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Gregory Connell Lawrance
Greg Lawrance in 2016
Born (1972-11-07) November 7, 1972 (age 51)
Boston, Massachusetts
NationalityAmerican
Alma materUniversity of Rochester
Occupation(s)Entrepreneur, Investor
Years active20
OrganizationReady Go Licensing
Known forCo-founder/CEO NUMBER Lab

Greg Lawrance

Gregory Connell Lawrance is an American media and fashion entrepreneur and investor. Lawrance was known for co-founding pioneering athleisure brand NUMBER Lab.[1][2][3][4][5] He is the co-founder and CEO of social influencer licensing and marketing agency Ready Go Licensing.[6][7]

Early life & education

Lawrance was born on November 7 in Boston, Massachusetts. He attended the University of Rochester[6][8] where he graduated with a B.A. in Political Science.[6][8][9]  Other coursework included study through the University's Film and Media Studies Program,[6][8] graduate work in entrepreneurship at Rochester’s Simon School of Business[6][8][9] and piano instruction through Rochester's inter-departmental classical program at its top-ranked Eastman School of Music.[6][8][10] Lawrance crewed for the University’s sailing team, with which he competed in the annual U.S. Naval Academy’s McMillan Cup Regatta[6][8]—the oldest national collegiate sailing regatta in the U.S.[6][11]  

Career

NUMBER Lab

In 2003, Lawrance co-founded (with CFDA member Luis Fernandez[12]) premium menswear brand: NUMBER Lab.[6][1][2][3][4][5] As one of the first athleisure brands—only RLX, Prada Sport and Zegna Sport co-existed in this whitespace at the time—NUMBER Lab has arguably earned Lawrance and Fernandez a place as pioneers of the athleisure apparel sector.[6]

What started-out as a "hobby" designing premium men's t-shirts evolved into a high-end, sport-inspired athleisure fashion brand.[6] NUMBER Lab was carried by top major and boutique retailers, including: Nordstrom;[6][13] Bloomingdale's;[6][14] Saks Fifth Avenue;[6][15] Fred Segal;[6] Ron Herman;[6] Equinox Fitness Clubs;[6][16] United Arrows[6] (Japan); TNT (Canada);[6] and Gotstyle (Canada).[6] The brand garnered praise from top fashion editors and key industry insiders, and was regularly featured in esteemed publications such as GQ,[6][17] Esquire,[6][18] Hypebeast[6][19], Men's Health,[6][20][21] Vogue,[6][22] New York Magazine,[6][23] The Wall Street Journal,[6][24] Paper Magazine,[6][25] Style.com[6][26] and Racked.com.[27] NUMBER Lab was featured on athletes and celebrities including Neil Patrick Harris,[6][28] Josh Duhamel,[6][29] Evan Longoria,[6][30] Harrison Ford,[6] Chris Pine[6][31] and Matt Bohmer.[6][32] In 2012, Annie Leibowitz photographed NUMBER Lab designs on actor Jonathan Groff for a two-page feature in the July issue of Vanity Fair.[6][33]

NUMBER Lab hosted high-profile presentations and runway shows during Mercedes-Benz New York Fashion Week.[6] The events were held at A-list venues in New York City including Milk Studios[6][34] and The Standard Hotel.[6][25][35] NUMBER Lab also secured sponsorships with major corporate partners like Gillette,[6][36][37] W Hotels[6][38] and M·A·C Cosmetics to co-finance its runway shows. In 2011, NUMBER Lab was invited to show at Aspen Fashion Week.[6][39][40] The same year, the company successfully opened and operated a one-year pop-up store in Manhattan's north Chelsea neighborhood.[6][41][42] In 2012, E! Entertainment Network covered the company's Fall-Winter 2012 runway show at Milk Studios[6][43] and later that spring, NUMBER Lab was accepted into the prestigious Council of Fashion Designers of America (CFDA) Fashion Incubator Program[6][5][44]—in company with fellow brands/designers CFDA/Vogue Fashion Fund winner Johnathan Simikhai, Timo Weilland, Burkman Bros and Project Runway's Daniel Vosovic[6][45] (other notable program alumni include Prabal Gurung, Bibhu Mohapatra and Waris Ahluwalia-House of Waris.)[46]

READY GO Licensing

In 2016, Lawrance co-founded READY GO Licensing[6][47]—a full-service custom merchandise design (apparel, footwear, eyewear, cosmetics, fragrance), e-commerce and marketing agency serving exclusively the internet's most-popular and fastest-growing social media influencers.[6][47] READY GO's clients represent over 600 billion YouTube views[47] and collectively reach an audience of 25 million fans.[47][48][49][50] Some of the company's licenses include:[47]

