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This Is How We Do

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"This Is How We Do"
Song

"This Is How We Do" is a song recorded by American singer Katy Perry for her fourth studio album, Prism (2013). Perry co-wrote the song with its producers Max Martin and Klas Åhlund and recorded it in Stockholm, Sweden. The song was released as the album's fifth single on August 11, 2014. "This Is How We Do" is a dance-pop song, with "faux"-urban and hip-hop infuences, with Perry sing-talking about her hangout routine with her friends. An official remix featuring American rapper Riff Raff was also released on August 25, 2014.

Music critics gave the song mixed to favorable reviews, with many praising its old-school vibe, calling it the song of the summer, while others criticized its lyrics. Some compared the song to her previous singles, "California Gurls" and "Last Friday Night (T.G.I.F.)". A music video for the song was released on July 31, 2014, and it sees the singer getting her nails done, doing karaoke with her friends while wearing outrageous outfits ranging from Yves Saint Laurent's Mondrian dress to a pepperoni pizza swimsuit.

Background and release

The Swedish people really have quite an ear for pop music and it's been historically known that the Swedes know how to make pop music very well and of course I wanted to tap into something of that.

—Perry about working with the Swedish producers.[1]

While working on Prism, Perry collaborated in Stockholm with record producer Max Martin for a few weeks to put "the icing on the cake," as she claimed. In addition, she also worked with Klas Åhlund, among others.[2] Perry has claimed:

"Max has always been incredibly kind to me, he is the most authentic Swedish person I have ever worked with, and he just has an incredible ear for melodies and how they should be, we had so much fun making music together, we get really excited, we like to dance around the studio. He brought me to Stockholm to introduce me to a couple of different musicians, like Klaus Ahlund, I really enjoyed working with them. The different kind of sonic level of music that's been made over in Sweden is very advanced and it's very fresh... they kinda know what is coming first."[1]

About working with Perry, Ahlund stated, "When you move around the planet, the vibe of the place you're making the music in definitely makes an imprint on whatever you're writing."[3] While co-producing nine tracks on Prism, Martin and Åhlund worked together on two tracks: "Walking on Air" and "This Is How We Do". The first was released as a promotional single, while the latter was announced as the album's fifth single,[4][5] with its lyric video being released on July 24, 2014.[4] "This Is How We Do" was sent to radio stations on August 12, 2014.[6] The Brillz remix of the song was released through SoundCloud on August 14, 2014.[7] Another remix of the song, featuring rapper Riff Raff, was also released through SoundCloud on August 21, 2014,[8] then released through iTunes on August 25, 2014.[9]

Composition

"This Is How We Do" was written by Perry with producers Max Martin and Klas Åhlund, who were also responsible for programming of the song, while Perry also provided background vocals. It is set in the time signature of common time and has a moderate hip-hop tempo of 89 beats per minute. The song is written in the key of C major, and Perry's vocals span from the low-note of A3 to the high-note of A4.[10] The song has been described as a "wobbling dance track",[11] with hip-hop underpinnings[12] and "faux-urban west coast pose".[13] Randall Roberts of Los Angeles Times remarked that the song is "replete with synth squiggles and melodic dots—slowed and chopped."[14] Kitty Empire of The Observer claimed that the song is "a sequel of sorts to both 'California Gurls', and 'Last Friday Night (T.G.I.F.)', Perry's previous party-hearty mega-hits."[13]

Lyrically, "This Is How We Do" finds Perry sing-talking about her hangout routine with her friends,[15] also encouraging her fans to spend money they don't have just so they can have a good time, as noted by Stephen Thomas Erlewine of AllMusic.[16] Empire claimed that on the song, Perry and her friends "are on the prowl for tacos and "hotties", "sucking really bad at Mariah Carey-oke".[13] While also claiming that the song recalls her own 'Last Friday Night (T.G.I.F.)', Ben Ratliff of The New York Times claimed that its lyrics are "more modest, adult, and middle-class idea of fun—tacos, karaoke, and "gettin' our nails did, all Japanese-y."[17] The song also has a repetitive bridge where Perry repeats, "This is no big deal", an outro where Perry asks to "bring the beat back",[18] while Perry also gives a shout-out to her diehards: "This one goes out to the ladies at breakfast ... in last night's dress. Uh-huh. I see you," she says.[19]

