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*2004: Introduction of the First Generation EyeQ<sup>TM</sup> [[System-on-a-Chip]] (SoC)
*2004: Introduction of the First Generation EyeQ<sup>TM</sup> [[System-on-a-Chip]] (SoC)
*2004: Mobileye and SVDO/Continental sign a development agreement
*2004: Mobileye and SVDO/Continental sign a development agreement
*2005: Mobileye and [[ST Microelectronics|ST Microelectrionics]] sign a chip manufacture and development partnership agreement<ref>[http://www.st.com/stonline/press/news/year2005/t1718a.htm View ST Microelectronics Press Release]{{dead link|date=November 2011}}</ref>
*2005: Mobileye and [[ST Microelectronics|ST Microelectrionics]] sign a chip manufacture and development partnership agreement<ref>[http://www.st.com/stonline/press/news/year2005/t1718a.htm View ST Microelectronics Press Release] {{wayback|url=http://www.st.com/stonline/press/news/year2005/t1718a.htm |date=20070922060718 }}</ref>
*2006: Introduction of the Sixth Generation Live Demonstration System for Pedestrian Detection
*2006: Introduction of the Sixth Generation Live Demonstration System for Pedestrian Detection
*2006: Introduction of Mobileye's Aftermarket Department
*2006: Introduction of Mobileye's Aftermarket Department
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*2007: Introduction of the Mobileye Advanced Warning System providing a world's first Aftermarket system featuring functions of lane and vehicle Detection running on a single processor<ref>{{cite web|url=http://www.newswiretoday.com/news/31703/ |title=View News Wire Today |publisher=Newswiretoday.com |date=2008-03-24 |accessdate=2011-11-13}}</ref>
*2007: Introduction of the Mobileye Advanced Warning System providing a world's first Aftermarket system featuring functions of lane and vehicle Detection running on a single processor<ref>{{cite web|url=http://www.newswiretoday.com/news/31703/ |title=View News Wire Today |publisher=Newswiretoday.com |date=2008-03-24 |accessdate=2011-11-13}}</ref>
*2008 (September): Mobileye and Continental launch a World's first combination of multiple functions of Lane Departure Warning, Intelligent Highbeam Control and Traffic Sign Recognition on the BMW 7 series<ref>{{cite web|url=http://www.highbeam.com/doc/1G1-184582216.html |title=View High Beam News Article |publisher=Highbeam.com |date= |accessdate=2011-11-13}}</ref>
*2008 (September): Mobileye and Continental launch a World's first combination of multiple functions of Lane Departure Warning, Intelligent Highbeam Control and Traffic Sign Recognition on the BMW 7 series<ref>{{cite web|url=http://www.highbeam.com/doc/1G1-184582216.html |title=View High Beam News Article |publisher=Highbeam.com |date= |accessdate=2011-11-13}}</ref>
*2008: Introduction of the Second Generation EyeQ2<sup>TM</sup> System-on-a-Chip (SoC)<ref>[http://www.st.com/stonline/stappl/cms/press/news/year2008/t2283.htm View STMicroelectronics Press Release]{{dead link|date=November 2011}}</ref>
*2008: Introduction of the Second Generation EyeQ2<sup>TM</sup> System-on-a-Chip (SoC)<ref>[http://www.st.com/stonline/stappl/cms/press/news/year2008/t2283.htm View STMicroelectronics Press Release] {{wayback|url=http://www.st.com/stonline/stappl/cms/press/news/year2008/t2283.htm |date=20081023070618 }}</ref>
*2009: Mobileye and [[Visteon]] sign Cooperation Agreement <ref>[http://www.tradingmarkets.com/.site/news/Stock%20News/2357532 See Press Release]{{dead link|date=November 2011}}</ref>
*2009: Mobileye and [[Visteon]] sign Cooperation Agreement <ref>[http://www.tradingmarkets.com/.site/news/Stock%20News/2357532 See Press Release]{{dead link|date=November 2011}}</ref>
