Jump to content

Tilting Point

Edit links
From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by SMT153 (talk | contribs) at 16:01, 8 May 2023 (→Games). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Tilting Point Media LLC
Company typePrivate[citation needed]
IndustryVideo games
FoundedMay 1, 2012; 12 years ago (May 1, 2012)
Founders
  • Kevin Segalla
  • Dan Sherman
Headquarters
New York
,
US
Area served
Worldwide
Key people
Kevin Segalla (CEO, Founder, Chairman)

Samir El Agili (COO, President)[1]

Derek Apfel (CFO)
ProductsFull List: § Games
Number of employees
460 (2022)
Websitetiltingpoint.com

Tilting Point is a free-to-play (F2P) games publisher founded in 2012. In the years since, Tilting Point has grown to include over 200 staff members and office locations in New York, Boston, Barcelona,[2] Kyiv, Seoul, and San Diego. Further partnerships with development studios and publishers exist in over a dozen countries.

The company publishes and manages live F2P games, and in some cases co-develops games with partner studios as well as runs live services for owned games through internal studios. Examples of such titles are: SpongeBob: Krusty Cook-Off, Star Trek Timelines, Warhammer: Chaos & Conquest, Languinis, Narcos: Cartel Wars, TerraGenesis, and Zombieland: AFK Survival.

Company

Business Model

Tilting Point created a new form of publishing called "Progressive Publishing", which has two main parts.[3] The first is live publishing (which they call "Power Up"), which is a focus on publishing games that are already active. This includes user acquisition funding/management and other publishing services (asset creation, ASO [app store optimization], ad monetization, production management, and live operations). Secondarily is development (or "Team Up"). This includes funding the production of a game and other related services (game design, marketing/PR, IP licensing, and community management). Tilting Point has also been known to acquire independent developers or games.

History

Tilting Point was founded in 2012 by Dan Sherman and Kevin Segalla as Tilting Point Media.[4]

From 2012 to 2015, Tilting Point focused on pay-to-play games.

In 2015 the company hired Samir Agili as Chief Product Officer and Jean-Sebastien Laverge as VP of Growth to transition the company from a pay-to-play games publisher to a free-to-play game publisher.

Following Samir Agili's arrival, the company accelerated its user acquisition expertise and launched its first ever user acquisition fund in November 2016. The fund (initially $12 million), called Game Alliance, was intended for use by independent game developers to scale user acquisition campaigns.[5] This launched a continued effort by the company to assist developers with user acquisition costs.[6] In 2018, Tilting Point expanded its user acquisition fund to $132 million.[7]

2016 also marked the launch of "D.O.R.A." or "Dynamically Optimized Revenue Optimization".[8] DORA is an in-house developed artificial intelligence (AI) that makes predictions about customer lifetime value (LTV). The system uses key performance indicators (KPIs) data to make user acquisition campaign spend amount recommendations.

One of the two original founders, Dan Sherman, left the company in January 2018[9] and Samir Agili replaced him as president, Chief Operating Officer, and board member.

Tilting Point also developed "C.A.T." or "Creative Automation Technology" 100% in-house in 2018. This system automatically generates static and video advertisements using content supplied to it. This allows user acquisition and marketing managers to run more campaigns across a variety of platforms.

In September 2019, Tilting Point acquired Gondola, a service that leverages machine learning to assist mobile game developers with optimizing in-game economies and rewarded video ads.[10] The company has since been folded into Tilting Point as a whole.

In March 2020, Tilting Point acquired Star Trek Timelines from Disruptor Beam.[11] At the same time, they created Wicked Realm Games with 19 former Disruptor Beam staff members (including former CTO David Cham as the new studio head[12]).

July 2020 marked the purchase of FTX Games and Plamee, including three of their games: Narcos: Cartel Wars, The Walking Dead: Casino Slots, and Criminal Minds: The Mobile Game.[13]

In February 2022, Tilting Point announced it had acquired Korean game developer, AN Games.[14]

Funding

In 2018, Tilting Point made a deal with direct-lending firm Metropolitan Partners Group for a $132 million annual investment.[15] This was used to expand Tilting Point's user acquisition fund.

