Super Bowl XLIX halftime show

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Super Bowl XLIX halftime show
SB49 Pepsi Halftime Logo.png
Part of Super Bowl XLIX
Date February 1, 2015
Location Glendale, Arizona
Venue University of Phoenix Stadium
Headliner Katy Perry
Special guests Lenny Kravitz, Missy Elliott,[1] Arizona State University Sun Devil Marching Band[2]
Sponsor Pepsi
Director Hamish Hamilton
Producer Ricky Kirshner
Super Bowl halftime show chronology
XLVIII
(2014)
XLIX
(2015)
50
(2016)

The Super Bowl XLIX halftime show took place on February 1, 2015, at the University of Phoenix Stadium in Glendale, Arizona, as part of Super Bowl XLIX. It featured American singer Katy Perry, with singer Lenny Kravitz and rapper Missy Elliott as special guests. The halftime show was critically acclaimed and its broadcast on NBC attracted 118.5 million viewers in the United States and 120.7 million worldwide, receiving the largest ratings in the history of the Super Bowl and becoming the most watched of all-time. The halftime show was watched by more viewers than the game itself and won two Emmy Awards in September 2015.

Background[edit]

In August 2014, it was reported that the NFL had a shortlist of three potential acts for the Super Bowl XLIX halftime show, which were Coldplay, Katy Perry, and Rihanna. However, The Wall Street Journal also reported that league representatives asked representatives of potential acts if they would be willing to provide financial compensation to the NFL in exchange for their appearance, in the form of either an up-front fee, or a cut of revenue from concert performances made following the Super Bowl. While these reports were denied by an NFL spokeswoman, the request had, according to the Journal, received a "chilly" response from those involved.[3][4]

Fans of "Weird Al" Yankovic launched an unsuccessful campaign to have Yankovic perform the halftime show to promote his album Mandatory Fun.[5][6][7] On October 9, 2014, Billboard announced that Katy Perry would perform at halftime, and the NFL confirmed the announcement on November 23, 2014.[8][9]

Development[edit]

Katy Perry opening the halftime show.

On January 10, 2015, Perry announced that Lenny Kravitz would also appear at the halftime show.[10] On January 30, 2015, it was revealed that Missy Elliott, who previously worked with Perry on "Last Friday Night (T.G.I.F.)" (Remix), would be an additional performer.[1] Previously, when teasing her female guest performer, Perry revealed: "I wanted to bring someone back, a throwback of sorts", which would create a "female fun night, a bit of old-school".[11] In preparation for her performance, she watched videos of previous halftime show performances by Diana Ross, Beyoncé, Madonna, and Michael Jackson. Having spent months working on the show, Perry wanted it to be "a whole different show" from her Prismatic World Tour, which she was still embarking on.[11] She also met with previous halftime performer Bruno Mars to seek advice on how to prepare for the performance.[12]

The halftime show utilized high quality video projection and lighting design.[13] GlowMotion Technologies created 616 light globes, which appeared at the beginning of the performance, that were controlled by wireless means. Images were projected over 18,000 square feet on the field.[14]

Perry during the "Dark Horse" sequence of her performance

Working with designer Jeremy Scott, Perry created four separate costumes for her performance. The first was The Flame Dress, which was "inspired by a pair of Adidas shoes with leather flames coming out of them" according to Scott, who said that "We had to think about these looks like Russian Nesting Dolls. Four looks on one performer is really pushing it." The next costume was a California Girls Bikini look. The third look was a sweatshirt dress, which Scott described as being "cute" and "like pajamas". Her final costume was a Moschino Star Gown which he stated was a "full-on red carpet Barbie extravaganza". Perry partook in fashion rehearsals aside from choreography and music rehearsals, as she had to manage wardrobe changes in ten seconds.[15] In October 2014, filming began for a documentary titled Katy Perry: Making of the Pepsi Super Bowl Halftime Show following Perry's preparation for her performance. It was directed by John Hirsch and released on September 12, 2015.[16]

Synopsis[edit]