*2010: U.S. investment bank [[Goldman Sachs]], [[Bank Leumi|Leumi Partners]] and Menora Mivtachim Holdings Ltd. invest $37 million in Mobileye<ref>[http://www.tradingmarkets.com/news/stock-alert/gs_mnrhf_car-safety-co-mobileye-raises-37m-investors-include-goldman-sachs-leumi-partners-and-menorah-miv-850325.html Mobileye raises $37 million US Dollars]{{dead link|date=November 2011}}</ref>
*2010: U.S. investment bank [[Goldman Sachs]], [[Bank Leumi|Leumi Partners]] and Menora Mivtachim Holdings Ltd. invest $37 million in Mobileye<ref>[http://www.tradingmarkets.com/news/stock-alert/gs_mnrhf_car-safety-co-mobileye-raises-37m-investors-include-goldman-sachs-leumi-partners-and-menorah-miv-850325.html Mobileye raises $37 million US Dollars]{{dead link|date=November 2011}}</ref>
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* International Fleet Industry Award, Fleet Europe, November 2013 <ref>http://www.fleeteurope.com/news/international-fleet-industry-award-2013-mobileye-awarded-again</ref>
* International Fleet Industry Award, Fleet Europe, November 2013 <ref>http://www.fleeteurope.com/news/international-fleet-industry-award-2013-mobileye-awarded-again</ref>
* International Fleet Industry Award, Fleet Europe, October 2011.<ref>http://www.fleeteurope.com/mobileye_wins_the_international_fleet_industry_award_2011_51708-en-146-181920.html</ref>
* International Fleet Industry Award, Fleet Europe, October 2011.<ref>http://www.fleeteurope.com/mobileye_wins_the_international_fleet_industry_award_2011_51708-en-146-181920.html</ref>
* Fleet Safety Forum Award for Excellence in the UK, for the Fleet Safety Product category, for the Mobileye C2-170 safety system.<ref>[http://www.brake.org.uk/events/awards-for-excellence Fleet Safety Forum Award Winners]{{dead link|date=November 2011}}</ref> [[Brake (charity)|Brake - Road Safety Charity -]], July 2009.
* Fleet Safety Forum Award for Excellence in the UK, for the Fleet Safety Product category, for the Mobileye C2-170 safety system.<ref>[http://www.brake.org.uk/events/awards-for-excellence Fleet Safety Forum Award Winners] {{wayback|url=http://www.brake.org.uk/events/awards-for-excellence |date=20091220043422 }}</ref> [[Brake (charity)|Brake - Road Safety Charity -]], July 2009.
* Best Electronic Design 2008 for Best Automotive Design, for the EyeQ2 Vision Processor.<ref>{{cite web|url=http://electronicdesign.com/Articles/Index.cfm?AD=1&ArticleID=20261&bypass=1 |title=2008 Winner's List |publisher=Electronicdesign.com |date=2008-12-04 |accessdate=2011-11-13}}</ref> ''[[Electronic Design (magazine)|Electronic Design]]'', December 2008.
* Best Electronic Design 2008 for Best Automotive Design, for the EyeQ2 Vision Processor.<ref>{{cite web|url=http://electronicdesign.com/Articles/Index.cfm?AD=1&ArticleID=20261&bypass=1 |title=2008 Winner's List |publisher=Electronicdesign.com |date=2008-12-04 |accessdate=2011-11-13}}</ref> ''[[Electronic Design (magazine)|Electronic Design]]'', December 2008.
* Entrepreneurial Company of the Year Award in the Automotive Industry. Frost & Sullivan, December 2006.<ref>{{cite web|url=http://www.frost.com/prod/servlet/press-release.pag?mode=open&docid=89716687 |title=Frost & Sullivan Press Release |publisher=Frost.com |date=2006-12-14 |accessdate=2011-11-13}}</ref>
* Entrepreneurial Company of the Year Award in the Automotive Industry. Frost & Sullivan, December 2006.<ref>{{cite web|url=http://www.frost.com/prod/servlet/press-release.pag?mode=open&docid=89716687 |title=Frost & Sullivan Press Release |publisher=Frost.com |date=2006-12-14 |accessdate=2011-11-13}}</ref>

