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ATSC 3.0 station
CityGreensboro, North Carolina
FoundedMay 1, 1981
First air date
May 9, 1981 (42 years ago) (1981-05-09)
Former call signs
  • WGGT (1981–1996)
  • WUPN-TV (1996–2006)
Former channel number(s)
  • Analog: 48 (UHF, 1981–2009)
  • Digital: 33 (UHF, 2002–2019)
Call sign meaning
Technical information[1]
Licensing authority
Facility ID25544
ERP800 kW
HAAT574.8 m (1,886 ft)
Transmitter coordinates35°52′2.6″N 79°49′25.4″W / 35.867389°N 79.823722°W / 35.867389; -79.823722
Public license information

WMYV (channel 48) is a television station licensed to Greensboro, North Carolina, United States, serving the Piedmont Triad region as an affiliate of MyNetworkTV. It is owned by Sinclair Broadcast Group alongside Winston-Salem–licensed ABC affiliate WXLV-TV (channel 45). Both stations share studios on Myer Lee Drive (along US 421) in Winston-Salem, while WMYV's transmitter is located in Randleman (along I-73/US 220).


Prior history of UHF channel 48 in the Piedmont Triad[edit]

The UHF channel 48 allocation in Greensboro was originally occupied by WUBC, an independent station that operated from 1967 until 1970.

Early history[edit]

The current licensed station on channel 48 first signed on the air on May 9, 1981, as WGGT, running a general entertainment format featuring cartoons, classic movies, classic sitcoms, religious programs, and CBS network shows that were preempted by WFMY-TV (channel 2), as well as business news programming from the Financial News Network. It was owned locally by Guilford Broadcasters. The station was initially a strong competitor with the area's other independent station, WJTM-TV (channel 45). However, it took a toll financially.

The Piedmont Triad region was too small at the time to support two independent stations, and there was not enough programming to go around. In addition, WGGT's signal was considerably weaker than rival WJTM's. WGGT fell further behind when TVX Broadcast Group bought WJTM in 1983 and changed its call letters to WNRW. With stronger ownership, WNRW was able to pick clean most of the better programming that was available, and had also beat out WGGT for the Triad's Fox affiliation in 1986. In the mid-1980s, the station aired a program on Sunday mornings called Pet Pals, which showcased a variety of information for people and pets. Co-hosted by Greensboro native Jerry Cunningham, Pet Pals was North Carolina's first weekly program dedicated to pets and became a hit. The most visible on-air personality at WGGT was "Billy Bobb" (created by comedian Dana Lowell), who hosted Billy Bobb's Action Theater and Billy Bobb's Fun Club from January 14, 1987, to December 18, 1991.

WGGT was unable to fill the void left by WNRW joining Fox. Like most early Fox affiliates, WNRW was still essentially programmed as an independent; Fox would not air a full week's worth of programming until 1993. By 1987, WGGT was forced to file for Chapter 11 bankruptcy. It managed to stay on the air, albeit with far more barter programming. The financial woes continued unabated and it was close to filing for Chapter 7 bankruptcy in 1991. At the end of December 1991, Act III Broadcasting, which had bought WNRW in 1988, stepped in and bought WGGT's stronger programming, then merged it onto WNRW's schedule. WGGT began simulcasting WNRW, creating a strong combined signal with over 60% overlap in the market. The two stations became known as the "Piedmont Superstation". At that time, Act III took over management of WGGT as well, and nearly all of its employees were laid off, except for a secretary and a master control technician. The simulcast continued after Act III merged with Abry in 1993.

