Industry Baby
"Industry Baby" | ||||
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Single by Lil Nas X and Jack Harlow | ||||
from the album Montero | ||||
Released | July 23, 2021 | |||
Recorded | 2020 | |||
Genre | Pop rap | |||
Length | 3:32 | |||
Label | Columbia | |||
Songwriter(s) |
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Producer(s) | ||||
Lil Nas X singles chronology | ||||
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Jack Harlow singles chronology | ||||
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Music video | ||||
"Industry Baby" on YouTube |
"Industry Baby" (stylized in uppercase) is a song by American rapper and singer Lil Nas X and American rapper Jack Harlow, released on July 23, 2021 through Columbia Records.[1] The song features co-production by American rapper and record producer Kanye West and production duo Take a Daytrip. It serves as the third single from Lil Nas X's debut studio album Montero (2021).[2][3] The song debuted at number 2 on the Billboard Hot 100 for the week of August 7, 2021.
Background and release
In March 2021, Nike, Inc. filed a lawsuit against the art collective MSCHF, who designed the Satan Shoes as promotion for Lil Nas X's song, "Montero (Call Me by Your Name)".[4] The case was settled in April,[5] though on July 16, Lil Nas X posted a video on TikTok claiming that he had an upcoming court hearing regarding it on July 19.[6] The date of this supposed court hearing, however, turned out to be the release date of the teaser for "Industry Baby" in the form of a skit parodying the lawsuit, with him ostensibly appearing on trial for the Satan Shoes, but quickly shifting focus towards his sexuality.[6][7][8] The teaser was accompanied by a website.[9]
In late June, a demo version of the song with slightly different instrumentals was leaked online.[10] The demo version included no features.[citation needed]
Ahead of the song's release, Lil Nas X shared a letter addressed to his 20-year-old self noting that the song is one "for us". Among other things, he writes of his stagnation during the COVID-19 pandemic, ostracization due to his sexuality, and staying strong in the face of adversity to witness his future success.[11]
Alongside the release of the song and music video on July 23, 2021, Lil Nas X also partnered with the non-profit organization The Bail Project through the Bail X Fund, raising money with the goal of ending cash bail in the United States in mind.[12]
Composition
Clash described the song "as a bubbling piece of pop-edged rap."[13] Billboard described the song as an "expertly crafted rap anthem."[14] The song is played using a trumpet, and is written in the key of E-flat minor, using a iv-V-i chord progression.[15][unreliable source?] It was originally planned to feature a guest appearance from Nicki Minaj; however, Lil Nas X did not receive a response from her.[16]
Accolades
Year | Organization | Award | Result | Ref(s) |
---|---|---|---|---|
2021 | MTV Video Music Awards | Song of Summer | Nominated | [17] |
Music video
![]() | This section needs expansion with: more details. You can help by adding to it. (August 2021) |
Taking place within the fictitious Montero State Prison, the music video for "Industry Baby" continues after the teaser video wherein Lil Nas X is sentenced to five years in prison for being gay.[18] The video pays homage to the 1994 film The Shawshank Redemption and the 1979 film Escape from Alcatraz.[19] The dancing was choreographed by Sean Bankhead.[20]
The video was directed by Christian Breslauer and produced by Andrew Lerios based on a story by Lil Nas. It was choreographed by Sean Bankhead. Bryson Pintard was the art director. The video starred Lil Nas, Jack Harlow and Colton Haynes as Head of security and Vanessa Buchholz as a prison guard. The video incorporated 20 dancers, 9 "prison guards" and 29 "prisoners".[citation needed]
Five days later, on July 28, 2021, Lil Nas X trolled fans by releasing the "uncensored" version. The title refers to the censoring of the naked shower dancing scene from the original. This version starts the same as the original, but when the shower head is shown just before the dance starts, the video appears to buffer, showing a spinning circle. The video stays this way for the remaining duration of the music video, never actually showing the rest of the video or uncensoring the censored scene. [21]
Credits and personnel
Credits adapted from Tidal.[22]
- Lil Nas X – vocals, songwriting
- Jack Harlow – vocals, songwriting
- Take a Daytrip – production, vocal production
- David Biral – songwriting
- Denzel Baptiste – songwriting, recording engineering
- Kanye West – songwriting, production
- Nick Lee – songwriting, co-production, trombone
- Roy Lenzo – songwriting, recording engineering
- David Dickenson – recording assistant
- Drew Sliger – recording assistant, miscellaneous producer
- Raul Cubina – songwriting, programming
- Mervin Hernandez – recording assistant
- Eric Lagg – mastering
- Patrizio "Teezio" Pigliapoco – mixing
- Ryan Svendsen – trumpet
Charts
Certifications
Region | Certification | Certified units/sales |
---|---|---|
Australia (ARIA)[66] | Gold | 35,000‡ |
Italy (FIMI)[67] | Gold | 35,000‡ |
New Zealand (RMNZ)[68] | Gold | 15,000‡ |
Portugal (AFP)[69] | Gold | 5,000‡ |
Spain (PROMUSICAE)[70] | Gold | 20,000‡ |
United Kingdom (BPI)[71] | Silver | 200,000‡ |
United States (RIAA)[72] | Platinum | 1,000,000‡ |
‡ Sales+streaming figures based on certification alone. |
Release history
Region | Date | Format(s) | Label | Ref. |
---|---|---|---|---|
Various | July 23, 2021 | Columbia | [73] | |
Russia | July 31, 2021 | Contemporary hit radio | Sony | [74] |
United States | August 3, 2021 | Columbia | [75] | |
Rhythmic contemporary radio | [76] | |||
Urban contemporary radio | [77] | |||
Australia | August 20, 2021 | Contemporary hit radio | Sony | [78] |
References
- ^ Cohen, Trace William (July 19, 2021). "Lil Nas X Pokes Fun at Satan Shoes Controversy in Teaser Video for New Single With Jack Harlow". Complex. Retrieved July 19, 2021.
