2015 MTV Video Music Awards
| 2015 MTV Video Music Awards | |
|---|---|
| File:Mtv-vma-2015-logo.png | |
| Date | Sunday, August 30, 2015 |
| Venue | Microsoft Theater, Los Angeles, California |
| Country | USA |
| Hosted by | Miley Cyrus |
| Most awards | Taylor Swift (4) |
| Most nominations | Taylor Swift (10)[1] |
| Website | www |
| Television/radio coverage | |
| Network | MTV, MTV2, VH1, VH1 Classic, Logo TV, BET, Centric, Comedy Central, TV Land, CMT[2][3] |
| Runtime | 190 minutes |
The 2015 MTV Video Music Awards was held on August 30, 2015.[4] The 32nd installment of the event was held at the Microsoft Theater in Los Angeles, California, and hosted by Miley Cyrus.[5][6][7] Taylor Swift led the nominations with a total of ten, followed by Ed Sheeran, who had six.[1] Another nominee, Kendrick Lamar, received four nominations for his video "Alright." However, the videos for Swift's "Bad Blood" and Flying Lotus' "Never Catch Me" (both of which he features on) earned seven and two nominations respectively, bringing his total number of mentions to 13. Swift's "Wildest Dreams" music video premiered during the pre-show.[8] Cyrus also announced and released her studio album Miley Cyrus & Her Dead Petz, right after her performance at the end of the show.[9] During his acceptance speech, Kanye West announced that he would be running for the 2020 U.S. Presidential Election.[10] Taylor Swift won the most awards with four, including Video of the Year and Best Female Video. The VMA trophies were redesigned by Jeremy Scott.[11]
Due to a simulcast across ten Viacom networks, the 2015 ceremony's airing on the flagship MTV network alone had the lowest audience in the ceremony's 31-year history. According to Nielsen, it logged 5.03 million viewers only on MTV, 39% less than last year, while cumulative viewers drew 9.8 million with the nine other simulcasting networks. The lowest viewed one was in 1996, since Nielsen began tracking in 1994, with 5.07 million viewers. However, the show broke the "US Twitter record", being the most tweeted about non-sports program, with 21.4 million tweets delivered by 2.2 million people.[12] It was also streamed live through the MTV app for authenticated users on mobile devices and television sets via iOS, Android and Chromecast. Through its website, viewers could also get to see un-aired audience shots and backstage coverage.[13] mtvU aired a behind-the-scenes feed and MTV Hits went dark.
Performances
| Artist(s) | Song(s) | |
|---|---|---|
| Pre-show | ||
| Walk the Moon | "Shut Up and Dance" "Different Colors" | |
| Todrick Hall | Video of the Year nominees' covers ("Uptown Funk", "7/11", "Bad Blood") | |
| Nick Jonas | "Levels" | |
| Main show | ||
| Nicki Minaj Taylor Swift |
"Trini Dem Girls" "The Night Is Still Young" "Bad Blood" | |
| Macklemore & Ryan Lewis Eric Nally Melle Mel Kool Moe Dee Grandmaster Caz |
"Downtown" (Live from outside The Orpheum Theatre) | |
| The Weeknd | "Can't Feel My Face" | |
| Demi Lovato Iggy Azalea |
"Cool for the Summer" (Live from outside The Orpheum Theatre) | |
| Justin Bieber | "Where Are Ü Now" "What Do You Mean?" | |
| Tori Kelly | "Should've Been Us" | |
| Pharrell Williams | "Freedom" (Live from outside The Orpheum Theatre) | |
| Twenty One Pilots ASAP Rocky |
"HeavyDirtySoul" "M'$" "Message Man" "Lane Boy" "L$D" | |
| Miley Cyrus | "Dooo It!" | |
Presenters
Pre-show
- Sway and Kelly Osbourne – hosts
- Kelly Osbourne and Jeremy Scott – presented Best Rock Video
- Carly Aquilino, Charlamagne Tha God, and Vic Mensa – presented Best Pop Video
- Awkwafina and Nessa – presented Song of Summer
Main show
- Britney Spears – presented Best Male Video