Revision as of 13:15, 26 February 2016

Mobileye N.V.
Company typePublic
NYSE: MBLY
IndustryAutomotive
Founded1999 in Jerusalem, Israel
FounderZiv Aviram
Amnon Shashua
Headquarters
Jerusalem
,
Israel
Key people
Ziv Aviram,
(President)
Amnon Shashua
(Chairman and CTO)
RevenueUSD 143.64 million (2014)
USD -14.68 million (2014)
USD -30.08 million (2014)
Total assetsUSD 436.41 million (2014)
Total equityUSD 394.67 million (2014)
Number of employees
437 (2014)
ParentMobileye Global Edit this on Wikidata
Websitemobileye.com

Mobileye (NYSE: MBLY) is a technology company that develops vision-based advanced driver assistance systems (ADAS) providing warnings for collision prevention and mitigation. Mobileye N.V. is headquartered in the Netherlands, with a R&D Center in Jerusalem, Israel, and sales and marketing offices in Jericho, New York; Shanghai, China; Tokyo, Japan and Düsseldorf, Germany.[1]

A MobileEye EyeQ2 chip used in a Hyundai Lane Guidance camera module.

History

Mobileye N.V. was founded in 1999 by Amnon Shashua (a researcher of the Hebrew University), when he evolved his academic research into a technical solution for a vision system which could detect vehicles using only a camera and software algorithms on a processor.[2] After receiving a license to use the Technology which was owned by Yissum it was possible to incorporate the company. Together with Ziv Aviram, he set up the company's R&D headquarters in Jerusalem, Israel. At first the company developed algorithms, and a processor chip called the EyeQ chip. All of Mobileye’s proprietary image processing algorithms run on the EyeQ chip. After years of testing, the chip and software algorithms began to be sold as commercial products to original equipment manufacturer (OEM) customers. The company’s first clients were automotive manufacturers such as BMW, General Motors and Volvo, whose electronics suppliers integrated Mobileye’s technologies into these companies' cars, at first as an optional accessory when buying a new car, and later as a standard fit in new cars.[3]

In 2006 Mobileye set up an Aftermarket department, which sells finished products manufactured by Mobileye at their Philippines factory, IMI. The Aftermarket products are sold to an international network of distributors on all continents who sell the products to fleets of trucks and buses, to car dealerships, and to car accessory shops.[4]

In August 2015 Tesla Motors announced that it is using Mobileye's technology to enable its self-drive solution, which would be incorporated into Model S cars from August 2014.[5]

