Newsmax: Difference between revisions
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A 2010 ''[[New York Post]]'' story reported that the paper's long-time former [[editor]], Kenneth Chandler, was tapped as ''Newsmax Magazine's'' [[editor-in-chief]]. CEO Ruddy also told the ''Post'' the company expected annual 2010 revenues to exceed $50 million.<ref>Kelly, Keith J.[http://www.nypost.com/p/news/business/newsweek_post_yet_to_be_filled_1nr9A5j4ItwnjCFvkaF06I "Newsweek Post Yet to be Filled"] New York Post, November 4, 2010.</ref> |
A 2010 ''[[New York Post]]'' story reported that the paper's long-time former [[editor]], Kenneth Chandler, was tapped as ''Newsmax Magazine's'' [[editor-in-chief]]. CEO Ruddy also told the ''Post'' the company expected annual 2010 revenues to exceed $50 million.<ref>Kelly, Keith J.[http://www.nypost.com/p/news/business/newsweek_post_yet_to_be_filled_1nr9A5j4ItwnjCFvkaF06I "Newsweek Post Yet to be Filled"] New York Post, November 4, 2010.</ref> |
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During the [[2020 United States presidential election]], soon |
During the [[2020 United States presidential election]], soon President Trump began to promote Newsmax over rival competitor [[Fox News]]. Trump's preference for Newsmax over Fox News became clearer after the latter became the first news outlet to call [[2020 United States presidential election in Arizona|Arizona]] for Democratic challenger [[Joe Biden]]. Newsmax has made their more conservative leanings a selling point to disaffected Fox News viewers, as well as employing Fox News alumni to join their lineup on [[Newsmax TV]], such as [[Rob Schmitt]] and [[Greg Kelly]].<ref>{{cite news|url=https://www.washingtonpost.com/media/2020/11/10/newsmax-fox-news-trump-tweets/|title=Newsmax hopes conservative anger at Fox News and a few Trump tweets can boost the much smaller network|first=Jeremy|last=Barr|work=[[The Washington Post]]|date=November 10, 2020|access-date=November 10, 2020}}</ref><ref>{{cite web|first1=Christopher|last1=Zara|accessdate=2020-11-11|title=Newsmax could end up being the Fox News of the post-Trump era|url=https://www.fastcompany.com/90573893/newsmax-could-end-up-being-the-fox-news-of-the-post-trump-era|date=10 November 2020|website=Fast Company}}</ref> |
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==Additional outlets== |
==Additional outlets== |
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Revision as of 18:53, 12 November 2020
| File:Newsmaxlogo.PNG Newsmax's logo | |
Type of site | Disinformation |
|---|---|
| Available in | English |
| Owner | Newsmax Media |
| Created by | Christopher Ruddy |
| Editor | Christopher Ruddy |
| Key people | Christopher Ruddy (CEO) David J. Perel (Director) Kenneth Chandler (Editor) |
| URL | www |
| Commercial | Yes |
| Registration | Optional, but is required to comment |
| Launched | September 16, 1998 |
| Current status | Active |
Newsmax or Newsmax.com, previously styled NewsMax, is a conservative[2][3][4][5][6][7] American news and opinion website founded by Christopher Ruddy on September 16, 1998 and operated by Newsmax Media. The website is divided into four main sections: Newsmax, Newsmax Health, Newsmax Finance, and Newsmax World, each divided into various subsections. Newsmax Media also operates a print magazine called Newsmax as well as the cable news channel Newsmax TV.
