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Revision as of 21:22, 11 November 2015

"What Do You Mean?"
Song

"What Do You Mean?" is a song recorded by Canadian singer Justin Bieber for his upcoming fourth studio album Purpose. The song was announced on July 28, 2015, on On Air with Ryan Seacrest, and released on August 28, 2015, as the album's lead single.[1] It was well received by music critics. The track was also a commercial success in his home country, topping the Canadian Hot 100. "What Do You Mean?" debuted at the number one position on the Billboard Hot 100 where it stayed for one week, and topped various other charts worldwide, including Australia, Norway and the United Kingdom.

Release

Bieber first announced "What Do You Mean?" on July 28, 2015 on On Air With Ryan Seacrest.[1] While he was there, his manager Scooter Braun made him a promotional sign for the single to hold and suggested he should put the photo on his Instagram account. To promote the song, Braun contacted several celebrities who started counting down the days until the release.[2] Celebrities who promoted "What Do You Mean?" on social media, in the build-up to its single release, included: Ryan Seacrest, G-Dragon, Fifth Harmony, Mariah Carey, Ed Sheeran, Ariana Grande, Big Sean, Alanis Morissette, Meghan Trainor, Martha Stewart, Britney Spears, Martin Garrix, Hilary Duff, and many others.[3] Bieber presented the song in early August 2015 to radio professionals at an iHeartMedia event.[4]

Composition

"What Do You Mean?" was written by Bieber, Jason Boyd and Mason Levy.[5] It is a pop[6] and tropical house-inspired song.[7] Bieber uses a breathy vocal.[8] The production contains flute instrumentation,[9] piano chords, tropical synths,[8] bass and "slick beat" elements with the sound of a clock ticking.[4] Gil Kaufman of MTV News writes that the track contains "a slippery flute-like trill over a spare tick-tock island groove and a super chill vibe", and is "a kind of sequel" to Skrillex and Diplo's "Where Are Ü Now", which featured Bieber.[10] It was initially speculated by the media that Skrillex produced "What Do You Mean?". However, a spokesperson for Bieber confirmed in an interview for Rolling Stone that the song was produced by Bieber, and MdL who had previously collaborated with the singer on his single "Boyfriend" (2012).[8] Written in the key of A♭ major, it has an upbeat tempo of 120-126 beats per minute.

Critical reception

"What Do You Mean?" was well received by music critics. USA Today's Carly Mallenbaum, who heard "What Do You Mean?" in early August, described it as "catchy".[4] Similarly, a writer for The Daily Beast said, "['What Do You Mean? is] pretty damn catchy; a slow-burner that, like that collab, swells into a Bieber banger".[11] Gil Kaufman of MTV News also called it a "banger", explaining, "the track is classic JB: seductive, earnest, pleading and just the right amount of sexy".[10] Idolator's Mike Wass praised the song's "instantly memorable chorus", and added, "Vocally, [Bieber] has never sounded better".[12] Digital Spy's Lewis Corner felt Bieber's vocals were "smooth and soulful".[5] Andrew Unterberger of Spin opined the song was "really quite delightful".[13] Sean Fitz-Gerald of New York magazine was also positive: "The song sounds like what would happen if you took Steve Aoki's alarm clock to a tropical beach resort. (In other words, electro-catchy as hell.)"[14] Jason Lipshutz of Billboard gave the song a four (out of five)-star rating and commented that it was "positioned as [Bieber's] huge comeback bid", and said, "[The song] synthesizes the positive components of 'Where Are U Now' and presents something warmer and friendlier, but no less nuanced or impressive".[15]

Music video

A lyric video for "What Do You Mean?", directed by Laban and featuring skateboarders Ryan Sheckler and Chelsea Castro, was released on August 28, 2015.[10] A music video, directed by Brad Furman and starring John Leguizamo and Xenia Deli, premiered on August 30, following the 2015 MTV Video Music Awards. The video starts off with a man (played by Actor John Leguizamo) waiting at a stop sign in front of a motel in the rain. A dark hooded figure (revealed to be Bieber) walks to the man. It is realized that Bieber is in debt to him, and then gives him money and is promised to do one job: protect a girl, (Bieber's love interest.), as Bieber then walks away. As the song begins, it cuts to a neon-lighted hotel room, where the girl that was mentioned earlier is. Then, Bieber knocks on the door and as she refuses, Bieber then forces himself in. They both end up making love to each other. As the Bieber sings the second the verse, a group of masked men burst in and then tie and then kidnap Bieber and the girl. Is it then cut to Bieber and the girl tied up an abandoned warehouse, trying to escape. They eventually find a lighter and use it to burn the rope and escape. The masked men finds out they escaped and chases after them. They use the door, but realize that it leads to jumping outside to the ground. When the men is almost up to them, Bieber jumps out first and then the girl. They both land safely on an inflatable mat. We then see Leguizamo again who reveals himself as the leader of the masked men, as he is greeted by Bieber. We also see where that they landed is an underground skatepark party, as Bieber sings the rest of the song. The video ends with Bieber standing in the dark, in the skatepark, alone.[16]

