CBS Daytime

CBS Daytime is the branding for the CBS Television Network's late morning and early afternoon programming. The block has historically encompassed soap operas, game shows, and talk shows.

Executives

Lucy Johnson served as President of CBS-D from 1989 - 2003. CBSD's current Senior Vice President is Barbara Bloom, her Vice President is Michelle Newman. Newman was appointed CBS-D vice president in May 2008. Bloom reports to Nina Tassler, who in turn reports to Nancy Tellem, and Tellem's boss is Les Moonves. CBS-D former Vice President was Richard Mensing. Mensing was raised in Richmond, VA, had been with CBS-D from 2003-2008, and was ABC Daytime's Creative Director from 1999-2002. Promo Magazine

Its main competitor is ABC Daytime, along with NBC's Days of our Lives and the fourth hour of Today and various syndicated programming on other stations.

Schedule

CBS Daytime (1987 - 2009; NOTE: All Eastern (ET);

7:00 am - 9:00 am	The Early Show
11:00 am - 12:00 pm	The Price Is Right (TPiR)
12:30 pm - 1:30 pm	The Young and the Restless (Y&R)
1:30 pm - 2:00 pm	The Bold and the Beautiful (B&B)
2:00 pm - 3:00 pm	As the World Turns (ATWT)
3:00 pm - 4:00 pm	Guiding Light (GL)

CBS Daytime (2009 - 2010; NOTE: All Eastern (ET);

7:00 am - 9:00 am	The Early Show
10:00 am - 11:00 am	Let's Make a Deal*
11:00 am - 12:00 pm	The Price Is Right (TPiR)
12:30 pm - 1:30 pm	The Young and the Restless (Y&R)
1:30 pm - 2:00 pm	The Bold and the Beautiful (B&B)
2:00 pm - 3:00 pm	As the World Turns (ATWT)
3:00 pm - 4:00 pm	Let's Make a Deal*

CBS Daytime (2010 - present; NOTE: All Eastern (ET);

7:00 am - 9:00 am	The Early Show
10:00 am - 11:00 am	Let's Make a Deal*
11:00 am - 12:00 pm	The Price Is Right (TPiR)
12:30 pm - 1:30 pm	The Young and the Restless (Y&R)
1:30 pm - 2:00 pm	The Bold and the Beautiful (B&B)
2:00 pm - 3:00 pm	The Talk
3:00 pm - 4:00 pm	Let's Make a Deal

• Local CBS affiliates are permitted to air Let's Make a Deal at either 10:00 AM or 3:00 PM (Guiding Light's former time slot) based on previously agreed to syndication contracts. (2009)

News

The Early Show

• Debut: November 2, 1999
• Hosts: Harry Smith, Dave Price, Maggie Rodriguez, Erica Hill

Game shows

The Price Is Right

• Debut: September 4, 1972
• Host: Drew Carey
• Announcer: Routating Guest Announcers for Season 39 (2010-2011 season)
• Production Company: FremantleMedia/RTL Group
• Producing Team: Syd Vinnedge (executive consultant), Mike Richards (executive producer), Tracy Verna (co-executive producer), Kathy Greco, Adam Sandler (producers), Stan Blits, Sue MacIntyre (co-producers)
• Directing/Writing Team: Rich DiPirro (director), Fred Witten (associate director)

Let's Make a Deal (a Guiding Light replacement)

• Debut: October 5, 2009
• Host: Wayne Brady
• Announcer: Jonathan Mangum
• Production Company: Hatos-Hall Productions in association with FremantleMedia/RTL Group
• Producing Team: Mike Richards (executive producer), Dan Funk (co-executive producer), Monty Hall (creative consultant)
• Directing/Writing Team: Lenn Goodside (director)

Talk show

The Talk (an As the World Turns replacement)

• Debut: October 18, 2010
• Host: Julie Chen, Sara Gilbert, Sharon Osbourne, Holly Robinson Peete, Leah Remini, Marissa Jaret Winokur
• Production Company: CBS Productions and Raquel Productions
• Producing Team: Brad Bessey, John Redmann, Sara Gilbert

