Playtech

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Playtech plc
Public
Traded as LSEPTEC
ISIN IM00B7S9G985
Industry Software
Founded 1999; 19 years ago (1999)
Headquarters Douglas, Isle of Man
Key people
Alan Jackson, (Chairman)
Mor Weizer, (CEO)
Products Online gaming and casinos software and associated services
Revenue 807.1 million (2017)[1]
322.1 million (2017)[1]
249.1 million (2017)[1]
Website www.playtech.com

Playtech plc is a gambling software development company founded in 1999. The company provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games,[2] mobile gaming, live dealer games and fixed-odds arcade games online. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

History[edit]

Playtech was founded in 1999 by Teddy Sagi in Tartu, Estonia, with partners from the casino, software engineering and multimedia industries. Playtech launched its first casino product in 2001, and since then it has grown to become the world’s leading and largest international designer, developer and licensor of web and mobile application software to the digital gaming industry, whose customers are most of the blue chip companies in this industry (William Hill, Ladbrokes, Bet365 in the UK, Snai and Sisal in Italy, etc.), as well as governments and regulated agencies.; In March 2006, Playtech was floated successfully on the AIM market at a valuation of approximately US$ 950 million (approximately £550 million).[3]

After the passage of the Unlawful Internet Gambling Enforcement Act of 2006, the company's stock suffered a one-day fall of over 40%.[4] On 22 October 2008, Playtech announced that it would acquire private assets from Teddy Sagi in return for $250 million.[5] Then in March 2011, Playtech bought PT Turnkey Services from Teddy Sagi for £125m.[5] On July 2013, Playtech acquired PokerStrategy.com, one of the largest poker communities in the world with almost 7 million members, from etruvian Holdings Ltd for $49.2 million.[6] In September 2014, Playtech announced the acquisition of Aristocrat Lotteries from Aristocrat Leisure Limited, in a EUR €10.5 million deal.[7]

In January 2015, many Playtech-powered casino sites announced they were leaving the German market.[8] In February 2015 it was announced that Playtech acquired YoYo Games, the maker of GameMaker: Studio game development software, for £10.65 million (USD$16.4 million).[9] It was revealed in June 2015 that Playtech would acquire the online foreign exchange trader Plus500 for a fee of $699 million.[10] This planned deal was terminated in November 2015.[11]

In May 2016 Playtech acquired Swedish online game developer Quickspin. The first payment of €24m will represent 100% of the shares of Quickspin on a cash free debt free basis with the remaining €26m to be paid on an earn-out basis depending on Quickspin's EBITDA over the course of 2017 and 2018.[12] In July 2016 Playtech acquired rival operator Best Gaming Technology (BGT) for €138m, as betting groups continue to react to the wave of consolidation that has swept through the industry.[13] Playtech branched out into Romania in January 2017 with the opening of its casino studio based in Bucharest designed to provide live casino games to local online gambling operators.[14] With Playtech's licensing contract with Marvel Comics expiring on 31 March 2017,[15] the provider announced a new partnership with Warner Bros in February 2017 for the development of slots based on DC Comic feature films such as Batman v Superman: Dawn of Justice, The Dark Knight Trilogy, Suicide Squad and Justice League.[16]

In October 2017, Playtech announced that they had acquired BetBuddy, a leading responsible gambling analytics company. BedBuddy's behavioural identification and modification software will be integrated with Playtech's current player management system in the hopes it can identify and help problem gambling quicker. [17]

In January 2018, Playtech finalised the integration of Featurespace's machine learning real-time fraud detection platform into its information management systems. The strategic partnership with the behavioural analytics company aims for Playtech's licensees to identify and reduce fraud attacks.[18]

In March 2018, Playtech agreed a deal with Totalizator Sportow, the provider of the Polish national lottery.[19]

Operations[edit]

