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Roar (song)

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For the song by Axwell and Sebastian Ingrosso, see Monsters University.
"Roar"
Song

"Roar" is a song recorded by American singer-songwriter Katy Perry for her fourth studio album, Prism (2013). The song was serviced to radios as the album's lead single on August 10, 2013, and its digital release followed two days later. It was written and produced by Dr. Luke, Max Martin and Cirkut, although Perry and American singer-songwriter Bonnie McKee accompanied the songwriting process. An empowerment song, "Roar" is styled in power pop, and incorporates folk, glam and arena rock elements. The lyrics address standing up for oneself.

Critical response to "Roar" was generally mixed-to-positive: many critics appreciated its "easy, poppy" beat and the song as a whole, but dismissed it for being "more a yelp than a roar", criticizing its lyrics for containing clichés. The song became Perry's eighth non-consecutive number one song on the US Billboard Hot 100, and, also peaked at number one in various charts, including Australia, Canada, Ireland, Scotland, New Zealand and the United Kingdom. Additionally, it also reached the top five in most international charts, including France, Germany, Italy and Switzerland.

To promote the song, Perry performed at the 2013 MTV Video Music Awards, under the Brooklyn Bridge, as the ceremony's closing, on The X Factor and on the German TV show Schlag den Raab. Grady Hall and Mark Kudsi directed the song's music video, which features Perry and her boyfriend after crashing their plane in a jungle, and the events that follow. The inclusion of exotic animals in the music video caused Merrilee Burke from PETA to heavily criticize the singer. "Roar" has been nominated for the Song of the Year and for the Best Pop Solo Performance at the 56th Grammy Awards.

Background

"Roar" was written and recorded in March 2013.[1] The single cover for "Roar" was revealed on August 8, 2013, along with the iTunes Store UK-exclusive preorder of the single.[2] Described as "Lisa Frank meets Drive", the cover contains a tiger print border around the picture of Perry wearing a blue Japanese silk sukajan jacket, with an image of a tiger printed on its back. The 'O' in the text that reads "Roar" is formed by two tigers, which Maeve Keirans from MTV Style thought to be a "great design concept for a ring".[3]

Promotion

Prior to unveiling "Roar", four video teasers were released online. The first teaser, titled "Burning Baby Blue", was released on August 2, 2013, featuring Perry burning a blue wig, which was believed to be signaling "a move to a more mature sound" for the singer.[4] The second teaser, titled "The Third Coming", featured Perry smiling during a funeral and was released on August 6, 2013, featuring a group of mourners, gathered around a coffin "decorated with the pink and white pinwheels" found in the music video for "California Gurls".[5] The third teaser ("From A Meow To A Roar") finds a white cat finding and feasting "upon a toy before emitting an out-of-character roar", and was released on August 7, 2013. At the end of the video, 5 seconds of "Roar" are presented.[5] The final teaser ("Satin Cape") sees Perry wearing the "throwback" jacket found in the artwork of the single, entering a recording booth slowly.[6]

On August 12, 2013, a lyric video for "Roar" was released onto VEVO and YouTube, which was directed/produced by Joe Humpay, Aya Tanimura, Tim Zimmer, and Tuan Le.[7] It depicts Perry doing daily activities such as eating, using the toilet, working out, and taking a bath, and while she texts the lyrics on her iPhone to various people. Emoji characters are used in place of certain words.[8][9] Music producer Dillon Francis felt that the "Roar" lyric video copied his "Messages" video, as it also used the concept of instant messaging.[10]

Perry performed "Roar" at the 2013 MTV Video Music Awards, under the Brooklyn Bridge, as the ceremony's closing.[11] Perry performed "Roar" with friends Sara Bareilles, Bonnie McKee, Ellie Goulding, Kacey Musgraves, and duo Tegan and Sara at the We Can Survive: Music for Life on October 23, 2013. She also performed the song at the Australian version of the X Factor on October 28, 2013.[12] Perry performed the song on German TV show Schlag den Raab on November 16, 2013.[13]

Composition and plagiarism accusations

"Roar" (2013)
A 23 second sample of "Roar", where Perry sings over a "poppy beat".
Problems playing this file? See media help.

