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This Morning (TV programme)

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This Morning
Genre
Created byDiane Nelmes[1]
Presented by
Theme music composerDavid Pringle
Country of originUnited Kingdom
Original languageEnglish
No. of series33
Production
Executive producerEmma Gormley
Production locations
EditorMartin Frizell
Running time150 minutes (including advertisements)
Production companies
Original release
NetworkITV
Release3 October 1988 (1988-10-03) –
present

This Morning is a British daytime magazine programme that is broadcast on ITV. It debuted on 3 October 1988 and is broadcast live every weekday from 10:00 am to 12:30 pm across the United Kingdom and Ireland. The programme features a variety of news, as well as show business, fashion, beauty, lifestyle, home and garden, food, tech, live phone-ins, and competitions.

The programme is broadcast on ITV1, STV or UTV (depending on ITV region) across the British Islands and on Virgin Media One in the Republic of Ireland.

The show was originally presented by husband and wife duo Richard Madeley and Judy Finnigan for more than a decade after its launch. It is currently presented by Holly Willoughby, who co-hosted the show with Phillip Schofield from 2009 to 2023, along with Alison Hammond and Dermot O'Leary.

The daytime programme aired on ITV since its inception, making it one of the longest-running daytime programmes on British television. It regularly wins at the National Television Awards and the TV Choice Awards.

History

In 1988, ITV decided to create a live daytime morning programme and five regional ITV companies made pilot shows to bid for the national contract:

The first episode of This Morning aired at 10:40 am on 3 October 1988 and finished at 12:10 pm, live from the Granada studio inside the Albert Dock in Liverpool. An industry insider[who?] believed the idea would not work and would be pulled by Christmas 1988, but despite This Morning being launched with no publicity, its ratings quickly rose to a daily average of two million viewers.

In the first few series, the show's "experts" were weatherman Fred Talbot, agony aunt Denise Robertson, medic Dr Chris Steele, cook Susan Brookes, beauty presenter Liz Earle, hair and make-up artists Andrew and Liz Collinge, and wine expert Charles Metcalfe. The theme tune was by David Pringle, who also wrote opening music for Wheel of Fortune, Fun House and The Pyramid Game. To end the first series, in 1989, the show was presented via satellite from the United States at Disneyland in Anaheim, California. Produced by Granada's Field Producer, Brian Thomas, the set was built directly in front of 'Sleeping Beauty Castle', a first for Disney.[citation needed]

As part of the show, weather presenter Fred Talbot used a floating map of the British Isles to report the forecast.[6] A clip of Mark Roberts, a prolific streaker, running onto Talbot's weather map in 1995 is regularly featured on clip shows.[7]

In 1996, the show was moved to the London Studios on the grounds that it was difficult to get celebrity guests to travel from London to Liverpool.[8] In the summer of 2001, Madeley and Finnigan left This Morning to present their own series on Channel 4.

The show proved newsworthy on several occasions. In 2001 This Morning covered new ground by showing a gay partnership celebration live,[7] and a 2008 interview with Kerry Katona slurring her words also attracted coverage.[9]

2009–2015

ITV relaunched This Morning in 2009 with a new set and with Holly Willoughby replacing Fern Britton as co-host, which saw ratings rise by 20%.[10]

This Morning Cook In!, an interactive cook event, began on 1 March 2010. Each week, five viewers and a celebrity guest cooked along, via Skype, with Gino D'Acampo or Phil Vickery.[11]

From 20 March 2010, This Morning increased from five to seven shows a week, with two new one-hour shows broadcast on the weekends, where presenter Philip Schofield and Willoughby presented pre-recorded links in between compilations of the week's programming. The weekend editions were later[when?] dropped from the schedule.[12]

The 'Hub' interactive segment was heavily featured from 2010 until 2014. Presenters included Jeff Brazier (2013–14), Jenni Falconer (2013–14), Stephen Mulhern (2011–2014) Rylan Clark (2013–14), Emma Willis (2012–2014), Coleen Nolan (2010–2012), Samanthi Jayawardena (2010–2012) and Matt Johnson (2010–2013).[13][14]

