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| rowspan="4"| March 4, 2011
| rowspan="4"| March 4, 2011
| Radio premiere<ref name=pressrelease/>
| Radio premiere<ref name=pressrelease/>
| rowspan="9"| [[Jive Records]]
| rowspan="10"| [[Jive Records]]
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| [[Music download|Digital download]]<ref name=ituneslength/>
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| United States<ref name="ffremix" />
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| April 22, 2011
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| Digital download &ndash; remix single
| rowspan="2"| Digital download &ndash; remix single
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| South Korea<ref>{{cite web |url=http://www.sonymusic.co.kr/music/album.asp?albumid=105308 |title=Till The World Ends (The Femme Fatale Remix Feat. Nicki Minaj & Ke$ha) (Single) |language=Korean |work=Sony Star |publisher=Sony Music Entertainment Korea |accessdate=May 3, 2011}}</ref>
| April 29, 2011
| [[Sony Music]]
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Revision as of 14:24, 3 May 2011

"Till the World Ends"
Song

"Till the World Ends" is a song by American recording artist Britney Spears. It was released as the second single from her seventh studio album, Femme Fatale. "Till the World Ends" was written by Dr. Luke, Alexander Kronlund, Max Martin and Kesha, while being produced by Dr. Luke, Max Martin and Billboard. The main inspiration of the song for Kesha was imagining Spears and any other female musicians touring the world. "Till the World Ends" was leaked on March 3, 2011, and was released for digital download the following day. The song is composed as an uptempo dance-pop and electropop song with an electro beat and a chant-like chorus, where Spears sings about dancing until the end of the world.

"Till the World Ends" received mostly positive reviews, with critics calling it a catchy dance track and complimenting its anthemic nature. The song has become a commercial success, charting within the top twenty in many countries worldwide, while peaking inside the top ten in nations such as Australia, Canada, New Zealand and the United States and reaching number one in Poland. An accompanying music video for the song was released on April 6, 2011. Directed by Ray Kay, it portrays Spears in an underground dance party set on December 21, 2012. Critics noted the similarities with the music video for "I'm a Slave 4 U" (2001), and predominantly gave positive reviews for it. A choreography cut was released on April 15, 2011.

A remix of "Till the World Ends", featuring rapper Nicki Minaj and Kesha, was released on April 25, 2011. The remix adds a rap by Minaj at the beginning, new vocals by Kesha and a dubstep breakdown. It received mixed reviews from critics, with some complimenting the diversity of the group and Minaj's rap, while others criticized the addition of Kesha. Spears has performed "Till the World Ends" at Rain Nightclub, Good Morning America and Jimmy Kimmel Live!.

Background

In an interview with Spin on February 11, 2011, Kesha announced she had co-written a song with Dr. Luke and Max Martin titled "Till the World Ends" for Femme Fatale. She explained that the song was inspired by "me imagining [Spears] and any female musician touring the world", adding that "when you got [sic] out, and you're having an amazing, magical night and you don't want to go to sleep and you want it to last until the world ends."[1] On March 2, 2011, the single's cover art, in which Spears appears sitting on a couch in a sweater and heels, was posted at Deezer.com. This was followed by a 30-second snippet of the song, which appeared at Amazon.de.[2] "Till the World Ends" leaked online on March 3, 2011, which prompted Spears to post hours later on her Twitter account, "Looks like the cat's out of the bag..."[3][4] She formally premiered the single at On Air with Ryan Seacrest, on March 4, 2011, at 10:00 EST (15:00 UTC).[5] "Till the World Ends" was made available on iTunes the same day, several days earlier than originally planned.[6] Following the announcement, Kesha spoke to MTV News stating that "I consider myself a songwriter before and above everything else, so it's an honor to write for one of pop music's biggest icons."[7] During an interview with Seacrest, Spears described "Till the World Ends" as "fun. I like it. It's good energy. [...] I'm a vibe person, and I think I love good-mood songs, and if it puts me in a good mood, it clicks for me."[8]

Composition

"Till the World Ends"
A 22-second sample of Britney Spears' "Till the World Ends", features Spears singing over a dance-electropop sound.
Problems playing this file? See media help.