The website has been described as influential in American conservative[8][self-published source] circles.[9]
History
Ruddy started Newsmax.com on September 16, 1998, supported by a group of investors, including the family of the late Central Intelligence Agency Director William J. Casey. Later, Richard Mellon Scaife, Ruddy's former employer at the Pittsburgh Tribune-Review, invested in the fledgling company.[10] One of the initial board members was author James Dale Davidson who edited a financial newsletter. Davidson's co-editor, Lord Rees-Mogg, former editor of The Times and Vice Chair of the BBC, later became chairman of Newsmax.[11] Ruddy previously promoted conspiracy theories around the suicide of Vince Foster.[12]
Other news figures who later joined the Newsmax board included Arnaud de Borchgrave, the longtime Newsweek chief correspondent who also serves as editor-at-large of United Press International (UPI) and Jeff Cunningham, former publisher of Forbes. Admiral Thomas Moorer, the former Chairman of the Joint Chiefs of Staff and Chief of Naval Operations during the Vietnam War, also served as one of the company's founding board members. Former United States Secretary of State and Nixon and Ford administration Chief of Staff, General Alexander M. Haig, Jr. served as special adviser to NewsMax.[13]
Starting in April 2013, Newsmax.com and its affiliated sites drew 14.4 million unique visitors, leading comScore's News/Politics category over such sites as The Huffington Post Politics, Fox News Politics, CNN Politics, NBCNews.com Politics, and Politico.com in monthly viewership for two consecutive months.[14]
Newsmax contributors include Nancy Brinker, George Will, John Gizzi, Lanny Davis, Alan Dershowitz, Christopher W. Ruddy, David Limbaugh, Ben Stein, Susan Estrich, Dr. Laura Schlessinger, Michael Reagan[15] and Dr. Mehmet Oz.
News integrity issues
As of May 2018, the Qatari government has been seeking to acquire a major stake in Newsmax in order to "to win friends and clout in the United States as it struggle[s] to respond to a Trump-endorsed blockade by its Arab neighbors."[16] Since Qatar has moved to invest in Newsmax, the publication has softened its tone on Qatar. While Newsmax had been "among the conservative outlets that led the charge in portraying Qatar as a major state sponsor of terror," when the Emir of Qatar visited the U.S. in April the outlet "cheered the visit and said it was 'widely praised.'"[17]
Media Matters reported that during the COVID-19 pandemic in the United States, Newsmax sent an email to its subscriber list asserting that "the WORST thing you could do is get a vaccine when it becomes available" because "vaccines are one of the biggest health scares of our lifetime—a scam perpetuated among the American people." The email encouraged recipients to instead do something "far more effective" by subscribing to a health newsletter for $39.95 per year. Once recipients signed up for the newsletter, they received a sales pitch to purchase a dietary supplement with "an advanced formula targeted to support your immune system health."[18][19]
In 2019 and 2020, Newsmax published several op-eds by Raphael Badani, a fake persona who was part of a broader network pushing propaganda for the United Arab Emirates and against Qatar, Turkey and Iran.[20] Newsmax listed him as an "Insider", and included a fake bio and photo of the persona.[20]
Reach and influence
In 2010, Nielsen Online said Newsmax was the most trafficked conservative website with approximately 4 million unique visitors monthly.[4] In their study, Newsmax.com was the number one site for conservatives in the U.S., making it one of the most influential conservative news sites in the nation.[21] Alexa Internet statistics for Newsmax.com indicate that the readership consists mainly of Internet users over the age of 45, which aligns itself to the average age of Republican leaning voters, as gathered by The Pew Research Center.[22][23]
A profile on Newsmax in The New York Times described the company as a "potent force" in U.S. politics and noted the company's headquarters had become a must stop for Republican candidates seeking the party's 2012 nomination.[24]
The company has increasingly attracted national and international leaders to its West Palm Beach, Florida headquarters. Former President Bill Clinton, who describes Newsmax's CEO Ruddy as a friend, made headlines when he visited Newsmax's offices during the summer of 2010.[5]
