Premios MTV Latinoamérica
Premios MTV Latinoamérica (previously known as MTV Video Music Awards Latinoamérica or VMALA's) is the Latin American version of the Video Music Awards. They were established in 2002 to celebrate the top music videos of the year in Latin America and the world. They are presented annually and broadcast live on MTV Networks Latin America. Until 2004, all the VMALAs were held in Miami. The 2005 edition was the first one planned to be held outside the United States, but the show was cancelled (see below). The 2006 VMALAs (Premios MTV Latinoamérica) were held in Mexico City, and therefore were the first ones to actually be celebrated in Latin America.
The statues given to winners of the award are often called "Lenguas" because the statue is of a tongue. This is because, according to MTV, "the language (Spanish) is what brings all Latin America together as a whole".
History
Created in 2002, the VMALAs were held in the Jackie Gleason Theater in Miami Beach, Florida until 2004. In 2005 the awards were to be held Wednesday, October 19 at the Xcaret Park's Great Tlachco Theater in Playa del Carmen (close to Cancún), Quintana Roo, Mexico, for the first time in a different location since their creation. However, due to the approach of Hurricane Wilma towards the Mexican Riviera Maya, the show was moved from October 20th to the 19th, but it was eventually postponed. The date was then moved again, this time to December 22nd. A couple of months later, MTV decided that it was not feasible to have the show on the aforementioned scheduled date. Instead, the awards were given out on a 1/2 hour special where the winners received their awards after having practical jokes played on them (a la Punk'd). Would-be hosts Molotov hosted this special and played live on a public concert in Playa del Carmen. Another special aired that same day with some of the winners performing. Miranda! played from their studio in Argentina. Two songs from Juanes's concert in Buenos Aires were also filmed by MTV for this special, and Panda and Reik also performed from MTV's studios in Mexico City. Another 1/2 hour special was broadcasted that day showing how the show was supposed to happen and the reaction of the artists and MTV's workers after they found out about its cancellation.
Performances on the show have included artists such as the Black Eyed Peas, Dido, the Beastie Boys, Shakira, Avril Lavigne, The Rasmus, Tiziano Ferro, System of a Down, The Mars Volta, Sum 41, Lenny Kravitz and Juanes. The 2005 edition would have included performances by Shakira, Sean Paul, My Chemical Romance, Foo Fighters, Ricky Martin, Simple Plan, Miranda!, Babasónicos, Belinda, and Good Charlotte.
On July 21 MTV Latin America announced that the 2006 ceremonies would be held on 19 October 2006 in Palacio de los Deportes indoor arena in Mexico City. Also, MTV announced that the name of the awards would be changed from Video Music Awards Latin America to Premios MTV Latinoamérica (MTV Awards Latin America).[1] The nominees for this year's awards were announced on September 4, introducing 3 new categories: Promising Artist, Breakthrough Artist, and Song of the Year (the only category with nominees in both English and Spanish). Also, Best Solo Artist again replaced Best Male and Female, while the award for Best International Hip-Hop/R&B Artist will not be handed out. It also appeared that, for the first time, viewers would be able to vote for the Best Independent Artist award, but a few days later, the category was taken completely off the voting list, which meant that its inclusion on it was an error by MTV. Also, MTV Tr3s will be handing out for the first time ever its own Viewer's Choice Award during their U.S. simulcast of the event. The performers were: Julieta Venegas, Maná, Nelly Furtado, Shakira, Robbie Williams, Miranda!, Evanescence, Belanova, Calle 13, Belinda, Daddy Yankee, Panda, Allison and Kinky.
Cameos in the starting video of the awards have included Madonna, Britney Spears, Erik Estrada, U2's leader Bono and Soccer star Diego Armando Maradona
On July 25 MTV Latin America announced that Mexico City would be again the host of the ceremonies in "El Palacio de los Deportes". The local government announced they will invest $10 Million pesos and that they will have 16 giant screens around the city to broadcast the event live on October 18, 2007. The confirmed acts are Hilary Duff, Avril Lavigne, 30 Seconds to Mars, Belinda, Babasónicos, Kudai, Juanes, División Minúscula, Molotov, Kudai, Plastilina Mosh, Jesse & Joy, Ely Guerra and The Cure. Diego Luna hosted the event.
Premios MTV Host Cities
| Year | Host city | Venue | Host(s) | Notes |
|---|---|---|---|---|
| 2002 |  Miami Beach, United States
|
Jackie Gleason Theater |  Diego Luna &
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| 2003 | Miami Beach, United States
|
Jackie Gleason Theater | Diego Luna
|
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| 2004 | Miami Beach, United States
|
Jackie Gleason Theater | Paulina Rubio
|
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| 2005 | Quintana Roo, Mexico
|
Xcaret Park Teatro Gran Tlachco | Molotov
|
Show cancelled due to Hurricane Wilma. |
| 2006 | Mexico City, Mexico
|
Palacio de los Deportes | Molotov &
|
|
| 2007 | Mexico City, Mexico
|
Palacio de los Deportes | Diego Luna
| |
| 2008 | TBA | TBA | TBA |
Awards by countries
Mexico is, as of 2007, the country who has received the most awards followed by Colombia. The Mexican artists who have received the most awards are Maná, Julieta Venegas and the band Panda with 5 awards each, followed by the band Molotov with 4 ,and followed by Natalia Lafourcade, Reik and Belinda with 3 awards each, and the Colombian artists who have received the most awards are Shakira with 11 and Juanes with 7.
