WCWG
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WCWG, Channel 20, is the CW affiliate licensed to Lexington, North Carolina, and serves the Greensboro-Winston-Salem-High Point, North Carolina television market. It offers cartoons from Kids WB, sitcoms, first-run talk and reality shows, CW prime time programming, movies, and dramas. The station is owned by Pappas Telecasting. Its transmitter is located in Randleman, North Carolina.
History
The station signed on in 1985 as WEJC and aired a religious educational format, running mostly Baptist based programming (staying away from the Benny Hinn/Kenneth Copeland type evangelists). Owned by the Christian Television Network, WEJC stood for "Education in Jesus Christ".
The station was sold to Pappas in the summer of 1995. Initially the station kept the religious format, but it soon became a WB affiliate, and added WB programming to its lineup immediately after the sale was finalized. Religious programming was reduced to 5-7am and 9am-noon in the spring of 1996, and ran syndicated cartoons 7-9am, westerns in the early afternoon, cartoons until 5pm, some low budget sitcoms in the evening, WB shows and old movies in prime time, and drama shows and old movies late nights. It also changed its call letters to WBFX.
That summer, the station made an agreement with WGHP, the market's Fox station, to add Fox Kids programming to the lineup which would be dropped from WGHP after barely a year of airing it. Also more recent sitcoms were added to the mix as well as the religious shows being trimmed more. Call letters changed to WTWB-TV in 2000.
WTWB dropped Fox Kids at the end of 2001 (which Fox had canceled nationally but kept running repeats on Saturday mornings for stations that wanted to air it). The Fall of 2002 Fox began a new Saturday Morning kids block called 4Kids TV which Fox still opted to not air it over WGHP. As a result, Fox's children programming does not air in Greensboro/Winston-Salem/High Point.
In January 2006, The WB and UPN announced that they would merge into a new network, The CW. The news of the merger could change the course of programming for WTWB. On March 2, 2006, UPN affiliate WMYV (the former WUPN-TV) was announced as an affiliate of My Network TV. Two weeks later on March 17, 2006, WTWB was confirmed as the market's CW Network outlet. On August 11, 2006, the call sign was changed to WCWG to reflect the affiliation.
Previous Logo
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WTWB's logo, used through September 2006.