Virtue Fusion is Playtech's bingo platform. The platform, which was acquired in 2010, has been enhanced by the purchase of ECM Systems in 2016.[20]

iPoker is Playtech's poker platform. It was implemented in the UK by casino game designer Geoff Hall, inventor of Blackjack Switch and currently has more than 60 members of staff.[21] The network works using a skin-based system. This simply means that each site on the network has its own skin of the underlying poker interface; the lobby, table layout and design are all exactly the same. However, each site can apply its own colour scheme and branding. Most importantly in order to maintain the liquidity needed to operate a successful poker network, each of these skins shares the same player pool. As of April 2014 the network had 30 active skins.[22]

Playtech BGT Sports, a majority-owned subsidiary of Playtech, provides sports betting software and technology to bookmakers. It was formed through the 2016 acquisition of Best Gaming Technology GmbH, which was then merged with Playtech's existing sports businesses.[23] As of 2016, its software powers approximately 27,000 self-service betting terminals for operators such as Ladbrokes, Paddy Power, and OPAP.[24][25]

Notes[edit]

  1. ^ a b c "Preliminary Results 2017". Playtech. Retrieved 28 March 2018. 
  2. ^ Euro Partners Adds Scratch Games to its Growing Range of Online Gaming Verticals Online Gambling News, 1 January 2010
  3. ^ Playtech plans to raise £175m in IPO FT.com, 17 February 2006
  4. ^ Playtech’s Power Play Poker Update, 18 August 2011
  5. ^ a b Playtech game plan questioned The Telegraph, 14 April 2011
  6. ^ PokerStrategy.com becomes a Playtech company PokerStrategy.com, 11 July 2013
  7. ^ "Playtech Announces Aristocrat Lotteries Acquisition". latestbingobonuses.com. 3 September 2014. 
  8. ^ "Playtech-Powered Casinos Exiting German Online Gambling Market". casino.org. 28 January 2015. 
  9. ^ "YoYo Games sells to PlayTech for $16.4 million". 
  10. ^ Aashika Jain (1 June 2015). "Playtech to buy online forex trader Plus500". Reuters. Retrieved 1 June 2015. 
  11. ^ "Playtech says deals for Plus500, Ava Trade terminated". Reuters. 23 November 2015. Retrieved 2 December 2015. 
  12. ^ "Playtech Acquires Quickspin". latestcasinobonuses.com. 26 May 2016. 
  13. ^ "Playtech acquires rival Best Gaming Technology". ft.com. 13 July 2016. 
  14. ^ "Playtech Opens Live Casino in Romania". latestcasinobonuses.com. Retrieved 16 January 2017. 
  15. ^ "Playtech And Marvel Slots Deal Expires". alloutslots.com. 30 March 2017. 
  16. ^ "Playtech And Warner Bros. Consumer Products Team Up For Exclusive DC-Branded Film And TV Content Deal". playtech.com. Retrieved 27 March 2017. 
  17. ^ "Playtech acquires Responsible Gambling solutions provider BetBuddy". SBC News. 30 October 2017. Retrieved 26 January 2018. 
  18. ^ "Playtech integrates Featurespace's real-time gameplay fraud detection into IMS". CalvinAyre.com. 30 January 2018. Retrieved 31 January 2018. 
  19. ^ "Playtech pens online deal with Totalizator Sportow". igamingbusiness.com. 1 March 2018. Retrieved 1 March 2018. 
  20. ^ "Market report: Playtech's bingo software swoop gets investors eyeing a full house". Evening Standard. 21 October 2016. Retrieved 23 April 2017. 
  21. ^ ThePOGG (27 November 2012). "ThePOGG Interviews – Geoff Hall – The creator of Blackjack Switch". 
  22. ^ "iPokerSkins - A full list of iPoker network skins". 
  23. ^ "Playtech form BGT Sports and install Dr Armin Sageder as CEO". CalvinAyre.com. 29 November 2016. Retrieved 10 February 2018. 
  24. ^ Annual Report and Accounts for the year ended 31 December 2016 (PDF) (Report). Playtech plc. 31 December 2016. p. 20. Retrieved 10 February 2018. 
  25. ^ "Agreement with OPAP" (Press release). Playtech. Retrieved 10 February 2018 – via London Stock Exchange. 

External links[edit]