As an ABC/UPN affiliate[edit]

WNRW and WGGT took a secondary affiliation with UPN when it debuted on January 16, 1995, while retaining its primary Fox affiliation. The two stations then jointly became the market's ABC affiliate that September after longtime ABC station WGHP (channel 8) became a Fox station following its purchase by the network. In 1995, Act III sold all stations to Sullivan Broadcasting, a company backed by ABRY Broadcast Partners for an undisclosed price.[2] In 1998, Sullivan Broadcasting was merged with the Sinclair Broadcast Group, with a local marketing agreement (LMA) with WGGT included in the deal.[3] Guiliford Broadcasters then sold WGGT to Mission Broadcasting.[4] However, 90 percent of Mission's stock was owned by David S. Smith, as well as ABRY's own shareholders. In effect, Sullivan/Sinclair owned both stations and now had a duopoly in the Triad in violation of Federal Communications Commission (FCC) rules. Sullivan/Sinclair further circumvented the rules by taking control of WGGT's operations under the LMA with WNRW (now WXLV) as the senior partner. Under the terms of the LMA, Sullivan/Sinclair dropped the simulcast, with UPN programming becoming exclusive to channel 48. WGGT changed its call letters to WUPN-TV after Mission officially took control on June 19. The station was purchased by Sinclair outright in 2001, creating the market's first legal duopoly.

As a MyNetworkTV affiliate[edit]

On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW.[5][6] On February 22, 2006, News Corporation announced the launch of a competing "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television.[7][8] On March 2, Sinclair announced that all of its UPN and WB affiliates, except for one of its stations in markets where the company owned affiliates of both networks, would join MyNetworkTV. This cleared the way for WTWB-TV to sign an affiliation deal with The CW on March 17, 2006. On June 19, channel 48 changed its call letters to the current WMYV in anticipation of this affiliation switch, which took place on September 5, 2006.

On May 8, 2017, Sinclair entered into an agreement to acquire Chicago-based Tribune Media – which has owned WGHP since December 2013 – for $3.9 billion, plus the assumption of $2.7 billion in debt held by Tribune. While WMYV is not in conflict with existing FCC in-market ownership rules and could have been retained by Sinclair in any event, the group was precluded from acquiring WGHP directly while retaining ownership of WXLV, as both rank among the four highest-rated stations in the Piedmont Triad in total day viewership, and there are too few independently owned full-power stations in the Piedmont Triad to permit legal duopolies in any event.[9][10][11][12][13] On April 24, 2018, Sinclair announced that it would sell WXLV-TV and eight other stations – Sinclair-operated KOKH-TV in Oklahoma City, WRLH-TV in Richmond, KDSM-TV in Des Moines, and WOLF-TV (along with LMA partners WSWB and WQMY) in Scranton/Wilkes-Barre, and Tribune-owned WPMT in Harrisburg and WXMI in Grand Rapids – to Standard Media Group (an independent broadcast holding company formed by private equity firm Standard General to assume ownership of and absolve ownership conflicts involving the aforementioned stations) for $441.1 million. The transaction includes a transitional services agreement, though which Sinclair would have continued operating WXLV for six months after the sale's completion.[14][15][16][17][18]

Three weeks after the FCC's July 18 vote to have the deal reviewed by an administrative law judge amid "serious concerns" about Sinclair's forthrightness in its applications to sell certain conflict properties, on August 9, 2018, Tribune announced it would terminate the Sinclair deal, intending to seek other M&A opportunities. Tribune also filed a breach of contract lawsuit in the Delaware Chancery Court, alleging that Sinclair engaged in protracted negotiations with the FCC and the DOJ over regulatory issues, refused to sell stations in markets where it already had properties, and proposed divestitures to parties with ties to Sinclair executive chair David D. Smith that were rejected or highly subject to rejection to maintain control over stations it was required to sell. The termination of the Sinclair sale agreement places uncertainty for the future of Standard Media's purchases of WXLV and the other six Sinclair- and Tribune-operated stations included in that deal, which were predicated on the closure of the Sinclair–Tribune merger.[19][20][21][22][23][24]


Former news logo.

From the fall of 2003 until August 2005, WUPN aired a nightly prime time newscast at 10 p.m., titled UPN 48 News at 10; it was anchored by former WFMY anchor Frank Fraboni. As part of Sinclair's News Central operation, local news segments originated from its studios in Winston-Salem, while national news, sports and weather segments were produced from studios at Sinclair's corporate headquarters on Beaver Dam Road in Hunt Valley, Maryland. News programming expanded to sister station WXLV (whose previous news department had shut down in January 2002), known as ABC 45 News Late Edition, aired weeknights at 11 p.m. from 2004 until 2005 and also featured the News Central format. Both newscasts were canceled in August 2005 due to poor ratings; the News Central format would be phased out entirely in Sinclair's other markets by March 2006.

