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[[File:All gone Could I have another glass of that Hires' Rootbeer.jpg|thumbnail|right|American Trade Card for Hires Root Beer (1894)]]
[[File:All gone Could I have another glass of that Hires' Rootbeer.jpg|thumbnail|right|American Trade Card for Hires Root Beer (1894)]]


Hires Root Beer was created by [[Philadelphia]], [[Pennsylvania]] [[pharmacist]] [[Charles Elmer Hires]]. The official story is that Hires first tasted [[root beer]], a traditional American beverage dating back to the colonial era, while on his honeymoon in 1875.<ref name=brands>{{cite web| url=http://www.drpeppersnapplegroup.com/brands/hires/| title=Our Brands| publisher=Keurig Dr Pepper| access-date=2014-08-22}}</ref> However, historical accounts vary and the actual time and place of the discovery may never be known.<ref name=bennett>{{cite web| url=http://www.gourmetrootbeer.com/history.html#hires| title=Local Historians Argue Over the Root of Hires| first=Eileen| last=Bennett| date=June 28, 1998| work=[[The Press of Atlantic City]]| access-date=2014-08-22}}</ref> By 1876, Hires had developed his own recipe and was marketing 25-cent packets of powder which each yielded five gallons of root beer. At Philadelphia's [[Centennial Exposition]] in 1876, he cultivated new customers by giving away free glasses of root beer. Hires marketed it as a solid concentrate of sixteen wild roots and berries. It claimed to purify the blood and make rosy cheeks.<ref name=pendergrast>{{cite book| author-link=Mark Pendergrast| first=Mark| last=Pendergrast| year=2000| title=For God, Country and Coca-Cola| url=https://books.google.com/books?id=bSAChoqpnHUC&q=hires| page=14| publisher=Basic Books| isbn=978-0-46505-468-8| access-date=2014-08-22}}</ref> In 1884, he began producing a liquid extract and a syrup for use in [[soda fountain]]s, and was soon shipping root beer in kegs and producing a special fountain dispenser called the "Hires Automatic Munimaker." In 1890, the Charles E. Hires Company incorporated and began supplying Hires root beer in small bottles<ref name=funderburg>{{cite book |title=Sundae best: a history of soda fountains |first=Anne Cooper | last=Funderburg |publisher=Bowling Green University Popular Press |location=[[Bowling Green, Ohio]] |year=2001 |isbn=978-0-87972-854-0 |url=https://books.google.com/books?id=Wr_yPYvkNWwC&pg=PA92| pages=92–94| access-date=2014-08-22}}</ref><ref name=hoolihan>{{cite book |title=Social Medicine in the United States, 1717-1917| first=Christopher |last=Hoolihan |publisher=Boydell & Brewer |year=2001 |isbn=978-1-58046-098-9 |url=https://books.google.com/books?id=zFKvimYMHloC&pg=PA454 |page=454 |access-date=2014-08-22}}</ref> claiming over a million bottles sold by 1891.<ref>{{cite web|title=Hires Root Beer|url=http://lcdl.library.cofc.edu/lcdl/catalog/lcdl:60538|website=Lowcountry Digital Library|access-date=1 September 2014}}</ref>
Hires Root Beer was created by [[Philadelphia]], Pennsylvania, pharmacist [[Charles Elmer Hires]]. The official story is that Hires first tasted [[root beer]], a traditional American beverage dating back to the colonial era, while on his honeymoon in 1875.<ref name=brands>{{cite web |url = http://www.drpeppersnapplegroup.com/brands/hires/ |title = Our Brands |publisher = Keurig Dr Pepper |access-date = August 22, 2014 }}</ref> However, historical accounts vary and the actual time and place of the discovery may never be known.<ref name=bennett>{{cite web |url = http://www.gourmetrootbeer.com/history.html#hires |title = Local Historians Argue Over the Root of Hires |first = Eileen |last = Bennett |date = June 28, 1998 |work = [[The Press of Atlantic City]] |access-date = August 22, 2014 |via = Gourmet Root Beer }}</ref> By 1876, Hires had developed his own recipe and was marketing 25-cent packets of powder which each yielded {{convert|5|USgal|l|spell=in}} of root beer. At Philadelphia's [[Centennial Exposition]] in 1876, he cultivated new customers by giving away free glasses of root beer. Hires marketed it as a solid concentrate of 16 wild roots and berries. It claimed to purify the blood and make rosy cheeks.<ref name=pendergrast>{{cite book |author-link = Mark Pendergrast |first = Mark |last = Pendergrast |year = 2000 |title = For God, Country and Coca-Cola |url = https://books.google.com/books?id=bSAChoqpnHUC&q=hires |page = 14 |publisher = Basic Books |isbn = 978-0-46505-468-8 |access-date = August 22, 2014 |via = [[Google Books]] }}</ref> In 1884, he began producing a liquid extract and a syrup for use in [[soda fountain]]s, and was soon shipping root beer in kegs and producing a special fountain dispenser called the "Hires Automatic Munimaker." In 1890, the Charles E. Hires Company incorporated and began supplying Hires root beer in small bottles<ref name=funderburg>{{cite book |title = Sundae Best: A History of Soda Fountains |first = Anne Cooper |last = Funderburg |publisher = Bowling Green University Popular Press |location = Bowling Green, Ohio |year = 2001 |isbn = 978-0-87972-854-0 |url = https://books.google.com/books?id=Wr_yPYvkNWwC&pg=PA92 |pages = 92–94 |access-date = August 22, 2014 |via = Google Books }}</ref><ref name=hoolihan>{{cite book |title = Social Medicine in the United States, 1717–1917 |first = Christopher |last = Hoolihan |publisher = Boydell & Brewer |year = 2001 |isbn = 978-1-58046-098-9 |url = https://books.google.com/books?id=zFKvimYMHloC&pg=PA454 |page = 454 |access-date = August 22, 2014 |via = Google Books }}</ref> claiming over a million bottles sold by 1891.<ref>{{cite web |title = Hires Root Beer |url = http://lcdl.library.cofc.edu/lcdl/catalog/lcdl:60538 |publisher = Lowcountry Digital Library |access-date = September 1, 2014 }}</ref>


