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Mamee-Double Decker

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Mamee-Double Decker (M) Sdn. Bhd.
MAMEE
FormerlyPacific Food Products Sdn Bhd[1]
Company typePrivate Limited Company
IndustryFood processing, snack, dairy products
Founded1971; 53 years ago (1971)
HeadquartersAyer Keroh Industrial Estate,
Ayer Keroh, Malacca
,
Malaysia
Areas served
Worldwide
Key people
Pang Chin Hin, Chairman
Pang Tee Chew, Chief Executive Officer and Managing Director
Pang Tee Nam, Chief Operations Officer
ProductsDairy products, confectionery, bottled water, snack, beverage
RevenueIncrease RM 411.57 million (2009)
Increase RM 44.38 million (2009)
Total assetsIncrease RM 294.45 million (2009)
Websitewww.mamee.com

Mamee-Double Decker (M) Sdn Bhd (doing business as MAMEE) is a Malaysian based company with interests in the manufacturing, marketing and distribution of snack foods, beverages, and other products, that exports to around 100 countries with the slogan "A World of Good Taste". It is very popular in areas like Singapore, Brunei, Indonesia, Southern Thailand and Australia. As of 2015, the company headquarters is in the Air Keroh Industrial Estate in Malacca, Malaysia and it has an office in Subang, Selangor.[2]

One of the most popular MAMEE types is the iconic "Mamee Monster" noodle-snack type.

History

The company was founded by Datuk Pang Chin Hin (冯振轩) in 1971, who also serves as the company's Executive Chairman.[3] They initially produced a brand of instant noodles named Lucky which received lukewarm attention. Pang Chin Hin and his son, Tee Chew decided on converting the Lucky noodles into a snack after seeing farm workers opening the noodle packs and eating them raw sprinkled with the seasoning, Lucky was relaunched as Mamee Monster three years later.[1][page needed]

Mamee was incorporated on 3 August 1991 and was listed on the Kuala Lumpur Stock Exchange's main board on 18 March 1992.[4] Mamee-Double Decker was delisted from Bursa Malaysia on 9 January 2012.[5]

Manchester United signed a sponsorship deal with Mamee Double-Decker from 2011 to 2014.

References

  1. ^ a b Hannef Esquander (22 June 2019). "Story of Malaysia's famed Mamee Monster noodles – no instant hit". South China Morning Post.
  2. ^ Home Archived 7 April 2014 at the Wayback Machine (accessed after you press "skip") Mamee Double Decker. Retrieved on 6 April 2014. "Headquarters: Lot 1, Air Keroh Industrial Estate 75470 Melaka, Malaysia" and "Subang Address: Lot 793, Jalan SS 13/1K, Off Jalan Persiaran Subang Indah, Taman Industri Subang, 47500 Subang Jaya, Selangor Darul Ehsan."
  3. ^ "Mamee 1Q10 revenues jump 26% year-on-year to RM115 million" (Archive) (press release). Mamee Double-Decker. 26 May 2010. Retrieved on 12 April 2014. "Mamee-Double Decker (M) Berhad, founded in 1971,[...]"
  4. ^ "Oodles of crunchy delights from Mamee." New Straits Times. 21 March 2004. Retrieved on 27 September 2009.
  5. ^ Koh, Joyce (10 July 2012). "Malaysian Snack Maker Mamee Said to Seek Sale of Stake". Bloomberg. Retrieved 27 March 2015.
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