In lieu of newscasts, WMYV currently airs a rebroadcast of Triad Today, a pre-recorded public affairs program produced for WXLV that is hosted by Jim Longworth, on Sunday nights at 10 p.m.

Technical information[edit]


The station's ATSC 1.0 channels are carried on the multiplexed digital signals of other Piedmont Triad television stations:

Subchannels provided by WMYV (ATSC 1.0)[25][26]
Channel Res. Aspect Short name Programming ATSC 1.0 host
48.1 720p 16:9 WMYV Main WMYV programming / MyNetworkTV WXLV-TV
48.2 480i REWIND Rewind TV WGHP
48.3 Comet Comet

WMYV previously carried TheCoolTV until August 31, 2012, when parent company Sinclair dropped the network from 35 of its stations.

Analog-to-digital conversion[edit]

On February 2, 2009, Sinclair told cable and satellite television providers via e-mail that regardless of the exact mandatory switchover date to digital-only broadcasting for full-power stations (which Congress rescheduled for June 12 days later), the station would shut down its analog signal on the original transition date of February 17,[27] making WMYV and WXLV the first stations in the market to convert to digital-only broadcast transmissions. WMYV shut down its analog signal at 11:59 p.m. on that date.[28] The station's digital signal remained on its pre-transition UHF channel 33, using PSIP to display WMYV's virtual channel as 48 on digital television receivers.

As part of the SAFER Act,[29] WXLV-TV kept its analog signal on the air until March 13 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.

ATSC 3.0 lighthouse[edit]

Subchannels of WMYV (ATSC 3.0)
Channel Res. Aspect Short name Programming
8.1 720p 16:9 WGHP Fox (WGHP)
12.1 1080p WXII NBC (WXII-TV) DRM
45.1 720p WXLV ABC (WXLV-TV)
48.1 WMYV MyNetworkTV
  Subchannel broadcast with digital rights management

Issue with Time Warner Cable[edit]

In early 2011, Sinclair Broadcast Group became involved in a retransmission dispute with Time Warner Cable, whose original agreement ended on December 31, 2010.[30] Negotiations between the two parties were extended for another two weeks until January 15, 2011, to allow time for an agreement to be reached.[31] Sinclair and TWC struck a new carriage agreement on February 2, 2011, with no disruption to carriage of WXLV and WMYV;[32] this same deal resulted in the aforementioned news share agreement with News 14 Carolina.

Out-of-market cable and satellite carriage[edit]

In recent years, WMYV has been carried on cable in areas outside of the Greensboro television market including cable providers within the Charlotte, Raleigh and Roanoke, Virginia markets. On DirecTV, WMYV has been carried in Grayson County, Virginia, which is part of the Roanoke market.[33]