On 21 August 2013, Carol Vorderman took her first steps towards a 2014 World Record attempt by doing a solo flight to 1,000 metres high, live on This Morning. Reporter Jenni Falconer covered the occasion.[15]

On 3 October 2013, This Morning celebrated its 25th anniversary. The programme was broadcast live from its original home at Albert Dock in Liverpool with presenters Phillip Schofield, Eamonn Holmes, Holly Willoughby, Alison Hammond and Ruth Langsford being joined by original presenters Richard Madeley and Judy Finnigan. Numerous historical clips of the show were aired, including Gene Pitney's miming gaffe from 1989. Keith Lemon presented the weather from the show's famous floating weather map, while Stephen Mulhern presented various items including 'The Hub Sub' (the 'Hub' on a submarine).[16] There was speculation concerning whether Fern Britton would return for the 25th anniversary; however, it was confirmed eight days beforehand that she would not.[17]

2015–2018

On 27 August 2015, This Morning broadcast the remaining weeks' shows from the South Bank due to the main studio having a revamp ready for the new series on 1 September. The new series had many changes, including a brand new set, theme music, titles and the new logo being painted onto the outside of the building.[18]

In February 2017, it was announced that The London Studios, where This Morning is filmed, were planned to close for large-scale redevelopment in early 2018, and that This Morning would be relocated to Television Centre during construction.[19][20] This move became permanent when ITV announced its intention to sell The London Studios in October 2018.[21][22]

In July 2017, at the start of the summer series, new titles were made to match Langsford and Holmes presenting the show. The titles were different from the usual design, showing a behind-the-scenes look from the doors to the studio, make-up props and room, clothing department and the art gallery with a view of the studio at fast speed with crew in the presenters' place.[23] The show was also retitled This Morning with Eamonn and Ruth. The regular series titles used since 2015 returned on 4 September, when Willoughby and Schofield returned to the show.

2018–present

From 1 to 5 October 2018, This Morning celebrated 30 years on air. During the week, it broadcast a live wedding, a brief come-back of the classic weather map from Albert Dock (presented by Hammond), special opening titles, a new app, a live studio audience, a special 30 years bus (with correspondents Lisa Snowdon and Ore Oduba), as well as special games and guests.[24] On 2 October, an ITV special aired, entitled This Morning: 30 Unforgettable Years.[25] On 12 October, the show aired live coverage of the wedding of Princess Eugenie and Jack Brooksbank.[26]

From 6 January 2020, an extra 30 minutes were added onto the show following a live handover from Lorraine, which sees the show start at the earlier time of 10:00 am as part of a changes to the ITV Daytime schedule.[27] In November 2020, it was announced that Holmes and Langsford would no longer do a weekly slot and would be replaced by Hammond and Dermot O'Leary. They took over the slot in January 2021.

On 7 February 2020, Schofield came out as gay via a statement posted on Instagram Stories. In a follow-up interview on This Morning, he stated that "with the strength and support of my wife and my daughters, I have been coming to terms with the fact that I am gay".[28][29] Schofield later admitted that before he came out as gay—and while still married to Lowe—he was in a secret extramarital relationship with a younger male colleague at This Morning.[30]

On 20 May 2023, Schofield announced via his Instagram stories that he would be "[stepping] down from This Morning with immediate effect", after presenting his final show two days prior.[31]

Presenters

From October 1988 to July 2001, This Morning was presented by husband and wife Richard Madeley and Judy Finnigan. From 1998 onwards, they hosted only the Monday to Thursday editions, with regular guest presenters hosting on Fridays. During the tenth series, Caron Keating and Ross Kelly presided, and from series 11 in 1999 Fern Britton and John Leslie were regular presenters of the Friday show. When Madeley and Finnigan left the show in 2001, they were replaced by Coleen Nolan and Twiggy, with Fern Britton and John Leslie remaining on Fridays.[32][33] However, Nolan and Twiggy proved less popular with viewers: Twiggy was later dismissed, whilst Nolan presented until the end of 2001 with Leslie, and was subsequently replaced by Britton.[34]

In October 2002, after television presenter Matthew Wright named John Leslie on The Wright Stuff as the man who allegedly raped Ulrika Jonsson, Leslie's contract on This Morning was terminated. Ulrika Jonsson had written in her autobiography that "an acquaintance" had raped her when she was 19.[35][36] Leslie was replaced by Phillip Schofield.[37]

In 2003, Alison Hammond joined the "This Morning" team as a regular segment presenter and announcer.[38] In 2006, Ruth Langsford, who had been a guest presenter since 1999, and Eamonn Holmes became main presenters on Fridays and half terms.

