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{{Infobox company
{{Infobox company
| name = Wimdu GmbH
| name = Wimdu GmbH
| logo = Wimdu_logo.png
| logo = Wimdu_logo.png
| logo_alt = Wimdu logo
| logo_alt = Wimdu logo
| image = Gesundbrunnen_Voltastraße-005.JPG
| image = Gesundbrunnen_Voltastraße-005.JPG
| image_alt = Wimdu headquarters
| image_alt = Wimdu headquarters
| image_caption = Wimdu headquarters, [[Gesundbrunnen (Berlin)|Berlin-Gesundbrunnen]]
| image_caption = Wimdu headquarters, [[Gesundbrunnen (Berlin)|Berlin-Gesundbrunnen]]
| type = [[Privately held company|private]] ([[Gesellschaft mit beschränkter Haftung|GmbH]])
| type = [[Privately held company]] ([[Gesellschaft mit beschränkter Haftung|GmbH]])
| founded = {{start date and age|2011|03}}
| founded = {{start date and age|2011|03}}
| hq_location_city = [[Berlin]]
| hq_location = [[Berlin]], [[Germany]]
| area_served = worldwide
| hq_location_country = [[Germany]]
| industry = [[Tourism]]
| area_served = worldwide
| industry = [[Tourism]]
| services = [[hospitality service]]
| num_employees = 115 (2016)
| services = City apartments
| website = {{URL|wimdu.com}}
| num_employees = 115
| footnotes = [http://www.unternehmensregister.de/ Company Register]
| num_employees_year = 2016
| owners = Novasol
| website = {{URL|wimdu.com}}
| footnotes = [http://www.unternehmensregister.de/ Company Register]
| coordinates = {{coord|52.54216|13.3897628}}
| locations = ~150 countries
| owners = Novasol
}}
}}


'''Wimdu''' is a [[Privately held company|privately held]] [[peer-to-peer property rental]] [[company]].<ref>{{cite web | website = [[The New York Times]] | url = https://www.nytimes.com/2011/07/25/technology/matching-travelers-with-rooms-via-the-web.html | title = Room to Rent, via the Web | author = Jenna Wortham | date = {{date|2011-07-25|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> It operates a global online marketplace for short-term rentals and private accommodation.<ref>{{cite news | title = Luftbett statt Bettenburg | newspaper = [[Die Presse]] | language = de | date = {{date|2011-08-28|mdy}} | page = 20}}</ref> Founded by Arne Bleckwenn and Hinrich Dreiling in March 2011 and headquartered in [[Berlin]], [[Germany]],<ref>{{cite web | title = Heute L.A., morgen Amsterdam | language = de | newspaper = [[Die Welt]] | author = Anne Onken | date = {{date|2011-07-02|mdy}} | page = 12}}</ref> the company is considered to be one of the major competitors of [[Airbnb]] and a key vendor of the global vacation rental market.<ref>{{cite news | language = de | title = Das Geschäft mit den Privatwohnungen | newspaper = Bonner General-Anzeiger | date = {{date|2015-10-07|mdy}} | page = 17}}</ref><ref>{{cite web | title = Global Vacation Rental Market 2015-2019 | publisher = Research and Markets | url = http://www.researchandmarkets.com/research/gqpjsp/global_vacation | access-date = {{date|2016-04-25|mdy}}}}</ref> Since its foundation, [[Investment AB Kinnevik|Kinnevik]] and [[Rocket Internet]] have been involved in the company.<ref>{{cite web | url = http://techcrunch.com/2011/06/14/investors-pump-90-million-into-airbnb-clone-wimdu/ | title = Investors Pump $90 Million Into Airbnb Clone Wimdu | author = Robin Wauters | access-date = {{date|2016-04-25|mdy}} | date = {{date|2011-06-14|mdy}} | website = [[TechCrunch]]}}</ref> Mid October 2016, the company announced a merger with [[9flats]].<ref>{{cite web | url = http://gruender.wiwo.de/wimdu-und-9flats-schliessen-sich-zusammen/ | title = Exklusiv: Wimdu und 9Flats schließen sich zusammen | publisher = WiWo Gründer | author = Oliver Voss |access-date = {{date|2016-10-10|mdy}}}}</ref> However, shortly after the merger, the company was sold to Danish company Novasol at the end of November 2016. <ref>{{cite web | url = http://www.manager-magazin.de/unternehmen/artikel/novasol-schluckt-privatbetten-vermittler-wimdu-a-1123551.html | title = Touristik-Dino kauft Angreifer - Novasol schluckt Rocket-Internet-Start-up | publisher = Manager Magazin | author = Andrea Rungg | access-date = {{date|2016-11-29|mdy}}}}</ref>
'''Wimdu''' is an [[online marketplace]] and [[hospitality service]], enabling people to lease or rent short-term [[lodging]] including [[vacation rental]]s, [[apartment]] rentals, [[homestay]]s, [[hostel]] beds, or [[hotel]] rooms. The company does not own any lodging; it is merely a [[broker]] and receives percentage service [[fee]]s ([[Commission (remuneration)|commissions]]) from both guests and hosts in conjunction with every booking.<ref>{{cite web | work=[[The New York Times]] | url = https://www.nytimes.com/2011/07/25/technology/matching-travelers-with-rooms-via-the-web.html | title = Room to Rent, via the Web | first=Jenna | last=Wortham | date=July 25, 2011}}</ref> The company is considered to be one of the major competitors of [[Airbnb]] and a key vendor of the global vacation rental market.<ref>{{cite news | language = de | title = Das Geschäft mit den Privatwohnungen | newspaper = Bonner General-Anzeiger | date = {{date|2015-10-07|mdy}} | page = 17}}</ref><ref>{{cite web | title = Global Vacation Rental Market 2015-2019 | publisher = Research and Markets | url = http://www.researchandmarkets.com/research/gqpjsp/global_vacation | access-date = {{date|2016-04-25|mdy}}}}</ref>


Wimdu offers more than 350,000 property listings in more than 100 countries.
== History ==
Wimdu was registered as a limited company ([[Gesellschaft mit beschränkter Haftung]]) in March 2011.<ref>{{cite web | url = http://www.unternehmensregister.de/ | title = Wimdu GmbH | website = Company Register | publisher = [[Bundesanzeiger]] | access-date = {{date|2016-04-25|mdy}}}}</ref> Arne Bleckwenn and Hinrich Dreiling, the founders of Wimdu, founded and managed several other startups before.<ref>{{cite web | url = http://www.gruenderszene.de/datenbank/koepfe/arne-bleckwenn | title = Arne Bleckwenn | language = de | website = gruenderszene.de | access-date = {{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | url = http://www.gruenderszene.de/datenbank/koepfe/hinrich-dreiling | title = Hinrich Dreiling | language = de | website = gruenderszene.de | access-date = {{date|2016-04-25|mdy}}}}</ref> Shortly after Wimdu launched, the company received [[United States dollar|$]]90 million in funding from [[Investment AB Kinnevik|Kinnevik]] and [[Rocket Internet]].<ref>{{cite web | url = http://www.deutsche-startups.de/2011/06/15/zimmerdreikampf-wimdu-sammelt-90-millionen-us-dollar-ein/ | website = deutsche-startups.de | language = de | author = Alexander Hüsing | date = {{date|2011-06-15|mdy}} | access-date = {{date|2016-04-25|mdy}} | title = Zimmerdreikampf: Wimdu sammelt 90 Millionen US-Dollar ein}}</ref> At the time, this was the largest investment in a [[Europe]]an startup ever.<ref>{{cite web | url = http://blogs.faz.net/netzwirtschaft-blog/2011/06/15/wohnungsvermittler-wimdu-erhaelt-90-millionen-euro-finanzspritze-2630/ | title = Rekord: Start-Up Wimdu erhält 90 Millionen Dollar Finanzspritze | author = Holger Schmidt | language = de | date = {{date|2011-06-15|mdy}} | access-date = {{date|2016-04-25|mdy}} | website = [[Frankfurter Allgemeine Zeitung]]}}</ref> [[WirtschaftsWoche]] rated Wimdu among the most important startups of 2011.<ref>{{cite web | url = http://www.wiwo.de/erfolg/gruender/gruender-die-wichtigsten-startups/6004382.html | title = Gründer: Die wichtigsten Startups | language = de | website = WirtschaftsWoche | access-date = {{date|2015-05-10|mdy}}}}</ref> Online for less than 100 days, Wimdu already offered 10,000 properties worldwide. Because the [[China|Chinese]] market is different, Wimdu started a spin-off business there called Airizu.<ref>{{cite web | url = http://www.eu-startups.com/2011/05/wimdu-enters-the-chinese-market-with-airizu/ | website = eu-startups.com | date = {{date|2011-05-10|mdy}} | access-date = {{date|2016-04-25|mdy}} | title = Wimdu enters the Chinese market with Airizu | author = Thomas Ohr}}</ref> Shortly after the launch of Wimdu, [[Airbnb]] publicity criticized the business model.<ref>{{cite web | url = http://techcrunch.com/2011/06/09/airbnb/ | title = Airbnb Freaks Out Over Samwer Clones | website = TechCrunch | author = Alexia Tsotsis | date = {{date|2011-06-09|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> Nevertheless, Airbnb considered acquiring Wimdu,<ref>{{cite book | language = de | author = Joel Kaczmarek | title = Die Paten des Internets | publisher = FinanzBuch Verlag | location = Munich | year = 2014 | page = 397 | isbn = 978-3-86248-353-2 | edition = 3rd}}</ref> but finally decided against it.<ref>{{cite web | url = http://techcrunch.com/2013/10/11/brian-chesky-talks-about-why-airbnb-didnt-european-clone-wimdu-global-growth-and-more/ | title = Brian Chesky Talks About Why Airbnb Didn’t Acquire European Clone Wimdu, Global Growth And More | website = TechCrunch | author = Leena Rao | date = {{date|2013-10-11|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | language = de | url = http://www.gruenderszene.de/allgemein/wimdu-airbnb | title = Airbnb hätte beinahe Wimdu übernommen | website = gruenderszene.de | author = Georg Räth | date = {{date|2013-10-14|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref>


