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Loona

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LOOΠΔ
Also known asGirl of the Month
OriginSeoul, South Korea
GenresK-pop
Years active2016 (2016)–present
LabelsBlockberry Creative
Members
  • Heejin
  • Hyunjin
  • Haseul
Websitewww.loonatheworld.com

LOONA (stylized as LOOΠΔ; also known as 'Girl of the Month', Korean: 이달의 소녀) is a South Korean pre-debut girl group project created by Blockberry Creative (Korean: 블록베리 크리에이티브), a subsidiary of Polaris Entertainment. Each month, beginning in October 2016, a new member is revealed and releases an EP featuring one solo song, and one song including the previously revealed members, both with accompanying music videos[1]. This will continue for a whole year, and at the end of the project the 12 girls will debut as one group.[2] The project includes regular <1 minute videos of the girls posted to their YouTube account[3].

History

Pre-Debut Project

On September 22, 2016, Blockberry Creative released a teaser for the first music video, Heejin's 'ViViD'.

On October 2, 2016, South Korean company Blockberry Creative announced through Naver that they would be debuting their first girl-group through a 12-month long pre-debut project[2]. Following this announcement, teasers were released for first member Heejin,[4] as well as the teaser for an additional music video for the acoustic mix of 'ViViD', set in Paris, France.

On October 4, 2016, the music videos for 'ViViD'[5], and it's accompanying acoustic mix were released[6].

On October 28, 2016, the second member, Hyunjin, was revealed.[7]

On November 10, 2016, Hyunjin's debut single 'Around You' was released in a 10-minute short film format music video[8]. 6 days later, the music video for Heejin and Hyunjin's collaboration song 'I'll Be There', filmed in Tokyo, was released,[9] as well as the official music video for 'Around You'[10].

On December 3, 2016, the third member, Haseul, was announced.

On December 11, 2016, The music video teaser for 'Let Me In' was released, revealing her music video to have been filmed in Iceland.

On December 14, 2016, The music video teaser for Heejin, Hyunjin, and Haseul's collaboration christmas song 'The Carol' was released, and the music video was revealed to have been filmed in London.

Members

Discography

Pre-Debut Singles

  • Vivid - Heejin (2016)
  • I'll Be There - Hyunjin (2016)
  • Let Me In - Haseul (2016)

References

  1. ^ "Girl Group Zone! on Twitter". Twitter. Retrieved 2016-12-14.
  2. ^ a b "[기획]"사전 검증받겠다" 걸그룹의 이색 데뷔·컴백 '눈길'". Retrieved 2016-12-14.
  3. ^ "loonatheworld". YouTube. Retrieved 2016-12-14.
  4. ^ "Girl Group Zone! on Twitter". Twitter. Retrieved 2016-12-14.
  5. ^ loonatheworld (2016-10-04), 이달의 소녀/희진 (LOOΠΔ/HeeJin) "ViViD" Official MV, retrieved 2016-12-14
  6. ^ loonatheworld (2016-10-04), 이달의 소녀/희진 (LOOΠΔ/HeeJin) "ViViD (Acoustic Mix)" Official MV, retrieved 2016-12-14
  7. ^ "이달의 소녀(LOOΠΔ) on Twitter". Twitter. Retrieved 2016-12-14.
  8. ^ loonatheworld (2016-11-10), 이달의 소녀/현진 (LOOΠΔ/HyunJin) "다녀가요(Around You) Original Film Ver.", retrieved 2016-12-14
  9. ^ loonatheworld (2016-11-16), 이달의 소녀/희진, 현진 (LOOΠΔ/HeeJin, HyunJin) "I'll Be There" Official MV, retrieved 2016-12-14
  10. ^ loonatheworld (2016-11-16), 이달의 소녀/현진 (LOOΠΔ/HyunJin) "다녀가요 (Around You)" Official MV, retrieved 2016-12-14
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