Commercial performance

With "What Do You Mean?", Bieber surpassed Baauer to become the youngest male artist to debut at No. 1 on the Billboard Hot 100.[17]

In Bieber's native Canada, "What Do You Mean?" debuted at number one on the Canadian Hot 100,[18] with sales of 48,000 copies, becoming the biggest first-week sales total of 2015 at the time and the highest since Eminem released "The Monster" (2013). It also broke the streaming record in Canada, with 3.1 million streams in its first week.[19] Both records were later surpassed by Adele's "Hello", which sold 140,000 copies and was streamed 4.79 million times in its first week.[20] "What Do You Mean?" marked Bieber's second number-one single in the country, following 2012's "Boyfriend".[21] After six consecutive weeks at number one in Canada, it was briefly knocked off the top spot by another Canadian singer, The Weeknd, with his single "The Hills", but returned for a seventh week at number one, being replaced by Adele's "Hello" the following week.[22][23][24]

In the United States, "What Do You Mean?" debuted at number 28 on the Mainstream Top 40 chart dated September 12, after three days of release, with a radio audience of 20 million.[25] With 21 million streams in its first five days of release, the song broke the streaming record in the United States and globally, surpassing the 20 million streams One Direction's "Drag Me Down" achieved in its debut week.[26] On the chart dated October 24, after earning "Greatest Gainer" honors for two consecutive weeks, it rose from 3 to 1 on the Mainstream Top 40 chart, becoming Bieber's first number-one song on the Pop Songs chart.[27] The song debuted at number one on the Billboard Hot 100 issued for September 17, 2015, replacing The Weeknd's "Can't Feel My Face" at the top of the chart for one week.[17][28] It marked Bieber's first number-one single and seventh top 10 hit in the United States, and was also the 23rd song to begin at number one in the Hot 100's 57-year history.[17] Additionally, the single's debut made Bieber the youngest male artist to enter atop of the chart, and the youngest artist since Fantasia's "I Believe" (2004).[17] The track also debuted at number one the Billboard Hot Digital Songs chart, selling 337,000 copies in the week ending September 3, 2015—marking Bieber's second number one single on the chart, following "Boyfriend" which sold 521,000 in its debut week.[17] In its second week, "What Do You Mean?" stayed at the top of the Hot Digital Songs chart with sales of 159,000 copies, however, it descended to number three on the Hot 100, with a decrease of 30% in overall activity,[29] but rebounded to the runner-up spot the following week and stayed as the best-selling song with 128,000 downloads.[30] As of October 2015, "What Do You Mean?" has sold 1,034,000 copies in the United States.[31]

In the United Kingdom, "What Do You Mean?" debuted at the top of the UK Singles Chart for the week ending September 10, 2015, with a combined sales total of 84,000 units. It surpassed his previous best sales week of 55,000, which "Boyfriend" had sold in April 2012, and marked Bieber's first chart-topping song in Britain. The track broke the highest first-week streams record in the country with 3.2 million streams, surpassing the stream tally of 2.03 million set by One Direction's "Drag Me Down".[32] In its second week, the song descended to number two, however, it broke the country's all-time streaming record, with 3.87 million streams in seven days, later surpassed by Adele's "Hello" (which streamed 7.32 million times in November 2015, almost doubling the record).[33][34] After three weeks since its release, the song remained as the most streamed track in the country and returned to the number one spot for another two weeks.[35][36] On October 2, the song was knocked off the top spot by Sam Smith's "Writing's on the Wall", but a week later, it returned to the number one spot for another two weeks. This means that it has spent five non-consecutive weeks at number one in the UK Singles Chart.[37] Bieber became only the fourth person to have the same single reach number one on the UK Singles Chart on three separate occasions. The other songs to top the chart three separate times are Frankie Laine's "I Believe", Guy Mitchell's "Singing The Blues" and Pharrell Williams' "Happy".[38]