But Hires's choice of name for his product caused a problem: the word "beer" drew the wrath of the [[temperance movement]]{{Citation needed|date=March 2009}}. He had his root beer tested by a laboratory, and trumpeted their conclusion that a glass of his root beer contained less alcohol than a loaf of bread.{{Citation needed|date=March 2009}}
But Hires's choice of name for his product caused a problem: the word "beer" drew the wrath of the [[temperance movement]].{{Citation needed|date=March 2009}} He had his root beer tested by a laboratory, and trumpeted their conclusion that a glass of his root beer contained less alcohol than a loaf of bread.{{Citation needed|date=March 2009}} Hires Root Beer was promoted as "The Temperance Drink" and "the Greatest Health-Giving Beverage in the World". Hires advertised aggressively, believing "doing business without advertising is like winking at a girl in the dark. ''You'' know what you are doing, but nobody ''else'' does."<ref name=brands/>
Hires Root Beer was promoted as "The Temperance Drink" and "the Greatest Health-Giving Beverage in the World." Hires advertised aggressively, believing "doing business without advertising is like winking at a girl in the dark. ''You'' know what you are doing, but nobody ''else'' does."<ref name=brands/>


[[File:SitH - Hires Root Beer mug.jpg|thumb|left|Hires Root Beer mug, 1930s or earlier]]
[[File:SitH - Hires Root Beer mug.jpg|thumb|left|Hires Root Beer mug, 1930s or earlier]]
One of the major ingredients of root beer was [[sassafras]] oil, a plant root extract used in beverages for its flavor and presumed medicinal properties. The medicinal properties of root beer are emphasized in the advertising slogan, "Join Health and Cheer; Drink Hires Rootbeer." The U.S. [[Food and Drug Administration]] banned sassafras oil in 1960 because it contains the carcinogen and liver-damaging chemical [[safrol]]. However, a process was later discovered by which the harmful chemical could be removed from sassafras oil while preserving the flavor.<ref name=nickell>{{cite journal |last=Nickell |first=Joe |date=January–February 2011 |title='Pop' Culture: Patent Medicines Become Soft Drinks |journal=Skeptical Inquirer |volume=35 |issue=1 |pages=14–17 |publisher=[[Committee for Skeptical Inquiry]] |url=http://www.csicop.org/si/show/pop_culture_patent_medicines_become_soda_drinks |access-date=2014-08-22}}</ref>
One of the major ingredients of root beer was [[sassafras]] oil, a plant root extract used in beverages for its flavor and presumed medicinal properties. The medicinal properties of root beer are emphasized in the advertising slogan, "Join Health and Cheer; Drink Hires Rootbeer". The U.S. [[Food and Drug Administration]] banned sassafras oil in 1960 because it contains the carcinogen and liver-damaging chemical [[safrol]]. However, a process was later discovered by which the harmful chemical could be removed from sassafras oil while preserving the flavor.<ref name=nickell>{{cite journal |last = Nickell |first = Joe |date = January–February 2011 |title = 'Pop' Culture: Patent Medicines Become Soft Drinks |journal = Skeptical Inquirer |volume = 35 |issue = 1 |pages = 14–17 |publisher = [[Committee for Skeptical Inquiry]] |url = http://www.csicop.org/si/show/pop_culture_patent_medicines_become_soda_drinks |access-date = August 22, 2014 }}</ref>