On 26 March 2009, Fern Britton announced that she was to leave This Morning, and would be replaced by Holly Willoughby on 14 September 2009. Britton's final show was presented after 10 years on 17 July 2009.

In August 2013, Rochelle Humes and her husband Marvin Humes joined This Morning as regular stand-in presenters. They no longer appear together however in 2018, Rochelle Humes returned as a regular host on the show alongside Phillip Schofield for a short period between November and December 2018, filling in for Schofield's co-host Holly Willoughby during her stint on I'm a Celebrity...Get Me Out of Here!. In 2019, Humes returned as a regular stand-in presenter of the show, hosting in the absence of main presenters.[citation needed]

In 2018, Josie Gibson joined the This Morning team as a regular segment presenter and announcer. In 2021, she became a regular stand-in presenter of the show, hosting in the absence of main presenters.

In December 2020, it was announced that Holmes and Langsford were being replaced on Fridays by Alison Hammond and Dermot O'Leary, and would move to a school and bank holiday presenting slot. This change came into place in 2021. In December 2021, Holmes announced he was leaving This Morning and would be moving to GB News, with Langsford also announcing her departure from the programme, although she returned to guest present a week of episodes in August 2022, alongside Rylan Clark.

In 2021, Vernon Kay, Craig Doyle and Andi Peters joined the This Morning team as regular stand-in presenters, usually joining Humes or Gibson in the absence of the main hosts.

Schofield and Willoughby presented special editions of This Morning on Christmas Day, from 2020 to 2022.

On 20 May 2023, Schofield agreed to step down from This Morning with immediate effect after more than 20 years following reports that his relationship with co-host Holly Willoughby had come under strain. Schofield said that he understood ITV had decided that 'the current situation [could] not go on'.[31][39]

Current On Air Team

Tenure Person Title
Main presenters
2009– Holly Willoughby Main Presenter
2021– Alison Hammond Presenter (2021–)

Guest Presenter (2003–20)

2021– Dermot O'Leary Presenter (2021–)

Guest Presenter (2020)

Regular segment presenters and experts
1988– Chris Steele Health and Wellbeing Expert
2003– Sharon Marshall Entertainment and Showbiz
2006– Phil Vickery Chef
2009– Gino D'Acampo Chef
2014– Alice Beer Consumer expert
2015– Nik and Eva Speakman Therapy and Wellbeing
2016– Deidre Sanders Agony Aunt
2018– Rochelle Humes Stand-in presenter
2019– Josie Gibson Competitions announcer (2019–)

Stand-in presenter (2021–)

Former On Air Team

Tenure Person Title
2002–2023 Phillip Schofield Main Presenter
1999–2022 Ruth Langsford Friday Presenter
2006–2021 Eamonn Holmes Friday Presenter
1999–2009 Fern Britton Friday Presenter (1999–2001)
Monday–Thursday (2002–2009)
1999–2002 John Leslie Main Presenter
1988–2001 Richard Madeley Main Presenter
Guest Presenter (2019,2020)
1988–2001 Judy Finnigan Main Presenter
Guest Presenter (2019,2020)
2001 Twiggy Main Presenter
2001 Coleen Nolan Main Presenter
1998 Ross Kelly Friday Presenter
1998 Caron Keating Friday Presenter

Controversies

David Cameron on the set of This Morning with Phillip Schofield and Holly Willoughby