References

  1. ^ a b "Coming Soon: NUMBER:Lab to Open Showroom / Retail Space in New York City". GQ.com. GQ. 26 Oct 2011.
  2. ^ a b "The men's luxury sportswear label NUMBER LAB has opened its first stand-alone store". NYTimes.com. New York Times. 10 Nov 2011.
  3. ^ a b "Number Lab Spring 2013 First Look". GQ.com. GQ. September 12, 2012.
  4. ^ a b "Designer Feature - Number Lab". Starwood Hotels Editorials. 2013 – via W Hotels.
  5. ^ a b c Smith, Ray (May 9, 2012). "Wall Street Journal".
  6. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av "LinkedIn profile for Greg Lawrance". Linkedin.com. 15 Jan 2017. Retrieved 15 Jan 2017.
  7. ^ "Ready Go Licensing - official company website". readygo.nyc. 15 Jan 2017.
  8. ^ a b c d e f "University of Rochester Alumni Exchange". rax.rochester.edu. University of Rochester. 15 Jan 2017. Retrieved 15 Jan 2017.
  9. ^ a b "NUMBER:Lab". gust.com.
  10. ^ "The Best Schools - Eastman School of Music Rank".
  11. ^ "About the McMillan Cup - Oldest collegiate sailing regatta in the U.S." Collegesailing.org.
  12. ^ "CFDA Members Webpage". CFDA.com. Council of Fashion Designers of America (CFDA). 20 Jan 2017.
  13. ^ "Number Lab Jersey Shorts". Nordstrom.com.
  14. ^ "Number Lab Reversible Hoodie". Bloomingdales.com.
  15. ^ "Number Lab Jersey Shorts". Saksfifthavenue.com.
  16. ^ "The Fashion Ladder". thefashionladder.com. The Fashion Ladder. August 20, 2011.
  17. ^ Sebra, Matt (April 25, 2013). "Exclusive: Capturing the Number:Lab MAN". GQ.com. GQ.
  18. ^ "NY Fashion Week Best Looks: Days 1, 2 + Counting". Esquire.com. Esquire. February 9, 2012.
  19. ^ Poh, Jonathan (September 21, 2012). "Number:Lab 2013 Spring Collection". Hypebeast.com. Hypebeast.
  20. ^ Loh, Natalie (January 2, 2013). "January Must-Haves". menshealth.com. Men's Health.
  21. ^ Aaron, Kierra (February 10, 2012). "STYLE NEWS - New York Fashion Week: Days 1 & 2". menshealth.com. Men's Health.
  22. ^ "AUTUMN/WINTER 2013 MENSWEAR: Number: Lab". Vogue.co.uk. Vogue. February 2013.
  23. ^ Hyland, Véronique (July 17, 2015). "Men's Designers Pushing Hard on Performancewear". nymag.com. New York Magazine.
  24. ^ Smith, Ray A. (May 10, 2012). "Pairing Fashion Sense with Business Sense". The Wall Street Journal: D6.
  25. ^ a b Marks, Martin (September 8, 2011). "NUMBER:LAB'S DAPPER SPORTSWEAR". papermag.com. Paper Magazine.
  26. ^ Chang, Bee-Schuan (February 9, 2012). [style.com "Designer Update: Weather Appropriate"]. Style.com. Style.com. {{cite web}}: Check |url= value (help)
  27. ^ "Number:Lab Fall '11: Activewear Meets Tailoring, It's All in the Details". Racked.com. 3 May 2011.
  28. ^ "Product Feature - Celebrity Fave (Neil Patrick Harris)". In Style (March). 2010.
  29. ^ "Celebrity Editorial - Josh Duhamel". Men's Health. March 2009.
  30. ^ "Celebrity Editorial". Men's Journal (June–July). 2010.
  31. ^ "Men's Health Cover". Men's Health: Cover. May 2009.
  32. ^ ""White Collar" Feature". Entertainment Weekly (September). 2012.
  33. ^ Kushner, Tony; Leibowitz (photographer), Annie (July 2012). "Splendor in the Park (Spotlight)". Vanity Fair: 100.
  34. ^ Copobianco, Grace (February 14, 2012). "NUMBER:LAB FALL 2012 AT MILK STUDIOS". downtownmagazinenyc.com. Downtown Magazine.
  35. ^ "Number:Lab - Runway - Spring 2012 Mercedes-Benz Fashion Week". gettyimages.com. Getty Images. September 7, 2011.
  36. ^ "Gillette Partners with MADE to Celebrate Men's Fashion at New York Fashion Week Fall/Winter 2012". http://news.gillette.com. Gillette. February 9, 2012. {{cite web}}: External link in |website= (help)
  37. ^ STANCZAK, DIANA (April 5, 2012). "Fashion for Your Face". menshealth.com. Men's Health.
  38. ^ "The CFDA & W Hotels Link Up for International Style". esquire.com. Esquire. September 12, 2012.
  39. ^ Lo, Danica (March 15, 2011). "Aspen Fashion Week - Number Lab video".
  40. ^ Hartman, Darrell (April 1, 2011). "Skiwear Roundup". The Wall Street Journal.
  41. ^ Lin, Lance (October 26, 2011). "Coming Soon: NUMBER:Lab to Open Showroom / Retail Space in New York City". GQ.com. GQ.
  42. ^ NIKAS, JOANNA (November 10, 2011). "Openings". nytimes.com. The New York Times.
  43. ^ Burtka, David (February 9, 2012). "E! News - Fashion Week". E!.
  44. ^ "CFDA Fashion Incubator Digital Showcase". Council of Fashion Designers of America. 2014.
  45. ^ "THE CFDA FASHION INCUBATOR DIGITAL SHOWCASE". CFDA.com. Council of Fashion Designers of America (CFDA). February 10, 2014.
  46. ^ Sherman, Lauren (February 1, 2010). "CFDA FASHION INCUBATOR DESIGNERS ANNOUNCED". CFDA.com. Council of Fashion Designers of America (CFDA).
  47. ^ a b c d e f g h "Ready Go Licensing website". readygo.nyc.
  48. ^ a b "Christen Dominique YouTube Channel - About". YouTube.com. Christen Dominique / YouTube. 19 Jan 2017.
  49. ^ a b "Fitness Blender YouTube - About". YouTube.com. Fitness Blender / YouTube. 17 Jan 2017.
  50. ^ a b "Adi Shankar YouTube - About". YouTube.com. Adi Shankar / YouTube. 17 Jan 2017.
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