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BK Chicken Fries

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For the generic product, see chicken fries.
BK Chicken Fries
Nutritional value per 9 pieces (157 g)
Energy470 kcal (2,000 kJ)
29 g
Sugars2 g
31 g
Saturated6 g
Trans0 g
19 g
Vitamins and minerals
MineralsQuantity
%DV†
Sodium
59%
1350 mg
Other constituentsQuantity
Energy from fat280 kcal (1,200 kJ)
Cholesterol55 mg
†Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2]
Source: www.BK.com

BK Chicken Fries were a fried chicken product sold by the international fast-food restaurant chain Burger King. According to Burger King marketing, it was one of their larger, adult oriented products made with higher quality ingredients than their "standard" menu items.[3] Additionally, the product further targeted the snacking and convenience food markets.

Chicken Fries were part of a series of products designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appealed to 24–36 adult males.[4] Along with the TenderGrill, TenderCrisp and Angus sandwiches, these products were intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.[5] They were discontinued in 2012.

Product variants

The BK Chicken Fries were available in three sizes: six, nine, and twelve pieces. Three and thirty-six piece sizes were available as limited time offers. The smaller size was sold à la carte, while larger portion could be purchased as a meal option. While its core audience was adults such as soccer moms or commuters,[6] a children's meal option was at one time available U.S. that included a six-piece order of the product.

History

BK Chicken Fries were introduced in 2005.[7][8] Part of the products design was in its packaging, which was designed to fit in a car cup holder and included a small pocket to hold packages of dipping sauce. Since most of the fast food industry's business is take-out or drive-thru traffic,[9] this allowed the convenience food purchaser to drive and eat with little effort. The product was discontinued in January 2012, replaced with Burger King's version chicken strips in March of 2012.

The 10th episode of the 5th season of Tosh.0 featured a Web Redemption related to the discontinuation of BK Chicken Fries, wherein the The Burger King is waterboarded, in a parody of the film Zero Dark Thirty, for the purpose of compelling him to bring back the Chicken Fry.

Advertising

Main article: Coq Roq

Coq Roq, also spelled COQ ROQ, was an advertising program created for Burger King by the Miami-based advertising firm Crispin Porter + Bogusky (abbreviated to CP+B). Coq Roq was a fictional "rooster metal" group with its own website and associated content. The band's musical "style" was classified as thrash or nu metal. The campaign featured a viral marketing website, television and print campaigns and a fictional MySpace page. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Subservient Chicken, Ugoff, and Sith Sense.

As a product tie-in with the 2005–2006 NFL season, Burger King introduced a 36 piece party pack as a limited time offer. This promotion was more general and featured the BK mascot, the Burger King, digitally superimposed in to NFL game footage so appeared to be involved in the game. Some of the players the King replaced include Steve Young, Deion Sanders, and Moe Williams. He was also been depicted performing the Lambeau Leap and dumping Gatorade on the head of former Miami Dolphins head coach Don Shula. The primary packaging was altered to include the NFL logo; the party pack designed to mimic the texture of a football, included the NFL logo and a humorous comment along the line of those found on BK packaging at the time.[10]

During the summer of 2006, BK introduced the 12 piece size as a product tie-in with NASCAR and its new sponsorship of a NASCAR team. Product boxes were emblazoned with the NASCAR logo and the BK/Michael Waltrip Racing 00 car number.

During 2007, Burger King had another product tie-in with a Nickelodeon show, SpongeBob SquarePants. Again the box was altered, this time so the design of the looked like the character SpongeBob. More recent in-store promotions in the U.S. have urged customers to add a six-piece portion to their meal as a snack option.[11]

Naming and trademarks

The name "BK Chicken Fries" is not registered as a trademark in the US and Canada, however the acronym BK is treated as a common law mark of Burger King Holdings and is displayed with the raised "TM" (™) symbol in those countries. "BK Chicken Fries" is a common law mark of Burger King Corporation and is displayed with the raised "TM" (™) symbol in Europe.

See also

Similar types of chicken products by other vendors

References

  1. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on March 27, 2024. Retrieved March 28, 2024.
  2. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on May 9, 2024. Retrieved June 21, 2024.
  3. ^ Warner, Melanie (2006-07-28). "U.S. Restaurant Chains Find There Is No Too Much". New York Times. Archived from the original on November 27 2007. Retrieved 2007-12-03. Restaurants say offering lumberjack portions of fat and sodium-laden food is giving customers what they want and providing them with choices. "Some of our most successful products over the past few years have been indulgent products, whether it be the TenderCrisp Chicken Sandwich, the Angus Steak Burger, the Chicken Fries product or the Stackers", said Russ Klein, chief marketing officer at Burger King. {{cite news}}: Check date values in: |archivedate= (help); Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  4. ^ Bret Begun (May 23, 2006). "A really Big Idea". Archived from the original on January 7, 2008. Retrieved July 16, 2007.
  5. ^ The Gale Group (August 4, 2004). "Chains beef up with Black Angus". Nations Restaurant News. Retrieved July 16, 2007.
  6. ^ Boone, Louis E. (January 4, 2008). "2". In Calhoun, Jack W. (ed.). Contemporary Marketing (13th ed.). Mason, Ohio: South-Western College Pub. p. 175. ISBN 0-324-58021-5. Retrieved October 29, 2009. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  7. ^ "Burger Chains Get Chicken". Motley Fool. Retrieved December 3, 2007. The Chicken Fries are coming. Yes, I said Chicken Fries. Tomorrow, Burger King officially rolls out its latest fast-food creation. The chain is hoping that its latest clever menu entry – chicken breast meat rolled into the shape of a french fry, then breaded and fried – will win over new fans in the brutally competitive fast-food wars. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  8. ^ "Burger King may offer chicken fries". CNN. June 3, 2005. Retrieved December 3, 2007. The fast-food chain is tentatively planning the launch of a new spicy, fried white-meat chicken snack this summer, according to a USA Today report Friday. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  9. ^ Milford Prewitt (June 15, 1992). "BK charting new expansion with 'Expressway' concepts — Burger King innovation". Nation's Restaurant News. Retrieved December 4, 2007. Drive-through business accounts for approximately 50 percent of Burger King sales", he [Sidney J. Feltenstein, BK executive vice president for brand strategy] said. "This is one design option in our restaurant portfolio which brings the Burger King brand to consumers where they work, shop and play.
  10. ^ Bruce Horovitz (March 22, 2004). "Burger King zaps menu, image". USA Today. Retrieved September 26, 2007. Instead of focusing on TV spots, the agency [Crispin Porter + Bogusky] intends to give Burger King cultural hipness — mostly with humor — in stores.
  11. ^ Garfield, Bob (April 16, 2009). "Burger King's 'No Pants' Spot vs. American Family Association". Advertising Age. Retrieved October 28, 2009.
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