"Till the World Ends" is an uptempo dance-pop and electropop song, with an electro beat and elements of trance and Eurodance.[9][3][10][11] The song opens with sirens and a "sizzling" bassline.[12][13] Spears delivers confident and breathy vocals, in lyrics such as "If you want this good shit / Sicker than the remix / Baby let me blow your mind tonight."[3][14] In the chorus, the song slows down while Spears sings "I can't take it take it take no more / Never felt like felt like this before / Come on get me get me on the floor / DJ what you what you waiting for?". The 4:3 cross-rhythm of the melody continues into a chant-like segment, in which "whoa-oh-oh-oh" is repeated.[13][14] The bit was compared by Scott Shettler of AOL to the "rapid word repetition" of Kesha.[14][3]

Gerrick Kennedy of the Los Angeles Times stated that like her previous single "Hold It Against Me", "Spears's main intention with her new single seems to be keeping the dance floor pulsating with sweaty bodies".[15] Jason Lipshutz of Billboard said the song recalls past hits by Taio Cruz, Robyn and Enrique Iglesias.[4] Allison Stewart of The Washington Post felt the song was comparable to Iglesias' "Tonight (I'm Lovin' You)" (2010).[16] According to the sheet music published at Musicnotes.com by Kobalt Music Publishing Inc., "Till the World Ends" is set in the compound meter time signature, with a moderate dance beat infused metronome of 132 beats per minute.[17] It is composed in the key of C minor with Spears' vocals ranging from the low-key of Bb3 to the high-note of C5.[17] Lyrically, the song talks about dancing until the end of the world.[9]

Critical reception

The song received initial positive reviews from critics.[9] Ryan Brockington of the New York Post called it "amazing".[18] Jon Dolan of Rolling Stone gave the song three and half out of five stars, stating, "You want a party song, call a partier" and describing it as "sky-sucking synth streaks, a beat that sounds like blimps fucking and a thousand shirtless drunken sailors chanting along on the chorus."[19] Gerrick Kennedy of the Los Angeles Times called the song "catchy [...] [it] makes you want to grab some glow sticks and hit the clubs" and added that the Femme Fatale era "already shows an undeniably more confident Spears."[15] Mike Collett-White of Reuters deemed it as a dance anthem.[9] Robert Copsey of Digital Spy said that the song has unquestionably Dr. Luke written all over it, but "somehow it's Brit that manages to come out on top." Copsey went on to call it her most uplifting number since "Stronger" (2000), and added that "for longtime Britney fans, is the comeback we've all been waiting for.[13]

Bill Lamb of About.com commented that the song would "sound solid on the radio and bring crowds to the dance floor," but when compared to "Hold It Against Me", it was much more safe and not as innovative.[20] Jed Gottlieb of the Boston Herald gave the song a B+, saying that "pop fans always need a huge hook, catchy chorus and break-it-down-build-it-up bridge. This song’s got all three".[21] Edna Gundersen of USA Today called it "a sleek and impossibly catchy slab", and said that although the song is unmistakable Luke, Spears "holds her own with confident, kittenish vocals."[22] Allison Stewart of The Washington Post stated the track "is Spears's most joyously danceable track in a long time."[16] Sal Cinquemani of Slant Magazine compared to Kesha's "Blow" (2011), saying that the tracks "[are] so similar [...] that I can't decide which one I like more—or if I even like them at all."[23] Popjustice also compared it to "Blow", but said "Till the World Ends" was not as good.[24] Caryn Ganz of Spin named it "her first truly synapse-sizzling single since 'Toxic.'"[25]

Kevin Ritchie of Now stated that "Wannabe World Cup anthem Till The World Ends kicks things off with an aura of pounding, Euro dance euphoria."[11] David Buchanan of Consequence of Sound commented that "Till the World Ends", "Hold It Against Me" and "Inside Out" "simultaneously send Spears back to basics vocally, and into 2011 sonically."[26] Rudy Klapper of Sputnikmusic said that the song "throbs with trance-y synths, a thumping electro beat that is pure sex and a chorus that goes and goes as only the best club hits can do, sensible lyrics be damned."[10] Evan Sawdey of Popmatters said that "Till the World Ends" sets the pace of Femme Fatale, while calling it "a stadium-rocking pop anthem."[27] Andy Gill of The Independent selected the song along with "Criminal" as the download picks of the album.[28]