- ^ Pitchfork Staff (July 19, 2021). "Lil Nas X Announces Kanye-Produced New Song 'Industry Baby'". Pitchfork. Retrieved July 19, 2021.
- ^ Blistein, Jon (June 29, 2021). "Lil Nas X Teases Debut Album 'Montero'". Rolling Stone. Retrieved July 21, 2021.
- ^ Shaffer, Claire (March 29, 2021). "Nike Sues Designer of Lil Nas X 'Satan Shoes'". Rolling Stone. Archived from the original on March 29, 2021.
- ^ Vigdor, Neil (April 8, 2021). "Company Will Offer Refunds to Buyers of 'Satan Shoes' to Settle Lawsuit by Nike". The New York Times. Archived from the original on April 9, 2021.
- ^ a b Porterfield, Carlie (July 19, 2021). "How Lil Nas X Used 'Satan Shoes' Controversy And A Fake Court Date To Promote His New Single". Forbes. Archived from the original on July 19, 2021.
- ^ Blistein, Jon (July 19, 2021). "Lil Nas X Puts Himself on Trial for Satan Shoes in Teaser for New Song 'Industry Baby'". Rolling Stone. Archived from the original on July 19, 2021.
- ^ Serrano, Athena (July 19, 2021). "'Industry Baby' Lil Nas X Found Guilty Of Being A Troll". MTV. Archived from the original on July 19, 2021.
- ^ Neale, Matthew (July 19, 2021). "Lil Nas X teases Kanye West-produced single 'Industry Baby' with Nike court trial skit". NME. Archived from the original on July 19, 2021.
- ^ Graziola, Alberto (July 23, 2021). "Industry baby, Lil Nas X feat. Jack Harlow: ascolta il nuovo singolo (testo, traduzione e video)" [Indsutry Baby, Lil Nas X feat. Jack Harlow: listen to the new single (lyrics, translation and video)]. Blogo (in Italian). T-Mediahouse. Archived from the original on July 24, 2021.
Una versione demo della canzone è trapelata a fine giugno 2021, con la versione demo che utilizzava uno strumentale leggermente diversa.
[A demo version of the song leaked late June 2021, with the demo version using a slightly different instrumental] - ^ Daw, Stephen (July 22, 2021). "Lil Nas X Pens Heartfelt Note to His Younger Self Ahead of 'Industry Baby' Drop: 'I Need You to Keep Going'". Billboard. Archived from the original on July 23, 2021.
- ^ Langford, Jackson (July 23, 2021). "Watch Lil Nas X and Jack Harlow escape prison in video for Kanye West-produced 'Industry Baby'". NME. Archived from the original on July 23, 2021.
- ^ Murray, Robin (July 23, 2021). "Lil Nas X Shares Spectacular 'Industry Baby' Video". Clash. Retrieved July 23, 2021.
- ^ Lipshutz, Jason (July 23, 2021). "First Stream: New Music From Camila Cabello, Lil Nas X, Khalid & More". Billboard. Retrieved July 24, 2021.
- ^ "INDUSTRY BABY - Lil Nas X". ChordsWorld.com. Retrieved August 17, 2021.
- ^ Rose, Jordan (September 22, 2021). "Lil Nas X Reveals Song He Sent to Nicki Minaj, Shares That Ski Mask Almost Made Appearance on Album". Complex. Retrieved September 22, 2021.
{{cite web}}
: CS1 maint: url-status (link) - ^ "Vote for the MTV VMA Group of the Year and Song of the Summer starting tomorrow". Lakes Media Network. Retrieved September 3, 2021.
- ^ Romano, Nick (July 23, 2021). "Lil Nas X and his cellmates dance naked in a prison shower in new 'Industry Baby' video". Entertainment Weekly. Archived from the original on July 23, 2021.
- ^ Carras, Christi (July 23, 2021). "Lil Nas X and Jack Harlow go to 'gay prison' for hot, pink 'Industry Baby' video". Los Angeles Times. Retrieved July 28, 2021.
Dressed in matching hot-pink jumpsuits, Lil Nas X and Harlow eventually conspire to break out of prison "Shawshank Redemption" style, freeing the rest of the jail with them.
- ^ "Lil Nas X Launched a Bail Fund Project With 'Industry Baby' but Sure, Stay Mad at Him for Being Naked in a Music Video". The Root. Retrieved July 26, 2021.
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- ^ "Italian single certifications – Lil Nas X & Jack Harlow – Industry Baby" (in Italian). Federazione Industria Musicale Italiana. Retrieved September 21, 2021. Select "2021" in the "Anno" drop-down menu. Type "Industry Baby" in the "Filtra" field. Select "Singoli" under "Sezione".
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