Type of site
|News and opinion|
|Created by||Christopher Ruddy|
|Key people||Christopher Ruddy (CEO)|
|Alexa rank|| 2,513 (Global July 2016[update])|
676 (US July 2016[update])
|Registration||Optional, but is required to comment|
|Launched||September 16, 1998|
Newsmax or Newsmax.com, previously styled NewsMax, is an American news and opinion website founded by Christopher Ruddy and operated by Newsmax Media. The website is divided into four main sections: Newsmax, Newsmax Health, Newsmax Finance, and Newsmax World, each divided into various subsections. Newsmax Media also operates a print magazine called Newsmax as well as the cable news channel Newsmax TV.
Ruddy started Newsmax.com on September 16, 1998, supported by a group of investors, including the family of the late Central Intelligence Agency Director William J. Casey. Later, Richard Mellon Scaife, Ruddy's former employer at the Pittsburgh Tribune-Review, invested in the fledgling company. One of the initial board members was author James Dale Davidson who edited a financial newsletter. Davidson's co-editor, Lord Rees-Mogg, former editor of The Times and Vice Chair of the BBC, later became chairman of Newsmax.
Other news figures who later joined the Newsmax board included Arnaud de Borchgrave, the longtime Newsweek chief correspondent who also serves as editor-at-large of United Press International (UPI) and Jeff Cunningham, former publisher of Forbes. Admiral Thomas Moorer, the former Chairman of the Joint Chiefs of Staff and Chief of Naval Operations during the Vietnam War, also served as one of the company's founding board members. Former United States Secretary of State and Nixon and Ford administration Chief of Staff, General Alexander M. Haig, Jr. served as special adviser to NewsMax.
In 2008, a profile in The Palm Beach Post on Newsmax and founder Ruddy indicated the company generated revenues of approximately $25 million per year, and, according to the company, has been profitable for the past five years. In a 2009 Forbes.com interview, Internet expert Nathan Richardson was asked to identify the "smartest thing on the web" today. Richardson identified Newsmax, among several websites, citing its success "monetizing the web."
In March 2009, Forbes ran a feature on Newsmax describing it as a "media empire" and the "great right hope" of the Republican Party. Forbes noted that after just a decade of operations it had become a "media powerhouse" and had surpassed such well-known sites as the Drudge Report in Web visitors. According to the magazine, Newsmax draws 3.8 million unique visitors monthly. Political analyst Dick Morris was quoted as saying that Newsmax had become the "most influential Republican-leaning media outlet" in the nation.
In a January 2010 profile on the company, the Financial Times reported that the "Rise of Newsmax Defies the Media Trend" and said its website, Newsmax.com, is "one of the strongest conservative voices online". The paper said Newsmax had witnessed 40 percent growth rates per annum over the past decade and closed 2009 with $35 million revenues, up from $24 million the year before.
An April 2010 cover story for Talkers Magazine featured Newsmax as a model of future media companies called "Media Stations" that offer their audience audio, video, digital, and even print content.
A 2010 New York Post story reported that the paper's long-time former editor, Kenneth Chandler, was tapped as Newsmax Magazine's editor-in-chief. CEO Ruddy also told the Post the company expected annual 2010 revenues to exceed $50 million.
Starting in April 2013, Newsmax.com and its affiliated sites drew 14.4 million unique visitors, leading comScore's News/Politics category over such sites as The Huffington Post Politics, Fox News Politics, CNN Politics, NBCNews.com Politics, and Politico.com in monthly viewership for two consecutive months.
As of May 2018, the Qatari government has been seeking to acquire a major stake in Newsmax in order to "to win friends and clout in the United States as it struggle[s] to respond to a Trump-endorsed blockade by its Arab neighbors." Since Qatar has moved to invest in Newsmax, the publication has softened its tone on Qatar. While Newsmax had been "among the conservative outlets that led the charge in portraying Qatar as a major state sponsor of terror," when the Emir of Qatar visited the U.S. in April the outlet "cheered the visit and said it was 'widely praised.'"
Reach and influence
Nielsen Online said Newsmax was the most trafficked conservative website with approximately 4 million unique visitors monthly. A 2010 study released by Nielsen reported that Newsmax.com was the number one site for conservatives in the U.S., making it one of the most influential conservative news sites in the nation. Alexa Internet statistics for Newsmax.com indicate that the readership consists mainly of Internet users over the age of 45, which aligns itself to the average age of Republican leaning voters, as gathered by The Pew Research Center.