When Sarah Palin stopped by the office for an interview, US News and World Report suggested the move was the clearest indication yet she was planning to run for President.[25] According to the magazine, Newsmax is a major player in GOP politics, as seen during the 2012 primaries.[25] Visitors have also included Rep. Michele Bachmann, Gov. Tim Pawlenty, Sen. John Thune, Gov. Haley Barbour, Sen. Mitt Romney, former Florida Gov. Jeb Bush, and former Sen. Rick Santorum, among others.[25]
In 2009, Forbes magazine said regular readers included Newt Gingrich and John Templeton, Jr.[26]
MarketWatch's media critic Jon Friedman stated that "Newsmax has flourished because Ruddy has exhibited a stronger commitment to the bottom line than to presenting himself as an ideologue."[6]
In March 2014, Newsmax was profiled in Bloomberg Businessweek by correspondent Karl Taro Greenfeld. The story detailed Newsmax's successful business model of targeting higher-incomed Baby boomers. The average age of a Newsmax online reader is 54.7 years of age. The profile detailed Newsmax's plans to launch a linear and Over-the-top (OTT) content cable channel, and suggested their revenue model which sells "a smorgasbord of political, health, and financial information, self-help books, and even vitamin supplements" could make the company uniquely competitive in this arena.[7]
The Washington Post described the relationship Ruddy, though not a registered Republican, has with President Donald Trump as a significant influence, "...with his dual role as a newsman and a close friend."[27]
In a 2009 Forbes.com interview, Internet expert Nathan Richardson, a founder of Yahoo Finance, was asked to identify the "smartest thing on the web" today. Richardson identified Newsmax, among several websites, citing its success "monetizing the web."[28]
In March 2009, Forbes ran a feature on Newsmax describing it as a "media empire" and the "great right hope" of the Republican Party. Forbes noted that after just a decade of operations it had become a "media powerhouse" and had surpassed such well-known sites as the Drudge Report in Web visitors. According to the magazine, Newsmax draws 3.8 million unique visitors monthly. Political analyst Dick Morris was quoted as saying that Newsmax had become the "most influential Republican-leaning media outlet" in the nation.[26]
In a January 2010 profile on the company, the Financial Times reported that the "rise of Newsmax" had defied the media trend and said that the Newsmax website was "one of the strongest conservative voices online". The paper said Newsmax had witnessed 40 percent growth rates per annum over the past decade, closing 2009 with $35 million revenues, up from $25 million the year before.[29]
An April 2010 cover story for Talkers Magazine featured Newsmax as a model of future media companies called "Media Stations" that offer their audience audio, video, digital, and even print content.[4]
A 2010 New York Post story reported that the paper's long-time former editor, Kenneth Chandler, was tapped as Newsmax Magazine's editor-in-chief. CEO Ruddy also told the Post the company expected annual 2010 revenues to exceed $50 million.[30]
During the 2020 United States presidential election, soon President Trump began to promote Newsmax over rival competitor Fox News. Trump's preference for Newsmax over Fox News became clearer after the latter became the first news outlet to call Arizona for Democratic challenger Joe Biden. Newsmax has made their more conservative leanings a selling point to disaffected Fox News viewers, as well as employing Fox News alumni to join their lineup on Newsmax TV, such as Rob Schmitt and Greg Kelly.[31][32]
Additional outlets
In addition to Newsmax.com, Newsmax Media publishes Newsmax magazine, which the company describes as one of the nation's largest independent monthlies "with a conservative perspective." During 2019 the company reported a monthly readership of 300,000.
In 2014, Newsmax Media announced they would be starting a new television news channel. It was marketed to compete with Fox News Channel.[33][34] The channel, later named Newsmax TV, was launched in June 2014.
Notes
- ^ "newsmax.com Competitive Analysis, Marketing Mix and Traffic - Alexa". alexa.com. Retrieved June 1, 2020.
- ^ Peters, Jeremy W. (July 10, 2011). "A Compass for Conservative Politics (Published 2011)". The New York Times. ISSN 0362-4331. Retrieved October 20, 2020.
- ^ Hayes, Dade (July 30, 2019). "Trump-Aligned Newsmax TV Parts Ways With CEO Michael Clemente – Report". Deadline. Retrieved October 20, 2020.
- ^ a b c Santaniello, Beverly."The Rise of Newsmax" Talkers magazine, April 2010.
- ^ a b Lambiet, Jose.Bill Clinton's Surprise Visit to Conservative Newsmax Archived October 18, 2010, at archive.today, Page 2 Live, August 16, 2010.
- ^ a b Friedman, Jon (March 13, 2009). "Chris Ruddy: Conservatives'Great Online Ally". MarketWatch.