Since its foundation, [[Investment AB Kinnevik]] and [[Rocket Internet]] have invested in the company.<ref>{{cite web | url=http://techcrunch.com/2011/06/14/investors-pump-90-million-into-airbnb-clone-wimdu/ | title=Investors Pump $90 Million Into Airbnb Clone Wimdu | first=Robin | last=Wauters | access-date={{date|2016-04-25|mdy}} | date={{date|2011-06-14|mdy}} | website=[[TechCrunch]]}}</ref>
By 2012, Wimdu claimed to be the biggest social accommodation website from Europe.<ref>{{cite web | website = The Heureka | url = http://theheureka.com/wimdu-vs-airbnb-the-battle-for-europe-hots-up-ahead-of-london-2012-olympics | title = Wimdu vs Airbnb – the battle for Europe hots up ahead of London 2012 Olympics | author = Linsey Fryatt | date = {{date|2013-03-22|mdy}} | access-date = {{date|2016-05-10|mdy}}}}</ref> After the first year in business, Wimdu gained [[Revenue#Business revenue|booking revenues]] of $6.6 million per month and expected more than $100 million for the whole year 2012.<ref>{{cite web | url = http://thenextweb.com/insider/2012/03/22/after-one-year-airbnb-rival-wimdu-is-big-how-big-132-million-a-year-big/ | title = After one year, Airbnb rival Wimdu is big. How big? $132 million a year big | website = The Next Web | author = Robin Wauters | date = {{date|2012-03-22|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | date = {{date|2012-03-22|mdy}} | access-date = {{date|2016-04-25|mdy}} | title = Wimdu gibt erstmals Zahlen bekannt | website = gruenderszene.de | author = Joel Kaczmarek | language = de | url = http://www.gruenderszene.de/news/wimdu-umsatz}}</ref> Later that year, the company fundamentally changed its growth strategy: Activities of international offices were reduced, some employees moved back to the Berlin headquarters.<ref>{{cite web | url = http://www.gruenderszene.de/news/wimdu-internationale-bueros | website = gruenderszene.de | title = Wimdu streicht internationale Büros zusammen | author = Alex Hofmann | date = {{date|2012-09-19|mdy}} | access-date = {{date|2016-04-25|mdy}} | language = de}}</ref> The media reported that the [[restructuring]] was due to rising costs incurred by rapid growth.<ref>{{cite web | url = http://theheureka.com/wimdu-confirms-restructure-berlin | website = The Heureka | title = Airbnb rival Wimdu confirms cuts to international offices, refocus on Berlin | author = Alex Hofmann | date = {{date|2012-09-20|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> 2013, Wimdu closed its China subsidiary Airizu, now doing business there under their main brand.<ref>{{cite web | url = http://thenextweb.com/asia/2013/07/12/rocket-internet-has-reportedly-shuttered-airizu-its-struggling-airbnb-clone-in-china/ | website = The Next Web | title = Rocket Internet has reportedly shuttered Airizu, its struggling Airbnb clone in China | author = Josh Horwitz | date = {{date|2013-07-12|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> When it comes to Germany in particular, peer-to-peer property rental companies faced new regulatory requirements beginning in 2013.<ref>{{cite news | newspaper = Die Welt | title = Die Jagd auf die Untervermieter | language = de | author = Isabell Prophet | date = {{date|2013-10-25|mdy}} | page = 30}}</ref><ref>{{cite web | website = [[Die Zeit]] | url = http://www.zeit.de/reisen/2013-11/airbnb-9flats-new-york-berlin | title = Auch deutsche Wohnplattformen sollen Daten herausgeben | language = de | author = Frida Thurm | date = {{date|2013-11-27|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> While competitors like [[9flats]] left Berlin,<ref>{{cite news | title = Nach Verbot von Ferienwohnungen gibt Vermittler 9flats in Berlin auf | language = de | newspaper = [[Berliner Morgenpost]] | date = {{date|2013-11-27|mdy}} | page = 6}}</ref> Wimdu continued its operations there.<ref>{{cite web | url = http://theheureka.com/9flats-office-closure-berlin | website = The Heureka | title = Airbnb rival 9flats shuts down office in Berlin | date = {{date|2013-11-27|mdy}} | author = Magdalena Räth | access-date = {{date|2016-04-25|mdy}}}}</ref>