Lenny Kravitz performing with Perry at the halftime show

At the start of the halftime show, on-field participants held up light globes which created a bird's-eye view of Pepsi's famous logo.[17] Perry entered the stadium riding atop a large, golden mechanical lion, opening her set with a performance of "Roar".[18] She then proceeded to sing "Dark Horse", with 3D rendering on the field creating a chessboard visual where the turf constantly turned into "different shapes and sizes", as acrobats surrounded the singer.[17][19] Following this, Perry joined Lenny Kravitz for a duet version of "I Kissed a Girl", which included her "rubbing up against" Kravitz and flames exploding behind them.[19][20] During these three songs, Perry was clothed in a "flame-adorned" dress, with her black hair in a ponytail.[19] The costume has been described as the "clothing equivalent of a flame",[21] and "dress of fire".[17]

The stage and field rendering transitioned into a "breezy" beach setting, with dancers dressed as sharks, palm trees and smiling beach balls dancing around Perry. She underwent a wardrobe change, and progressed into a "campy" medley of "Teenage Dream" and "California Gurls".[18][19] Rapper Missy Elliott subsequently appeared, performing her songs "Get Ur Freak On" and "Work It", while Perry played "hype-woman" beside her, having now changed once again into a custom Super Bowl 49 jersey. After Perry briefly disappeared, Elliott performed "Lose Control".[19] Perry returned, now sporting a "star-encrusted gown" for her closing song, "Firework". She rose out of midfield on a narrow platform that was attached to a shooting star prop, and flew above the crowds. During this performance, fireworks exploded around Perry and the stadium.[19][21] The star that Perry was attached to as she flew around the stadium was said to resemble The More You Know's public service announcements logo.[21][22]

Critical reception[edit]

A faraway shot of the halftime show performance and the stage

Perry's performance was critically acclaimed.[23] James Montgomery of Rolling Stone called the show "bright [and] booming". He also stated that Perry showcased "triumphant" vocals and stated that Perry "left it all on the field" after taking a "well deserved victory lap" during the performance of "Firework". He also complimented Missy Elliott's appearance, calling it "thrill[ing]".[24] Jason Lipshutz of Billboard stated that the "fiery" performance "did not disappoint" and was a "career highlight" for Perry.[19] Chris Chase of USA Today stated that the performance "felt more like an Olympic Opening Ceremony", which he called a "major achievement". Chase stated that Perry's performance "is what a Super Bowl halftime show should be", while noting that Perry appeared to be singing live and stating that most Twitter users were impressed with the performance. However, Chase felt that Elliott's appearance was "deflated" and "instantly forgettable," while Kravitz's appearance was unnecessary, stating that similar to Prince, Bruce Springsteen, and Michael Jackson, Perry was a "real star" who did not need a special guest.[17]

Alex Needham of The Guardian gave the "high-octane" performance 4 out of 5 stars, complimenting Elliott's appearance, which he stated almost "[stole] the slot" from Perry until she topped Elliott's appearance with her performance of "Firework." Needham stated that although the performance "didn't know the meaning of 'too much'" at times, Perry never appeared to be overwhelmed.[25] Josh Duboff of Vanity Fair stated that Perry "killed it" and "more than made up for" what she lacked in "dance moves or vocal precision" in "enthusiasm and ingenuity".[26] Daniel D'Addario of Time stated that Perry had "justified the NFL's trust in her with a dynamic, wild show" and stated that she did not "miss a step or a note". D'Addario stated that the only part of the performance that "fell flat" was the inclusion of "I Kissed a Girl" on the setlist, saying that Perry "shouldn't be relying on the cheap titillation of her first single" to get people's attention "this deep into her career". He reacted positively to Elliott's appearance, stating that both Perry and Elliott "deserved 110 million pairs of eyes on them".[27] Amanda Michelle Steiner of People wrote: "Katy Perry fan or not, even the most cynical hater would have to admit that her Super Bowl performance on Sunday was a pop culture masterpiece."[28] Jon Caramanica of The New York Times felt that Perry "benefited far more" from Elliott's appearance than Kravitz, adding that Elliott's songs "easily doubled the energy onstage".[29]

At the 67th Primetime Creative Arts Emmy Awards on September 12, 2015,[30] the halftime show won the awards for Outstanding Lighting Design/Lighting Direction for a Variety Special and Outstanding Costumes for a Variety Program or Special. The halftime show was also nominated for Outstanding Short-Format Live-Action Entertainment Program.[31]