Company timeline

  • 1999: Mobileye N.V., co-founded by Mr. Ziv Aviram and Prof. Amnon Shashua[6]
  • 1999 (June): Introduction of the First Generation Live Demonstration System
  • 1999 MobilEye Received a license from Yissum to be able to use the technology.
  • 2000: Introduction of the Second Generation Live Demonstration System
  • 2001 (February): Introduction of the Third Generation Live Demonstration System
  • 2001 (May): Introduction of the Fourth Generation Live Demonstration System
  • 2002: Introduction of the Fifth Generation Live Demonstration System for Multi-Vision Applications
  • 2003: Mobileye and Denso sign Cooperation Agreement
  • 2003: Mobileye and Delphi sign Cooperation Agreement
  • 2004: Introduction of the First Generation EyeQTM System-on-a-Chip (SoC)
  • 2004: Mobileye and SVDO/Continental sign a development agreement
  • 2005: Mobileye and ST Microelectrionics sign a chip manufacture and development partnership agreement[7]
  • 2006: Introduction of the Sixth Generation Live Demonstration System for Pedestrian Detection
  • 2006: Introduction of Mobileye's Aftermarket Department
  • 2006 (July): Mobileye and Magna Electronics announce Partnership to develop advanced automotive driver assistance features[8]
  • 2007: U.S. investment bank Goldman Sachs invests $100 million in Mobileye[9]
  • 2007: Mobileye launches multiple series productions for LDW on GM Cadillac STS and DTS vehicles,[10] for LDW on BMW 5 and 6 Series vehicles[11] and for radar-vision fusion for enhanced Adaptive Cruise Control with Collision Mitigation by Braking on Volvo S80, XC90/70/60 and V70 vehicles[12]
  • 2007: Introduction of the Mobileye Advanced Warning System providing a world's first Aftermarket system featuring functions of lane and vehicle Detection running on a single processor[13]
  • 2008 (September): Mobileye and Continental launch a World's first combination of multiple functions of Lane Departure Warning, Intelligent Highbeam Control and Traffic Sign Recognition on the BMW 7 series[14]
  • 2008: Introduction of the Second Generation EyeQ2TM System-on-a-Chip (SoC)[15]
  • 2009: Mobileye and Visteon sign Cooperation Agreement [16]
  • 2010: U.S. investment bank Goldman Sachs, Leumi Partners and Menora Mivtachim Holdings Ltd. invest $37 million in Mobileye[17]
  • 2010: Mobileye launches newest aftermarket product, the C2-270 Collision Prevention System, with vehicle, pedestrian, bicycle, and motorcycle detection capabilities.[18]
  • 2010: Mobileye launches a world-first vision based Pedestrian Forward Collision Warning as part of a radar-vision 'automatic emergency braking system' system with Delphi and Volvo on the S60 saloon and V60 estate
  • 2010: Mobileye launches Lane Keeping and Support (LKAS) on two HKMC vehicles (Hyundai i40 and Kia Optima) for US and European introduction.
  • 2011: Mobileye launches the world's first vision only based forward collision warning system (bundled with multiple other functions of LDW IHC and TSR) on the 2011 BMW 1 series
  • 2011: Mobileye launches the world's first vision only based U.S. National Highway Traffic Safety Administration (NHTSA) compliant Forward Collision Warning system and lane departure warning system combination on multiple GM vehicles - Chevrolet Equinox and GMC Terrain.
  • 2011: Mobileye launches multi functional bundles including vision based FCW on the Opel Zafira and Opel Insignia.
  • 2014: Mobileye launched its IPO on the NYSE which was the biggest Israeli IPO ever in the US raising approx. $1B at a market cap of $5.3B[19]

Awards

  • International Fleet Industry Award, Fleet Europe, November 2013 [20]
  • International Fleet Industry Award, Fleet Europe, October 2011.[21]
  • Fleet Safety Forum Award for Excellence in the UK, for the Fleet Safety Product category, for the Mobileye C2-170 safety system.[22] Brake - Road Safety Charity -, July 2009.
  • Best Electronic Design 2008 for Best Automotive Design, for the EyeQ2 Vision Processor.[23] Electronic Design, December 2008.
  • Entrepreneurial Company of the Year Award in the Automotive Industry. Frost & Sullivan, December 2006.[24]
  • Selected for the Top 100 Innovators Award. Red Herring Magazine, December 2005.[25]

Technologies

The firm's technology is based on the use of optical vision systems with motion detection algorithms, unlike many other systems which use a combination of visual detection, radar, and laser scanning. The firm's vehicle detection algorithms recognize motorised vehicles such as cars, motorcycles and trucks, in day and night time conditions.[citation needed] The firm's version performs its vehicle detection based functions using a single camera mounted in the rear view mirror, unlike the usual approach of using radars, laser scanners or in some cases stereo-cameras.[26]

In 2011 the firm introduced the world's first OEM production of vision-only forward collision warning system (NHTSA compliant) on multiple BMW, GM and Opel vehicles.[citation needed]

Lane departure warning systems are in-vehicle electronic systems that monitor the position of a vehicle within a roadway lane and warn a driver if the vehicle deviates or is about to deviate outside the lane. Mobileye's version was launched in multiple production platforms through 2007 and 2008 with GM, BMW and Volvo. [citation needed]

The firm's pedestrian detection technology is based on the use of mono cameras only, using pattern recognition and classifiers with image processing and optic flow analysis. Both static and moving pedestrians can be detected to a range of around 30m using VGA resolution imagers.[citation needed] The firm announced in 2008 that by mid-2010 they would launch a world's first application of full emergency braking for collision mitigation for pedestrians Mobileye announced in May 2009 as part of the next generation Volvo radar-vision fusion system which also provides lane departure warning and vehicle detection with radar-vision fusion for an enhanced collision mitigation by braking system on the next Volvo S60 vehicle.[27][unreliable source?]