Chart performance

On March 9, 2011, "Till The World Ends" debuted at number twenty on the US Billboard Hot 100 and at number ten on Billboard's Hot Digital Songs, selling 117,00 copies in its first three days.[29][30] On the Hot 100, Spears logged the fifth highest debut of her twenty-five entries.[31] The following week, the song sold 158,000 copies, climbing to number nine and becoming her tenth top ten hit.[32][33] On April 13, 2011, "Till the World Ends" peaked at number eight.[34] The single also debuted at number sixteen on the Canadian Hot 100, and climbed to number seven the next week.[35] On March 14, 2011, "Till The World Ends" debuted at number nineteen on the ARIA Charts of Australia, and later climbed to number eight on April 25, 2011.[36] In New Zealand, the song debuted at number ten on March 14, 2011.[37] On March 10, 2011, "Till the World Ends" debuted at number seven on the Irish Singles Chart.[38] In the United Kingdom, "Till the World Ends" debuted at number fifty-five on March 7, 2011, and moved to number twenty-one the following week.[39] Across Europe, the song has charted on the main charts of Belgium (Flanders and Wallonia), Denmark, Finland, Norway, Spain and the Netherlands.[40]

Music video

Development

The music video for "Till the World Ends" was directed by Ray Kay and filmed inside a basement in Los Angeles, California.[41] On March 17, 2011, Spears posted on her Twitter account, "Day 1 of the #TTWE Videoshoot. Just wrapped my first big dance number. Taking a well deserved break people!" She also tweeted a picture of her on set, wearing ripped tights, a Burberry Prorsum studded leather jacket and matching fingerless leather gloves.[42][43] The making-of was chronicled on the special Britney Spears: I Am the Femme Fatale, which aired on MTV on April 3, 2011, at 21:00 EST (02:00 UTC). In the special, Spears is seen watching the playback, as she later explained, "[It is] just to make sure it's right and that the costume looks right and the dancers are together and we all look in unison. It's an energy and it looks fresh. It has a certain vibe with it and it makes sense." She also went on to describe the set as "grimy and gross [...] It was sweat and it was disgusting sometimes". At a point in the shoot, Spears changed her heels to Ugg boots during the shots that did not show her feet, stating "[Dancing in heels] hurts ... but it looks good. It wasn't a full-length shot, so a girl's about comfort when it's not showing." "Till the World Ends" is nearly the 40th music video Spears has made in her career. When asked if she feels she needs to top herself with every project, she responded,[41]

"Not really. I feel like I've made so many videos that I'm at the point that I genuinely want to enjoy myself, and I have such a good team of people with me ... we just have fun [...] It was a lot of fun. I had never worked with Ray Kay before. I was really happy with the work we did."[41]

The video was choreographed by Brian Friedman.[44] On April 4, 2011, it was announced that two different versions of the music video would be released, a director's cut and a choreography cut. The same day, Spears tweeted a 30-second preview of the video, announcing, "#TillTheWorldEnds video premieres THIS Wednesday on VEVO. Cant wait to share it with you guys!"[45]

Director's cut

Spears in the music video for "Till the World Ends".[46]

The video begins with the words "December 21st, 2012" flashing on screen, while Spears appears strutting in an underground party wearing a studded leather jacket and stockings. Several people are seen running to a manhole and enter the sewer system to arrive to the party. This is followed by a dance routine in which Spears is wearing a sequined bodysuit and a small jacket with shoulder pads, while accompanied by female dancers. During the video, there are scenes of buildings burning and debris falling, as well as intercut scenes of Spears in front of an illuminated background. As the second verse begins, she dances provocatively with her male dancers. In the last chorus, the sun rises while water is sprayed through the dancefloor. The video ends with Spears coming out of a manhole wearing the red bodysuit and smiling.