Prior to the move to "natural and artificial flavors", Hires ingredients included carbonated water, sugar, dextrose, caramel, plant extractives of birch, sassafras, licorice, vanilla, spikenard, sarsaparilla, hops, wintergreen, pipsissewa, ginger and flavor.
Prior to the move to "natural and artificial flavors", Hires ingredients included carbonated water, sugar, dextrose, caramel, plant extractives of birch, sassafras, licorice, vanilla, spikenard, sarsaparilla, hops, wintergreen, pipsissewa, ginger and flavor.


Hires Root Beer kits, available in the United States and Canada from the early 1900s through the 1980s allowed consumers to mix an extract with water, sugar and yeast to brew their own root beer. However, most consumption was of bottled root beer.
Hires Root Beer kits, available in the United States and Canada from the early 1900s through the 1980s allowed consumers to mix an extract with water, sugar and yeast to brew their own root beer. However, most consumption was of bottled root beer.


A mid-1960s' advertising campaign featured jingles by jazz singer [[Blossom Dearie]], wherein she sang in a Betty-Boop voice: "Hires Root Beer! Hires Rootin' Tootin' Root Beer! Hires Rootin'-Tootin' Rabble-Rousin', lion-roarin', Roman-candle-lightin' Root Beer!"
A mid-1960s' advertising campaign featured jingles by jazz singer [[Blossom Dearie]], wherein she sang in a Betty-Boop voice: "Hires Root Beer! Hires Rootin' Tootin' Root Beer! Hires Rootin'-Tootin' Rabble-Rousin', lion-roarin', Roman-candle-lightin' Root Beer!"


== Today ==
== Today ==
[[Sara Lee Corporation|Consolidated Foods]] bought the company from the Hires family in 1960, and sold it two years later to [[Crush (beverage)|Crush International]]. [[Procter & Gamble]] bought Crush in 1980, and sold it to [[Cadbury|Cadbury Schweppes]] in 1989. Cadbury divested its soft drinks arm in 2008, and the beverage company renamed itself [[Dr Pepper Snapple Group]].
[[Sara Lee Corporation|Consolidated Foods]] bought the company from the Hires family in 1960, and sold it two years later to [[Crush (beverage)|Crush International]]. [[Procter & Gamble]] bought Crush in 1980, and sold it to [[Cadbury|Cadbury Schweppes]] in 1989. Cadbury divested its soft drinks arm in 2008, and the beverage company renamed itself [[Dr Pepper Snapple Group]].


In Canada, the Hires brand is no longer sold by Keurig Dr Pepper; retailers and vending machines have replaced it with [[Pepsi]]-owned [[Mug Root Beer]] since the 1990s and DPSG markets Stewarts Root Beer in Canada. The Hires brand is now offered by [[Canada Dry Motts]] as an alcoholic drink, Hires Root Beer and Vodka.<ref name=rv>{{cite web| title=Hires Root Beer and Vodka| url=http://www.canadadrymotts.ca/brands/Hires| publisher=Canada Dry Motts| date=27 November 2018| access-date=2018-11-27}}</ref>
In Canada, the Hires brand is no longer sold by Keurig Dr Pepper; retailers and vending machines have replaced it with [[Pepsi]]-owned [[Mug Root Beer]] since the 1990s and DPSG markets Stewarts Root Beer in Canada. The Hires brand is now offered by [[Canada Dry Motts]] as an alcoholic drink, Hires Root Beer and Vodka.<ref name=rv>{{cite web |title = Hires Root Beer and Vodka |url = http://www.canadadrymotts.ca/brands/Hires |publisher = Canada Dry Motts |date = November 27, 2018 |access-date = November 27, 2018 }}</ref>