In Australia, "What Do You Mean" debuted atop the ARIA Singles Chart on September 5, becoming Bieber's first number-one single on the chart.[39] The song spent four consecutive weeks on top of the chart, becoming the second-longest running chart-topping track for 2015 and gaining a platinum certification from the Australian Recording Industry Association.[40][41] On October 3, Bieber was knocked off the top by Macklemore & Ryan Lewis's "Downtown".[42]

"What Do You Mean" also debuted at the top of the charts in both New Zealand and Ireland, becoming his first number-one single in both countries. It spent seven consecutive weeks at number one in Ireland, and eight consecutive weeks at number one in New Zealand.[43][44]

Live performances

Bieber performed "What Do You Mean?" live for the first time at the 2015 MTV Video Music Awards on August 30, 2015.[45] He performed the track on The Tonight Show Starring Jimmy Fallon, accompanied by The Roots and featuring a guest verse from Black Thought.[citation needed] Bieber also performed "What Do You Mean?" on The Today Show along with his older songs and "Where Are U Now", and on Think It Up!.[citation needed] Bieber also performed the song on series 7 of The X Factor Australia. [46] He also preformed on TFI Friday on the 23rd October 2015 and on 2015 MTV Europe Music Awards on October,25.

Remix

On October 16, 2015, it was revealed that a remix of the song featuring Ariana Grande will be made available pre-ordering the album on iTunes.[47]

Track listings and formats

  • Digital download[48]
  1. "What Do You Mean?" – 3:27
  1. "What Do You Mean?" – 3:27
  2. "What Do You Mean?" (Instrumental) – 3:27

Chart positions

Chart (2015) Peak
position
Australia (ARIA)[50] 1
Austria (Ö3 Austria Top 40)[51] 1
Belgium (Ultratop 50 Flanders)[52] 3
Belgium (Ultratop 50 Wallonia)[53] 2
Canada (Canadian Hot 100)[54] 1
Czech Republic (Singles Digitál Top 100)[55] 1
Denmark (Tracklisten)[56] 1
Euro Digital Song Sales (Billboard)[57] 1
Finland (Suomen virallinen lista)[58] 1
France (SNEP)[59] 3
songid field is MANDATORY FOR GERMAN CHARTS 4
Greece Digital Songs (Billboard)[60] 1
Hungary (Rádiós Top 40)[61] 36
Hungary (Single Top 40)[62] 1
Ireland (IRMA)[63] 1
Israel (Media Forest)[64] 2
Italy (FIMI)[65] 2
Netherlands (Dutch Top 40)[66] 1
Netherlands (Single Top 100)[67] 1
Mexico (AMPROFON Top 20 )[68] 2
New Zealand (Recorded Music NZ)[69] 1
Norway (VG-lista)[70] 1
Portugal Digital Song Sales (Billboard)[71] 1
Scotland (OCC)[72] 1
Slovakia (Singles Digitál Top 100)[73] 1
South Africa (EMA)[74] 1
South Korea International (Gaon Digital Chart)[75] 7
Spain (PROMUSICAE)[76] 3
Sweden (Sverigetopplistan)[77] 1
Switzerland (Schweizer Hitparade)[78] 2
UK Singles (OCC)[79] 1
US Billboard Hot 100[80] 1
US Adult Pop Airplay (Billboard)[81] 11
US Dance Club Songs (Billboard)[82] 1
US Dance/Mix Show Airplay (Billboard)[83] 1
US Pop Airplay (Billboard)[84] 1
US Rhythmic (Billboard)[85] 5

Certifications

Region Certification Certified units/sales
Australia (ARIA)[86] 2× Platinum 140,000^
Canada (Music Canada)[87] Gold 40,000*
Denmark (IFPI Danmark)[88] Platinum 60,000^
Italy (FIMI)[89] Platinum 50,000‡
New Zealand (RMNZ)[90] 2× Platinum 0*
Norway (IFPI Norway)[91] 2× Platinum 80,000‡
South Korea (Gaon) — 78,182[92]
Spain (PROMUSICAE)[93] Gold 20,000‡
Sweden (GLF)[94] 2× Platinum 80,000‡
United Kingdom (BPI)[95] Gold 400,000‡
United States (RIAA)[96] Platinum 1,034,000[31]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

References

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  92. ^ Cumulative sales:
  93. ^ artist OR title OR id AND type or certyear AND certweek ARE REQUIRED for SPANISH CERTIFICATION.
  94. ^ certweek IS REQUIRED FOR SWEDISH CERTIFICATIONS.
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