==History==
By June 2013, Wimdu offered 100,000 accommodations in 150 countries.<ref>{{cite news | newspaper = [[Kronen Zeitung]] | title = Mit Wimdu günstig nächtigen | date = {{date|2013-06-09|mdy}} | page = 10 | language = de}}</ref> The same year, media reported that [[Rocket Internet]] wanted at moments to sell Wimdu.<ref>{{cite web | url = http://www.gruenderszene.de/news/wimdu-verkauf-gescheitert | language = de | title = Wimdu findet keine Abnehmer | website = gruenderszene.de | date = {{date|2013-01-29|mdy}} | author = Magdalena Räth}}</ref><ref>{{cite web | language = de | website = [[The Wall Street Journal]] | url = http://www.wsj.de/nachrichten/SB10001424127887323375204578271770292848306 | title = Samwer-Brüder werden Wimdu nicht los | author = Stephan Dörner | date = {{date|2013-01-29|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> In October 2014, the founders Arne Bleckwenn and Hinrich Dreiling left Wimdu at their own request.<ref>{{cite web | language = de | title = Bleckwenn und Dreiling verlassen Zimmervermittler Wimdu | website = deutsche-startups.de | date = {{date|2014-10-30|mdy}} | access-date = {{date|2016-04-25|mdy}} | author = Alexander Hüsing | url = http://www.deutsche-startups.de/2014/10/30/bleckwenn-dreiling-verlassen-wimdu/}}</ref> The management was handed over to Arne Kahlke und Sören Kress,<ref>{{cite web | language = de | website = gruenderszene.de | url = http://www.gruenderszene.de/allgemein/wimdu-kahlke-kress | title = Wimdu-Gründer geben Geschäftsführung ab | date = {{date|2014-10-30|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> Bleckwenn and Dreiling took a position in the [[advisory board]].<ref>{{cite web | url = http://www.deutsche-startups.de/2014/10/30/bleckwenn-dreiling-verlassen-wimdu/ | website = deutsche-startups.de | language = de | date = {{date|2014-10-30|mdy}} | access-date = {{date|2016-04-25|mdy}} | title = Bleckwenn und Dreiling verlassen Zimmervermittler Wimdu | author = Alexander Hüsing}}</ref> Wimdu further expanded its activities at the Berlin headquarters.<ref>{{cite web | language = de | website = deutsche-startups.de | url = http://www.deutsche-startups.de/2014/11/05/wo-mitarbeiter-von-anderen-laendern-traeumen/ | title = Wo Mitarbeiter von anderen Ländern träumen | date = {{date|2014-11-05|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> From 2013 to 2014, Wimdu increased the number of bookings by 31%.<ref>{{cite web | website = eu-startups.com | url = http://www.eu-startups.com/2015/05/5-unexpected-things-rocket-internets-annual-report-for-2014-reveals/ | title = 5 unexpected things Rocket Internet's annual report for 2014 reveals | author = Thomas Ohr | date = {{date|2015-05-06|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> 2015, [[Mediaset]] and Wimdu signed a [[media for equity]] deal.<ref>{{cite web | website = [[Der Tagesspiegel]] | url = http://www.tagesspiegel.de/wirtschaft/berlusconi-konzern-schliesst-millionendeal-mediaset-steigt-bei-berliner-zimmervermittler-wimdu-ein/11335740.html | language = de | title = Mediaset steigt bei Berliner Zimmervermittler Wimdu ein | author = Johannes Bockenheimer | date = {{date|2015-02-06|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> The [[Italy|Italian]] [[media conglomerate]] invested million euros in the Berlin company, which received advertising on the Mediaset TV channels in return.<ref>{{cite web | language = de | website = gruenderszene.de | url = http://www.gruenderszene.de/allgemein/wimdu-berlusconi-mediaset | title = Wimdu schließt Media-Deal mit Berlusconis Sendergruppe | author = Niklas Wirminghaus | date = {{date|2015-02-05|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> In the following months, Wimdu expanded in [[Italy]], [[Spain]] and other [[Southern Europe]]an countries.<ref>{{cite web | website = [[Handelsblatt]] | language = de | url = https://www.handelsblatt.com/unternehmen/mittelstand/airbnb-rivale-wimdu-deutsche-urlauber-wollen-keine-katzen/11694982.html | title = Deutsche Urlauber wollen keine Katzen | author = Miriam Schröder | date = {{date|2015-04-28|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> The Mediaset-deal was significant for this.<ref>{{cite web | language = de | url = http://gruenderzeit.morgenpost.de/2015/02/05/berlusconi-konzern-steigt-bei-vermittler-wimdu-ein/ | website = Berliner Morgenpost | title = Berlusconi-Konzern steigt bei Zimmervermittler Wimdu ein | date = {{date|2015-02-05|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | url = http://gruender.wiwo.de/wimdu-werbe-deal-mit-berlusconis-mediaset/ | website = WirtschaftsWoche | language = de | title = Wimdu: Werbe-Deal mit Berlusconis Mediaset | author = Lisa Hegemann | date = {{date|2015-02-06|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref>
Wimdu was registered as a limited company ([[Gesellschaft mit beschränkter Haftung]]) in March 2011.<ref>{{cite web | url=http://www.unternehmensregister.de/ | title=Wimdu GmbH | website=Company Register | publisher=[[Bundesanzeiger]] | access-date={{date|2016-04-25|mdy}}}}</ref> Arne Bleckwenn and Hinrich Dreiling, the founders of Wimdu, founded and managed several other startups before.<ref>{{cite web | url=http://www.gruenderszene.de/datenbank/koepfe/arne-bleckwenn | title=Arne Bleckwenn | language=de | website=gruenderszene.de | access-date={{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | url=http://www.gruenderszene.de/datenbank/koepfe/hinrich-dreiling | title=Hinrich Dreiling | language=de | website=gruenderszene.de | access-date={{date|2016-04-25|mdy}}}}</ref> Shortly after Wimdu launched, the company received [[United States dollar|$]]90 million in funding from [[Investment AB Kinnevik|Kinnevik]] and [[Rocket Internet]].<ref>{{cite web | url=http://www.deutsche-startups.de/2011/06/15/zimmerdreikampf-wimdu-sammelt-90-millionen-us-dollar-ein/ | website=deutsche-startups.de | language=de | first=Alexander | last=Hüsing | date={{date|2011-06-15|mdy}} | access-date={{date|2016-04-25|mdy}} | title=Zimmerdreikampf: Wimdu sammelt 90 Millionen US-Dollar ein}}</ref> At the time, this was the largest investment in a [[Europe]]an startup ever.<ref>{{cite web | url=http://blogs.faz.net/netzwirtschaft-blog/2011/06/15/wohnungsvermittler-wimdu-erhaelt-90-millionen-euro-finanzspritze-2630/ | title=Rekord: Start-Up Wimdu erhält 90 Millionen Dollar Finanzspritze | first=Holger | last=Schmidt | language=de | date={{date|2011-06-15|mdy}} | access-date={{date|2016-04-25|mdy}} | website=[[Frankfurter Allgemeine Zeitung]]}}</ref> [[WirtschaftsWoche]] rated Wimdu among the most important startups of 2011.<ref>{{cite web | url=http://www.wiwo.de/erfolg/gruender/gruender-die-wichtigsten-startups/6004382.html | title=Gründer: Die wichtigsten Startups | language=de | website=WirtschaftsWoche | access-date={{date|2015-05-10|mdy}}}}</ref> Online for less than 100 days, Wimdu already offered 10,000 properties worldwide. Because the [[China|Chinese]] market is different, Wimdu started a spin-off business there called Airizu.<ref>{{cite web | url=http://www.eu-startups.com/2011/05/wimdu-enters-the-chinese-market-with-airizu/ | website=eu-startups.com | date={{date|2011-05-10|mdy}} | access-date={{date|2016-04-25|mdy}} | title=Wimdu enters the Chinese market with Airizu | first=Thomas | last=Ohr}}</ref> Shortly after the launch of Wimdu, [[Airbnb]] publicity criticized the business model.<ref>{{cite web | url=http://techcrunch.com/2011/06/09/airbnb/ | title=Airbnb Freaks Out Over Samwer Clones | website=TechCrunch | first=Alexia | last=Tsotsis | date={{date|2011-06-09|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> Nevertheless, Airbnb considered acquiring Wimdu,<ref>{{cite book | language=de | first=Joel | last=Kaczmarek | title=Die Paten des Internets | publisher=FinanzBuch Verlag | location=Munich | year=2014 | page=397 | isbn=978-3-86248-353-2 | edition=3rd}}</ref> but finally decided against it.<ref>{{cite web | url=http://techcrunch.com/2013/10/11/brian-chesky-talks-about-why-airbnb-didnt-european-clone-wimdu-global-growth-and-more/ | title=Brian Chesky Talks About Why Airbnb Didn’t Acquire European Clone Wimdu, Global Growth And More | website=TechCrunch | first=Leena | last=Rao | date={{date|2013-10-11|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | language=de | url=http://www.gruenderszene.de/allgemein/wimdu-airbnb | title=Airbnb hätte beinahe Wimdu übernommen | website=gruenderszene.de | first=Georg | last=Räth | date={{date|2013-10-14|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref>