Hires availability in the U.S. is limited as other Dr. Pepper owned brands like [[A&W Root Beer]] are competing for the same bottlers on behalf of the same company.<ref name=bp>{{cite web| title=Killing A Product – The Demise of Hires Root Beer| url=http://stuffnobodycaresabout.com/2011/08/22/killing-a-product-why-you-cant-find-hires-root-beer/| publisher=Stuff Nobody Cares About| date=22 August 2011| access-date=2014-08-22}}</ref>
Hires availability in the U.S. is limited as other Dr. Pepper owned brands like [[A&W Root Beer]] are competing for the same bottlers on behalf of the same company.<ref name=bp>{{cite web |title=Killing A Product: The Demise of Hires Root Beer |url = http://stuffnobodycaresabout.com/2011/08/22/killing-a-product-why-you-cant-find-hires-root-beer/ |work = Stuff Nobody Cares About |date = August 22, 2011 |access-date = August 22, 2014 }}</ref>


== See also ==
== See also ==
{{Portal|Drink|Philadelphia}}
{{Portal|Drink|Philadelphia}}
*[[Chester teapot]], a large teapot made from a former giant Hires Root Beer barrel sign
*[[Chester teapot]], a large teapot made from a former giant Hires Root Beer barrel sign
{{-}}

== Notes ==
⚫
{{refbegin}}
⚫
*Hires, C.E. 1913. Seeing opportunities. ''American Druggist and Pharmaceutical Record''. American Druggist Publ. Co., New York. ISSN 0099-7366.
⚫
*Quarantiello, L. 1997. ''The Root Beer Book: A Celebration of America's Best-Loved Soft Drink''. Tiare Publ., Lake Geneva, WI. {{ISBN|978-0-936653-78-5}}.
⚫
{{refend}}


== References ==
== References ==
{{reflist}}
{{reflist}}

== Further reading ==
⚫
{{refbegin}}
⚫
*{{cite magazine |last = Hires |first = C.E. |year = 1913 |title = Seeing Opportunities |magazine = American Druggist and Pharmaceutical Record |publisher = American Druggist Publishing |location = New York |issn = 0099-7366 }}
⚫
*{{cite book |last = Quarantiello |first = Laura E. |year = 1997 |title = The Root Beer Book: A Celebration of America's Best-Loved Soft Drink |publisher = Limelight Books |location = Lake Geneva, Wisconsin |isbn = 978-0-936653-78-5 }}
⚫
{{refend}}


== External links ==
== External links ==

Revision as of 13:00, 19 September 2021

Hires
Hires Root Beer Logo
TypeRoot Beer
ManufacturerKeurig Dr Pepper
Country of origin United States
Introduced1876; 148 years ago (1876)
ColorCaramel
Related productsA&W Root Beer, Dad's Root Beer, Mug Root Beer, Barq's
Websitewww.drpeppersnapplegroup.com/brands/hires

Hires Root Beer is a root beer marketed by Keurig Dr Pepper. Introduced in 1876, it is the longest continuously made soft drink in the United States.

History

American Trade Card for Hires Root Beer (1894)

Hires Root Beer was created by Philadelphia, Pennsylvania, pharmacist Charles Elmer Hires. The official story is that Hires first tasted root beer, a traditional American beverage dating back to the colonial era, while on his honeymoon in 1875.[1] However, historical accounts vary and the actual time and place of the discovery may never be known.[2] By 1876, Hires had developed his own recipe and was marketing 25-cent packets of powder which each yielded five US gallons (19 L) of root beer. At Philadelphia's Centennial Exposition in 1876, he cultivated new customers by giving away free glasses of root beer. Hires marketed it as a solid concentrate of 16 wild roots and berries. It claimed to purify the blood and make rosy cheeks.[3] In 1884, he began producing a liquid extract and a syrup for use in soda fountains, and was soon shipping root beer in kegs and producing a special fountain dispenser called the "Hires Automatic Munimaker." In 1890, the Charles E. Hires Company incorporated and began supplying Hires root beer in small bottles[4][5] claiming over a million bottles sold by 1891.[6]

But Hires's choice of name for his product caused a problem: the word "beer" drew the wrath of the temperance movement.[citation needed] He had his root beer tested by a laboratory, and trumpeted their conclusion that a glass of his root beer contained less alcohol than a loaf of bread.[citation needed] Hires Root Beer was promoted as "The Temperance Drink" and "the Greatest Health-Giving Beverage in the World". Hires advertised aggressively, believing "doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."[1]