Critical reception

The song received mostly mixed reviews from music critics. Stephen Thomas Erlewine of AllMusic claimed that "even when she cheers on excess on 'This Is How We Do' she's not a participant but rather a ringmaster," picking the song as one of the album's highlights.[16] Jason Lipshut of Billboard wrote that the song "carries 'song of next summer' potential,"[11] while Edna Gundersen of USA Today named it a "buoyant pop blast."[12] In similar vein, James Montgomery of MTV News described the track as "a cocksure, club-ready banger."[20] Nick Catucci of Entertainment Weekly called it "irresistibly bouncy,"[21] while Andy Gill of The Independent noted that the song "offers the year's best top-down cruising anthem."[22] Rob Harvilla of Spin enjoyed the track, but felt it wasn't as strong as "Last Friday Night", ultimately calling it "a knuckleheaded, bottle-service party jam."[23]

Chris Bosman of Consequence of Sound criticized the "'this goes out to the [blank]' coda", claiming that "it only hammers home how much better Kesha is at this stuff."[24] Melinda Newman of HitFix gave the song a "C−" grade, claiming that "It's hard not to raise your arm in the air and wave it back and forth in this old-school sounding track about partying, claiming that the song is "unlike anything else Perry has recorded before" and that it "could be a sleeper hit."[25] Evan Sawdey of PopMatters was mixed with the song, calling it an "odd number, where her lyrics swing from actually-clever ('suckin' real bad at Mariah Carey-oke') to a bit worrisome ('getting' our nails did / all Japanese-y')."[15] While calling it a "a Ke$ha-grade throwdown", Sal Cinquemani of Slant Magazine claimed that the track "features possibly the dumbest lyric of the year."[26] Philip Matusavage of musicOMH felt that the song "is so clearly calculated to every second that it instead feels cynical."[27]

Commercial performance

"This Is How We Do" has charted on South Korea's Gaon Download Chart and the Canadian Hot 100 when its parent album was released, debuting at number 73, with sales of 2,263 copies, and number 88, respectively.[28][29] The song charted moderately throughout the world. After the video's release, the song debuted on the Billboard Hot 100 chart of August 16, 2014, at number 88. The song peaked at number 24, becoming the sixth song from Prism to reach the top 40.[30] It later debuted at number 37 on the Pop Songs chart.[31] The song also debuted at number 20 on the Official New Zealand Music Chart, number 27 on the Australian's ARIA Charts and number 120 on the French Singles Chart.[32] On the Canadian Hot 100, the song peaked at number 9, becoming Perry's 16th top 10 hit on the chart.[33] The song peaked at number 33 in the UK Singles Chart, making it her lowest charting single to date and the first to miss the top-thirty.[34]

Music video

Background and synopsis

File:This Is How We Do MTV Scrrenshoot.jpg
Perry alongside the animated cartoon imagery that featured in the video

On July 24, 2014, a lyric video for the song was uploaded to YouTube.[35] The official music video for the song, directed by New Zealand filmmaker Joel Kefali and produced during a three day studio shoot in Los Angeles, was released on July 31, 2014.[36] According to the director, he was trying to "fully interpret the pop nature of Katy Perry, because [he] hadn't done any straight down the line pop videos before. [His] idea was to make a pop video but to keep some edge to it, and make it feel like it was pop art... We did a studio-based shoot where we used lots of animation and props, and then each line of the song had its own little vignette. I wanted to do something that was close to the work I'd already done. I like mixed media, jumping between live action and animation, and I focus more on design."[36]