The city of Berlin adopted a law that restricts private apartment rentals.<ref>{{cite news | newspaper = [[Neue Zürcher Zeitung]] | title = Wo Berlin uncool ist | language = de | author = Christoph Eisenring | date = {{date|2016-04-16|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | url = http://www.taz.de/Verbot-von-Ferienwohnungen-in-Berlin/!5294782/ | language = de | website = [[Die Tageszeitung]] | title = Jetzt wird es ernst | author1 = Uwe Rada | author3 = Eva Schneider | author2 = Sophie Schmalz | date = {{date|2016-04-24|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> This was primarily due to the housing shortage.<ref>{{cite web | website = [[Der Spiegel]] | title = Tourismus: Teilen verboten | author = Janko Tietz | language = de | date = {{date|2013-08-12|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> In April 2016, Wimdu filed a lawsuit against the law, which received a lot of public attention.<ref>{{cite web | language = de | website = Berliner Morgenpost | url = http://www.morgenpost.de/berlin/article207424815/Portal-Wimdu-de-klagt-gegen-Berliner-Ferienwohnungsverbot.html | title = Portal Wimdu.de klagt gegen Berliner Ferienwohnungsverbot | date = {{date|2016-04-14|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | language = de | date = {{date|2016-04-24|mdy}} | access-date = {{date|2016-04-25|mdy}} | url = https://www.handelsblatt.com/finanzen/steuern-recht/recht/wimdu-internetportal-klagt-gegen-ferienwohnungsverbot-in-berlin/13451178.html | title = Internetportal klagt gegen Ferienwohnungsverbot in Berlin | website = Handelsblatt}}</ref> The company argued that the law illegally restricts the fundamental rights of hosts.<ref>{{cite news | title = Online-Portal Wimdu klagt gegen Berlin | language = de | newspaper = [[Hannoversche Allgemeine Zeitung]] | date = {{date|2016-04-15|mdy}} | page = 9}}</ref> Author of the lawsuit is Helge Sodan, former president of the constitutional court of Berlin.<ref>{{cite news | title = Wimdu verklagt das Land Berlin | language = de | newspaper = [[Berliner Zeitung]] | date = {{date|2016-04-15|mdy}} | author = Uwe Aulich}}</ref> Although the lawsuit will likely be successful,<ref>{{cite news | author = Isabell Jürgens | title = Verbot von Ferienwohnungen könnte verfassungswidrig sein | language = de | newspaper = Die Welt | page = 25 | date = {{date|2015-03-10|mdy}}}}</ref> the [[Senate of Berlin]] continues to uphold the law.<ref>{{cite news | language = de | newspaper = Berliner Zeitung | author = Uwe Aulich | title = Der Senat bleibt hart | date = {{date|2016-04-18|mdy}}}}</ref> A decision is expected for mid-2016.
By 2012, Wimdu claimed to be the biggest social accommodation website from Europe.<ref>{{cite web | website=The Heureka | url=http://theheureka.com/wimdu-vs-airbnb-the-battle-for-europe-hots-up-ahead-of-london-2012-olympics | title=Wimdu vs Airbnb the battle for Europe hots up ahead of London 2012 Olympics | first=Linsey | last=Fryatt | date={{date|2013-03-22|mdy}} | access-date={{date|2016-05-10|mdy}}}}</ref> After the first year in business, Wimdu gained [[Revenue#Business revenue|booking revenues]] of $6.6 million per month and expected more than $100 million for the whole year 2012.<ref>{{cite web | url=http://thenextweb.com/insider/2012/03/22/after-one-year-airbnb-rival-wimdu-is-big-how-big-132-million-a-year-big/ | title=After one year, Airbnb rival Wimdu is big. How big? $132 million a year big | website=The Next Web | first=Robin | last=Wauters | date={{date|2012-03-22|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | date={{date|2012-03-22|mdy}} | access-date={{date|2016-04-25|mdy}} | title=Wimdu gibt erstmals Zahlen bekannt | website=gruenderszene.de | first=Joel | last=Kaczmarek | language=de | url=http://www.gruenderszene.de/news/wimdu-umsatz}}</ref> Later that year, the company fundamentally changed its growth strategy: Activities of international offices were reduced, some employees moved back to the Berlin headquarters.<ref>{{cite web | url=http://www.gruenderszene.de/news/wimdu-internationale-bueros | website=gruenderszene.de | title=Wimdu streicht internationale Büros zusammen | first=Alex | last=Hofmann | date={{date|2012-09-19|mdy}} | access-date={{date|2016-04-25|mdy}} | language=de}}</ref> The media reported that the [[restructuring]] was due to rising costs incurred by rapid growth.<ref>{{cite web | url=http://theheureka.com/wimdu-confirms-restructure-berlin | website=The Heureka | title=Airbnb rival Wimdu confirms cuts to international offices, refocus on Berlin | first=Alex | last=Hofmann | date={{date|2012-09-20|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> 2013, Wimdu closed its China subsidiary Airizu, now doing business there under their main brand.<ref>{{cite web | url=http://thenextweb.com/asia/2013/07/12/rocket-internet-has-reportedly-shuttered-airizu-its-struggling-airbnb-clone-in-china/ | website=The Next Web | title=Rocket Internet has reportedly shuttered Airizu, its struggling Airbnb clone in China | first=Josh | last=Horwitz | date={{date|2013-07-12|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> When it comes to Germany in particular, peer-to-peer property rental companies faced new regulatory requirements beginning in 2013.<ref>{{cite news | newspaper=Die Welt | title=Die Jagd auf die Untervermieter | language=de | first=Isabell | last=Prophet | date={{date|2013-10-25|mdy}} | page=30}}</ref><ref>{{cite web | website=[[Die Zeit]] | url=http://www.zeit.de/reisen/2013-11/airbnb-9flats-new-york-berlin | title=Auch deutsche Wohnplattformen sollen Daten herausgeben | language=de | first=Frida | last=Thurm | date={{date|2013-11-27|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> While competitors like [[9flats]] left Berlin,<ref>{{cite news | title=Nach Verbot von Ferienwohnungen gibt Vermittler 9flats in Berlin auf | language=de | newspaper=[[Berliner Morgenpost]] | date={{date|2013-11-27|mdy}} | page=6}}</ref> Wimdu continued its operations there.<ref>{{cite web | url=http://theheureka.com/9flats-office-closure-berlin | website=The Heureka | title=Airbnb rival 9flats shuts down office in Berlin | date={{date|2013-11-27|mdy}} | first=Magdalena | last=Räth | access-date={{date|2016-04-25|mdy}}}}</ref>


By June 2013, Wimdu offered 100,000 accommodations in 150 countries.<ref>{{cite news | newspaper=[[Kronen Zeitung]] | title=Mit Wimdu günstig nächtigen | date={{date|2013-06-09|mdy}} | page=10 | language=de}}</ref> The same year, media reported that [[Rocket Internet]] wanted at moments to sell Wimdu.<ref>{{cite web | url=http://www.gruenderszene.de/news/wimdu-verkauf-gescheitert | language=de | title=Wimdu findet keine Abnehmer | website=gruenderszene.de | date={{date|2013-01-29|mdy}} | first=Magdalena | last=Räth}}</ref><ref>{{cite web | language=de | website=[[The Wall Street Journal]] | url=http://www.wsj.de/nachrichten/SB10001424127887323375204578271770292848306 | title=Samwer-Brüder werden Wimdu nicht los | first=Stephan | last=Dörner | date={{date|2013-01-29|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> In October 2014, the founders Arne Bleckwenn and Hinrich Dreiling left Wimdu at their own request.<ref>{{cite web | language=de | title=Bleckwenn und Dreiling verlassen Zimmervermittler Wimdu | website=deutsche-startups.de | date={{date|2014-10-30|mdy}} | access-date={{date|2016-04-25|mdy}} | first=Alexander | last= Hüsing | url=http://www.deutsche-startups.de/2014/10/30/bleckwenn-dreiling-verlassen-wimdu/}}</ref> The management was handed over to Arne Kahlke und Sören Kress,<ref>{{cite web | language=de | website=gruenderszene.de | url=http://www.gruenderszene.de/allgemein/wimdu-kahlke-kress | title=Wimdu-Gründer geben Geschäftsführung ab | date={{date|2014-10-30|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> Bleckwenn and Dreiling took a position in the [[advisory board]].<ref>{{cite web | url=http://www.deutsche-startups.de/2014/10/30/bleckwenn-dreiling-verlassen-wimdu/ | website=deutsche-startups.de | language=de | date={{date|2014-10-30|mdy}} | access-date={{date|2016-04-25|mdy}} | title=Bleckwenn und Dreiling verlassen Zimmervermittler Wimdu | first=Alexander | last=Hüsing}}</ref> Wimdu further expanded its activities at the Berlin headquarters.<ref>{{cite web | language=de | website=deutsche-startups.de | url=http://www.deutsche-startups.de/2014/11/05/wo-mitarbeiter-von-anderen-laendern-traeumen/ | title=Wo Mitarbeiter von anderen Ländern träumen | date={{date|2014-11-05|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> From 2013 to 2014, Wimdu increased the number of bookings by 31%.<ref>{{cite web | website=eu-startups.com | url=http://www.eu-startups.com/2015/05/5-unexpected-things-rocket-internets-annual-report-for-2014-reveals/ | title=5 unexpected things Rocket Internet's annual report for 2014 reveals | first=Thomas | last=Ohr | date={{date|2015-05-06|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> 2015, [[Mediaset]] and Wimdu signed a [[media for equity]] deal.<ref>{{cite web | website=[[Der Tagesspiegel]] | url=http://www.tagesspiegel.de/wirtschaft/berlusconi-konzern-schliesst-millionendeal-mediaset-steigt-bei-berliner-zimmervermittler-wimdu-ein/11335740.html | language=de | title=Mediaset steigt bei Berliner Zimmervermittler Wimdu ein | first=Johannes | last=Bockenheimer | date={{date|2015-02-06|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> The [[Italy|Italian]] [[media conglomerate]] invested million euros in the Berlin company, which received advertising on the Mediaset TV channels in return.<ref>{{cite web | language=de | website=gruenderszene.de | url=http://www.gruenderszene.de/allgemein/wimdu-berlusconi-mediaset | title=Wimdu schließt Media-Deal mit Berlusconis Sendergruppe | first=Niklas | last=Wirminghaus | date={{date|2015-02-05|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> In the following months, Wimdu expanded in [[Italy]], [[Spain]] and other [[Southern Europe]]an countries.<ref>{{cite web | website=[[Handelsblatt]] | language=de | url=https://www.handelsblatt.com/unternehmen/mittelstand/airbnb-rivale-wimdu-deutsche-urlauber-wollen-keine-katzen/11694982.html | title=Deutsche Urlauber wollen keine Katzen | first=Miriam | last=Schröder | date={{date|2015-04-28|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> The Mediaset-deal was significant for this.<ref>{{cite web | language=de | url=http://gruenderzeit.morgenpost.de/2015/02/05/berlusconi-konzern-steigt-bei-vermittler-wimdu-ein/ | website=Berliner Morgenpost | title=Berlusconi-Konzern steigt bei Zimmervermittler Wimdu ein | date={{date|2015-02-05|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | url=http://gruender.wiwo.de/wimdu-werbe-deal-mit-berlusconis-mediaset/ | website=WirtschaftsWoche | language=de | title=Wimdu: Werbe-Deal mit Berlusconis Mediaset | first=Lisa | last=Hegemann | date={{date|2015-02-06|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref>
As of 2016, Wimdu offers more than 350,000 properties in more than 100 countries.