Musically, "Roar" is a synth-driven[14] midtempo power pop song that contains elements of folk rock, arena rock, and glam rock.[15][16][17] It was labeled as a "self-empowerment anthem".[18] "Roar" is written in the key of B♭ major with a moderate tempo of 90 beats per minute. It follows a chord progression B♭–Cm–Gm–E♭, and Perry's vocals span from B♭3 to D5.[19] Perry stated she wrote the song after undergoing therapy, saying she was "sick of keeping all these feelings inside and not speaking up for myself".[20] Perry described the track as a song speaking about standing up for oneself.[21]

Upon the release of "Roar", many accused Perry of copying Sara Bareilles' song "Brave".[22][23][24][25] When Bareilles herself was asked about the controversy between the two songs, she responded: "Katy's a friend of mine and we've known each other a really long time", and was upset that there was a "negative spin on two artists that are choosing to share positive messages." She also mentioned she had known about "Roar" before its release and stated "If I'm not mad I don’t know why anybody else is upset".[26] In response to the accusations, Dr. Luke, producer and co-writer of "Roar" tweeted on August 14, 2013: "Roar was written and recorded before Brave came out."[27] In direct response to the attention "Brave" received as a result of the plagiarism accusations, Epic Records decided to promote "Brave" to the mainstream pop radio format.[28]

Critical reception

Miriam Coleman from Rolling Stone appreciated the songs's "easy poppy beat" and the its "repeated refrains", factors which the reviewer believed that contributed to make the song a "determined note for the new album".[29] James Montgomery of MTV described it as "one of the more perfect pop songs to come down the pipeline in quite a while", while Gerrick Kennedy from Los Angeles Times shared Montgomery's opinion, classifying "Roar" as a "sweet, poppy confection with a bit of bite".[22][30] Melinda Newman from HitFix saw the song as a "change of pace" for Perry.,[31] whilst Andrew Hampp from Billboard believed it to be a return to the style of her album One of the Boys, but criticized its tempo and its lyrics that "rarely rise above easy clichés and rhymes".[32] The song also drew comparisons to Perry's single "Firework", by Charley Rogulewski from Vibe and Katie Atkinson from Entertainment Weekly.[33][34] A reviewer from Lava Lizard found the song to be "predictable", while Sal Cinquemani from Slant Magazine described the song as "more of a yelp than a roar".[35][36]

Music video

Filming of the official music video for "Roar" began on August 7, 2013; filming ended on August 9, 2013. The video was released on September 5, 2013, directed by Grady Hall and Mark Kudsi, and filmed at the Los Angeles County Arboretum and Botanic Garden.[37] A 21-second teaser of the video had previously been uploaded on August 25, 2013.[38] Nokia posted a two-minute behind the scenes video on September 4, 2013.[39] On November 14, 2013, an extended 17-minute behind-the-scenes video was uploaded to Perry's official VEVO account.[40]

Summary

File:Katy-Perry-Roar-Queen-of-the-Jungle.png
Perry with a blue-and-yellow Macaw on her arm in the music video.

The video begins with a scene showing Perry and her boyfriend having crashed their plane in the jungle. Perry shows signs of worry, while her boyfriend takes pictures of himself and dumps his bags on her to explore. As it turns to night, Perry and her boyfriend are still wandering through the jungle as her boyfriend throws things back at her. Suddenly, he is attacked by a tiger and Perry dumps her bags and runs off screaming. She approaches a lake and is almost bitten by a crocodile when she puts her hand in the water. She sits on a rock and ends up covered in tarantulas and breathing rapidly. As Perry looks into the lake while singing the chorus, she sees a reflection of a tiger instead of herself. Behind her in the darkness there are dozens of pairs of blinking eyes, but they are revealed to be fireflies which fly around Perry before forming an image of a roaring tiger in the sky.