The music video opens with a visual of an old man staring at a painting, which turns out to be Perry.[37] According to Rolling Stone, she presents a "hedonistic paradise where ping-pong is played all day, tacos are feasted on and animated ice cream cones twerk it out while chilling with half-eaten slices of pizza". A caricature of singer Mariah Carey appears during the "sucking at Mariah Carey-oke" line, as well as a portrait of singer Aretha Franklin.[38] She also "wears everything from Yves Saint Laurent's Mondrian dress to a pepperoni pizza swimsuit to green hair extensions. She even cruises around in a convertible with her hair teased out to Fran Drescher proportions."[39]

Reception

Joe Lynch of Billboard said the video is "an explosion of pop art, vintage fashion and twerking ice cream cones".[39] Zayda Rivera of New York Daily News commented that in the video "Perry boasts about living a carefree lifestyle without consequences," writing that it's "all about having fun no matter what."[40] While writing that the video "has that quintessential Katy feel", Alyssa Toomey of E! added that it "feels like a combination of [Perry]'s lyric video for 'Roar' and her 2010 smash hit 'California Gurls'."[41] Robbie Daw of Idolator simply called it "a dazzling, eye-popping colorgasm",[42] while Jon Blistein of Rolling Stone named it "a hyper-stylized, pastel-soaked pleasure dome."[38] Lindsey Weber of Vulture claimed that "after the underwhelming 'Birthday' [music video], Katy Perry's video for 'This Is How We Do' is full of summertime treats and Tumblr-inspired iconography."[43] Chris Martins of Spin claimed that "the wild clip is almost OK Go-level ambitious, employing bizarre sets, unique costumery, and a whole lot of color to bring the bouncy single to life."[44]

Track listing

  • Digital download – rap version[9]
  1. "This Is How We Do" (featuring Riff Raff) – 3:24

Charts

Chart (2013–14) Peak
position
Australia (ARIA)[45] 18
Austria (Ö3 Austria Top 40)[46] 14
Belgium (Ultratop 50 Flanders)[47] 36
Belgium (Ultratop 50 Wallonia)[48] 37
Canada (Canadian Hot 100)[28] 9
Canada CHR/Top 40 (Billboard)[49] 13
Canada Hot AC (Billboard)[50] 15
Croatia (Croatian Airplay Radio Chart)[51] 25
Czech Republic (Rádio – Top 100)[52] 27
Czech Republic (Singles Digitál Top 100)[53] 12
France (SNEP)[54] 41
Invalid chart entered Germany2 34
Ireland (IRMA)[55] 31
Israel (Media Forest TV Airplay)[56] 3
Italy (FIMI)[57] 34
Lebanon (The Official Lebanese Top 20)[58] 15
Netherlands (Dutch Top 40)[59] 14
Netherlands (Single Top 100)[60] 20
New Zealand (Recorded Music NZ)[32] 13
Scotland (OCC)[61] 25
Slovakia (Rádio Top 100)[62] 28
Slovakia (Singles Digitál Top 100)[63] 17
South Korea (Gaon International Chart)[29] 73
Sweden (Sverigetopplistan)[64] 26
Switzerland (Schweizer Hitparade)[65] 41
UK Singles (OCC)[34] 33
US Billboard Hot 100[66] 24
US Adult Pop Airplay (Billboard)[67] 22
US Dance Club Songs (Billboard)[68] 2
US Pop Airplay (Billboard)[69] 15
Venezuela Pop General (Record Report)[70] 24

Release history

Country Date Format Label
United States[71][72][73] August 11, 2014 Hot adult contemporary radio Capitol Records
Rhythmic contemporary radio
August 12, 2014 Contemporary hit radio
United Kingdom[74] August 14, 2014
Finland[75] August 25, 2014 Digital download (remix featuring Riff Raff)
Germany[76]
United States[9]
Italy[77] September 5, 2014 Contemporary hit radio

References

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