Acquisitions

Date Games Company New name Country Footnotes
Oct 2019 Gondola USA [_][16]
Mar 2020 Star Trek Timelines Wicked Realm Games (development team) USA [_][17]
Jul 2020 Narcos: Cartel Wars, The Walking Dead: Casino Slots, Criminal Minds: The Mobile Game FTX Games USA [_][18]
Jul 2020 Narcos: Cartel Wars Plamee RU [_][19]

Owned Studios & Offices

Active studios

Name Description Date Acquired/

Established

Footnotes
Tilting Point New York 2012
Tilting Point Barcelona 2018 [_][20]
Tilting Point Seoul 2019
Wicked Realm Games (Boston) Tilting Point acquired Star Trek Timelines from Disruptor Beam and created a new studio to support it. 2020 [_][21]
FTX Games (San Diego) Tilting Point acquired FTX Games from Playtech. 2020 [_][22]
Plamee Studios (Saint Petersburg) Tilting Point acquired Plamee Studios from Playtech. 2020 [_][23]
AN Games (Seongnam, KR) Tilting Point acquired AN Games. 2022 [_][24]
Budge Studios (Montreal, CA) Tilting Point acquired Budge Studios. 2022 [_][25]

Games

Title Year Platforms Developer Description
Leo's Fortune 2014 (Mobile)

2015 (PC, PS4,

Xbox One)

Google Play, App Store, Amazon Appstore, Microsoft Store, Steam, PlayStation 4, Xbox One, Hatch 1337 Game Design, Senri Award-winning side-scrolling platform available on all mobile devices, PC, PlayStation 4, and Xbox One.[26]
WinFun - New Free Slots Casino 2014 Google Play, App Store Wizits Free-to-play casino game featuring slot machines, roulette, blackjack, and poker.
Beat Sports 2015 Apple TV Harmonix Games Sports rhythm game from Rock Band creators Harmonix. Features music by Masaya Matsuura, PaRappa the Rapper creator.
Dino Bash 2015 Google Play, App Store pokoko Studio Dinosaur-themed tower defense game.[27]
Languinis 2015 Google Play, App Store, Amazon Appstore, Microsoft Store Tilting Point, VRTRON The first title to combine spelling and match-three games.[28]
Photo Finish Horse Racing (previously Derby King) 2015 Google Play, App Store Third Time Games Initially created by Ian Cummings, who was previously the creative director for the Madden NFL franchise.[29]
Win Vegas: 777 Classic Slots 2015 Google Play, App Store, Microsoft Store Wizits Free-to-play casino game featuring slot machines, baccarat, roulette, and blackjack.
Bold Moves 2016 Google Play, App Store Red Games Match-three/word solve game launched by OWN Digital (a subsidiary of OWN: Oprah Winfrey Network) that rewards players with quotes from pop-culture icons.[30]
Narcos: Cartel Wars 2016 Google Play, App Store Plamee Published by FTX Games and acquired from previous parent company Playtech.[31]
Operation: New Earth 2016 Google Play, App Store, Amazon Appstore, Microsoft Store, Steam, Mac App Store, Samsung Galaxy Store Hunted Cow Studios Sci-fi multiplayer strategy game that puts players in command of a military facility in order to defend Earth from alien invaders.
Star Trek Timelines 2016 Google Play, App Store, Amazon Appstore, Microsoft Store, Steam, Samsung Galaxy Store, Huawei AppGallery Wicked Realm Games, Disruptor Beam (prior to acquisition) A character-collection role-playing game (CCRPG) based on the Star Trek franchise.[32]
Tap Busters: Bounty Hunters 2016 Google Play, App Store Metagame Studios Tapper game with RPG elements featuring artwork by the internationally acclaimed artist Noper.[33]
TerraGenesis 2016 Google Play, App Store, Microsoft Store, Samsung Galaxy Store Edgeworks Entertainment An idle planet-building simulator that is based on real data from NASA.[33]
The Arcana 2016 Google Play, App Store Nix Hydra Games Visual novel game from the female-founded team at Nix Hydra.[34]
Food Truck Chef 2017 Google Play, App Store, Microsoft Store Nukebox Studios Cooking simulator game that was listed in the Top 100 Grossing Charts in more than 100 countries on the App Store and Google Play. It also was the number one Android casual game in 40 countries (including the US[35]).
Adventure Escape Mysteries 2018 Google Play, App Store Haiku Games Escape room experiences in mobile game form.
Astrokings 2018 Google Play, App Store ANGames Sci-fi MMO strategy game based on the Astronest universe. It was written by Amie Kaufman and Jay Kristoff of The Illuminae Files series.[36]
Reign of Empires (previously Civilization War) 2018 Google Play, App Store Clegames Inc. Epic battle tactics RTS game.
Criminal Minds: The Mobile Game 2018 Google Play, App Store Blue Giraffe Games Published by FTX Games and acquired from previous parent company Playtech.[19]
Horse Racing Manager 2018 Google Play, App Store, Microsoft Store Third Time Games Successor to Photo Finish Racing. Created by Ian Cummings, the previous creative director for the Madden NFL franchise.[37]
Nova Empire: Space Commander 2018 Google Play, App Store Game Bear Tech Space strategy game created by Game Bear Tech and published/supported by Tilting Point.[38]
The Walking Dead: Casino Slots 2018 Google Play, App Store Fox Cub Games Published by FTX Games and acquired from previous parent company Playtech.[18]
Cat Game 2019 Google Play, App Store Mino Games A casual cat collection game
Drone: Shadow Strike 3 2019 Google Play, App Store Reliance Games Free-to-play drone reconnaissance simulator.
Warhammer: Chaos & Conquest 2019 Google Play, App Store, Microsoft Store, Steam, Mac App Store Hunted Cow Studios A real-time massively multiplayer strategy game set in the Warhammer Fantasy universe.
Zombieland: AFK Survival (previously: Zombieland Double Tapper) 2019 Google Play, App Store Metagame Studio An idle role-playing game (RPG) set in the post-apocalyptic world from the Zombieland film franchise.[39]
Match 3D 2020 Google Play, App Store Loop Games A.S. 3D pair matching game.
Narcos: Idle Cartel 2020 Google Play, App Store Big Wolf Games An idle clicker game based on the Netflix show Narcos.[40]
SpongeBob: Krusty Cook-Off 2020 Google Play, App Store, Microsoft Store, Nintendo Switch Nukebox Studios Fast-paced cooking game set in the animated world of Nickelodeon's SpongeBob SquarePants[41]
TerraGenesis: Landfall 2022 Google Play, App Store Edgeworks Entertainment A city-builder installment of the TerraGenesis series.
SpongeBob Adventures: In a Jam 2023 GooglePlay, App Store WhaleApp City-builder styled game set in the animated world of Nickelodeon's SpongeBob SquarePants[42]