The director's cut premiered on April 6, 2011 at 03:00 EST (08:00 UTC).[45] Kevin O'Donnell of Spin compared the "Till the World Ends" video to "I'm Slave 4 U" and added that it takes elements of classic Spears videos, such as "scantily-clad dancers, tightly executed choreography, ridonkulously sequined outfits, and pouty, overly sincere close-ups of Spears" and "places them in an apocalyptic, end-of-days scenario."[47] Jocelyn Vena of MTV also highlighted the comparisons to "I'm a Slave 4 U", explaining that "the director's cut of the video is a sexy mash-up of Spears doing what she does best: groping half-naked guys, giving the camera bedroom eyes and being sassy in a number of leather jackets and skintight bodysuits."[44] Chris Gayomali of Time stated that the video "[i]s sweaty, at times blinding, yet undeniably enjoyable, adopting many of its key elements from Britney's coming-of-age 'I'm a Slave 4 U.'"[48] Matthew Perpetua of Rolling Stone called it "a good, memorable video."[49]

Tanner Stransky of Entertainment Weekly said it "is exactly what you’d expect for this song, and from Britney at this point in her career", and also complimented Spears for getting rid of the product placement in the "Hold It Against Me" video.[50] Wesley Case of The Baltimore Sun stated that video "is typical 2011 party-starter — sweaty bodies, futuristic DJ-gear, well-timed faulty sprinkler system — but it captures the track's raging mood perfectly."[51] Gina Serpe of E! Online also compared the video to "I'm a Slave 4 U", saying, "[There's] nothing wrong with a little nod to vintage Britney. Plus, sweaty dancers in underground tunnels pulsing and writhing in sync to the music? Seems like as good a way as any to survive the apocalypse."[52] Willa Paskin of New York commented that Spears "tries hard not to make the same mistakes as the inadvertently depressing 'Hold It Against Me.' There's more dancing — though it's still largely arm-related — and much, much more smiling."[53]

Choreography cut

The video is similar to the director's cut, but has a few differences. The choreography cut offers lenghtier shots of Spears and her dancers, and much of the apocalypse storyline is edited out. The clip's ending is also different from the original: instead of emerging from the manhole Spears just looks into the camera, apparently still hiding in the underground party and hinting at a darker ending in which the world does end.[54] On April 9, 2011, Spears tweeted that she had seen the final cut of the dance version, and was not sure which one she liked best.[55] Ray Kay tweeted on April 14, 2011, that the original version of the video was better, "but it's fun to watch the choreography too." The video, titled "DANCE Till the World Ends" premiered on April 15, 2011.[54] Leah Collins of Dose commented, "sorry, Team Britney, but if any of you were hoping to pass off Spears’ anemic performance in the original as the result of unfortunate editing, this clip isn’t exactly going to bring anyone back on side."[56]

Live performances

Spears first performed "Till the World Ends" at Rain Nightclub in the Palms Casino Resort on March 25, 2011. After performances of "Hold It Against Me" and "Big Fat Bass", Spears appeared wearing a black latex bodysuit covered in red lights and surrounded by her dancers, while the stage was filled with ladders and LED lighting. At the end, she ascended the ladders and ended up on a platform, gyrating from above the room. As fireworks lit the stage, Spears danced and tossed her hair as the song closed.[57] She also taped performances of "Hold It Against Me", "Big Fat Bass" and "Till the World Ends" at the Bill Graham Civic Auditorium on March 27, 2011, that aired on Good Morning America on March 29, 2011.[58] The same day, Spears performed the set at Jimmy Kimmel Live![59]

The Femme Fatale Remix

Background and composition

A remixed version of "Till the World Ends", featuring Kesha and rapper Nicki Minaj, was leaked online on April 22, 2011.[60] The same day, three countdowns with lines of the song appeared on the official websites of Spears, Kesha and Minaj.[61] The Femme Fatale Remix was released on iTunes on April 25, 2011.[62] The same day, Spears uploaded a picture of the cover art to her Twitter account.[63] Kesha told MTV News, "I'm a massive fan of both the ladies I share the track with. I wrote 'TTWE' for Britney [...] and she killed it and I loved it, but I just thought a supergroup of three hot, strong women could just take over the airwaves."[64] The remix adds heavier bass during the beginning, and starts with Minaj rapping with intensity about a female hater, in lines such as "Told you they'd revive your career, but somebody lied/ I ain't talkin' poultry when I say this chicken's fried." This continues by Spears singing the first verse, after which Minaj says "It's Britney, bitch. I'm Nicki Minaj and that's Kesha!", and the first chorus is sung by the latter. Spears continues with the song and is accompanied by Kesha towards the end of the second verse and the bridge.[60] The remix also features a dubstep breakdown, reminiscent of "Hold It Against Me".[60][61]