- ^ a b Greenfeld, Karl Taro.The Next Ailes: Newsmax's Chris Ruddy Preps TV Rival to Fox News, Bloomberg Business, March 6, 2014.
- ^ "Nielsen: Newsmax #1 Conservative Site in the Nation". Newsmax. January 17, 2010. Retrieved July 14, 2016.
- ^ Peters, Jeremy W. (July 11, 2011). "A Compass for Conservative Politics". The New York Times. p. B1. Retrieved July 14, 2016.
- ^ Poe, pp. 171–172.
- ^ Poe, p. 100.
- ^ A Compass for Conservative Politics, New York Times, Jeremy W. Peters, July 10, 2011. Retrieved January 25, 2019.
- ^ "General Alexander M. Haig, Jr. joins NewsMax.com advisory board", PR Newswire
- ^ comScore.“Newsmax Reports #1 Online Reading Status”, Talkers.com, June 5, 2013.
- ^ NewsMax Blogs, NewsMax.com, accessed April 4, 2010.
- ^ "Qatar eyes stake in Newsmax". Politico. May 8, 2018.
- ^ "Is Qatar Trying to Invest in Conservative Media to Curry Favor With Trump?". Slate. May 9, 2018.
- ^ "Newsmax is telling its older-leaning audience to avoid a future coronavirus vaccine and instead give it money for something "far more effective"".
- ^ EDT, Aila Slisco On 3/10/20 at 6:54 PM (March 10, 2020). "Right-wing news site warns readers not to get hypothetical coronavirus vaccine because vaccines are a "scam"". Newsweek. Retrieved October 21, 2020.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ a b Rawnsley, Adam (July 6, 2020). "Right-Wing Media Outlets Duped by a Middle East Propaganda Campaign". The Daily Beast. Retrieved July 7, 2020.
- ^ Meyers, Jim.Nielsen: Newsmax #1 Conservative Site in the Nation, Newsmax.com, January 17, 2010.
- ^ "Independents Take Center Stage in Obama Era". Pew Research Center for the People and the Press. May 21, 2009. Retrieved April 18, 2015.
- ^ "newsmax.com Site Overview". alexa.com. Retrieved April 18, 2015.
- ^ Peters, Jeremy W.A Compass for Conservative Politics,The New York Times, July 10, 2011.
- ^ a b c Bedard, Paul.Sarah Palin Takes A Big Step Toward 2012 Run for President,US News and World Report, October 7, 2010.
- ^ a b Smillie, Dirk."A Great Right Hope", Forbes.com, March 6, 2009.
- ^ Christopher Ruddy, the Trump whisperer: 'I’m honest with him', Washington Post, Derek Hawkins, June 15, 2017.
- ^ Smilie, Dirk, "Nathan Richardson's Modest Proposal" Forbes.com article, February 3, 2009.
- ^ Edgecliffe-Johnson, Andrew (January 10, 2010). "Rise of Newsmax defies media trend". Financial Times. Archived from the original on February 17, 2011. Retrieved August 9, 2020.
{{cite news}}: CS1 maint: unfit URL (link) - ^ Kelly, Keith J."Newsweek Post Yet to be Filled" New York Post, November 4, 2010.
- ^ Barr, Jeremy (November 10, 2020). "Newsmax hopes conservative anger at Fox News and a few Trump tweets can boost the much smaller network". The Washington Post. Retrieved November 10, 2020.
- ^ Zara, Christopher (November 10, 2020). "Newsmax could end up being the Fox News of the post-Trump era". Fast Company. Retrieved November 11, 2020.
- ^ Gold, Hadas (May 29, 2014). "Newsmax To Launch Channel with DirecTV". Politico. Retrieved September 13, 2020.
- ^ Umstead, R. Thomas (May 29, 2014). "Newsmax To Launch Cable Network". Multichannel News. Archived from the original on October 23, 2019. Retrieved September 13, 2020.
{{cite web}}: CS1 maint: unfit URL (link)
External links
- Official website
- Newsmax Knows Its Audience (2000-12-08) by Wired.com
- Chris Ruddy: Conservatives' Great Online Ally March 13, 2009 by MarketWatch
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