Commercial impact[edit]

Two days after the halftime show, the Guinness World Records announced that Perry's performance garnered 118.5 million viewers in the United States, and became the highest-rated halftime show in Super Bowl history. The viewership was higher than the game itself, which was viewed by an audience of 114.4 million.[32] In 2018, Deadline reported that Perry's halftime show drew a total TV audience of 120.7 million.[33]

Following the halftime show, all three of the songs performed by Missy Ellitot entered the top twenty singles list on iTunes,[34] and later reached the top ten.[35] Billboard reported that industry sources expected Perry's songs to collectively sell around 100,000 downloads as a result of the performance, while Elliott's songs were predicted to sell up to 70,000 downloads, which would be an increase of more than 1,000% from the previous week (where Elliott sold 6,000 song downloads).[36] For the week ending February 1, 2015, Perry's discography registered a 92% sales gain in the United States, selling 121,000 albums and song downloads in total. Meanwhile, Elliot's albums and song downloads sold 73,000, up 996% from the previous week.[37]

Left Shark[edit]

Perry with backup dancers in shark costumes during the performance of "Teenage Dream"

During Perry's performance of "Teenage Dream" and "California Gurls", she was accompanied by several dancers in various beach-themed costumes, including two dressed as sharks. Left Shark, on house left, Perry's right, received significant fan and media attention during and after the halftime performance because of its distinct dance moves, which were both offbeat and out of sync to the "Right Shark". Left Shark quickly became an Internet sensation, appearing on social media sites such as Facebook and Twitter and also became an internet meme.[38][39][40] The identities of both sharks were later revealed to be Perry's longtime background dancers Scott Myrick (Right Shark) and Bryan Gaw (Left Shark).[41][42]

Various other elements of Perry's performance, such as her entrance on a mechanical lion, her costumes, and her exit on a flying star (which itself was compared to the former logo of NBC's PSA segments The More You Know), were all incorporated into humorous images on social media.[28]

The organizing choreographer RJ Durell stated that the dancers, both long-time stage performers from Perry's past concerts, were not given rigorous choreography but instead told to mimic Perry's moves. In an interview with The Hollywood Reporter, Durell said that the Left Shark's performance was intentional, stating their objectives were to "perform Katy's trademark moves to the 'Teenage Dream' chorus, which they both did perfectly" and "have loads of fun, and bring to life these characters in a cartoon manner, giving them a Tweedledee/Tweedledum-type persona".[42][43]

The Super Bowl halftime show director Hamish Hamilton later said that the Left Shark performance was inspired by a Scissor Sisters performance in the 2005 Brit Awards, where the group played "Take Your Mama" in front of a surreal farmyard with massive bird-like puppets. Hamilton stated that, "We were trying to work out how we could bring a beach scene to life and so one of the references that we looked at was that Scissor Sisters performance. The genesis of the Left Shark was actually a singing melon."[44]

After the Super Bowl, lawyers for Katy Perry began trying to obtain a copyright for Left Shark and then sought trademark protection. Specifically, they tried to register a trademark on Left Shark with the USPTO. Perry's team also sought to register "Right Shark", "Drunk Shark", and "Basking Shark".[45] The U.S. Trademark Office rejected her initial attempt to register "Left Shark". Her team initiated litigation against an Orlando artist named Fernando Sosa, who was able to fight Perry and obtain the rights to make 3-D figurines of Left Shark.[46] Sosa was represented by lawyer John Michael Phillips.[47]

Set list[edit]

Set list adapted from Billboard.[19]

  1. "Roar"
  2. "Dark Horse"
  3. "I Kissed a Girl" (with Lenny Kravitz)
  4. "Teenage Dream"
  5. "California Gurls"
  6. "Get Ur Freak On" / "Work It" (with Missy Elliott)
  7. "Lose Control" (Missy Elliott solo)
  8. "Firework"

See also[edit]

References[edit]