The city of Berlin adopted a law that restricts private apartment rentals.<ref>{{cite news | newspaper=[[Neue Zürcher Zeitung]] | title=Wo Berlin uncool ist | language=de | first=Christoph | last=Eisenring | date={{date|2016-04-16|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | url=http://www.taz.de/Verbot-von-Ferienwohnungen-in-Berlin/!5294782/ | language=de | website=[[Die Tageszeitung]] | title=Jetzt wird es ernst | first1=Uwe | last1=Rada | first3=Eva | last3=Schneider | first2=Sophie | last2=Schmalz | date={{date|2016-04-24|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> This was primarily due to the housing shortage.<ref>{{cite web | website=[[Der Spiegel]] | title=Tourismus: Teilen verboten | first=Janko | last=Tietz | language=de | date={{date|2013-08-12|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> In April 2016, Wimdu filed a lawsuit against the law, which received a lot of public attention.<ref>{{cite web | language=de | website=Berliner Morgenpost | url=http://www.morgenpost.de/berlin/article207424815/Portal-Wimdu-de-klagt-gegen-Berliner-Ferienwohnungsverbot.html | title=Portal Wimdu.de klagt gegen Berliner Ferienwohnungsverbot | date={{date|2016-04-14|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | language=de | date={{date|2016-04-24|mdy}} | access-date={{date|2016-04-25|mdy}} | url=https://www.handelsblatt.com/finanzen/steuern-recht/recht/wimdu-internetportal-klagt-gegen-ferienwohnungsverbot-in-berlin/13451178.html | title=Internetportal klagt gegen Ferienwohnungsverbot in Berlin | website=Handelsblatt}}</ref> The company argued that the law illegally restricts the fundamental rights of hosts.<ref>{{cite news | title=Online-Portal Wimdu klagt gegen Berlin | language=de | newspaper=[[Hannoversche Allgemeine Zeitung]] | date={{date|2016-04-15|mdy}} | page=9}}</ref> Author of the lawsuit is Helge Sodan, former president of the constitutional court of Berlin.<ref>{{cite news | title=Wimdu verklagt das Land Berlin | language=de | newspaper=[[Berliner Zeitung]] | date={{date|2016-04-15|mdy}} | first=Uwe | last=Aulich}}</ref> Although the lawsuit will likely be successful,<ref>{{cite news | first=Isabell | last=Jürgens | title=Verbot von Ferienwohnungen könnte verfassungswidrig sein | language=de | newspaper=Die Welt | page=25 | date={{date|2015-03-10|mdy}}}}</ref> the [[Senate of Berlin]] continues to uphold the law.<ref>{{cite news | language=de | newspaper=Berliner Zeitung | first=Uwe | last=Aulich | title=Der Senat bleibt hart | date={{date|2016-04-18|mdy}}}}</ref> A decision is expected for mid-2016.
== Operations ==
Wimdu is an [[online marketplace]] for private accommodation, similar to [[Airbnb]], [[Jetsetter]]{{dn|date=December 2016}}, [[HomeAway]] and others.<ref>{{cite web | url = https://www.nytimes.com/2012/01/08/travel/19-web-sites-for-travel-savings-in-2012.html | website = The New York Times | title = 19 Web Sites for Travel Savings in 2012 | author = Michelle Higgins | date = {{date|2012-01-04|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> The service connects guests and hosts worldwide in order to provide an alternative to hotels.<ref name="about us">{{cite web | title = About Wimdu | url = http://www.wimdu.com/aboutus | access-date = {{date|2016-04-25|mdy}}}}</ref> The Wimdu website is available in 15 languages, including [[English language|English]], [[French language|French]], [[German language|German]], [[Portuguese language|Portuguese]] and [[Spanish language|Spanish]], for example. Wimdu lists 300,000 properties in 150 countries.<ref>{{cite news | newspaper = Allgemeine Hotel- und Gastronomie-Zeitung | title = Teilen ist das neue Reisen | author = Bernhard Brügger, Raphaela Kwidzinski | date = {{date|2015-05-02|mdy}} | pages = 6–7 | language = de}}</ref> There are many different types of properties, including private rooms, apartments, houses, boats and cars. According to [[Tripping.com|Tripping]], Wimdu is the leading European portal for renting [[Apartment#Types and characteristics|city apartments]],<ref>{{cite web | website = [[Tripping.com|Tripping]] | url = https://www.tripping.com/industry/rental-companies/airbnb-vs-wimdu | title = Airbnb vs. Wimdu | access-date = {{date|2016-04-25|mdy}}}}</ref> which make up the majority of all properties.<ref>{{cite web | url = https://www.theguardian.com/travel/2013/jun/28/how-to-book-holiday-apartment-online | title = How to find and book a holiday apartment online | website = The Guardian | date = {{date|2013-06-28|mdy}} | access-date = {{date|2016-04-25|mdy}} | author = Isabel Choat}}</ref> Wimdu has also become increasingly popular for accommodation near famous individuals.<ref>{{cite news | title = Neben echten Stars urlauben | language = de | newspaper = [[Tiroler Tageszeitung]] | date = {{date|2011-08-05|mdy}} | page = 26}}</ref><ref>{{cite news | language = de | title = Tür an Tür mit Fashion-Stars | newspaper = [[B.Z. (newspaper)|B.Z.]] | date = {{date|2012-07-22|mdy}} | page = 38}}</ref>


In October 2016, the company announced a merger with [[9flats]].<ref>{{cite web | url=http://gruender.wiwo.de/wimdu-und-9flats-schliessen-sich-zusammen/ | title=Exklusiv: Wimdu und 9Flats schließen sich zusammen | publisher=WiWo Gründer | first=Oliver | last=Voss | date={{date|2016-10-10|mdy}}}}</ref> However, in November 2016, the company was sold to Danish company Novasol.<ref>{{cite web | url=http://www.manager-magazin.de/unternehmen/artikel/novasol-schluckt-privatbetten-vermittler-wimdu-a-1123551.html | title=Touristik-Dino kauft Angreifer - Novasol schluckt Rocket-Internet-Start-up | publisher=Manager Magazin | first=Andrea | last=Rungg | date={{date|2016-11-29|mdy}}}}</ref>
Users of the Wimdu website must register a personal [[online identity|online profile]], with a valid [[email address]]. Alternatively, Wimdu users can log in with an existing [[Facebook]] account. Profiles can be used to rent properties as well as list one's own place: there are not different account types for guests and hosts.<ref>{{cite web | publisher = Wimdu | url = http://www.wimdu.com/howitworks-guests | title = How it works for guests | accessdate = {{date|2016-04-10|mdy}}}}</ref><ref>{{cite web | publisher = Wimdu | url = http://www.wimdu.com/howitworks-hosts | title = How it works for hosts | accessdate = {{date|2016-04-10|mdy}}}}</ref> Profiles include [[reviews]] to build [[reputation]] and trust between users of the online marketplace.<ref>{{cite web | url = https://www.theguardian.com/money/2014/oct/11/airbnb-wimdu-avoid-being-conned | website = [[The Guardian]] | title = Using Airbnb, Wimdu or another social travel site? How to avoid being conned | author = Emma Lunn | date = {{date|2014-10-11|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> Any booking on Wimdu requires a fixed commission of 3% for the host and 12% for the guest.<ref>{{cite news | title = In fremden Schlafzimmern | language = de | newspaper = Neue Zürcher Zeitung | date = {{date|2014-01-03|mdy}} | page = 50 | author = Marie-Astrid Langer}}</ref> Wimdu supports different payment methods, including [[credit card]], [[direct debit]] and [[wire transfer]].<ref>{{cite web | url = http://www.daserste.de/information/ratgeber-service/auto-reise-verkehr/sendung/sr/2012/zimmerportale-100.html | title = Was taugen die Zimmerportale im Internet? | language = de | website = [[Das Erste]] | publisher = [[Saarländischer Rundfunk]] | date = {{date|2013-09-13|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> For security purposes, all payments are retained for 24 hours after [[check-in]], so that guests can check their accommodation for problems.<ref>{{cite web | url = https://www.tnooz.com/article/wimdu-to-check-in-with-global-insurance-traveller-protection-to-follow/ | title = Wimdu to check-in with global insurance, traveller protection to follow | website = tnooz.com | date = {{date|2011-08-24|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> Beside the Wimdu website, there are guest and host apps for [[iOS]] devices,<ref>{{cite web | title = iTunes Preview | website = [[App Store (iOS)]] | access-date = {{date|2016-04-25|mdy}}}}</ref> although [[Android (operating system)|Android]] is currently not supported.