Awards

  • 2014 Apple Design Award - Leo's Fortune[43]
  • 2014 App Store Best of (Runner-up) - Leo's Fortune[44]
  • 2014 Global Game Awards - Best Mobile Game (3rd Place) for Leo's Fortune[45]
  • 2015 App Store Best of - Beat Sports[46]
  • 2019 Apple Best of - Blockbusters Reborn for Warhammer: Chaos & Conquest[47]
  • 2020 PocketGamer.biz's Top 50 Mobile Game Makers[48] (Number 27[49])
  • 2020 Google Play Best Pick Up & Play Game Selection for SpongeBob: Krusty Cook-Off[50]
  • 2020 Google Play Users' Choice Game Award for SpongeBob: Krusty Cook-Off (USA)[51]

Nominations

  • 2015 International Mobile Gaming Awards Global - Excellence in Gameplay for Leo's Fortune[52]
  • 2015 International Mobile Gaming Awards Global - Excellence in Audio Visual Art & Design for Leo's Fortune[52]
  • 2017 International Mobile Gaming Awards Global - Star Trek Timelines[53]
  • 2018 The Webby Awards - Best Word & Trivia Game for Bold Moves[54]
  • 2019 Pocket Gamer - Best Publisher[55]
  • 2020 Pocket Gamer - Best LiveOps for Warhammer: Chaos & Conquest[56]
  • 2020 Pocket Gamer - Best Publisher[56]
  • 2020 Pocket Gamer - Best Marketing Team[56]