David Cameron interview

On 8 November 2012, Philip Schofield and Holly Willoughby interviewed then Prime Minister David Cameron. During the interview, Schofield presented him with a list he had obtained from the internet of five people named as paedophiles in connection with the North Wales child abuse scandal.[40] The names of several former senior Conservative politicians were visible on the list.[41] Schofield was widely criticised for his action,[40] with broadcaster Jonathan Dimbleby describing his behaviour as "cretinous".[42] Cameron responded by warning against a witchhunt, "particularly about people who are gay". ITV's director of television, Peter Fincham, said that Schofield was "wrong" in confronting Cameron and said that the broadcaster had agreed to co-operate fully with government regulator Ofcom's investigation into the matter. The investigation was initiated after Ofcom received 415 complaints from viewers. Schofield later apologised, blaming a misjudged camera angle.[41] Schofield and ITV later paid £125,000 compensation to settle a libel suit from one of those falsely accused, Lord McAlpine.[43]

Classism: 'It's a Toff Life'

In 2018, viewers and commentators criticised a segment titled 'It's A Toff Life.' Instalments set a series of challenge for former Made in Chelsea cast member Georgia 'Toff' Toffolo that included completing tasks required of staff in KFC and a sewage works.[44] Viewers deemed the segment "pathetically patronising" to watch Toffolo "slum it like ordinary folk for the day" and claimed the show was 'patronising working class people.'[45][46]

Boris Johnson selfie

In December 2019, during the 2019 general election, Schofield and Willoughby were criticised for a "giggly" interview with then Prime Minister Boris Johnson.[47] The co-hosts' decision to take a 'selfie' with Johnson was also criticised, and viewers raised a "lack of professionalism" and "clear bias." Schofield defended the stunt writing: "Can I point out that if Mr Corbyn had asked for a selfie, we would have happily obliged."[48] Viewers argued that the pair had been more critical when interviewing Corbyn who faced repeated calls to apologise for accusations of antisemitism in the party.[49][50] Viewers noted that Islamophobia in the UK Conservative Party was not raised with Johnson.[48] Ofcom received 149 complaints.[51]

Energy bills

On 5 September 2022, This Morning included a new prize of 'energy bills' in their regular 'spin to win' game. The prize equated to four months of payments, up to £400 each month. When a contestant failed to provide the qualifying passcode on air This Morning ended the phone call prompting Willoughby to say, "Well, we're not going to make Joyce's dreams come true."[52] Schofield replied, "Well it's her fault."[52] Schofield asked the first qualifying contestant if they were "worried" about energy bills and the contestant replied that "it's absolutely murder" having a prepayment meter.[53] The inclusion of bill payments was compared to Black Mirror or The Hunger Games.[54] Coverage from Sky News asked "Is Russia using Phillip Schofield for propaganda?" after the game was reported on Russian state television.[55] British politician Mary Kelly Foy tweeted:

I'm disgusted that @thismorning have used people being unable to afford their energy bills as some kind of twisted gameshow. The producers need to rethink this immediately! Everyone deserves dignity, especially if they're struggling.[56]

On 6 September 2022, Schofield referenced the controversy by saying, "I wonder how much of that they can complain about online."[57] Ofcom received 170 complaints about the segment and it prompted widespread criticism from viewers and commentators.[58][59] Ofcom's broadcasting code states that: "We would strongly advise broadcasters not to present a monetary prize as a possible resolution of financial difficulty."[55] On 7 September 2022, the prize was removed without comment from ITV.[58]

'Queuegate' controversy

On 17 September 2022, Schofield and Willoughby drew criticism for not joining The Queue with the public, when filming for This Morning at the lying in state of Queen Elizabeth II in Westminster Hall.[60] ITV said that Schofield was escorted from the press gallery by government staff and did not file past the Queen's coffin. Social media users contrasted this with the actions of other celebrities such as David Beckham[61] and Susanna Reid,[62] who queued for many hours with members of the general public.