Soap operas

The Bold and the Beautiful

• Debut: March 23, 1987
• Creators: William J. Bell, Lee Phillip Bell
• Production company: Bell-Phillip Television Productions Inc.
• Producing team: Bradley Bell (Executive Producer), Rhonda Friedman (Supervising Producer), Ron Weaver (Senior Producer), Cynthia J. Popp, Adam Dusevoir (Coordinating Producer), Casey Kasprzyk (Associate Producer)
• Directing team: Michael Stich, Deveney Kelly, Cynthia J. Popp, David Shaughnessy, Jennifer Howard
• Writing team: Bradley Bell (HW), Kay Alden (co-HW), Donna Swajeski, Michael Minnis, Elizabeth Snyder, Rex M. Best, Tracey Ann Kelly, Patrick Mulcahey, John F. Smith, Adam Dusevoir, Shannon Bradley, Lee Phillip Bell (Long Term Story Advisor)
• Story consultant: Jerry Birn
• Cast: Texas Battle, Brandon Beemer, Sarah Joy Brown, Zack Conroy, Don Diamont, Lesley-Anne Down, Susan Flannery, Jennifer Gareis, Winsor Harmon, Rick Hearst, Ashley Jones, Katherine Kelly Lang, Kyle Lowder, Kimberly Matula, John McCook, Alley Mills, Ronn Moss, Aaron D. Spears, Heather Tom, Hunter Tylo, Jack Wagner, Jacqueline MacInnes Wood

The Young and the Restless

• Debut: March 26, 1973
• Creators: William J. Bell, Lee Phillip Bell
• Production companies: Bell Dramatic Serial Company, Corday Productions Inc. (owns 1% of Y&R), Sony Pictures Television (owns the majority of Y&R)
• Producing team: Maria Arena Bell (Co-Executive Producer), Paul Rauch (Co-Executive Producer), John Fisher (Supervising Producer), Anthony Morina (Supervising Producer), Josh O'Connell (Associate Producer), Matthew J. Olson (Associate Producer)
• Directing team: Mike Denney, Sally McDonald, Peter Brinckerhoff, Dean LaMont, Andrew Lee, Grant A. Johnson
• Head writer: Maria Arena Bell
• Co-head writers: Hogan Sheffer, Scott Hamner
• Associate head/breakdown/script writers: Natalie Minardi Slater, Marla Kanelos, Beth Milstein, Paula Cwikly, Sandra Weintraub, Linda Schreiber, Jay Gibson, Amanda L. Beall, Janice Ferri Esser, Tom Casiello, Lisa Connor
• Creative consultant: Bill Bell Jr.
• Casting director: Camille St. Cyr
• Cast: Peter Bergman, Eric Braeden, Jeff Branson, Sharon Case, Judith Chapman, Jeanne Cooper, Doug Davidson, Eileen Davidson, John Driscoll, Clementine Ford, Daniel Goddard, Michael Graziadei, Stacy Haiduk, Amelia Heinle, Elizabeth Hendrickson, Bryton James, Christel Khalil, Christian LeBlanc, Kate Linder, Thad Luckinbill, Darius McCrary, Billy Miller, Joshua Morrow, Michael Muhney, Stephen Nichols, Emily O'Brien, Eden Riegel, Greg Rikaart, Marcy Rylan, Melody Thomas Scott, Kristoff St. John, Michelle Stafford, Jess Walton

Two Faces Of Love

• Debut: November 10, 2008
• Creators: Liliana Abud, Martha Carrillo
• Production Company: Televisa Internacional S.A. de C.V.
• Producing team: Rosy Ocampo (Executive Producer), Eduardo Meza (Co-Executive Producer), Ignacio Sada Madero (Supervising Producer), Alberto Luna (Supervising Producer), José Antonio Arvizu (Associate Producer).
• Directing team: Salvador Garcini, Ricardo De La Parra, Alejandro Frutos Maza, Gabriel Vázquez Bulman, Florencio Zavala.
• Co-head writers: Susana Valencia, Mauricio Coronel
• Custome/Image Designers: Ana Luisa Miranda, Lorena Pimentel, Carina Romero, Rosina Domínguez.
• Creative consultant: Televisa San Ángel
• Casting director: Valentín Rodriguez R.
• Cast: Alberto Luna, Andrés Mercado, Gloria Trevi, Angélica Rivera, Sergio Mayer, Angélica María, Natasha Dupeyrón, Allisson Lozz, Carla Medina, Mariana Botas, Renata Notni, Alejandro Rivera, Nancy Patiño, Anhuar Escalante, Christina Masón.