- Jared Leto – introduced The Weeknd
- Rebel Wilson – presented Best Hip-Hop Video
- Big Sean and Nick Jonas – presented Best Female Video
- Hailee Steinfeld – introduced Demi Lovato outside The Orpheum Theatre
- Serayah and Jussie Smollett – presented Best Video with a Social Message
- Ne-Yo and Kylie Jenner – introduced Tori Kelly
- Taylor Swift – presented Video Vanguard Award
- John Legend – introduced Pharrell Williams outside The Orpheum Theatre
- Rita Ora and Emily Ratajkowski – presented Artist to Watch
- Miguel and Gigi Hadid – introduced Twenty One Pilots and ASAP Rocky
- Ice Cube and O'Shea Jackson, Jr. – presented Video of the Year
- Happy Hippie Foundation members[14] – introduced Miley Cyrus
Winners and nominees
The nominations were announced on July 21, 2015 via Apple Music's Beats 1.[15] Nominees for the social media-driven category, Song of Summer, were announced on August 18, 2015.[16]
Taylor Swift (featuring Kendrick Lamar) – "Bad Blood"
- Beyoncé – "7/11"
- Kendrick Lamar – "Alright"
- Mark Ronson (featuring Bruno Mars) – "Uptown Funk"
- Ed Sheeran – "Thinking Out Loud"
Mark Ronson (featuring Bruno Mars) – "Uptown Funk"
- Nick Jonas – "Chains"
- Kendrick Lamar – "Alright"
- Ed Sheeran – "Thinking Out Loud"
- The Weeknd – "Earned It"
- Beyoncé – "7/11"
- Ellie Goulding – "Love Me Like You Do"
- Nicki Minaj – "Anaconda"
- Sia – "Elastic Heart"
Fetty Wap – "Trap Queen"
- James Bay – "Hold Back the River"
- George Ezra – "Budapest"
- FKA twigs – "Pendulum"
- Vance Joy – "Riptide"
- Beyoncé – "7/11"
- Maroon 5 – "Sugar"
- Mark Ronson (featuring Bruno Mars) – "Uptown Funk"
- Ed Sheeran – "Thinking Out Loud"
- Arctic Monkeys – "Why'd You Only Call Me When You're High?"
- Florence + the Machine – "Ship to Wreck"
- Hozier – "Take Me to Church"
- Walk the Moon – "Shut Up + Dance"
Nicki Minaj – "Anaconda"
- Big Sean (featuring E-40) – "I Don't Fuck with You"
- Fetty Wap – "Trap Queen"
- Kendrick Lamar – "Alright"
- Wiz Khalifa (featuring Charlie Puth) – "See You Again"
Taylor Swift (featuring Kendrick Lamar) – "Bad Blood"
- Ariana Grande and The Weeknd – "Love Me Harder"
- Jessie J, Ariana Grande and Nicki Minaj – "Bang Bang"
- Mark Ronson (featuring Bruno Mars) – "Uptown Funk"
- Wiz Khalifa (featuring Charlie Puth) – "See You Again"
Kendrick Lamar – "Alright" (Directors: Colin Tilley and the Little Homies)
- Childish Gambino – "Sober" (Director: Hiro Murai)
- Hozier – "Take Me to Church" (Directors: Brendan Canty and Conal Thomson)
- Mark Ronson (featuring Bruno Mars) – "Uptown Funk" (Directors: Bruno Mars and Cameron Duddy)
- Taylor Swift (featuring Kendrick Lamar) – "Bad Blood" (Director: Joseph Kahn)
OK Go – "I Won't Let You Down" (Choreographer: OK Go, air:man and Mori Harano)
- Beyoncé – "7/11" (Choreographers: Beyoncé, Chris Grant and Gabriel Valenciano)
- Chet Faker – "Gold" (Choreographer: Ryan Heffington)
- Flying Lotus (featuring Kendrick Lamar) – "Never Catch Me" (Choreographers: Keone Madrid and Mari Madrid)
- Ed Sheeran – "Don't" (Choreographers: Nappytabs)
Skrillex and Diplo (featuring Justin Bieber) – "Where Are Ü Now" (Visual Effects: Brewer, Gloria FX, Tomash Kuzmytskyi and Max Chyzhevskyy)
- Childish Gambino – "Telegraph Ave." (Visual Effects: Gloria FX)
- FKA Twigs – "Two Weeks" (Visual Effects: Gloria FX, Tomash Kuzmytskyi and Max Chyzhevskyy)
- Taylor Swift (featuring Kendrick Lamar) – "Bad Blood" (Visual Effects: Ingenuity Studios)
- Tyler, The Creator – "Fucking Young/Death Camp" (Visual Effects: Gloria FX)
Snoop Dogg – "So Many Pros" (Art Director: Jason Fijal)
- The Chemical Brothers – "Go" (Art Director: Michel Gondry)
- Skrillex and Diplo (featuring Justin Bieber) – "Where Are Ü Now" (Art Director: Brewer)