Phillip Schofield's departure

Following months of online speculation about his private life,[63] and reports of an increasingly strained relationship with co-host Willoughby,[64] Schofield presented This Morning for the last time on 18 May 2023.[65] Two days later, he announced his departure from the programme with immediate effect, after more than 20 years in the role, saying ITV had decided that "the current situation [could] not go on".[66] Willoughby responded briefly on Instagram, thanking Schofield for "13 great years" during which the duo had co-presented This Morning and saying: "The sofa won't feel the same without him".[67]

In a statement to the Daily Mail on 26 May, Schofield admitted to an extramarital affair with a young male ITV employee that had taken place before he publicly came out as gay in 2020, and while he was still married to Stephanie Lowe, his wife since 1993.[63][68][63] Schofield had first met the young male while giving a talk at a theatre school, and later arranged an interview for him at This Morning, where he was hired as a production assistant.[69][70] Schofield stated that the affair began after the employee turned 18—at which point Schofield was in his early 50s—and admitted lying to ITV's management, his colleagues, his lawyers, his agent, and others about it.[71] Schofield resigned from ITV and apologised for his lies, while calling the relationship "consensual" and "unwise but not illegal".[63]

In response, ITV said it had investigated a rumoured relationship between Schofield and the young employee in early 2020, but that the pair had "repeatedly denied" the affair.[68] Stating that it was "deeply disappointed by [Schofield's] admissions of deceit", ITV said it had severed all ties with the presenter,[72] but confirmed that This Morning would proceed as normal.[73] Willoughby stated she found it "very hurtful" to find out that Schofield had lied to her when she asked him directly about the initial rumours.[74] Talent agency YMU dropped Schofield as a client after representing him for 35 years,[75][76] and the Prince's Trust announced that it would no longer feature Schofield as one of its ambassadors, saying that it was "no longer appropriate to work together".[72]

Ratings

The show typically receives 1 million viewers daily. On 3 October 2018, the show had one of its highest ratings, when 2.7 million viewers tuned in for its 30th anniversary.[77]

Studio

The 2015 exterior design of former studio coinciding with the programme's revamp.

From 1996 to April 2018, This Morning left the Albert Dock, Liverpool and broadcast live from Studio 8 at The London Studios on the South Bank, which features large picture windows looking out over the River Thames.[78] Coinciding with the programme's revamp, the outside of the studio was repainted with the new This Morning logo and branding.

Since 16 April 2018, This Morning has been broadcast from Studio 3 of the newly renovated Television Centre run by BBC Studioworks, along with the rest of ITV Daytime, including Loose Women, Lorraine and Good Morning Britain.[79]

It was planned to move back to the studios in 2023, but in October 2018, ITV announced it was looking to sell the site and would continue with the current studios and offices longer term.[80] In November 2019, the London studio of This Morning was sold to Mitsubishi Estate.

Awards

This Morning has won the National Television Award for Best Daytime/Live Magazine Show for 18 years running, from 1998 to 2021.[81]

Year Group Award Result
1998 National Television Awards Most Popular Daytime Show Won
1999 Won
2000 Won
2001 Won
2003 TV Quick Awards Best Daytime Viewing Won
2004 Won
National Television Awards Most Popular Daytime Show Won
2005 Nominated
2010 TV Times Awards Favourite Daytime Programme Won
2011 Won
National Television Awards Best Topical Magazine Programme Won
Craft BAFTA Digital Creativity Nominated
2012 National Television Awards Most Popular Factual Programme Won
TRIC Awards Best TV Daytime Programme Won
Freesat Awards Best Live Programme Won
BAFTA Craft Awards Best Interactive Programme Nominated
2013 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
2014 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
Transgender Awards Best Daytime Programme Won
2015 National Television Awards Most Popular Daytime Programme Won
Transgender Awards Best Daytime Programme Won
2016 National Television Awards Best Live Magazine Show Won
TV Choice Awards Best Daytime Show Won
Royal Television Society Daytime Programme Nominated
Transgender Awards Best Programme Won
2017 National Television Awards Best Live Magazine Show Won
TRIC Awards Daytime Programme Won
Diversity in Media Awards TV Moment of the Year Nominated
TV Choice Awards Best Daytime Show Won
2018 National Television Awards Best Live Magazine Show Won
TRIC Awards Daytime Programme Won
TV Choice Awards Best Daytime Show Won
2019 National Television Awards Daytime Programme Won
TV Choice Awards Best Daytime Show Won
2020 National Television Awards Most Popular Live Magazine Show Won
TV Choice Awards Best Daytime Show Won
2021 Won
National Television Awards Daytime Programme Won
2022 Won
TV Choice Awards Best Daytime Show Nominated

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External links

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