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Jelly Belly

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For the disease informally called jelly belly, see pseudomyxoma peritonei.
Jelly Belly Candy Company
Company typePrivate
IndustryConfections
Founded1898
HeadquartersFairfield, California
Area served
Worldwide
Key people
Herman G. Rowland, Sr. Chairman of Board
ProductsJelly Beans and many other confections
Revenue$58.9 million[1]
Number of employees
800
Websitehttp://www.jellybelly.com/

The Jelly Belly Candy Company, or simply Jelly Belly, is a maker of jelly beans and other candy, formerly known as The Herman Goelitz Candy Company.[2] The company is based in Fairfield, California.

Jelly Belly produces more than 34 million pounds (15000 tonnes) of candy annually.[3]

Jelly Belly has nearly 800,000 square feet (74,000 m2) of production space between its Fairfield , North Chicago, Illinois, and Pleasant Prairie, Wisconsin facilities.[3]

Jelly Belly makes many varieties of jelly beans, including Juicy Pear, Watermelon, A&W Root Beer, Very Cherry and Buttered Popcorn.

History

Jelly Belly distribution center in Pleasant Prairie, Wisconsin.

David Klein (born in 1946) created the marketing concept of a new kind of jelly bean to be sold in single flavors[4] in 1976.[5] He approached the family operating Herman Goelitz Candy Company to manufacture it. Fourth generation Goelitz descendent Herman G. Rowland, Sr., and his parents had decided to expand the company's products more than a decade before. The company was the first American manufacturer to make a gummi bear for the US market. They also made candy corn, mellocremes, gummi worms, giant jelly beans and mini jelly beans, which were the precursor to the famous Jelly Belly jelly bean. Confectioner Marinus van Dam was employed by the company to manage the plant and oversee new product development with Herman Rowland. Marinus van Dam was born in Ooltgensplaat, a township in Oostflakkee, Netherlands, on October 24, 1929. After obtaining a candy manufacturing degree in the Netherlands, he emigrated to the United States and went to work for the Herman Goelitz Candy Company in the 1960s. He rose to the level of vice president before moving on to other companies and finally starting his own business, Marich Confectionery.

Traditional jelly beans started out with plain, uncolored pectin centers that were merely sweetened with sugar. Only the outer candy coating was colored and flavored. The third and fourth generation of the candy family decided to produce a superior jelly bean to set itself off from traditional jelly beans. The centers for the company's mini jelly bean were colored and flavored. This flavor enhancing process was also used on the outer candy shell. With the new generation of Jelly Belly beans the company used real fruit juices and natural flavors when possible to boost the taste experience further. The finished Jelly Belly beans contained about half the sugar of the regular jelly bean, and were more flavorful than the generic jelly beans sold in stores.

David Klein sold the first Jelly Belly jelly beans in an ice cream parlor, Fosselman's, in Alhambra, California in 1976. The first flavors were Very Cherry, Tangerine, Lemon, Green Apple, Grape Jelly, Licorice, A&W Root Beer, and A&W Cream Soda.

Jelly Bellies were most famously endorsed by U.S. President Ronald Reagan, who kept a jar of them on his desk in the White House and on Air Force One[2], and who also made them the first jelly beans in outer space, sending them on the 1983 Challenger shuttle as a surprise for the astronauts.[2]

Mr. Jelly Belly, Jelly Belly's mascot

The company's official mascot is Mr. Jelly Belly, an anthropomorphic cartoon jellybean character with a face. He appears on the packaging and marketing since his introduction in 1996.

Products

Official 50 flavors

A collection of various Jelly Belly jelly bean flavors.

Jelly Belly officially has 50 flavors (originally 40) that are made year-round. Additionally, Jelly Belly frequently produces "rookie" flavors that sometimes are added to the jelly beans in the 50 official flavors if they become popular enough.

Rookie Flavor

Jelly Belly usually produces new prototype flavors that occasionally are added to flavors in the Official 50 group. Previous rookie flavors that have since been withdrawn from the market include:

The latest rookies are:

Jelly Belly Sours

Jelly Belly makes ten sour flavors of Jelly Belly beans, sometimes found in single flavors, but most often packaged in dedicated boxes and bags:

  • Sour Cherry
  • Sour Watermelon
  • Sour Blueberry
  • Sour Lemon
  • Sour Orange
  • Sour Peach
  • Sour Strawberry
  • Sour Raspberry
  • Sour Grape
  • Sour Apple

Bertie Bott's Every Flavor Beans

Bertie Bott's Every Flavor Beans

Bertie Bott's Every Flavor Beans were based on a product featured in the Harry Potter book series. These can be found in Hot Topic stores and online.

BeanBoozled

BeanBoozled jelly beans come in 20 flavors, each with an outer shell designed to mimic a traditional flavor.[6] Released January 2008, the flavors (some of which have appeared in the Bertie Bott's Every Flavor Beans sets) include the flavors on the chart on the bottom right:

BeanBoozled
Standard Beanboozled
Licorice Skunk Spray
Top Banana Pencil Shavings
Caramel Corn Moldy Cheese
Coconut Baby Wipes
Berry Blue Toothpaste
Buttered Popcorn Rotten Egg
Cafe Latte Earwax
Juicy Pear Booger
Peach Barf
Plum Black Pepper
Strawberry Jam Centipede
Chocolate Pudding Canned Dog Food

Soda Pop Shoppe

In early 2007 Jelly Belly introduced Soda Pop Shoppe flavors based on soft drink brands marketed by Cadbury Schweppes Americas Beverages. The six flavors include Dr Pepper, 7-Up, A&W Root Beer, A&W Cream Soda, Orange Crush, and Grape Crush. They are available in single flavor novelty pop bottle shaped containers and in mixed variety packages.