== Controversies ==
==Operations==
Wimdu is an [[online marketplace]] for private accommodation, similar to [[Airbnb]], [[Jetsetter]]{{dn|date=December 2016}}, [[HomeAway]] and others.<ref>{{cite web | url=https://www.nytimes.com/2012/01/08/travel/19-web-sites-for-travel-savings-in-2012.html | website=The New York Times | title=19 Web Sites for Travel Savings in 2012 | first=Michelle | last=Higgins | date={{date|2012-01-04|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> The service connects guests and hosts worldwide in order to provide an alternative to hotels.<ref name="about us">{{cite web | title=About Wimdu | url=http://www.wimdu.com/aboutus | access-date={{date|2016-04-25|mdy}}}}</ref> The Wimdu website is available in 15 languages, including [[English language|English]], [[French language|French]], [[German language|German]], [[Portuguese language|Portuguese]] and [[Spanish language|Spanish]], for example. Wimdu lists 300,000 properties in 150 countries.<ref>{{cite news | newspaper=Allgemeine Hotel- und Gastronomie-Zeitung | title=Teilen ist das neue Reisen | first1==Bernhard | last1=Brügger | first2=Raphaela | last2=Kwidzinski | date={{date|2015-05-02|mdy}} | pages=6–7 | language=de}}</ref> There are many different types of properties, including private rooms, apartments, houses, boats and cars. According to [[Tripping.com|Tripping]], Wimdu is the leading European portal for renting [[Apartment#Types and characteristics|city apartments]],<ref>{{cite web | website=[[Tripping.com|Tripping]] | url=https://www.tripping.com/industry/rental-companies/airbnb-vs-wimdu | title=Airbnb vs. Wimdu | access-date={{date|2016-04-25|mdy}}}}</ref> which make up the majority of all properties.<ref>{{cite web | url=https://www.theguardian.com/travel/2013/jun/28/how-to-book-holiday-apartment-online | title=How to find and book a holiday apartment online | website=The Guardian | date={{date|2013-06-28|mdy}} | access-date={{date|2016-04-25|mdy}} | first=Isabel | last=Choat}}</ref> Wimdu has also become increasingly popular for accommodation near famous individuals.<ref>{{cite news | title=Neben echten Stars urlauben | language=de | newspaper=[[Tiroler Tageszeitung]] | date={{date|2011-08-05|mdy}} | page=26}}</ref><ref>{{cite news | language=de | title=Tür an Tür mit Fashion-Stars | newspaper=[[B.Z. (newspaper)|B.Z.]] | date={{date|2012-07-22|mdy}} | page=38}}</ref>
[[Rocket Internet]], which is headed up by the Samwer brothers and invested heavily in Wimdu, is renowned for its aggressive entrepreneurship and leadership style.<ref>{{cite web | author = Matt Cowan | title = Inside the clone factory: The story of Germany's Samwer brothers | url = http://www.wired.co.uk/magazine/archive/2012/04/features/inside-the-clone-factory | date = {{date|2012-03-02|mdy}} | access-date = {{date|2016-04-25|mdy}} | website = [[Wired (magazine)|Wired]]}}</ref><ref>{{cite web | author = Max Chafkin | title = Lessons From the World's Most Ruthless Competitor | url = http://www.inc.com/magazine/201206/max-chafkin/oliver-samwer-european-king-of-the-company-cloners.html | website = [[Inc. (magazine)|Inc.]] | access-date = {{date|2016-04-25|mdy}} | date = {{date|2012-05-29|mdy}}}}</ref><ref>{{cite news | author = Meike Laaff | newspaper = Die Tageszeitung | title = Die Ideenkopierer | language = de | date = {{date|2014-10-01|mdy}} | page = 4}}</ref> Wimdu has been accused several times of being a clone of [[Airbnb]],<ref>{{cite web | url = http://www.gruenderszene.de/news/wimdu-airbnb-samwers | language = de | website = gruenderszene.de | title = Samwers starten Airbnb-Klon Wimdu | author = Joel Kaczmarek | date = {{date|2011-04-08|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | date = {{date|2011-08-06|mdy}} | access-date = {{date|2016-04-25|mdy}} | url = http://www.economist.com/node/21525394 | title = Internet companies: Attack of the clones | website = [[The Economist]]}}</ref> as their business-model and website design is remarkably similar.<ref>{{cite web | date = {{date|2011-06-10|mdy}} | access-date = {{date|2016-04-25|mdy}} | url = http://www.gruenderszene.de/news/airbnb-wimdu-streit | title = Airbnb wettert gegen Wimdu(?) | language = de | author = Joel Kaczmarek}}</ref> In response, representatives of the company stated that although the concept may seem similar, Wimdu has a unique approach,<ref>{{cite news | newspaper = [[Financial Times]] | language = de | title = Wie Wimdu sich von den Samwer-Brüdern freischwimmt | author = Björn Maatz | date = {{date|2012-05-26|mdy}}}}</ref> treating "different countries, different cultures, in different ways".<ref>{{cite web | website = [[Gigaom]] | url = https://gigaom.com/2012/03/21/with-airbnb-expanding-in-europe-wimdu-cranks-it-up/ | title = With Airbnb expanding in Europe, Wimdu cranks it up | author = Bobbie Johnson | date = {{date|2012-03-21|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> Wimdu offers a "hotel light" experience in a market where Airbnb has the "first mover advantage".<ref>{{cite web | url = http://www.deutsche-startups.de/2015/04/29/wimdu-airbnb-markt-riesig/ | author = Alexander Hüsing | date = {{date|2015-04-29|mdy}} | access-date = {{date|2016-04-25|mdy}} | language = de | title = Wimdu wirft sich vorm Konkurrenten airbnb in den Staub | website = deutsche-startups.de}}</ref> Both Airbnb and Wimdu have been in a fierce competition, especially in [[List of territorial entities where German is an official language|German-speaking Europe]].<ref>{{cite web | url = http://techcrunch.com/2011/12/20/airbnb-closes-austria-operation-in-battle-with-wimdu/ | title = Airbnb closes Austria operation in battle with Wimdu | website = TechCrunch | date = {{date|2011-12-20|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref>