References

  1. ^ Weber, Rachel. "New hire for Tilting Point". a.list. Retrieved October 13, 2020.
  2. ^ Takahashi, Dean (August 15, 2018). "Tilting Point opens mobile game studio in Barcelona". Venture Beat. Retrieved October 13, 2020.
  3. ^ Katkoff, Michail (August 12, 2019). "Mobile Publishing #2: Behind Tilting Point's $132M War Chest". Deconstructor of Fun. Retrieved October 13, 2020.
  4. ^ "Tilting Point". Unicorn Nest. Retrieved 2021-07-14.
  5. ^ Takahashi, Dean (November 29, 2016). "Tilting Point launches $12 million user-acquisition fund for mobile-game devs". Venture Beat. Retrieved October 13, 2020.
  6. ^ Schiff, Allison (November 1, 2019). "Game Publisher Tilting Point Knows User Acquisition - And Shows Others How It's Done". ad exchanger. Retrieved October 13, 2020.
  7. ^ Ha, Anthony (July 10, 2018). "Tilting Point expands its user acquisition fund to $132M in annual spending". Tech Crunch. Retrieved October 13, 2020.
  8. ^ Salz, Peggy Anne (July 13, 2018). "AI powers and scales mobile app user acquisition--and Tilting Point shows the way". Forbes. Retrieved October 13, 2020.
  9. ^ "Tilting Point's revenue increases thanks to publishing and user acquisition strategy". 18 January 2018.
  10. ^ "Tilting Point acquires mobile game monetization platform Gondola". VentureBeat. 2019-10-17. Retrieved 2021-07-14.
  11. ^ "Tilting Point buys Star Trek Timelines from Disruptor Beam". GamesIndustry.biz. 4 March 2020. Retrieved 2021-07-14.
  12. ^ Lovett, Jamie (March 4, 2020). "Star Trek Timelines Has a New Owner". ComicBook.com. Retrieved October 13, 2020.
  13. ^ Takahashi, Dean (July 15, 2020). "Tilting Point acquires Plamee Studios and FTX Games assets". Venture Beat. Retrieved October 13, 2020.
  14. ^ "Tilting Point acquires AN Games". GamesIndustry.biz. 3 February 2022. Retrieved 2022-02-03.
  15. ^ Clayton, Natalie (August 14, 2018). "Metropolitan Partners Group invests in Tilting Point Media user acquisition fund". Pocket Gamer.biz. Retrieved October 13, 2020.
  16. ^ Takahashi, Dean (October 17, 2019). "Tilting Point acquires mobile game monetization platform Gondola". Venture Beat. Retrieved October 13, 2020.
  17. ^ McAloon, Alissa (March 4, 2020). "Tilting Point acquires Star Trek Timelines from Disruptor Beam". Gamasutra. Retrieved October 13, 2020.
  18. ^ a b Ha, Anthony (July 15, 2020). "Tilting Point acquires FTX Games and Plamee Studios' assets". Tech Crunch. Retrieved October 13, 2020.
  19. ^ a b "Tilting Point acquires FTX Games assets and Plamee Studios from Playtech". gamesindustry.biz (Press release). July 15, 2020. Retrieved October 13, 2020.
  20. ^ Batchelor, James (August 15, 2018). "Tilting Point opens new Barcelona studio". GamesIndustry.biz. Retrieved October 13, 2020.
  21. ^ Stevens, Nathan (March 2020). "Tilting Point Acquires STAR TREK TIMELINES and Forms New Studio, Wicked Realm Games". Gaming Cypher. Retrieved October 13, 2020.
  22. ^ Kerr, Chris (July 15, 2020). "Tilting Point acquires Plamee Studios and FTX Games assets". Gamasutra. Retrieved October 13, 2020.
  23. ^ Kerr, Chris (July 15, 2020). "Tilting Point acquires Plamee Studios and FTX Games assets". Gamasutra. Retrieved October 13, 2020.
  24. ^ "Tilting Point acquires AN Games". venturebeat.com. February 2, 2022. Retrieved February 2, 2022.
  25. ^ "Tilting Point acquires Budge Studios". venturebeat.com. March 16, 2022. Retrieved March 16, 2022.
  26. ^ tobiaspr (September 11, 2015). "AWARD-WINNING LEO'S FORTUNE ARRIVES TODAY!". PR Nordic. Retrieved October 13, 2020.
  27. ^ "POKOKO PARTNERS WITH TILTING POINT". April 11, 2016. Retrieved October 13, 2020.
  28. ^ "Languinis Mixes and Mashes Word Games and Match Three". Gamasutra (Press release). May 14, 2015. Retrieved October 13, 2020.
  29. ^ Good, Owen S. (May 7, 2016). "A Madden designer makes a big bet on the Kentucky Derby with his latest game". Polygon. Retrieved October 13, 2020.