Sweet Rocks

In 2006 Jelly Belly made Sweet Rocks available in conjunction with the release of the animated movie The Ant Bully. Now discontinued.

Sugar-free jelly beans

Jelly Belly also produces sugar-free jelly beans that come in these flavors:

They are sweetened with splenda. In addition to sugar-free jelly beans, all varieties are certified OU Kosher by the Orthodox Union.[7]

Sport Beans

Sport Beans are a line of jelly beans specially formulated for athletes to consume during training or sports activity. They contain electrolytes, carbs, and vitamins B and C,[8] and they currently come in four flavors:

Extreme Sport Beans

In November 2007, Extreme Sports Beans were released. They are being marketed as "energizing" jelly beans, and they contain electrolytes, vitamins and 50 mg of caffeine per serving.[8] These jelly beans come in two flavors:

Belly Flops

In the process of making Jelly Belly beans some of the beans stick together, are too large or too small, making them not meet the standards of quality. These imperfect beans, rather than being scrapped, are repackaged as Belly Flops. Belly Flops are sold in either five ounce or two pound packages at the Jelly Belly factory, other select stores such as factory outlets, and online at the Jelly Belly Outlet. Five ounce packages can sometimes be found in dollar stores. Belly Flops come in mixes, and are not sold by the flavor.

JBz

JBz were a candy manufactured by The Jelly Belly Candy Company and discontinued in 2009.

Fruit Gems

Jelly Belly now also makes Fruit Gems under license from Sunkist.

Jells and Fruit Sours

The Fruit Sour balls come in grape, cherry, orange, lemon, and apple. They have a jell center, soft panned shell and each have a "sour" flavor. Each ball is about the size of an old fashioned gumball. In addition the company makes Raspberries & Blackberries, Champagne Bubbles, pectin jells and Jelly Belly Fruit Snacks.

Jelly Belly Gourmet Soda

Jelly Belly Gourmet Soda is a new gourmet soda line that was introduced with WIT beverages in October 2009. [9] [10] Made with cane sugar and containing 90 calories per bottle, the new line has nine flavors, including: Lemon Drop, Sour Cherry, Blueberry, Green Apple, Crushed Pineapple, Tangerine, Juicy Pear, Strawberry, and Very Cherry. [9]

Gummi Bears. Gummi Worms and Cinnamon Bears

Jelly Belly was the first US company to make a gummi bear in the 1970s. Prior to that gummi bears were imported from European confectioners. Jelly Belly also produces sugar-coated hot cinnamon candies in the shape of gummi bears, a line of gummi and sour gummi worms, novelty large gummies in the shape of crocodiles, dinosaurs, rats and tarantulas. [citation needed]

Discontinued flavors

Facilities

Entrance to the Jelly Belly Factory Tour

The company operates two manufacturing plants in Fairfield, Calif., and in North Chicago, Ill. A third facility is a distribution center in Pleasant Prairie, Wis., which offers public tours.

The Jelly Belly Factory in Fairfield, California, has daily tours and was named "Best Factory Tour in America" by a 2005 Reader's Digest article. The tours, which are free for anyone, take visitors along suspended walkways over the rooms where the candy is manufactured, stopping them from time to time to watch video segments about what is going on below. Free samples are distributed afterward. Visitors can also purchase bags of Belly Flops, imperfect jelly beans that didn't quite make it to specification. A feature of the tour are several portraits made entirely of Jelly Belly jelly beans, including Republican presidents Ronald Reagan, George Bush Sr. and Abraham Lincoln, Republican California Governor Arnold Schwarzenegger and President George Washington. [2] [11]

Another public tour in Pleasant Prairie, Wis., operates daily and takes visitors on an indoor electric train ride through the facility to learn how candy is made, see retired manufacturing equipment and watch shipping.

Competitors

Jelly Belly's major competitors include Farley's & Sathers, Hershey's Jolly Rancher brand, Brachs, and Mars, Inc.

References

  1. ^ http://premium.hoovers.com/subscribe/co/factsheet.xhtml?ID=57880
  2. ^ a b c About Jelly Belly
  3. ^ a b Jelly Belly Candy Co. | SCORE
  4. ^ German American Corner: The Goelitz Family: Candy Corn & Jelly Belly
  5. ^ [1] Chocolate Trading Company
  6. ^ Shop Product Candy
  7. ^ "Jelly Belly Candy Gourmet Confectionery Now OU Kosher"
  8. ^ a b SportBeans
  9. ^ a b "WIT Unveils Jelly Belly Gourmet Sodas". Drinks-Business-Review.com. October 26, 2009.
  10. ^ "Jelly Belly Signs WIT Beverages for Soda Line". LicensingExpo.com. May 6, 2009.
  11. ^ Jelly Belly company representative
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