In January 2016, Wimdu was accused of leaving their hosts alone to deal with vandalism: [[Die Zeit]], [[Stern (magazine)|Stern]] reported that Wimdu refused to compensate a Berlin apartment that had been destroyed, beyond offering a dedicated "insurance" for such damages.<ref>{{cite web | website = [[Die Zeit]] | url = http://www.zeit.de/wirtschaft/unternehmen/2016-01/ferienwohnung-wimdu-weigerung-schadensersatz-zerstoerung | title = Wohnungsportal Wimdu lässt Vermieter mit Schäden alleine | language = de | date = {{date|2016-01-20|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | url = http://www.stern.de/wirtschaft/wimdu--airbnb-konkurrent-zahlt-keinen-schadensersatz-6662886.html | title = Airbnb-Konkurrent zahlt Vermietern bei Vandalismus keinen Schadensersatz | language = de | website = [[Stern (magazine)|Stern]] | date = {{date|2016-01-23|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref> Wimdu denied the allegations and pointed out that the host had demanded an "excessive refund" in this case.<ref>{{cite web | url = http://www.gruenderszene.de/allgemein/wimdu-versicherung-sachschaeden | website = gruenderszene.de | author = Christina Kyriasoglou | date = {{date|2016-01-22|mdy}} | access-date = {{date|2016-04-25|mdy}} | language = de | title = Führt Wimdu seine Kunden in die Irre?}}</ref> Die Zeit took on the position of Wimdu and invited experts to check their [[standard form contract]], which was deemed to be unsatisfactory for many cases discussed before.<ref>{{cite web | website = Die Zeit | language = de | url = http://www.zeit.de/2016/05/wohnungsvermittler-wimdu-vandalismus | title = Wimdu wehrt sich | author = Felix Rohrbeck | date = {{date|2016-02-11|mdy}} | access-date = {{date|2016-04-25|mdy}}}}</ref>
Users of the Wimdu website must register a personal [[online identity|online profile]], with a valid [[email address]]. Alternatively, Wimdu users can log in with an existing [[Facebook]] account. Profiles can be used to rent properties as well as list one's own place: there are not different account types for guests and hosts.<ref>{{cite web | publisher=Wimdu | url=http://www.wimdu.com/howitworks-guests | title=How it works for guests | accessdate={{date|2016-04-10|mdy}}}}</ref><ref>{{cite web | publisher=Wimdu | url=http://www.wimdu.com/howitworks-hosts | title=How it works for hosts | accessdate={{date|2016-04-10|mdy}}}}</ref> Profiles include [[reviews]] to build [[reputation]] and trust between users of the online marketplace.<ref>{{cite web | url=https://www.theguardian.com/money/2014/oct/11/airbnb-wimdu-avoid-being-conned | website=[[The Guardian]] | title=Using Airbnb, Wimdu or another social travel site? How to avoid being conned | first=Emma | last=Lunn | date={{date|2014-10-11|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> Any booking on Wimdu requires a fixed commission of 3% for the host and 12% for the guest.<ref>{{cite news | title=In fremden Schlafzimmern | language=de | newspaper=Neue Zürcher Zeitung | date={{date|2014-01-03|mdy}} | page=50 | first=Marie-Astrid | last=Langer}}</ref> Wimdu supports different payment methods, including [[credit card]], [[direct debit]] and [[wire transfer]].<ref>{{cite web | url=http://www.daserste.de/information/ratgeber-service/auto-reise-verkehr/sendung/sr/2012/zimmerportale-100.html | title=Was taugen die Zimmerportale im Internet? | language=de | website=[[Das Erste]] | publisher=[[Saarländischer Rundfunk]] | date={{date|2013-09-13|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> For security purposes, all payments are retained for 24 hours after [[check-in]], so that guests can check their accommodation for problems.<ref>{{cite web | url=https://www.tnooz.com/article/wimdu-to-check-in-with-global-insurance-traveller-protection-to-follow/ | title=Wimdu to check-in with global insurance, traveller protection to follow | website=tnooz.com | date={{date|2011-08-24|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> Beside the Wimdu website, there are guest and host apps for [[iOS]] devices,<ref>{{cite web | title=iTunes Preview | website=[[App Store (iOS)]] | access-date={{date|2016-04-25|mdy}}}}</ref> although [[Android (operating system)|Android]] is currently not supported.

==Controversies==
[[Rocket Internet]], which is headed up by the Samwer brothers and invested heavily in Wimdu, is renowned for its aggressive entrepreneurship and leadership style.<ref>{{cite web | first=Matt | last=Cowan | title=Inside the clone factory: The story of Germany's Samwer brothers | url=http://www.wired.co.uk/magazine/archive/2012/04/features/inside-the-clone-factory | date={{date|2012-03-02|mdy}} | access-date={{date|2016-04-25|mdy}} | website=[[Wired (magazine)|Wired]]}}</ref><ref>{{cite web | first=Max | last=Chafkin | title=Lessons From the World's Most Ruthless Competitor | url=http://www.inc.com/magazine/201206/max-chafkin/oliver-samwer-european-king-of-the-company-cloners.html | website=[[Inc. (magazine)|Inc.]] | access-date={{date|2016-04-25|mdy}} | date={{date|2012-05-29|mdy}}}}</ref><ref>{{cite news | first=Meike | last=Laaff | newspaper=Die Tageszeitung | title=Die Ideenkopierer | language=de | date={{date|2014-10-01|mdy}} | page=4}}</ref> Wimdu has been accused several times of being a clone of [[Airbnb]],<ref>{{cite web | url=http://www.gruenderszene.de/news/wimdu-airbnb-samwers | language=de | website=gruenderszene.de | title=Samwers starten Airbnb-Klon Wimdu | first=Joel | last=Kaczmarek | date={{date|2011-04-08|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | date={{date|2011-08-06|mdy}} | access-date={{date|2016-04-25|mdy}} | url=http://www.economist.com/node/21525394 | title=Internet companies: Attack of the clones | website=[[The Economist]]}}</ref> as their business-model and website design is remarkably similar.<ref>{{cite web | date={{date|2011-06-10|mdy}} | access-date={{date|2016-04-25|mdy}} | url=http://www.gruenderszene.de/news/airbnb-wimdu-streit | title=Airbnb wettert gegen Wimdu(?) | language=de | first=Joel | last=Kaczmarek}}</ref> In response, representatives of the company stated that although the concept may seem similar, Wimdu has a unique approach,<ref>{{cite news | newspaper=[[Financial Times]] | language=de | title=Wie Wimdu sich von den Samwer-Brüdern freischwimmt | first=Björn | last=Maatz | date={{date|2012-05-26|mdy}}}}</ref> treating "different countries, different cultures, in different ways".<ref>{{cite web | website=[[Gigaom]] | url=https://gigaom.com/2012/03/21/with-airbnb-expanding-in-europe-wimdu-cranks-it-up/ | title=With Airbnb expanding in Europe, Wimdu cranks it up | first=Bobbie | last=Johnson | date={{date|2012-03-21|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> Wimdu offers a "hotel light" experience in a market where Airbnb has the "first mover advantage".<ref>{{cite web | url=http://www.deutsche-startups.de/2015/04/29/wimdu-airbnb-markt-riesig/ | first=Alexander | last=Hüsing | date={{date|2015-04-29|mdy}} | access-date={{date|2016-04-25|mdy}} | language=de | title=Wimdu wirft sich vorm Konkurrenten airbnb in den Staub | website=deutsche-startups.de}}</ref> Both Airbnb and Wimdu have been in a fierce competition, especially in [[List of territorial entities where German is an official language|German-speaking Europe]].<ref>{{cite web | url=http://techcrunch.com/2011/12/20/airbnb-closes-austria-operation-in-battle-with-wimdu/ | title=Airbnb closes Austria operation in battle with Wimdu | website=TechCrunch | date={{date|2011-12-20|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref>

In January 2016, Wimdu was accused of leaving their hosts alone to deal with vandalism: [[Die Zeit]], [[Stern (magazine)|Stern]] reported that Wimdu refused to compensate a Berlin apartment that had been destroyed, beyond offering a dedicated "insurance" for such damages.<ref>{{cite web | website=[[Die Zeit]] | url=http://www.zeit.de/wirtschaft/unternehmen/2016-01/ferienwohnung-wimdu-weigerung-schadensersatz-zerstoerung | title=Wohnungsportal Wimdu lässt Vermieter mit Schäden alleine | language=de | date={{date|2016-01-20|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref><ref>{{cite web | url=http://www.stern.de/wirtschaft/wimdu--airbnb-konkurrent-zahlt-keinen-schadensersatz-6662886.html | title=Airbnb-Konkurrent zahlt Vermietern bei Vandalismus keinen Schadensersatz | language=de | website=[[Stern (magazine)|Stern]] | date={{date|2016-01-23|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref> Wimdu denied the allegations and pointed out that the host had demanded an "excessive refund" in this case.<ref>{{cite web | url=http://www.gruenderszene.de/allgemein/wimdu-versicherung-sachschaeden | website=gruenderszene.de | first=Christina | last=Kyriasoglou | date={{date|2016-01-22|mdy}} | access-date={{date|2016-04-25|mdy}} | language=de | title=Führt Wimdu seine Kunden in die Irre?}}</ref> Die Zeit took on the position of Wimdu and invited experts to check their [[standard form contract]], which was deemed to be unsatisfactory for many cases discussed before.<ref>{{cite web | website=Die Zeit | language=de | url=http://www.zeit.de/2016/05/wohnungsvermittler-wimdu-vandalismus | title=Wimdu wehrt sich … | first=Felix | last=Rohrbeck | date={{date|2016-02-11|mdy}} | access-date={{date|2016-04-25|mdy}}}}</ref>