  30. ^ "OWN Digital Launches First Mobile Game 'Bold Moves,' Available Exclusively for iPhone & iPad". Discovery Channel. November 3, 2016. Retrieved October 13, 2020.
  31. ^ Desatoff, Sam (July 15, 2020). "Tilting Point acquires FTX Games assets and Plamee Studios from Playtech". GameDaily.biz. Retrieved October 13, 2020.
  32. ^ Takahashi, Dean (March 4, 2020). "Tilting Point acquires Star Trek: Timelines game from Disruptor Beam". Venture Beat. Retrieved October 13, 2020.
  33. ^ a b Sheehan, Gavin (February 11, 2020). ""TerraGenesis" Will be Getting A PC Version Sometime This Year". Bleeding Cool. Retrieved October 14, 2020.
  34. ^ Medina, ND (August 3, 2017). "Visual Novel Arcana Marries Magic, Murder And Romance". Player.One. Retrieved October 13, 2020.
  35. ^ Takahashi, Dean (September 13, 2018). "Indian game developer sizzles as Food Truck Chef hits 16 million downloads". Venture Beat. Retrieved October 13, 2020.
  36. ^ "AN GAMES, 'ASTROKINGS' Featured in Google Play Store in 30 countries". Gamasutra (Press release). April 22, 2019. Retrieved October 13, 2020.
  37. ^ "Horse Racing Manager 2018 Sprints to Mobile Devices". Gamasutra (Press release). May 3, 2018. Retrieved October 13, 2020.
  38. ^ Takahashi, Dean (April 23, 2020). "Tilting Point boosts GameBear's mobile game Nova Empire: Space Commander". Venture Beat. Retrieved October 13, 2020.
  39. ^ "ZOMBIELAND: DOUBLE TAPPER, THE POST-APOCALYPTIC IDLE RPG FROM SONY PICTURES, TILTING POINT AND METAGAME STUDIOS LAUNCHES ON MOBILE PLATFORMS TODAY". Gamasutra (Press release). October 15, 2019. Retrieved October 13, 2020.
  40. ^ Takahashi, Dean (January 16, 2020). "Narcos: Idle Cartel is a collaboration between Tilting Point, Gaumont, and Big Wolf Games". Venture Beat. Retrieved October 13, 2020.
  41. ^ "SPONGEBOB: KRUSTY COOK-OFF: ITS FIRST MAJOR UPDATE". Licensing Magazine. June 17, 2020. Retrieved October 13, 2020.
  42. ^ Singh, Yashvardhan (2023-01-18). "Tilting Point's Bikini Bottom: In A Jam enters early access in the Philippines". GamingonPhone. Retrieved 2023-05-08.
  43. ^ Loyola, Roman (June 2, 2014). "WWDC: Apple Design Awards winners for 2014". Macworld. Retrieved October 13, 2020.
  44. ^ Fitzpatrick, Alex (December 8, 2014). "Apple Says These Are the Best Apps of 2014". Time. Retrieved October 13, 2020.
  45. ^ "Best Mobile Game". Game Debate. 2014. Retrieved October 13, 2020.
  46. ^ de Waal-Montgomery, Michael (November 2, 2015). "Games are riding high in Apple TV App Store as Top Charts reveal early trends (update)". Venture Beat. Retrieved October 13, 2020.
  47. ^ "Best of 2019: Apps of the Year". Apple Developer. 2019. Retrieved October 13, 2020.
  48. ^ PocketGamerbiz (September 1, 2020). "PocketGamer.biz Top 50 Mobile Game Makers 2020 - REVEALED!". YouTube. Retrieved October 13, 2020.
  49. ^ PocketGamer.biz Staff (September 8, 2020). "PocketGamer.biz Top 50 Mobile Game Makers 2020". PocketGamer.biz. Retrieved October 13, 2020.
  50. ^ "Google Play Best Pick Up & Play". Google Play. December 1, 2020. Retrieved December 7, 2020.
  51. ^ "Google Play Users' Choice Game of 2020". Google Play. December 1, 2020. Retrieved December 7, 2020.
  52. ^ a b "Winners & Nominees 11th IMGA". IMGA. 2015. Retrieved October 13, 2020.
  53. ^ "13th IMGA Winners & Nominees". IMGA. 2017. Retrieved October 13, 2020.
  54. ^ "Nominee". The Webby Awards. 2018. Retrieved October 13, 2020.
  55. ^ "Pocket Gamer Mobile Games Awards: The winners of 2019". Mobile Games Awards. 2019. Retrieved October 13, 2020.
  56. ^ a b c Bald, Cameron (December 5, 2019). "Here are the Pocket Gamer Mobile Games Awards 2020 finalists". PocketGamer.com. Retrieved October 13, 2020.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Tilting_Point&oldid=1153832095"