- Taylor Swift (featuring Kendrick Lamar) – "Bad Blood" (Art Director: Charles Infante)
- Jack White – "Would You Fight for My Love?" (Art Director: Jeff Peterson)
Beyoncé – "7/11" (Editors: Beyoncé, Ed Burke and Jonathan Wing)
- ASAP Rocky – "L$D" (Editor: Dexter Navy)
- Ed Sheeran – "Don't" (Editor: Jacquelyn London)
- Skrillex and Diplo (featuring Justin Bieber) – "Where Are Ü Now" (Editor: Brewer)
- Taylor Swift (featuring Kendrick Lamar) – "Bad Blood" (Editor: Chancler Haynes at Cosmo Street)
Flying Lotus (featuring Kendrick Lamar) – "Never Catch Me" (Director of Photography: Larkin Seiple)
- Alt-J – "Left Hand Free" (Director of Photography: Mike Simpson)
- FKA Twigs – "Two Weeks" (Director of Photography: Justin Brown)
- Ed Sheeran – "Thinking Out Loud" (Director of Photography: Daniel Pearl)
- Taylor Swift (featuring Kendrick Lamar) – "Bad Blood" (Director of Photography: Christopher Probst)
Big Sean (featuring Kanye West and John Legend) – "One Man Can Change the World"
- Colbie Caillat – "Try"
- Jennifer Hudson – "I Still Love You"
- Rihanna – "American Oxygen"
- Wale – "The White Shoes"
Song of Summer
5 Seconds of Summer – "She's Kinda Hot"
- Fetty Wap – "My Way"
- Fifth Harmony – "Worth it"
- Selena Gomez (featuring ASAP Rocky) – "Good for You"
- David Guetta (featuring Nicki Minaj) – "Hey Mama"
- Demi Lovato – "Cool for the Summer"
- Major Lazer – "Lean On"
- OMI – "Cheerleader"
- Silentó – "Watch Me (Whip/Nae Nae)"
- Skrillex and Diplo (featuring Justin Bieber) – "Where Are U Now"
- Taylor Swift – "Bad Blood"
- The Weeknd – "Can't Feel My Face"
References
- ^ a b Lindner, Emilee (July 21, 2015). "2015 VMA Nominations: Get The Full List Now". MTV.com. Retrieved July 21, 2015.
The list is lead by Taylor Swift, who is up for nine Moonmen.
- ^ Yahr, Emily (August 30, 2015). "VMAs 2015 FAQ: Where to watch the show, who's performing, red carpet details". The Washington Post. Retrieved August 31, 2015.
- ^ "2015 MTV Video Music Awards". Zap2it. Retrieved August 31, 2015.
- ^ Linder, Emilee (November 13, 2014). "Save The Date! The 2015 VMAs Are Set For…". MTV.com. Retrieved April 26, 2015.
- ^ "MTV Video Music Awards 2015: Miley Cyrus reveals what to know". TheReporterTimes.com. August 30, 2015. Retrieved August 30, 2015.
- ^ Alexis, Nadeska (July 20, 2015). "Start Freaking, The 2015 MTV VMA Nominations Are Coming". MTV.com. Retrieved July 20, 2015.
- ^ Lindner, Emilee (July 20, 2015). "Miley Cyrus Is Hosting The 2015 VMAs. This Is Not A Drill". MTV.com. Retrieved July 20, 2015.
- ^ Hosken, Patrick (August 23, 2015). "Taylor Swift's 'Wildest Dreams' Video Will Premiere During The VMA Pre-Show". MTV.com. Retrieved August 23, 2015.
- ^ Bell, Crystal (August 31, 2015). "Miley Cyrus Just Dropped A Free Surprise Album – Here's Where You Can Hear It". MTV News. Retrieved August 31, 2015.
- ^ Stone, Natalie (August 30, 2015). "Kanye West: 'I Have Decided in 2020 to Run for President'". The Hollywood Reporter. Retrieved August 30, 2015.
- ^ Lindner, Emilee (August 17, 2015). "Jeremy Scott Redesigned The VMA Moonman, And It's Totally Rad". MTV.com. Retrieved August 17, 2015.
- ^ Kissell, Rick (September 1, 2015). "Video Music Awards Viewership Plummets on MTV". Variety. Retrieved September 1, 2015.
- ^ "MTV VMAs 2015 Live Stream: How To Watch Online". Heavy.com. Retrieved September 1, 2015.
- ^ http://www.mtv.com/news/2256106/happy-hippie-vmas/
- ^ "MTV VMAs: Taylor Swift leads way with nine nominations". Guardian. July 22, 2015. Retrieved July 23, 2015.
- ^ "2015 MTV Video Music Awards Nominees Revealed: Taylor Swift, Kendrick Lamar, Ed Sheeran & More". Billboard. Prometheus Global Media. Retrieved July 21, 2015.