Reception

Tina Hart of MSN UK stated that "[Minaj] maintain[s] her ‘badass’ demeanour. Britney’s familiar tones greet you on the verse and Kesha sounds perfectly at home on the chorus."[61] Wesley Case of The Baltimore Sun stated that while Spears sounds processed, "Minaj's larger-than-life performance matches the in-the-red party production" and Kesha "adds an extra layer of dirt-under-the-nails sheen." He summarized his review by saying that the remix "is the perfect example of pop's current love affair with Euro dance and add-it-all-to-the-pot rules."[65] Jordan Zakarin of The Huffington Post commented the track "has enough star power to dwarf our own sun" and added that it "puts enough of a spin on the original version to make it worth a spin on its own."[66] Samesame.com.au stated that Minaj's rap was "fantastic", and that while Kesha's verse was "a little strange", it also "works, but [...] further emphasises what a poor choice for single Till The World Ends was in the first place, as the song sounds even more like a B-side to Ke$ha’s Cannibal EP."[67] Maura Johnston of The Village Voice highlighted the breakdown and Minaj "who seems particularly energized here, stretching and bending her voice like it's a Plasticman doll."[68] Kyle Anderson of Entertainment Weekly said that "like most remixes, we’ll stick we the original", and added that Kesha's contribution is "generally ignorable" and that Minaj's rap does not flow well with the rest of the song.[69]

Chart performance

Music sources predict that the song (With an addition to the original) is expected to sell about 210,000 digital downloads placing it in the top five position on the date issued 5th May, 2011 on the Billboard Hot 100.[70]

Track listings

  • Digital download[71]
  1. "Till the World Ends" – 3:58
  • Digital download – The Remixes[72]
  1. "Till the World Ends" – 3:58
  2. "Till the World Ends" (Bloody Beatroots Extended Remix) – 4:06
  3. "Till the World Ends" (White Sea Extended Club Remix) – 4:50
  4. "Till the World Ends" (Kik Klap Radio Remix) – 3:41
  5. "Till the World Ends" (Alex Suarez Radio Remix) – 3:56
  6. "Till the World Ends" (Friscia and Lamboy Club Remix) – 9:57
  7. "Till the World Ends" (Varsity Team Radio Remix) – 4:15
  8. "Till the World Ends" (Karmatronic Extended Club Remix) – 6:47
  • German CD single[73]
  1. "Till the World Ends" – 3:57
  2. "Till the World Ends" (Instrumental) – 3:57
  • Digital download – Remix[62]
  1. "Till the World Ends" (The Femme Fatale Remix) [featuring Nicki Minaj and Kesha] – 4:44

Personnel

Credits adapted from Femme Fatale booklet liner notes.[74]

Charts

Chart (2011) Peak
position
Australia (ARIA)[36] 8
Belgium (Ultratop 50 Flanders)[75] 15
Belgium (Ultratop 50 Wallonia)[76] 7
Canada (Canadian Hot 100)[35] 6
Czech Republic (Rádio – Top 100)[77] 28
Denmark (Tracklisten)[78] 9
Finland (Suomen virallinen lista)[79] 6
songid field is MANDATORY FOR GERMAN CHARTS 27
France (SNEP)[80] 15
Ireland (IRMA)[38] 7
Italy (FIMI)[81] 33
Netherlands (Single Top 100)[82] 29
New Zealand (RIANZ)[37] 10
Norway (VG-lista)[83] 2
Poland (ZPAV)[84] 1
Scotland (The Official Charts Company)[85] 17
Slovakia (Rádio Top 100)[86] 12
South Korea (GAON) (International Chart)[87] 2
Spain (PROMUSICAE)[88] 23
Sweden (Sverigetopplistan)[89] 4
Switzerland (Schweizer Hitparade)[90] 14
UK Singles (OCC)[91] 21
US Billboard Hot 100[34] 8
US Hot Dance Club Songs (Billboard)[92] 6
US Pop Songs[34] 5

Radio dates and release history

Region Date Format Label
United States March 4, 2011 Radio premiere[5] Jive Records
Digital download[71]
Digital download
United Kingdom[93]
United States[94] March 7, 2011 Mainstream radio
Germany March 11, 2011[95] Digital download
April 15, 2011[96] CD single
United States[72] Digital download – remixes
Brazil[97] April 18, 2011
United States[62] April 22, 2011 Digital download – remix single
South Korea[98] April 29, 2011 Sony Music

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