In a TV program (Groeten van Max) on Dutch TV (aired May 30th) they showed a B&B being duped - as their images were used by someone else. As they informed Wimdu about it, Wimdu ignored the problem - allowing others to be duped by a fake room/apartment being advertised, plus damaging the reputation of the original B&B. When confronted by the TV program at their head office, they refused to comment, and pointed the reporter to the door. Use with extreme caution. To see the episode - in dutch : Source : <ref>http://www.omroepmax.nl/groeten-van-max/uitzending/tv/groeten-van-max-maandag-30-mei-2016/</ref>
In a TV program (Groeten van Max) on Dutch TV (aired May 30th) they showed a B&B being duped - as their images were used by someone else. As they informed Wimdu about it, Wimdu ignored the problem - allowing others to be duped by a fake room/apartment being advertised, plus damaging the reputation of the original B&B. When confronted by the TV program at their head office, they refused to comment, and pointed the reporter to the door. Use with extreme caution. To see the episode - in dutch : Source : <ref>http://www.omroepmax.nl/groeten-van-max/uitzending/tv/groeten-van-max-maandag-30-mei-2016/</ref>


== References ==
==References==
{{reflist|30em}}
{{reflist|30em}}


== External links ==
==External links==
* {{official website|http://www.wimdu.com/}}
* {{official website|http://www.wimdu.com/}}



Revision as of 13:54, 7 May 2017

Wimdu GmbH
Company typePrivately held company (GmbH)
IndustryTourism
FoundedMarch 2011; 13 years ago (2011-03)
HeadquartersBerlin, Germany
Area served
worldwide
Serviceshospitality service
OwnersNovasol
Number of employees
115 (2016)
Websitewimdu.com
Footnotes / references
Company Register

Wimdu is an online marketplace and hospitality service, enabling people to lease or rent short-term lodging including vacation rentals, apartment rentals, homestays, hostel beds, or hotel rooms. The company does not own any lodging; it is merely a broker and receives percentage service fees (commissions) from both guests and hosts in conjunction with every booking.[1] The company is considered to be one of the major competitors of Airbnb and a key vendor of the global vacation rental market.[2][3]

Wimdu offers more than 350,000 property listings in more than 100 countries.

Since its foundation, Investment AB Kinnevik and Rocket Internet have invested in the company.[4]

History

Wimdu was registered as a limited company (Gesellschaft mit beschränkter Haftung) in March 2011.[5] Arne Bleckwenn and Hinrich Dreiling, the founders of Wimdu, founded and managed several other startups before.[6][7] Shortly after Wimdu launched, the company received $90 million in funding from Kinnevik and Rocket Internet.[8] At the time, this was the largest investment in a European startup ever.[9] WirtschaftsWoche rated Wimdu among the most important startups of 2011.[10] Online for less than 100 days, Wimdu already offered 10,000 properties worldwide. Because the Chinese market is different, Wimdu started a spin-off business there called Airizu.[11] Shortly after the launch of Wimdu, Airbnb publicity criticized the business model.[12] Nevertheless, Airbnb considered acquiring Wimdu,[13] but finally decided against it.[14][15]

By 2012, Wimdu claimed to be the biggest social accommodation website from Europe.[16] After the first year in business, Wimdu gained booking revenues of $6.6 million per month and expected more than $100 million for the whole year 2012.[17][18] Later that year, the company fundamentally changed its growth strategy: Activities of international offices were reduced, some employees moved back to the Berlin headquarters.[19] The media reported that the restructuring was due to rising costs incurred by rapid growth.[20] 2013, Wimdu closed its China subsidiary Airizu, now doing business there under their main brand.[21] When it comes to Germany in particular, peer-to-peer property rental companies faced new regulatory requirements beginning in 2013.[22][23] While competitors like 9flats left Berlin,[24] Wimdu continued its operations there.[25]

By June 2013, Wimdu offered 100,000 accommodations in 150 countries.[26] The same year, media reported that Rocket Internet wanted at moments to sell Wimdu.[27][28] In October 2014, the founders Arne Bleckwenn and Hinrich Dreiling left Wimdu at their own request.[29] The management was handed over to Arne Kahlke und Sören Kress,[30] Bleckwenn and Dreiling took a position in the advisory board.[31] Wimdu further expanded its activities at the Berlin headquarters.[32] From 2013 to 2014, Wimdu increased the number of bookings by 31%.[33] 2015, Mediaset and Wimdu signed a media for equity deal.[34] The Italian media conglomerate invested million euros in the Berlin company, which received advertising on the Mediaset TV channels in return.[35] In the following months, Wimdu expanded in Italy, Spain and other Southern European countries.[36] The Mediaset-deal was significant for this.[37][38]

The city of Berlin adopted a law that restricts private apartment rentals.[39][40] This was primarily due to the housing shortage.[41] In April 2016, Wimdu filed a lawsuit against the law, which received a lot of public attention.[42][43] The company argued that the law illegally restricts the fundamental rights of hosts.[44] Author of the lawsuit is Helge Sodan, former president of the constitutional court of Berlin.[45] Although the lawsuit will likely be successful,[46] the Senate of Berlin continues to uphold the law.[47] A decision is expected for mid-2016.

In October 2016, the company announced a merger with 9flats.[48] However, in November 2016, the company was sold to Danish company Novasol.[49]

Operations

Wimdu is an online marketplace for private accommodation, similar to Airbnb, Jetsetter[disambiguation needed], HomeAway and others.[50] The service connects guests and hosts worldwide in order to provide an alternative to hotels.[51] The Wimdu website is available in 15 languages, including English, French, German, Portuguese and Spanish, for example. Wimdu lists 300,000 properties in 150 countries.[52] There are many different types of properties, including private rooms, apartments, houses, boats and cars. According to Tripping, Wimdu is the leading European portal for renting city apartments,[53] which make up the majority of all properties.[54] Wimdu has also become increasingly popular for accommodation near famous individuals.[55][56]

Users of the Wimdu website must register a personal online profile, with a valid email address. Alternatively, Wimdu users can log in with an existing Facebook account. Profiles can be used to rent properties as well as list one's own place: there are not different account types for guests and hosts.[57][58] Profiles include reviews to build reputation and trust between users of the online marketplace.[59] Any booking on Wimdu requires a fixed commission of 3% for the host and 12% for the guest.[60] Wimdu supports different payment methods, including credit card, direct debit and wire transfer.[61] For security purposes, all payments are retained for 24 hours after check-in, so that guests can check their accommodation for problems.[62] Beside the Wimdu website, there are guest and host apps for iOS devices,[63] although Android is currently not supported.

Controversies

Rocket Internet, which is headed up by the Samwer brothers and invested heavily in Wimdu, is renowned for its aggressive entrepreneurship and leadership style.[64][65][66] Wimdu has been accused several times of being a clone of Airbnb,[67][68] as their business-model and website design is remarkably similar.[69] In response, representatives of the company stated that although the concept may seem similar, Wimdu has a unique approach,[70] treating "different countries, different cultures, in different ways".[71] Wimdu offers a "hotel light" experience in a market where Airbnb has the "first mover advantage".[72] Both Airbnb and Wimdu have been in a fierce competition, especially in German-speaking Europe.[73]

In January 2016, Wimdu was accused of leaving their hosts alone to deal with vandalism: Die Zeit, Stern reported that Wimdu refused to compensate a Berlin apartment that had been destroyed, beyond offering a dedicated "insurance" for such damages.[74][75] Wimdu denied the allegations and pointed out that the host had demanded an "excessive refund" in this case.[76] Die Zeit took on the position of Wimdu and invited experts to check their standard form contract, which was deemed to be unsatisfactory for many cases discussed before.[77]

In a TV program (Groeten van Max) on Dutch TV (aired May 30th) they showed a B&B being duped - as their images were used by someone else. As they informed Wimdu about it, Wimdu ignored the problem - allowing others to be duped by a fake room/apartment being advertised, plus damaging the reputation of the original B&B. When confronted by the TV program at their head office, they refused to comment, and pointed the reporter to the door. Use with extreme caution. To see the episode - in dutch : Source : [78]

References

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