Presumably a few days later, Perry has since made friends with a monkey and uses her stiletto heel to form an arrow. She uses it to shoot a banana, which she gives to the monkey. In another scene, Perry is bathing in the lake, with the help of an elephant who sprays her with water from the lake using its trunk. Perry helps a crocodile by brushing its teeth using a toothbrush she has salvaged, and tries to reach her clothes which have been taken by the elephant. At night, she holds a torch and explores a cave. Inside, she watches an animated drawing on the wall in which humans try to kill a tiger; attempting to burn it as it grows stronger and shooting arrows which it sends firing back towards them. When she leaves the cave, it is light outside and Perry is wearing a leopard-print bra and grass skirt, displaying a boost of confidence and holding the arrow she made earlier. She stands on top of a waterfall, overlooking the jungle, and then swings across the sky on a vine. With the help of the monkey, Perry builds a cat toy which she uses to distract the tiger who ate her boyfriend earlier in the video. She lures it into an area of the jungle, and traps it inside. She comes face-to-face with the tiger and the two of them roar at each other, until Perry's roar tames the tiger as it sits in front of her submissively. Afterwards, Perry is shown sitting on a giant grass throne, wearing a flower crown as the rest of the jungle animals sit around her, including the tiger, monkey and elephant. The tiger is shown wearing a collar that says "Kitty Purry", a reference to Perry's real-life cat of the same name. Perry takes selfies with the monkey on her boyfriend's phone, and applies lipstick made from berries she has picked. She also paints the elephant's toenails pink. Perry awakens from sleeping in the plane, leading the viewer to think all the previous events have just been a dream, but walks out of the plane still in the jungle, stretching her arms and yawning with the animals sitting around her.[41][42][43]

Reception and controversy

James Montgomery from MTV believed that the video drew inspiration from Sheena, Queen of the Jungle and stated the video did not take itself too seriously, describing it as "camp".[44] Perry was criticized by PETA for using exotic animals in the video for "Roar". Merrilee Burke from PETA stated: "Animals used for entertainment endure horrific cruelty and suffer from extreme confinement and violent training methods." Burke also declared that the animals involved in the music video were allegedly provided by a company who was criticized by US officials.[45] Perry responded by obtaining a letter from the American Humane Association, which had representatives present at the three-day shoot. It stated that "After reviewing the reports, we believe that the Guidelines for the Safe Use of Animals in Filmed Media were followed and that no animal was harmed in the making of this music video".[46]

Commercial performance

North America

On the Billboard Hot 100, the song debuted at number eighty-five on the week-ending August 24, 2013 due to radio airplay.[47] The following week, during its first week on sale, "Roar" sold 557,000 digital copies, thus earning Perry the highest first-week sales numbers of 2013 and also her biggest digital song sales week ever, breaking her previous record held by "Firework", which sold 509,000 digital copies for the week ending January 8, 2011.[48] The song soared eighty-three positions to number two in its second week, kept from the top spot by only Robin Thicke's "Blurred Lines", while becoming Perry's twelfth top-ten hit single in the United States, and her ninth consecutive single to peak within the top three on the Hot 100.[49] After another week at number two, "Roar" reached number one for the chart dated September 14, 2013, becoming Perry's eighth number one on the Hot 100 and her ninth digital number-one single, after selling 448,000 copies.[50] "Roar" spent a total two weeks at number one before it was surpassed by Miley Cyrus' "Wrecking Ball".[51] On its seventh frame, the song moved 2-1 (peak audience impressions of 159 million) and became Perry's sixth number one on the Hot 100 Airplay, as well as becoming both the year so far's and the singer's fastest climbing to the top position.[52] "Roar" also reached number one on both the US Pop Songs and Adult Pop Songs. The number-one position on the Pop Songs chart gave Perry her tenth number one, tying her with Rihanna for the most number ones on the airplay-based chart.[53] The number-one position on the Adult Pop Songs chart also gave Perry multiple milestones; it became her eighth chart topper, tying her with Maroon 5 and P!nk as the act with the most number-ones there.[54] It also made the fastest ascension to the top spot; a record previously held by Perry's own single "California Gurls" (2010).[54] It also set airplay records in both of the charts, by becoming the most weekly-played song in history, with 16,065 and 5,309 plays per week, respectively.[55]

The song has also reached the top spot on both the Adult contemporary chart and Hot Dance Club Songs.[54][56][57] In addition to this, the track also reached number one on both the On Demand and Streaming charts, with a weekly peak of 2.1 million and 12 million, respectively.[58][59] As of November 2013, "Roar" has sold over 4,015,000 digital copies in the United States.[60]

