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==History==
==History==
In 2003, Pharrell Williams partnered with fashion designer and A Bathing Ape creator, NIGO, in Japan, where they teamed up with Japanese graphic designer, Sk8thing, to create the now globally recognized fashion brand, Billionaire Boys Club.{{Citation needed|date=January 2020}}
In 2003, Pharrell Williams partnered with fashion designer and [[A Bathing Ape]] creator, NIGO, in Japan, where they teamed up with Japanese graphic designer, Sk8thing, to create the now globally recognized fashion brand, Billionaire Boys Club.{{Citation needed|date=January 2020}}


It was unveiled in Pharrell's 2003 "Frontin'" music video. In 2004, ICECREAM, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line.<ref>{{Cite web|url=https://www.complex.com/sneakers/2018/09/pharrell-ice-cream-sneakers-coming-back-for-350-dollars-matthew-chevallard-interview|title=Pharrell's Ice Cream Sneakers Are Coming Back for $350|website=Complex|language=en|access-date=2019-08-01}}</ref> Popularizing the all-over print that would be imitated by numerous brands{{fact|date=July 2019}}, ICECREAM graphics feature beepers, dollar signs and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London.
It was unveiled in Pharrell's 2003 "Frontin'" music video. In 2004, ICECREAM, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line.<ref>{{Cite web|url=https://www.complex.com/sneakers/2018/09/pharrell-ice-cream-sneakers-coming-back-for-350-dollars-matthew-chevallard-interview|title=Pharrell's Ice Cream Sneakers Are Coming Back for $350|website=Complex|language=en|access-date=2019-08-01}}</ref> Popularizing the all-over print that would be imitated by numerous brands{{fact|date=July 2019}}, ICECREAM graphics feature beepers, dollar signs and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London.

Revision as of 21:42, 24 March 2020

For other uses, see Billionaire Boys Club (disambiguation).
Billionaire Boys Club
Company typePrivate
IndustryRetail
Founded2003
FounderPharrell Williams
HeadquartersTokyo
New York City
Area served
United States, Japan, China
Key people
Pharrell, Nigo
ProductsApparel, accessories and footwear
Websitehttp://www.bbcicecream.com/

Billionaire Boys Club and ICECREAM are clothing and accessory brands that blend streetwear and luxury. Its motto is: "Wealth is of the heart and mind, not the pocket."

History

In 2003, Pharrell Williams partnered with fashion designer and A Bathing Ape creator, NIGO, in Japan, where they teamed up with Japanese graphic designer, Sk8thing, to create the now globally recognized fashion brand, Billionaire Boys Club.[citation needed]

It was unveiled in Pharrell's 2003 "Frontin'" music video. In 2004, ICECREAM, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line.[1] Popularizing the all-over print that would be imitated by numerous brands[citation needed], ICECREAM graphics feature beepers, dollar signs and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London.

Further expanding Billionaire Girls Club, a sister brand for the female consumer interested in sportswear, launched in 2011. Shortly after, Bee Line, a high-end facet of Billionaire Boys Club, launched in 2012.[citation needed]

In August 2011 rapper Jay-Z, a frequent collaborator of Pharrell, partnered with the Billionaire Boys Club line.[2] Later the rapper, through a joint venture with Iconix, invested in the brand.[3] The following year BBC recorded high $25 million to $30 million in volume, up from $12 million.[4] Pharrell reacquired Iconix's stake in the business in 2017.[5]

Locations

Billionaire Boys Club has a US flagship store in SoHo, New York City, a European flagship store in Soho, London, and a store in Tokyo, Japan. Several stores that retail Billionaire Boys Club and Ice Cream clothing exist across North America, Europe, Asia and the Middle East.

See also

References

  1. ^ "Pharrell's Ice Cream Sneakers Are Coming Back for $350". Complex. Retrieved 2019-08-01.
  2. ^ Citation error. See inline comment how to fix. [verification needed]
  3. ^ The Oral History of Billionaire Boys Club and Icecream by Kadia Blagrove, Joe La Puma, Jian Deleon, Complex, December 3, 2013.
  4. ^ Citation error. See inline comment how to fix. [verification needed]
  5. ^ Citation error. See inline comment how to fix. [verification needed]

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Billionaire_Boys_Club_(clothing_retailer)&oldid=947196362"