  1. ^ "Facility Technical Data for WMYV". Licensing and Management System. Federal Communications Commission.
  2. ^ Flint, Joe (October 2, 1995). "ABRY CHOICE IS CLEAR; SULLIVAN TO TOP ACT III". Variety. Retrieved December 9, 2021.
  3. ^ "Sinclair to purchase Sullivan Deal could be worth $1 billion, gives firm 14 new TV stations; Most are Fox affiliates; Company continues to gain outlets in mid-size markets; Broadcasting". Baltimore Sun. Retrieved December 9, 2021.
  4. ^ "FCC Report: Sullivan Broadcasting".
  5. ^ 'Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September, CNNMoney.com, January 24, 2006.
  6. ^ UPN and WB to Combine, Forming New TV Network, The New York Times, January 24, 2006.
  7. ^ "News Corp. to launch new mini-network for UPN stations". USA Today. February 22, 2006. Retrieved January 21, 2013.
  8. ^ News Corp. Unveils MyNetworkTV, Broadcasting & Cable, February 22, 2006.
  9. ^ Stephen Battaglio (May 8, 2017). "Sinclair Broadcast Group to buy Tribune Media for $3.9 billion plus debt". Los Angeles Times. Retrieved June 6, 2017.
  10. ^ Cynthia Littleton (May 8, 2017). "Sinclair Broadcast Group Sets $3.9 Billion Deal to Acquire Tribune Media". Variety. Retrieved June 6, 2017.
  11. ^ Todd Frankel (May 8, 2017). "Sinclair Broadcast to buy Tribune Media for $3.9 billion, giving it control over 215 local TV stations". The Washington Post. Nash Holdings, LLC. Retrieved June 6, 2017.
  12. ^ Liana Baker; Jessica Toonkel (May 7, 2017). "Sinclair Broadcast nears deal for Tribune Media". Reuters. Retrieved June 6, 2017.
  13. ^ Harry A. Jessell; Mark K. Miller (May 8, 2017). "The New Sinclair: 72% Coverage + WGNA". TVNewsCheck.
  14. ^ Harry A. Jessell (April 24, 2018). "Sinclair Spins Off 23 TVs To Grease Trib Deal". TVNewsCheck. Retrieved April 25, 2018.
  15. ^ "Sinclair Enters Into Agreements to Sell TV Stations Related to Closing Tribune Media Acquisition" (PDF) (Press release). Sinclair Broadcast Group. April 24, 2018. Retrieved April 25, 2018.
  16. ^ "Sinclair Revises TV Spinoff Plans For Tribune Deal, Announces Deals For Several Stations". All Access. April 24, 2018. Retrieved April 25, 2018.
  17. ^ "Station Trading Roundup: 7 Deals, $571.7M". TVNewsCheck. May 1, 2018. Retrieved May 2, 2018.
  18. ^ "Form of Transition Services Agreement". Federal Communications Commission. April 30, 2018. Retrieved May 2, 2018.
  19. ^ "Tribune Terminates $3.9 Billion Sinclair Merger, Sues Broadcast Rival". The Wall Street Journal. News Corp. August 9, 2018.
  20. ^ Mark K. Miller (August 9, 2018). "Tribune Kills Sinclair Merger, Files Suit". TVNewsCheck.
  21. ^ Christopher Dinsmore (August 9, 2018). "Tribune Media pulls out of Sinclair Broadcast merger". Baltimore Sun.
  22. ^ Edmund Lee; Amie Tsang (August 9, 2018). "Tribune Ends Deal With Sinclair, Dashing Plan for Conservative TV Behemoth". The New York Times.
  23. ^ Jon Lafayette (August 9, 2018). "Tribune Ends Deal with Sinclair, Files Breach of Contract Suit". Broadcasting & Cable.
  24. ^ Brian Fung; Tony Romm (August 9, 2018). "Tribune withdraws from Sinclair merger, saying it will sue for 'breach of contract'". The Washington Post.
  25. ^ RabbitEars TV Query for WXLV
  26. ^ RabbitEars TV Query for WGHP
  27. ^ Hearn, Ted (February 2, 2009). "Sinclair Sticks To Feb. 17 Analog Cutoff". Digital Video Report. Retrieved February 24, 2009.
  28. ^ List of Digital Full-Power Stations
  29. ^ "UPDATED List of Participants in the Analog Nightlight Program" (PDF). Federal Communications Commission. June 12, 2009. Retrieved June 4, 2012.
  30. ^ "Sinclair/Time Warner Cable - Frequently Asked Questions". Sinclair Broadcast Group. December 7, 2009. Retrieved December 13, 2010.
  31. ^ "Sinclair, Time Warner talks continue; contract now expires at midnight Saturday". Winston-Salem Journal. Retrieved January 15, 2011.
  32. ^ "Sinclair, Time Warner Reach Retrans Deal". Retrieved March 10, 2011.
  33. ^ "Home - Significantly Viewed television station list". svtvstations.webs.com. Archived from the original on May 19, 2011.

External links[edit]