Former shows on CBS Daytime

Soap operas

• As the World Turns (1956-2010)
• The Brighter Day (1954-1962)
• Capitol (1982-1987)
• The Clear Horizon (1960-1962)
• The Edge of Night (1956-1975, then it moved to ABC)
• The Egg and I (1951-1952)
• The First Hundred Years (1950-1952)
• Full Circle (1960-1961)
• Guiding Light (NBC radio: 1937-1947, CBS radio: 1947-1956, CBS TV: 1952-2009)
• Hotel Cosmopolitan (1957-1958)
• Love Is A Many Splendored Thing (1967-1973)
• Love of Life (1951-1980)
• Portia Faces Life (1954-1955; it later became The Inner Flame 1955)
• The Road of Life (1954-1955)
• Search for Tomorrow (1951-1982, then it moved to NBC)
• The Secret Storm (1954-1974)
• The Seeking Heart (1954-1955)
• Valiant Lady (1953-1957)
• Where The Heart Is (1969-1973)
• Woman with a Past (1954)

Game shows

Despite little genre output when compared to NBC and ABC, CBS is the last remaining Big Three broadcast network to carry daytime game shows. Ironically, when NBC and ABC were still producing several game shows in daytime, CBS gave up on the format during the 1967-68 season. From 1968 until fall 1972, the network carried no game shows. However, as part of CBS's "rural purge" effort to lure wealthier suburban viewers, CBS executive Fred Silverman commissioned four new game shows (The New Price Is Right, Gambit, Amateur's Guide to Love and The Joker's Wild) for the daytime schedule, to replace the reruns seen in the daytime slots up to this point. All but Amateur's Guide were major hits; The Price Is Right has aired continuously in daytime on CBS ever since.

Currently, CBS is carrying two network game shows, the long-running The Price Is Right and the 2009 revival of Let's Make a Deal. Prior to the revival of Let's Make a Deal, the last game show on CBS other than The Price is Right was the Ray Combs version of Family Feud, which was cancelled in 1993, though it remained on the air in syndication until 1995.

• The $10,000 Pyramid (1973-1974, then on ABC)
• The $25,000 Pyramid (1982-1988)
• Amateur's Guide to Love (1972)
• Beat the Clock (1957-1958 daytime, then on ABC primetime, later syndicated, back to CBS, 1979-1980)
• Blackout (1988)
• Body Language (1984-1986)
• Card Sharks (1986-1989, previously on NBC, later syndicated)
• Child's Play (1982-1983)
• Dotto (1958)
• Family Feud (1988-1993, previously on ABC, also syndicated)
• For Love or Money (1958-1959)
• Gambit (1972-1976, then later on NBC)
• Give-n-Take (1975)
• Hollywood's Talking (1973)
• The Joker's Wild (1972-1975, later syndicated)
• Match Game '73-'79 (1973-1979, previously and later on NBC, later on ABC, also syndicated)
• Musical Chairs (1974)
• Now You See It (1974-1975 and 1989)
• Pass the Buck (1978)
• Password (1961-1967, later on ABC and NBC)
• Press Your Luck (1983-1986)
• Spin-Off (1975)
• Tattletales (1974-1978 and 1982-1984, also syndicated)
• Tic-Tac-Dough (1978, previously on NBC, later syndicated)
• To Tell the Truth (1962-1968 daytime, later on NBC and syndicated)
• Wheel of Fortune (1989-1991, previously and later on NBC, also syndicated 1983-present)
• Whew! (1979-1980)

Ratings history

Main article: List of US daytime soap opera ratings

Since 1989, CBS Daytime has been the #1 rated daytime network.

DVR ratings

Week of 12/22 - 12/28/08

• 1. Y&R: 69,000 DVR viewing audience
• 2: GH: 67,000
• 3: B&B: 65,000
• 4: DOOL: 61,000
• 5: ATWT: 55,000

List of CBS Daytime slogans

• 1981: Powerful Dramas
• 1982: Daydreams
• 1985-1986: In the Heat of the Day
• 1986: In the Heat of it (summer slogan)
• 1986-1987: Rumor Has It
• 1987-1988: Can't Get Enough
• 1988-1989: Be Tempted
• 1989-1990: The Scoop
• 1990-1991: Give me the Buzz
• 1991-1992: Try Me
• 1992-1993: Imagine
• 1993-1994: Don't Blink and Don't Look Away
• 1994-1995: Every Moment
• 1995-1996: Aren't you glad today
• 1996-1997: Always Watch Your Back
• 1997: Lose Your Cool (summer slogan)
• 1997-1999: Oh, If you only knew
• 1999-2001: What Happens next...is everything (It's Everything)
• 2001-2002: Did You Understand That?
• 2002-2003: Get it on!
• 2003-2004: Hot Enough for you
• 2004-2005: The Look that's got you hooked
• 2005-2006: Nobody does it Better
• 2006-2007: The Day belongs to CBS
• 2007-2009: The Drama is always on
• 2009: Summer is for CBS Daytime (summer slogan)
• 2009-2010: Only CBSDaytime

External links

• CBS Daytime