059/how-to-use-triller-to-create-and-edit-videos/|access-date=2020-10-29|website=Dignited|language=en-US}}</ref> Any video on Triller can also be downloaded or shared through links, text messages, or direct messaging within the app.<ref name=":13">{{Cite web|last=Sung|first=Morgan|title=How to use Triller, in case TikTok actually gets banned|url=https://mashable.com/article/how-to-use-triller/|access-date=2020-10-29|website=Mashable|language=en}}</ref> Users can send their friends videos or messages with the direct message feature. The direct messages are divided into messages received by people that a user is “Following” and “Others”.

The “Trills” page functions similarly to Instagram’s “Reels” page or TikTok’s “For You” page. It shows famous content creators and their videos, including creators such as [[Charli D'Amelio|Charli D’Amelio]], [[Dixie D'Amelio|Dixie D’Amelio]], [[Marshmello]], [[Major Lazer]], and more. This page also displays trending videos from other users.<ref name=":6" /> The “Following” page displays only videos of who the user follows. The “Trending/Top Videos” page features different challenges or trends that are going viral on the app, along with the most-viewed and most-liked videos. The “Activity” page displays accounts that started following the user, along with comments or replies on videos, and accounts that liked the user’s videos. The Triller app contains a "Discovery" page where users can choose their music from trending charts but users could alternatively connect their [[Apple Music]] account or import their own music from their device.<ref name=":13" />

Triller accounts can be made either public or private. When the account is public, any user can view the videos on that account. When the account is private, only approved users can view the videos on that account. Users with private accounts can change the privacy settings of an individual video on their own account from private to public, making the specific video viewable to anyone on the app. In accordance with online child privacy laws in the United States, children under the age of 13 must receive parental consent in order to create an account on Triller.<ref>{{Cite web|last=Scipioni|first=Jade|date=2020-08-07|title=Triller on being TikTok's rival: We see 'ourselves as the adult version'|url=https://www.cnbc.com/2020/08/07/triller-on-being-tiktoks-rival-we-see-ourselves-as-the-adult-version.html|access-date=2020-10-29|website=CNBC|language=en}}</ref>


== Events ==
== Events ==

Revision as of 02:41, 30 October 2020

Triller
Developer(s)Triller LLC
Initial releaseJuly 23, 2015; 8 years ago (2015-07-23)
Stable release
11.1 / July 21, 2020; 3 years ago (2020-07-21)
Operating systemiOS, Android
Size118.6 MB (iOS) 50 MB (Android)[1]
TypeVideo sharing
Websitetriller.co

Triller is a video-making and social-networking service owned by Proxima Media.[2] It allows users to automatically edit and synchronize their videos to background tracks using artificial intelligence (AI).[3] Triller was released for iOS and Android in 2015, and it is currently led by President and CEO Mike Lu.[4] The app features celebrity users, including The Weeknd and Justin Bieber.[5]

The company claims to have over 250 million downloads, though this figure is currently under review.[6] Triller has also been criticized for paying its content creators to move over from its rival app TikTok.[7] In July 2020, Triller sued TikTok’s parent company, ByteDance, for patent infringement.[8] To date, Triller has raised over $100 million from various investment banks, angel investors, and Hollywood studios.[9] In August 2020, Triller became the #1 downloaded app on the U.S. App Store amid threats of a TikTok ban from the Trump administration.[2]

History

Triller was launched in 2015 by co-founders David Leiberman and Sammy Rubin.[10] The app was originally a video-editing service, using artificial intelligence to automatically edit distinct clips into music videos.[11] They later launched Triller Famous, a page within the app that featured curated selections of user videos.[11] In 2016, the app was converted into a social-networking service by allowing users to follow each other and share their videos publicly.[11] The company is based in Los Angeles, California.[12]

Features

The Triller app allows users to create music videos, skits, and lip-syncing videos containing background music. The app’s spotlight feature is its special auto-editing tool, which uses artificial intelligence to automatically stitch separate video clips together without the user having to do it themselves.[13] The separate video clips are created to the same background music, but users are able shoot multiple takes with different filters or edits each time.[14] Once the auto-editing tool stitches the individual clips together, users can rearrange and replace clips as desired.[14] Users can also customize videos by applying filters and text.[14]

When creating a video, users can choose to make a “music video” or a “social video”.[15] A “music video” allows users to add music and trim the audio to personal preference.[15] Unlike the music video option, a “social video” does not require the user to add music in the background.[15] The app’s auto-editing tool is only used when making music videos, as it uses the background track to help arrange and synchronize the clips.[14]

Incomplete videos that are yet to be shared appear in a user’s “Projects” folder. Once finalized, a video can be shared with other users of the app or through social media platforms such as Instagram, Twitter, WhatsApp, Facebook, and Youtube.[16] Any video on Triller can also be downloaded or shared through links, text messages, or direct messaging within the app.[17] Users can send their friends videos or messages with the direct message feature. The direct messages are divided into messages received by people that a user is “Following” and “Others”.