A profile on Newsmax in The New York Times described the company as a "potent force" in U.S. politics and noted the company's headquarters had become a must stop for Republican candidates seeking the party's 2012 nomination.
The company has increasingly attracted national and international leaders to its West Palm Beach, Florida headquarters. Former President Bill Clinton, who describes Newsmax's CEO Ruddy as a friend, made headlines when he visited Newsmax's offices during the summer of 2010. When Sarah Palin stopped by the office for an interview, US News and World Report suggested the move was the clearest indication yet she was planning to run for President. According to the magazine, Newsmax is a major player in GOP politics, as seen during the 2012 primaries. Visitors have also included Rep. Michele Bachmann, Gov. Tim Pawlenty, Sen. John Thune, Gov. Haley Barbour, former Massachusetts Gov. Mitt Romney, former Florida Gov. Jeb Bush, and former Sen. Rick Santorum, among others.
In March 2014, Newsmax was profiled in Bloomberg Businessweek by correspondent Karl Taro Greenfeld. The Bloomberg Businessweek story detailed Newsmax's successful business model of targeting higher-incomed Baby boomers. The average age of a Newsmax online reader is 54.7 years of age. The profile detailed Newsmax's plans to launch a linear and Over-the-top (OTT) content cable channel, and suggested their revenue model which sells "a smorgasbord of political, health, and financial information, self-help books, and even vitamin supplements" could make the company uniquely competitive in this arena.
The Washington Post described the relationship Ruddy, though not a registered Republican, has with President Donald Trump as a significant influence, "...with his dual role as a newsman and a close friend."
Evaluation of content
The website Media Bias - Fact Check, evaluated Newsmax as having an editorial "right bias," rating its reporting as "...mostly factual and sources properly, but sometimes takes news out of context and is therefore mixed for factual reporting." It rated its sidebar, "Around the Web" as constituting "...nothing more than deceptive advertising that looks like news links and leads to fake pseudo-science information and products." The New York Times noted that Ruddy promoted, "...conspiracy theories around the suicide of Vince Foster, a former Clinton aide, with his 1997 book “The Strange Death of Vince Foster."
After the mysterious disappearance of Chandra Levy in 2001, Newsmax.com contributor John LeBoutillier posted a speculative column on the site about the alleged sex life of Rep. Gary Condit, with whom it was later revealed, Levy had an affair. The column quickly circulated among media members, even though Newsmax editors soon pulled it from the site.
Newsmax has a sizable stable of news correspondents and editorialists, including George Will, John Gizzi, Lanny Davis, and Alan Dershowitz. Newsmax regulars include Christopher W. Ruddy, David Limbaugh, Ben Stein, Susan Estrich, Dr. Laura Schlessinger and Michael Reagan.
Besides political commentaries, Newsmax publishes The Blaylock Wellness Report in which Dr. Russell Blaylock provides information regarding choices in food, drugs, nutritional supplements and other health remedies, as well as views inconsistent with the scientific consensus, such as his attacks on vaccines, blood pressure medicine and aluminum cookware. Additional newsletter publications of Newsmax include The High Income Factor, Goldstock Adviser and Financial Intelligence Report, as well as Dr. Brownstein's Natural Way to Health,[full citation needed] and the Mind Health Report.
November 2012 edition of Newsmax magazine
|Based in||West Palm Beach, Florida|
In addition to Newsmax.com, Newsmax Media publishes Newsmax magazine, which the company describes as one of the nation's largest independent monthlies "with a conservative perspective." During 2015 the company reported a monthly readership of 400,000. In August 2001, talk radio host Michael Reagan merged his monthly newsletter The Reagan Monitor with Newsmax Magazine and began writing a regular column for the publication. In November 2005, Newsmax magazine earned a Silver Eddie award in the News/Commentary category of the Eddies, the journalism awards presented by Folio Magazine in New York City.
In 2014, Newsmax Media announced they would be starting a new television news network. It was marketed to compete with Fox News Channel. On their website Newsmax said they expected to have up to 21 hours of original programming a day by the end of the summer. They named the network Newsmax TV. It was originally available on DirecTV and for free on the Newsmax website.