Since 2008, BMW 7-Series cars are equipped with the Mobileye traffic sign recognition systems, developed in cooperation with automotive supplier Continental AG.[28]

Adaptive highbeam systems automatically raises and lowering the high beams without inconveniencing oncoming or preceding traffic. The firm's version, Intelligent Headlight Control, is in production on the BMW 7 series.[29]

In 2011, the firm introduced multi-functional bundles including vision based FCW on the Opel Zafira and Opel Insignia.

In 2016, Mobileye announced a deal to work with Renault Nissan on digital maps that will help the automaker’s move towards driverless cars.[30]

Aftermarket

Since 2007 the firm has offered a range of aftermarket vision based ADAS systems, based on the same core technology as for production models. They currently offer lane departure warning, forward collision warning, headway monitoring and warning, low speed urban collision warning, intelligent headlamp control, speed limit indication (tsr) and pedestrian collision warning (including bicycles). These systems have also been integrated with fleet management systems.[31]

Investments

Between 2007 and 2011 the company raised $160 million. In 2013 the company sold 25% of its private shares for $400 million to a group of blue-chip investors.[32][33][34]

Competition

Mobileye faces competition from Tier 1 automotive suppliers as well as from other technology companies, including potentially Google.[35] There is also an increasing competition on the after-market space from radar-based systems manufacturers, such as Safe Drive Systems and others.[36]

Other competitors who develop ADAS technology include Continental, Bosch, NVIDIA, OmniVision Technologies, Freescale, Texas Instruments, Toshiba, Renesas Electronics Corp., and Denso, Green Hills Software, Intel, and Qualcomm.[37][38][39][40][41][42][43][44][45][46][47][48][49][50][51][52][53][54] Whether Mobileye's first-mover advantage will allow it to dominate the ADAS market or any of the mentioned competitors can capture a significant market share from Mobileye remains to be seen.