The “Trills” page functions similarly to Instagram’s “Reels” page or TikTok’s “For You” page. It shows famous content creators and their videos, including creators such as Charli D’Amelio, Dixie D’Amelio, Marshmello, Major Lazer, and more. This page also displays trending videos from other users.[14] The “Following” page displays only videos of who the user follows. The “Trending/Top Videos” page features different challenges or trends that are going viral on the app, along with the most-viewed and most-liked videos. The “Activity” page displays accounts that started following the user, along with comments or replies on videos, and accounts that liked the user’s videos. The Triller app contains a "Discovery" page where users can choose their music from trending charts but users could alternatively connect their Apple Music account or import their own music from their device.[17]

Triller accounts can be made either public or private. When the account is public, any user can view the videos on that account. When the account is private, only approved users can view the videos on that account. Users with private accounts can change the privacy settings of an individual video on their own account from private to public, making the specific video viewable to anyone on the app. In accordance with online child privacy laws in the United States, children under the age of 13 must receive parental consent in order to create an account on Triller.[18]

Events

In April 2020, Triller partnered with musicians Migos, Marshmello and others to perform in a digital music festival.[19][20]

Triller announced in July 2020 that the platform would host a boxing match between Mike Tyson and Roy Jones.[21] Triller paid over $50 million to host the boxing match.[22][23][24] The fight was speculated to be a method for getting more users in an attempt by Triller to become more widely known and used by influencers.[24]

In the video creator community, celebrity vloggers Bryce Hall and Hype House moved from TikTok to Triller.[25]

Sway House member Josh Richards became the Chief Strategy Officer of Triller after concerns for safety over user data motivated him to find a "safe place" for himself, other creators and users.[citation needed]

In August 2020, Donald Trump made an account on the platform, possibly as a political action against TikTok.[26][27] When Fox Business reported on the new account, Trump had over 1 million views on Triller.[28] Within a week his first video had over 100 million views, however it was later shown in a video uploaded by a YouTuber who goes by the alias realjamesh that someone had used a view bot to send millions of views to the video.[29] In September 2020, Donald Trump Jr. endorsed Triller and joined the platform.[30]

In August 2020, Triller partnered with B2B music company 7digital, which will provide Triller with access to its catalogue of 80 million tracks, as well as reporting to Sony Music, Warner Music Group, Universal Music Group and Merlin Network.[31]

On October 2, 2020, Triller signed licensing deals with the rights societies PRS for Music, GEMA, STIM and IMRO, and the publishers Concord, Downtown and Peermusic.[32]

In October 2020 Triller was accused of inflating its user numbers to make it seem more popular than it actually was.[33]