Hires Root Beer mug, 1930s or earlier

One of the major ingredients of root beer was sassafras oil, a plant root extract used in beverages for its flavor and presumed medicinal properties. The medicinal properties of root beer are emphasized in the advertising slogan, "Join Health and Cheer; Drink Hires Rootbeer". The U.S. Food and Drug Administration banned sassafras oil in 1960 because it contains the carcinogen and liver-damaging chemical safrol. However, a process was later discovered by which the harmful chemical could be removed from sassafras oil while preserving the flavor.[7]

Prior to the move to "natural and artificial flavors", Hires ingredients included carbonated water, sugar, dextrose, caramel, plant extractives of birch, sassafras, licorice, vanilla, spikenard, sarsaparilla, hops, wintergreen, pipsissewa, ginger and flavor.

Hires Root Beer kits, available in the United States and Canada from the early 1900s through the 1980s allowed consumers to mix an extract with water, sugar and yeast to brew their own root beer. However, most consumption was of bottled root beer.

A mid-1960s' advertising campaign featured jingles by jazz singer Blossom Dearie, wherein she sang in a Betty-Boop voice: "Hires Root Beer! Hires Rootin' Tootin' Root Beer! Hires Rootin'-Tootin' Rabble-Rousin', lion-roarin', Roman-candle-lightin' Root Beer!"

Today

Consolidated Foods bought the company from the Hires family in 1960, and sold it two years later to Crush International. Procter & Gamble bought Crush in 1980, and sold it to Cadbury Schweppes in 1989. Cadbury divested its soft drinks arm in 2008, and the beverage company renamed itself Dr Pepper Snapple Group.

In Canada, the Hires brand is no longer sold by Keurig Dr Pepper; retailers and vending machines have replaced it with Pepsi-owned Mug Root Beer since the 1990s and DPSG markets Stewarts Root Beer in Canada. The Hires brand is now offered by Canada Dry Motts as an alcoholic drink, Hires Root Beer and Vodka.[8]

Hires availability in the U.S. is limited as other Dr. Pepper owned brands like A&W Root Beer are competing for the same bottlers on behalf of the same company.[9]

See also

  • Chester teapot, a large teapot made from a former giant Hires Root Beer barrel sign

References

  1. ^ a b "Our Brands". Keurig Dr Pepper. Retrieved August 22, 2014.
  2. ^ Bennett, Eileen (June 28, 1998). "Local Historians Argue Over the Root of Hires". The Press of Atlantic City. Retrieved August 22, 2014 – via Gourmet Root Beer.
  3. ^ Pendergrast, Mark (2000). For God, Country and Coca-Cola. Basic Books. p. 14. ISBN 978-0-46505-468-8. Retrieved August 22, 2014 – via Google Books.
  4. ^ Funderburg, Anne Cooper (2001). Sundae Best: A History of Soda Fountains. Bowling Green, Ohio: Bowling Green University Popular Press. pp. 92–94. ISBN 978-0-87972-854-0. Retrieved August 22, 2014 – via Google Books.
  5. ^ Hoolihan, Christopher (2001). Social Medicine in the United States, 1717–1917. Boydell & Brewer. p. 454. ISBN 978-1-58046-098-9. Retrieved August 22, 2014 – via Google Books.
  6. ^ "Hires Root Beer". Lowcountry Digital Library. Retrieved September 1, 2014.
  7. ^ Nickell, Joe (January–February 2011). "'Pop' Culture: Patent Medicines Become Soft Drinks". Skeptical Inquirer. 35 (1). Committee for Skeptical Inquiry: 14–17. Retrieved August 22, 2014.
  8. ^ "Hires Root Beer and Vodka". Canada Dry Motts. November 27, 2018. Retrieved November 27, 2018.
  9. ^ "Killing A Product: The Demise of Hires Root Beer". Stuff Nobody Cares About. August 22, 2011. Retrieved August 22, 2014.

Further reading

  • Hires, C.E. (1913). "Seeing Opportunities". American Druggist and Pharmaceutical Record. New York: American Druggist Publishing. ISSN 0099-7366.
  • Quarantiello, Laura E. (1997). The Root Beer Book: A Celebration of America's Best-Loved Soft Drink. Lake Geneva, Wisconsin: Limelight Books. ISBN 978-0-936653-78-5.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Hires_Root_Beer&oldid=1045217770"