Newsmax TV is available on DirecTV channel 349, DISH channel 216, AT&T U-Verse Channel 1220 and Verizon FiOS on Channel 615. NewsmaxTV is on a variety of Cable operators as well as on Roku, Apple TV, YouTube and Amazon Fire.
- "Newsmax.com Site Info". Alexa Internet. Retrieved July 6, 2016.
- "Nielsen: Newsmax #1 Conservative Site in the Nation". Newsmax. Retrieved July 14, 2016.
- Peters, Jeremy W. (July 11, 2011). "A Compass for Conservative Politics". The New York Times. p. B1. Retrieved July 14, 2016.
- "CNN: Newsmax 3rd Most-Viewed Political News Site in US". Newsmax. Retrieved July 14, 2016.
- Poe, pp. 171–172.
- Poe, p. 100.
- "General Alexander M. Haig, Jr. joins NewsMax.com advisory board", PR Newswire
- Smilie, Dirk, "Nathan Richardson's Modest Proposal" Forbes.com article, February 3, 2009.
- Smillie, Dirk."A Great Right Hope", Forbes.com, March 6, 2009.
- Edgecliffe-Johnson, Andrew. "Rise of Newsmax Defies The Media Trend" Financial Times, January 10, 2009.
- Santaniello, Beverly."The Rise of Newsmax" Talkers magazine, April 2010.
- Kelly, Keith J."Newsweek Post Yet to be Filled" New York Post, November 4, 2010.
- comScore.“Newsmax Reports #1 Online Reading Status”, Talkers.com, June 5, 2013.
- "Qatar eyes stake in Newsmax". Politico. May 8, 2018.
- "Is Qatar Trying to Invest in Conservative Media to Curry Favor With Trump?". Slate. May 9, 2018.
- Meyers, Jim.Nielsen: Newsmax #1 Conservative Site in the Nation, Newsmax.com, January 17, 2010.
- "Independents Take Center Stage in Obama Era". Pew Research Center for the People and the Press. May 21, 2009. Retrieved April 18, 2015.
- "newsmax.com Site Overview". alexa.com. Retrieved April 18, 2015.
- Peters, Jeremy W.A Compass for Conservative Politics,The New York Times, July 10, 2011.
- Lambiet, Jose.Bill Clinton's Surprise Visit to Conservative Newsmax Archived October 18, 2010, at Archive.today, Page 2 Live, August 16, 2010.
- Bedard, Paul.Sarah Palin Takes A Big Step Toward 2012 Run for President,US News and World Report, October 7, 2010.
- Friedman, Jon.Chris Ruddy: Conservatives'Great Online Ally, "Marketwatch.com", March 13, 2009.
- Greenfeld, Karl Taro.The Next Ailes: Newsmax's Chris Ruddy Preps TV Rival to Fox News, Bloomberg Business, March 6, 2014.
- Christopher Ruddy, the Trump whisperer: 'I’m honest with him', Washington Post, Derek Hawkins, June 15, 2017.
- Newsmax, Media Bias Fact Check. Retrieved January 25, 2019.
- A Compass for Conservative Politics, New York Times, Jeremy W. Peters, July 10, 2011. Retrieved January 25, 2019.
- "The Reliable Source". Washington Post, John LeBoutillier, July 20, 2001. Retrieved January 25, 2019.
- NewsMax Blogs, NewsMax.com, accessed April 4, 2010.
-  NewsmaxHealth.com], accessed November 15, 2013.
-  NewsmaxWorld.com], accessed November 15, 2013.
- , MoneyNews.com, accessed November 15, 2013.
- "shop.newsmax.com: Portal". newsmax.com. Retrieved April 18, 2015.
- , NewsmaxHealth.com, accessed December 3, 2013.
- , NewsMax.com, accessed May 3, 2012.
- Dr. David Brownstein's Natural Way To Health, NewsMax.com, accessed April 4, 2010.
- , Newsmax.com, accessed November 15, 2013.
- ""Michael Reagan and Reagan Monitor Join Newsmax Magazine", Newsmax.com, August 14, 2001
- "2005 EDDIE WINNERS".
- "Newsmax To Launch Channel with DirecTV". Politico. May 29, 2014. Retrieved October 18, 2014.