See also

References

  1. ^ "Triller: Social Video Platform". App Store. Retrieved 24 July 2020.
  2. ^ a b Lee, Wendy; Faughnder, Ryan (2020-08-09). "This L.A.-based app aims to be the new TikTok. How it's thriving amid Trump's attempted ban". Los Angeles Times. Retrieved 2020-10-27.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Viner, Josh (2020-04-01). "Triller vs. TikTok: Differences, Similarities, and Why You Need to Know About Both". Medium. Retrieved 2020-10-27.
  4. ^ "Triller - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2020-10-27.
  5. ^ "Hollywood's Triller sets its own rhythm even as it gains from TikTok troubles". TechCrunch. Retrieved 2020-10-27.
  6. ^ "Triller threatened to sue over report suggesting it inflated its downloads". TechCrunch. Retrieved 2020-10-27.
  7. ^ Lorenz, Taylor (2020-10-08). "Fancy Cars, Fine Dining, Creator Mansions, Cash: Triller Is Shelling Out for Talent". The New York Times. ISSN 0362-4331. Retrieved 2020-10-27.
  8. ^ Leskin, Rachel E. Greenspan, Paige. "Short-form video app Triller sues TikTok for patent infringement, alleging the platform is copying its editing feature". Business Insider. Retrieved 2020-10-27.{{cite web}}: CS1 maint: multiple names: authors list (link)
  9. ^ Hamilton, Isobel Asher. "TikTok challenger Triller is reportedly exploring an IPO as questions swirl over its user numbers". Business Insider. Retrieved 2020-10-22.
  10. ^ "Triller - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2020-10-27.
  11. ^ a b c "Music video app Triller becomes a social network". TechCrunch. Retrieved 2020-10-29.
  12. ^ Lee, Wendy; Faughnder, Ryan (2020-08-09). "This L.A.-based app aims to be the new TikTok. How it's thriving amid Trump's attempted ban". Los Angeles Times. Retrieved 2020-10-27.{{cite web}}: CS1 maint: url-status (link)
  13. ^ Triller. "Triller previews groundbreaking AI technology for new track featuring Tana, Unknown T, Aitch, JB Scofield and M1llionz". www.prnewswire.com. Retrieved 2020-10-29.
  14. ^ a b c d e "What Is Triller? Here's the Triller Guide You've Been Waiting For". Influencer Marketing Hub. 2020-09-08. Retrieved 2020-10-29.
  15. ^ a b c "Your Guide To Making Music Videos On Triller". Bustle. Retrieved 2020-10-29.
  16. ^ Temidayo, Emmanuel Moses (2020-04-22). "How to Use Triller to Create and Edit Videos". Dignited. Retrieved 2020-10-29.
  17. ^ a b Sung, Morgan. "How to use Triller, in case TikTok actually gets banned". Mashable. Retrieved 2020-10-29.
  18. ^ Scipioni, Jade (2020-08-07). "Triller on being TikTok's rival: We see 'ourselves as the adult version'". CNBC. Retrieved 2020-10-29.
  19. ^ Bossi, Andrea. "Migos, Marshmello And Others To Perform For Triller's Upcoming Digital Music Festival". Forbes. Retrieved 2020-07-11.
  20. ^ "Triller Becomes Cultural Phenomenon with Trillerfest". www.businesswire.com. 2020-04-15. Retrieved 2020-07-11.
  21. ^ Fogarty, Paul (2020-07-24). "How to download Triller: Mike Tyson vs Roy Jones is streaming on this app in September!". HITC. Retrieved 2020-08-13.
  22. ^ "The Astonishing Amount Triller Paid To Secure The Streaming Rights For Mike Tyson Vs. Roy Jones Jr". www.sportbible.com. Retrieved 2020-08-13.
  23. ^ "Report: Triller Paid 'North Of $50 Million' For Tyson-Jones PPV Streaming Rights". BoxingScene.com. Retrieved 2020-08-13.
  24. ^ a b "Mike Tyson vs Roy Jones Jr. - The $50m Triller social drive with a $50 price". WBN - World Boxing News. 2020-08-01. Retrieved 2020-08-13.
  25. ^ "TikTok's Sway House stars move to rival app Triller". Evening Standard. 2020-08-03. Retrieved 2020-08-13.
  26. ^ "Trump gets verified account on TikTok competitor Triller". Retrieved 2020-08-16.
  27. ^ Lyons, Kim (2020-08-15). "President Trump now has a profile on TikTok rival Triller". The Verge. Retrieved 2020-08-16.
  28. ^ Fordham, Evie (2020-08-16). "Trump opens verified Triller account amid TikTok crackdown". FOXBusiness. Retrieved 2020-08-16.
  29. ^ "YouTuber realjamesh view bots Donald Trump 100 million views on Triller". News Anyway. 2020-08-24. Archived from the original on 2020-08-26. Retrieved 2020-08-26.
  30. ^ "TikTok could 'weaponize your kids' data,' says Donald Trump Jr". NBC News. Retrieved 2020-09-05.
  31. ^ "TikTok rival Triller inks deal with B2B music company 7Digital for access to global catalog of 80m tracks". Music Business Worldwide. August 12, 2020.
  32. ^ https://www.digitalmusicnews.com/2020/10/02/triller-ice-licensing-deal
  33. ^ Stephen, Bijan (October 2, 2020). "TikTok competitor Triller found allegedly inflating its user numbers". The Verge.
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