During the 1960s and 1970s, Wink's advertising billed it as "The Sassy One". The jingle went "Wink, the sassy one, from Canada Dry." For a brief period, Wink introduced a Dr. Seuss-like character called the Wink Gink. There was a Diet Wink Low Calorie version in the mid to late 60's.
Infamously, there was a Wink logo on the sign of the boarding house from which James Earl Ray assassinated Martin Luther King in Memphis, Tennessee on April 4, 1968.
Additionally, Wink is also available in some areas of Canada, and is sold as part of the CPlus brand (the Canadian version of Sunkist).
In 2004, Wink was temporarily discontinued in Canada, as part of a re-launch of the product. Wink was re-introduced several months later as with new packaging as CPlus Wink Twist, a re-formulation that is slightly sweeter than the original.