  1. ^ a b Reed, Ryan (January 30, 2015). "Missy Elliott and Katy Perry Will Team Up for Super Bowl Halftime Show". Rolling Stone. Retrieved January 31, 2015. 
  2. ^ "ASU marching band practices for Super Bowl pre-game and halftime shows". East Valley Tribune. February 1, 2015. Retrieved February 1, 2015. 
  3. ^ Blistein, Jon (August 19, 2014). "NFL Asks Musicians for Money to Play Super Bowl". Rolling Stone. Retrieved August 19, 2014. 
  4. ^ "NFL to Coldplay: Pay to Play the Super Bowl". The Wall Street Journal. August 19, 2014. Retrieved August 20, 2014. 
  5. ^ Leopold, Todd (August 7, 2014). "Fans backing Weird Al for Super Bowl halftime". CNN. Retrieved August 7, 2014. 
  6. ^ Bryant, Christian (August 8, 2014). "'Weird Al' at Super Bowl XLIX: What are the chances?". The Atlanta Journal-Constitution. Retrieved August 8, 2014. 
  7. ^ Watercutter, Angela (August 7, 2014). "You Can Help Weird Al Headline the Super Bowl's Halftime Show". Wired. Retrieved August 12, 2014. 
  8. ^ "Katy Perry to headline Pepsi Super Bowl XLIX Halftime Show". National Football League. November 23, 2014. Retrieved November 23, 2014. 
  9. ^ "Katy Perry Performing at Super Bowl XLIX Halftime Show". Billboard. October 9, 2014. Retrieved October 9, 2014. 
  10. ^ "Lenny Kravitz joins Katy Perry for Super Bowl Halftime Show". National Football League. January 10, 2015. Retrieved January 10, 2015. 
  11. ^ a b Johnson, Jr., Billy (January 30, 2015). "Katy Perry's 5 New Super Bowl Halftime Show Revelations". Yahoo! Music. Retrieved February 4, 2015. 
  12. ^ "Katy Perry emailed Bruno Mars for advice on Super Bowl halftime performance". Fox Sports. Retrieved December 12, 2015. 
  13. ^ Sandberg, Marian. "Super Bowl 2015 Halftime Show Renderings". LiveDesignonline.com. Retrieved February 6, 2015. 
  14. ^ McElroy, Luke. "2015 Super Bowl Halftime Show: Behind the Scenes". TripleWideMedia.com. Retrieved February 6, 2015. 
  15. ^ "Exclusive: Jeremy Scott on Dressing Katy Perry for the Superbowl [sic]". Elle. February 1, 2015. Retrieved February 4, 2015. 
  16. ^ Hipes, Patrick. "'Katy Perry: Making Of The Pepsi Super Bowl Halftime Show' Trailer: What 118.5 Million Viewers Didn't See". Deadline Hollywood. Retrieved September 12, 2015. 
  17. ^ a b c d Chase, Chris (February 1, 2015). "Katy Perry blew away the Super Bowl halftime show". USA Today. United States. Retrieved February 1, 2015. 
  18. ^ a b Peterson, Nate (February 1, 2015). "A recap of the crazy that was Katy Perry's Super Bowl halftime show". CBS Sports. Retrieved February 3, 2015. 
  19. ^ a b c d e f g h Lipshutz, Jason (February 1, 2015). "Katy Perry Shines During Super Bowl XLIX Halftime Show". Billboard. United States. Retrieved February 1, 2015. 
  20. ^ Ishler, Julianne (February 3, 2015). "Lenny Kravitz's daughter mocks him for twerking on Katy Perry". AOL.com. Retrieved February 3, 2015. 
  21. ^ a b c Goodman, Jessica (February 1, 2015). "Katy Perry's Outrageous Super Bowl Halftime Show Includes Missy Elliott Throwback, Lenny Kravitz". The Huffington Post. Retrieved February 3, 2015. 
  22. ^ Sherman, Rodger (February 1, 2015). "Super Bowl halftime show 2015: Katy Perry kills it". SB Nation. Retrieved February 3, 2015. 
  23. ^ Dresdale, Andrea (February 7, 2016). "Super Bowl 2016: A History of Halftime Performances". ABC News. Retrieved February 7, 2017. 
  24. ^ Montgomery, James (February 1, 2015). "Katy Perry Roars, Soars During Super Bowl XLIX Halftime Show". Rolling Stone. Retrieved February 1, 2015. 