On August 31, 2013, "Roar" debuted at number one on the Canadian Hot 100 on the strength of digital downloads.[61] In doing so, it became only the eleventh song to debut at the peak position on the chart, and it also became Perry's third number-one debut, making her the artist with the most number one debuts on the chart.[61] It also became Perry's ninth Canadian number one, breaking the tie she shared with Rihanna for the most chart toppers in the country. It has so far spent five non-consecutive weeks atop the chart.[62] "Roar" was also in the top of the Canadian Digital Chart for three non-consecutive weeks; there, it was Perry's sixth number-one single.[63] In Mexico, it reached number one on the Monitor Latino English-language airplay chart.[64]

Elsewhere

In the United Kingdom, "Roar" entered at number one on the UK Singles Chart on September 8, 2013, selling 179,500 copies in its first week and ending the prolonged number-one run of Ellie Goulding's "Burn". The song became Perry's fourth UK number-one single.[65] The single spent two weeks atop the chart before being succeeded by "Talk Dirty" by Jason Derulo ft. 2 Chainz. The song also debuted atop the adjacent UK chart of Scotland and the Irish Singles Chart.[66][67] It has been certified Gold by the British Phonographic Industry, denoting sales of over 400,000 copies in the UK.[68] As of October 2013, "Roar" was the 22nd best-selling song of 2013 in the United Kingdom.[69]

The song reached number four on the Italian Singles Chart, where it was eventually certified Gold by the Federation of the Italian Music Industry, for sales of over 15,000 digital copies.[70] In Spain, the single peaked at number five on the sales chart, according to PROMUSICAE.[71] In Austria, it became a number-one on the Ö3 Austria Top 40, while in Germany and Switzerland it reached numbers two and three, respectively.[72][73] In the Belgian Ultratop 50, "Roar" peaked at number five in Flanders and number seven in Wallonia.[74][75] In France the song peaked at number six.[76] The single also reached the top five in Norway.[77] "Roar" found placings among the top-ten of the airplay charts in Bulgaria, Croatia, Czech Republic, Hungary, and Slovakia.[78][79] Within the unofficial digital charts of Greece, Luxembourg and Portugal, compiled outside of the respective countries by Billboard, "Roar" peaked at number two in both the Greece and Luxembourg charts and at number eight in the Portuguese chart.[80][81][82]

"Roar" entered at the top of the New Zealand Singles Chart after just four days on sale, becoming Perry's ninth number-one single, second top debut and her eleventh top ten.[83][84] After less than five weeks, the Recording Industry Association of New Zealand certified the single double-platinum, denoting sales exceeding 30,000 units.[85] In Australia, the song debuted at number three on the ARIA Singles Chart, before climbing to number one the following week; thus becoming Perry's third number one single in Australia.[86] In less than a month, Australian Recording Industry Association certified the single two-times platinum, and as of October 2013, the song received a quadruple-platinum certification, denoting sales of 280,000 copies.[87] "Roar" peaked at number two in the Venezuelan Pop Rock Chart.[88][88] On the Gaon Chart of South Korea, it reached number one on the international chart.[89] In Japan, the song entered the Japan Hot 100 at number seven.[90] The reached number one in both the Media Forest airplay chart in Israel, and the Lebanese Singles Chart.[91][92] Similarly, in South Africa, the song peaked at number two on the Mediaguide airplay chart.[93]

In Russia, on the Tophit Weekly General Airplay chart the song debuted at number 395 on August 25, 2013 and it has climbed the chart, peaking so far at number five on November 17, 2013.[94] On the Top Hit Weekly Audience Choice chart, it peaked at number three on the issue dated October 27, 2013.[94]

Track listing

  • Digital download[95]
  1. "Roar" – 3:42
  1. "Roar" – 3:42
  2. "Roar" (instrumental) – 3:42

Charts and certifications

Release history

Country Date Format Label
Germany[138] August 12, 2013 Digital download Universal Music Group
United States[139] Capitol Records
United States[140] August 13, 2013 Mainstream radio Capitol Records
United Kingdom[95] September 1, 2013 Digital download Universal Music Group
Germany[96] September 13, 2013 CD single
Hong Kong[141] October 7, 2013

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