2016 clown sightings
The 2016 clown sightings were reports of people disguised as evil clowns in incongruous settings, such as near forests and schools. The incidents were reported in the United States, Canada, and subsequently in other countries and territories from August 2016. The sightings were first reported in Green Bay, Wisconsin, in what turned out to be a marketing stunt for a horror film. The phenomenon later spread to many other cities in the US. By mid-October 2016, clown sightings and attacks had been reported in nearly all U.S. states, 9 out of 13 provinces and territories of Canada, and 18 other countries.
Prior to the spate of incidents in 2016, numerous sightings of people dressed as clowns in odd or incongruous settings have occurred throughout the world since 2013. The proliferation of videos and images of these precursor sightings spread through social media posts and viral sharing of the content.
Scope, timeline and effects of sightings
One possible precursor event was the 2013 sightings of a "creepy clown" in Northampton, England. The Northampton clown sightings, which were in the town during September and October 2013, were the work of three local filmmakers Alex Powell, Elliot Simpson, and Luke Ubanski. The clown shared similar looks to Pennywise the Dancing Clown from Stephen King's book It. The trio started a Facebook page for the so-called "Northampton clown" and were using the appearances to drive traffic to the page.
In March 2014, Matteo Moroni from Perugia, Italy, owner of the YouTube channel DM Pranks, began dressing up as an evil clown and terrifying unsuspecting passersby, with his videos racking up hundreds of millions of views. A rash of sightings appeared in California, USA in October 2014, which centered around the "Wasco clown", and primarily occurred in the Wasco, California, area with photos appearing on social media.
A person in clown attire was spotted in a cemetery in Chicago, Illinois in July 2015. This occurrence involved two residents who spotted the "creepy clown" scaling the gate at the Rosehill Cemetery late at night. After the clown entered the cemetery, they turned to face the residents and began waving slowly as they made a video recording. After waving for a few seconds, the clown ran into a dark wooded area and was not seen again. Police investigation of the sighting did not lead to any arrests.
2016 sightings and effects
The 2016 clown phenomenon began in Green Bay, Wisconsin, in early August. Five pictures of a creepy clown roaming a vacant parking lot under a bridge in Downtown Green Bay at night started going viral on August 1, 2016. A Facebook page was created shortly after claiming the clown was named "Gags." In the days that followed, the pictures ended up being discussed on numerous news outlets including Fox News, and USA Today. Suspicions of the character being related to a horror film were confirmed when a Wisconsin filmmaker announced the pictures were a marketing stunt for a then unreleased short film titled "Gags." A feature film was produced based on the short film and premiered in 2018 with a wide release planned for September 2019.
After the Wisconsin incident, numerous other incidents started popping up across the United States at the end of August 2016. In early October 2016, further incidents were reported in Canada and the first occurrences in the United Kingdom and Australia. British communities were described as "horrified" and pressure had been placed on police resources.
Throughout this time, Internet social media sites received numerous postings related to the phenomenon. The World Clown Association president Randy Christensen took a stance against the current trend of people dressing up as clowns to frighten people. Circuses and other clown-related businesses were affected. In October 2016, McDonald's decided that Ronald McDonald would keep a lower profile as a result of the incidents. A sociologist has called 2016 "a bad time to be a professional clown". The killer clown craze has been linked to a significant increase in sales of clown suits in and near Glasgow, Scotland. During Halloween, some Floridians decided to go armed while trick-or-treating.
Clown costume bans and withdrawals
Several New Zealand shops withdrew clown costumes from their shelves. In the United States, the East Side Union High School District, the West Milford school district, Ohio school district, and Springboro Community Schools issued a blanket ban on all clown costumes and clown masks in addition to previously existing policies and restrictions. Target pulled clown masks from its website and stores as a result of the scare, as did Canadian Tire. The village of Memramcook, New Brunswick asked residents not to dress up as clowns on Halloween. Employees of theme parks were instructed to remove any horror costumes and make-up before leaving work.
Threatened "clown purge" and aftermath
By October 25, 2016, several news outlets reported on an alleged clown-initiated "purge" or "attack", which supposedly was to take place on Halloween Eve of 2016. While there were no widespread "purge" attacks as threatened, a family from Florida were attacked on October 31, 2016, by a group of approximately 20 people in clown masks (and masks styled after The Purge movie). No arrests were made.
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