References

  1. ^ http://www.mobileye.com/contact-us/worldwide-offices/
  2. ^ Amnon Shashua : Executive Profile - Bloomberg
  3. ^ What drives Israel’s serial entrepreneurs? - Israel21.org
  4. ^ NYC taxis to be a little safer, thanks to Mobileye: Israeli road safety alert system is being installed in New York cabs to help their operators drive more safely, David Shamah , Times of Israel 15 June 2015
  5. ^ Mobileye’s Tech Powers Tesla Model NoCamels News 23 August 2015
  6. ^ "Mobileye's LinkedIn Profile". Linkedin.com. Retrieved 2011-11-13.
  7. ^ View ST Microelectronics Press Release Archived 2007-09-22 at the Wayback Machine
  8. ^ View Magna Press Release
  9. ^ Gabay, Eran (2008-04-02). "Goldman Sachs investing $100m in startup Mobileye". Haaretz.com. Retrieved 2011-11-13.
  10. ^ "View PRNewswire Press Release". Newswiretoday.com. 2008-01-15. Retrieved 2011-11-13.
  11. ^ View VDO News Release[dead link]
  12. ^ View Volvo's Press Release
  13. ^ "View News Wire Today". Newswiretoday.com. 2008-03-24. Retrieved 2011-11-13.
  14. ^ "View High Beam News Article". Highbeam.com. Retrieved 2011-11-13.
  15. ^ View STMicroelectronics Press Release Archived 2008-10-23 at the Wayback Machine
  16. ^ See Press Release[dead link]
  17. ^ Mobileye raises $37 million US Dollars[dead link]
  18. ^ http://www.mobileye.com/en/press-room/press-releases
  19. ^ Coppola, Gabrielle (2014-07-31). "Mobileye Raises $890 Million as Largest Israeli IPO in the U.S". Bloomberg.
  20. ^ http://www.fleeteurope.com/news/international-fleet-industry-award-2013-mobileye-awarded-again
  21. ^ http://www.fleeteurope.com/mobileye_wins_the_international_fleet_industry_award_2011_51708-en-146-181920.html
  22. ^ Fleet Safety Forum Award Winners Archived 2009-12-20 at the Wayback Machine
  23. ^ "2008 Winner's List". Electronicdesign.com. 2008-12-04. Retrieved 2011-11-13.
  24. ^ "Frost & Sullivan Press Release". Frost.com. 2006-12-14. Retrieved 2011-11-13.
  25. ^ "View Press Release". Allbusiness.com. 2004-12-09. Retrieved 2011-11-13.
  26. ^ Safety upgrades for your car
  27. ^ Administrator, Cars (2009-10-14). "Cars.co.za: Volvo Cars tests new, unique safety technology in Copenhagen - in a disguised S60 prototype". Carszainfo.blogspot.com. Retrieved 2011-11-13.
  28. ^ View Motortrend News Article
  29. ^ BMW 7-series Headlights System
  30. ^ Reed, John; Ahmed, Murad (2016-02-24). "Mobileye takes fight to Google in autonomous cars". Financial Times. ISSN 0307-1766. Retrieved 2016-02-24.
  31. ^ "InstallerNet to handle installation of Mobileye systems". Fleet Owner. Fleet Owner. Apr 14, 2010. Retrieved 2015-01-26.
  32. ^ http://www.haaretz.com/business/.premium-1.591207
  33. ^ http://www.haaretz.com/business/.premium-1.534607
  34. ^ http://www.wsj.de/article/SB10001424052702304547704579567401946285692.html
  35. ^ http://www.sec.gov/Archives/edgar/data/1607310/000157104914003550/t1401453-424b4.htm
  36. ^ http://www.fenderbender.com/FenderBender/March-2014/Safe-Drive-Systems-Launches-Anti-Collision-Technology-in-US/
  37. ^ http://www.conti-online.com/www/automotive_de_en/themes/passenger_cars/chassis_safety/adas/
  38. ^ http://www.conti-online.com/www/automotive_de_en/themes/commercial_vehicles/chassis_safety/adas/
  39. ^ http://www.bosch-mobility-solutions.com/en/de/driving_safety/driving_safety_systems_for_passenger_cars_1/driver_assistance_systems/driver_assistance_systems_2.html
  40. ^ http://www.bosch-mobility-solutions.com/en/de/driving_comfort/driving_comfort_systems_for_passenger_cars_1/driver_assistance_systems_4/driver_assistance_systems_5.html
  41. ^ http://corporate.tomtom.com/releasedetail.cfm?ReleaseID=873327
  42. ^ http://www.nvidia.com/object/advanced-driver-assistance-systems.html
  43. ^ http://www.ovt.com/applications/application.php?id=7
  44. ^ http://www.freescale.com/webapp/sps/site/overview.jsp?code=ADAS&tid=vanADAS
  45. ^ http://asia.nikkei.com/Business/Companies/Toshiba-to-supply-chips-for-driver-assist-systems
  46. ^ http://www.ti.com/lsds/ti/apps/automotive/adas/overview.page
  47. ^ http://www.toshiba.com/taec/Catalog/Line.do?familyid=28&lineid=2006887
  48. ^ http://am.renesas.com/applications/automotive/adas/index.jsp
  49. ^ http://www.globaldenso.com/en/products/oem/driving-assist-system/
  50. ^ http://www.ghs.com/products/auto_adas.html
  51. ^ http://www.intel.com/content/www/us/en/automotive/driving-safety-advanced-driver-assistance-systems-self-driving-technology-paper.html
  52. ^ https://www.qualcomm.com/products/automotive
  53. ^ http://www.eetindia.co.in/ART_8800693887_1800001_NT_94051dac.HTM
  54. ^ King, Ian (2014-07-01). "Intel Chases Sales on Silicon Road to Driverless Cars". Bloomberg.
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