  25. ^ Needham, Alex (February 1, 2015). "Katy Perry Super Bowl half time show review – epic, lung-busting kitsch". The Guardian. United Kingdom. Retrieved February 1, 2015. 
  26. ^ Duboff, Josh (February 1, 2015). "Katy Perry's High-Octane Super Bowl Halftime Show Was a Total Win". Vanity Fair. United States. Retrieved February 1, 2015. 
  27. ^ D'Addario, Daniel (February 1, 2015). "Katy Perry's Super Bowl Halftime Show Was All About Showmanship". Time. Retrieved February 1, 2015. 
  28. ^ a b Michelle Steiner, Amanda (February 2, 2015). "Exploring Katy Perry's Super Bowl Half-Time Show in Memes". People. Retrieved February 3, 2015. 
  29. ^ Caramanica, Jon (February 1, 2015). "Not Exactly Brilliant, but at Least the Colors Are". The New York Times. Retrieved February 6, 2015. 
  30. ^ "67th Primetime Emmy Awards to Air Sept. 20 on FOX; Creative Arts Emmy Awards to Air on FXX". Academy of Television Arts & Sciences. February 4, 2015. Retrieved February 5, 2015. 
  31. ^ "Creative Arts Emmys: Winners List (Live Updates)". Variety. September 12, 2015. Retrieved September 12, 2015. 
  32. ^ Angert, Alex (February 3, 2015). "Super Bowl XLIX: How Brady, Belichick and Katy Perry's shark ensured the records tumbled". Guinness World Records. Retrieved November 14, 2015. 
  33. ^ Patten, Dominic. "Eagles' 1st Super Bowl Win Draws 103.4M Viewers, Smallest Audience In Nine Years – Update". Deadline Hollywood. Retrieved 12 February 2018. 
  34. ^ Durando, Jessica (February 2, 2015). "Did folks really not know Missy Elliott at Super Bowl?". USA Today. United States. Retrieved February 3, 2015. 
  35. ^ Harling, Danielle (February 3, 2015). "Missy Elliott Welcomes Spotify, iTunes Boost Following Super Bowl Performance". HipHopDX. Retrieved February 4, 2015. 
  36. ^ Caulfield, Keith (February 2, 2015). "Missy Elliott on Track for 1,000% Sales Gain Thanks to Super Bowl". Billboard. Retrieved February 4, 2015. 
  37. ^ Caulfield, Keith (February 4, 2015). "Katy Perry & Missy Elliott See Super Sales Bump Thanks to Super Bowl". Billboard. Retrieved February 6, 2015. 
  38. ^ "Katy Perry's Lawyers Are Going To War Over Left Shark". February 6, 2015. Retrieved March 7, 2018. 
  39. ^ Mack, Eric (February 2, 2015). "Seahawks lose Super Bowl, but Left Shark wins the Internet". CNET. Retrieved February 2, 2015. 
  40. ^ McCoy, Terrence (February 2, 2015). "An investigation into the dancing sharks at Katy Perry's Super Bowl show". The Washington Post. Retrieved February 2, 2015. 
  41. ^ "Katy Perry's Left Shark From the Super Bowl Halftime Show Revealed". February 3, 2015. Retrieved March 7, 2018. 
  42. ^ a b Acuna, Kirsten (February 4, 2015). "We finally know the identity of the left dancing shark from the Super Bowl". BusinessInsider.com. Retrieved January 8, 2018. 
  43. ^ "Katy Perry's Choreographer: "Left Shark Nailed It!"". The Hollywood Reporter. February 2, 2015. Retrieved February 2, 2015. 
  44. ^ Goodman, Jessica (February 1, 2016). "Super Bowl insiders reveal the inspiration behind Left Shark". EW.com. Retrieved January 8, 2018. 
  45. ^ Eriq Gardner. "Katy Perry's "Left Shark" Design Rejected By Trademark Examiner", [Hollywood Reporter], April 2015.
  46. ^ Gil Kaufman. "Sorry, Katy Perry, You Can't Own Left Shark", [MTV.com], April 2015.
  47. ^ Fernando Sosa. "Changing Legal Representation to John Phillips", [PoliticalSculptor.com], July 2015.