| Country | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | Total |
|---|---|---|---|---|---|---|---|
| Mexico
|
1 | 7 | 6 | 4 | 9 | 10 | 37 |
 Colombia
|
6 | 2 | - | 8 | 3 | 1 | 20 |
 Argentina
|
3 | 2 | 3 | 3 | 3 | 4 | 18 |
| United States
|
2 | 1 | 3 | 4 | 1 | 4 | 15 |
 Chile
|
3 | 1 | 1 | - | 1 | 3 | 9 |
 Peru
|
1 | 2 | 2 | - | - | - | 5 |
 Canada
|
1 | 1 | 1 | - | - | 2 | 5 |
 Puerto Rico
|
- | - | - | - | 3 | 2 | 5 |
 United Kingdom
|
- | 1 | - | - | 2 | 1 | 4 |
 Spain
|
- | - | 2 | - | - | 1 | 3 |
 France
|
1 | - | - | - | - | - | 1 |
Award Categories
- Best Solo Artist (2003-2004, 2006-present)
- Best Group or Duet (2002-present)
- Best Pop Artist (2002-present)
- Best Rock Artist (2002-present)
- Best Urban Artist (2007-?)
- Best Alternative Artist (2002-present)
- Best Independent Artist (2003-present)
- Best Pop Artist — International(2002-present)
- Best Rock Artist — International (2002-present)
- Best New Artist — International (2002-present)
- Best Artist — North (2002-present)
- Best New Artist — North (2002-present)
- Best Artist — Central (2002-present)
- Best New Artist — Central (2002-present)
- Best Artist — South (2002-present)
- Best New Artist — South (2002-present)
- Breakthrough Artist (2006-present)
- Promising Artist (2006-present)
- MTV Tr3́s Viewer's Choice Award — Best Pop Artist (2007-?)
- MTV Tr3́s Viewer's Choice Award — Best Urban Artist (2007-?)
- MTV Tr3́s Viewer's Choice Award — Best New Artist (2007-?)
- Song of the Year (2006-present)
- Video of the Year (2002-present)
- Artist of the Year (2002-present)
- Fashionista (2007-?)
- Agent of Change (2007-?)
- Influence Award (2007-?)
Defunct Categories
- Best Male Artist (2002, 2005)
- Best Female Artist (2002, 2005)
- Best Hip-Hop/R&B Artist — International (2004-2005)
- MTV Tr3s Viewer's Choice Award (2006)
- MTV Legend (2002, 2006)
Winners
2002
- For more information: MTV Video Music Awards Latinoamérica 2002
- Best Male Artist:
Juanes - Best Female Artist: Shakira
- Best Group or Duet:
La Ley - Best Pop Artist: Shakira
- Best Rock Artist: La Ley
- Best Alternative Artist:
Manu Chao - Best Pop Artist — International:
P!nk - Best Rock Artist — International: Red Hot Chili Peppers
- Best New Artist — International:
Avril Lavigne - Best Artist — North: Shakira
- Best New Artist — North:
Sin Bandera - Best Artist — Southwest:
Líbido - Best New Artist — Southwest: DJ Mendez
- Best Artist — Southeast:
Diego Torres - Best New Artist — Southeast: Bandana
- Video of the Year: Shakira - Suerte
- Artist of the Year: Shakira
- MTV Legend Award: Soda Stereo
2003
- For more information: MTV Video Music Awards Latinoamérica 2003
- Best Solo Artist: Natalia Lafourcade
- Best Group or Duet: Molotov
- Best Pop Artist: Natalia Lafourcade
- Best Rock Artist: Juanes
- Best Alternative Artist: Molotov
- Best Independent Artist: Hermanos Brothers
- Best Pop Artist — International: Avril Lavigne
- Best Rock Artist — International:
Coldplay - Best New Artist — International: Evanescence
- Best Artist — Mexico: Molotov
- Best New Artist — Mexico: Natalia Lafourcade
- Best Artist — Central: Líbido
- Best New Artist — Central: TK
- Best Artist — Argentina: Bersuit Vergarabat
- Best New Artist — Argentina: Vicentico
- Video of the Year: Molotov - Frijolero
- Artist of the Year: Juanes
2004
- For more information: MTV Video Music Awards Latinoamérica 2004
- Best Solo Artist: Julieta Venegas
- Best Group or Duet:
La Oreja de Van Gogh - Best Pop Artist: Alejandro Sanz
- Best Rock Artist: La Ley
- Best Alternative Artist: Café Tacuba
- Best Independent Artist: Capri
- Best Pop Artist — International: Avril Lavigne
- Best Rock Artist — International: Maroon 5
- Best Hip-Hop/R&B Artist — International: Black Eyed Peas
- Best New Artist — International: Maroon 5
- Best Artist — Mexico: Julieta Venegas
- Best New Artist — Mexico: Belinda
- Best Artist — Central: TK
- Best New Artist — Central: Cementerio Club
- Best Artist — Argentina: Diego Torres
- Best New Artist — Argentina: Airbag
- Video of the Year: Café Tacuba - Eres
- Artist of the Year: Julieta Venegas
2005
- For more information: MTV Video Music Awards Latinoamérica 2005
- Best Male Artist: Juanes
- Best Female Artist: Shakira
- Best Group or Duet: Reik
- Best Pop Artist: Shakira
- Best Rock Artist: Juanes
- Best Alternative Artist: Miranda!
- Best Independent Artist: Panda
- Best Pop Artist — International: Gwen Stefani
- Best Rock Artist — International: Green Day
- Best Hip-Hop/R&B Artist — International: Black Eyed Peas
- Best New Artist — International: My Chemical Romance
- Best Artist — North: Reik
- Best New Artist — North: Reik
- Best Artist — Central: Shakira
- Best New Artist — Central: Andrea Echeverri
- Best Artist — South: Miranda!
- Best New Artist — South: Bahiano
- Video of the Year: Shakira - La Tortura (Feat. Alejandro Sanz)
- Artist of the Year: Shakira
2006
- For more information: Los Premios MTV Latinoamérica 2006
- Best Solo Artist: Julieta Venegas
- Best Group or Duet: Panda
- Best Pop Artist: Kudai
- Best Rock Artist: Maná
- Best Alternative Artist: Panda
- Best Independent Artist: Charlie 3
- Best Pop Artist — International: Robbie Williams
- Best Rock Artist — International: My Chemical Romance
- Best New Artist — International: James Blunt
- Best Artist — North: Belanova
- Best New Artist — North: Allison
- Best Artist — Central: Juanes
- Best New Artist — Central: Fonseca
- Best Artist — South: Gustavo Cerati
- Best New Artist — South: Axel
- MTV Tr3s Viewer's Choice Award:
Don Omar - Breakthrough Artist: Panda
- Promising Artist: Calle 13
- Song of the Year: Shakira - Hips Don't Lie (Feat. Wyclef Jean)
- Video of the Year: Maná - Labios Compartidos
- Artist of the Year: Daddy Yankee
- MTV Legend Award: Maná
2007
- For more information: Los Premios MTV Latinoamérica 2007
- Best Solo Artist: Belinda
- Best Group or Duet: Maná
- Best Pop Artist: Julieta Venegas
- Best Rock Artist: Babasónicos
- Best Urban Artist: Daddy Yankee
- Best Alternative Artist: Panda
- Best Independent Artist: No Lo Soporto
- Best Pop Artist — International: Avril Lavigne
- Best Rock Artist — International: Evanescence
- Best New Artist — International: Fergie
- Best Artist — North: División Minúscula
- Best New Artist — North: Camila
- Best Artist — Central: Kudai
- Best New Artist — Central: Six Pack
- Best Artist — South: Airbag
- Best New Artist — South: Inmigrantes
- MTV Tr3́s Viewer's Choice Award — Best Pop Artist: Aventura
- MTV Tr3́s Viewer's Choice Award — Best Urban Artist: Wisin & Yandel
- MTV Tr3́s Viewer's Choice Award — Best New Artist: Kat DeLuna
- Breakthrough Artist: Camila
- Promising Artist: Mala Rodriguez
- Song of the Year: "Girlfriend" - Avril Lavigne
- Video of the Year: "Bella Traición" - Belinda
- Artist of the Year: Maná
- Fashionista — Female: Paulina Rubio
- Fashionista — Male: Pablo Holman (from Kudai)
- Agent of Change: Juanes
- Influence Award: The Cure
Trivia and records
- Country with the most awards: Mexico with 37 awards
- Artist with the most awards: Shakira with 11 awards: 5 (2002), 5 (2005) and 1 (2006)
- Most awards in one night by a country: 10 awards Mexico in 2007.
- Most awards in one night by a single artist: 5 awards Shakira in 2002 and 2005
- The Mexican actor Diego Luna has co-hosted and hosted the awards in 2002, 2003 and 2007.
- Mexican artists have hosted or co-hosted every year as of 2007.
MTV Latin America's Regions
Like the MTV Europe Music Awards and the MTV Asia Awards, the VMALAs also hand out its regional categories. These regions, however, have been under constant changes and renaming. Here's how each region was perceived year by year:
2002:
- North: Mexico, Central America, The Caribbean, Venezuela, and Colombia
- Southwest: Chile, Peru, Bolivia, and Ecuador
- Southeast: Argentina, Paraguay, and Uruguay
2003-2004:
- Mexico: Mexico
- Central: Chile, Peru, Colombia, Ecuador, Central America, The Caribbean, Venezuela and Bolivia
- Argentina: Argentina, Paraguay, and Uruguay
2005-present:
- North: Mexico
- Central: Colombia, Chile, Peru, Ecuador, Central America, The Caribbean, Venezuela and Bolivia
- South: Argentina, Paraguay, Uruguay