Marrybrown

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Marrybrown Sdn Bhd
Private
Industry Fast food restaurant
Founded 1981; 36 years ago (1981) in Johor Bahru, Johor, Malaysia
Founders Lawrence Liew
Nancy Liew
Headquarters Dewani Industrial Park, Johor Bahru, Malaysia
Area served
Asia and Africa
Website www.marrybrown.com

Marrybrown Sdn Bhd (doing business as Marrybrown) is a Malaysian-based halal-certified fast food restaurant chain established in 1981. It was the first local fast food chain to franchise its business in Malaysia with more than 130 restaurants locally.[1] Marrybrown has over 350 international outlets serving fried chicken, burgers, finger food, desserts, and beverages aside from serving Malaysian local dishes such as seafood, rice-based products, noodles and porridge. The Malaysian national rice dish, nasi lemak became the feature list on the menu as 'Nasi Marrybrown'.[2]

History[edit]

Marrybrown began at a small shoplot in Wong Ah Fook Street, Johor Bahru in 1981, founded by Chinese couple Lawrence Liew and Nancy Liew. At the time, US-based fast-food chains had already been dominating the Malaysian fast food markets, having been in the country 10 years earlier.[3] This led the couple to invent their own ideas based on Malaysian food-taste, as well to revive Malaysia's first fast food chain especially with the Muslim majority country that always seeking for halal-Western foods.[3] Their first chain in Nepal was opened in May 2016.[4]

International presence of Marrybrown chains[edit]

A Marrybrown chain inside the shopping mall in Dar es Salaam, Tanzania.

At present, Marrybrown are available in 19 countries, with the majority being based in Asian continent.[5] The company plans to expand in 56 Muslim countries,[6] as well planning to enter European markets.[7]

Asia
Africa
1 First introduction, later closed.
2 Myanmar chicken is certified Halal

Awards[edit]

  • Malaysia International Homegrown Franchise of the Year
  • Malaysia Franchise of the Year
  • First Malaysian fast food franchise
  • Most Promising Franchise of the Year
  • Pioneer Member of the Malaysia Franchise Association
  • The BrandLaureate SMEs BestBrands Awards 2007 – Food & Beverage, Fast Food

See also[edit]

References[edit]

  1. ^ "Malaysia Franchise – Franchise Business in Malaysia". Skor Career Malaysia. Archived from the original on 23 March 2016. Retrieved 19 October 2015. 
  2. ^ "Nasi Marrybrown™". Marrybrown. Retrieved 19 October 2015. 
  3. ^ a b Hamid (18 January 2009). "Marrybrown’s humble shoplot beginnings to global franchise branding". Halal Focus. Archived from the original on 24 March 2016. Retrieved 24 March 2016. 
  4. ^ a b "Marrybrown plans aggressive expansion – Business News | The Star Online". www.thestar.com.my. Retrieved 2017-04-03. 
  5. ^ "Introduction". Marrybrown. Retrieved 24 March 2016. 
  6. ^ "Marrybrown Plans To Expand To 56 Muslim Countries". Bernama. South-South Information Gateway, Malaysia. 17 June 2008. Archived from the original on 23 March 2016. Retrieved 24 March 2016. 
  7. ^ "Marrybrown eyes Europe entry". The Sun. 1 December 2014. Archived from the original on 24 March 2016. Retrieved 24 March 2016. 
  8. ^ "Marrybrown opens outlet in S'pore". Today Online. 2 March 2015. Archived from the original on 23 March 2016. Retrieved 24 March 2016. 
  9. ^ Lyna Mohamad (27 December 2014). "Marrybrown returns to Brunei". Borneo Bulletin. Archived from the original on 24 March 2016. Retrieved 24 March 2016. 
  10. ^ Rebecca Oi (3 January 2015). "Marrybrown to open two more outlets". The Brunei Times. Archived from the original on 23 March 2016. Retrieved 24 March 2016. 
  11. ^ a b c d e f g h i j k l m Norshahzura Mat Zuki (25 November 2014). "Terus kukuh pasaran antarabangsa" (in Malay). Sinar Harian. Archived from the original on 23 March 2016. Retrieved 24 March 2016. 
  12. ^ "Malaysian brand Marrybrown to expand food outlets in India". The Economic Times. 3 September 2014. Archived from the original on 24 March 2016. Retrieved 24 March 2016. 
  13. ^ T E Narasimhan (21 December 2014). "Marrybrown to break free of 'southern' tag". Business Standard. Archived from the original on 24 March 2016. Retrieved 24 March 2016. 
  14. ^ a b Saifur Rahman (4 March 2005). "Al Abbas Group to expand Marrybrown restaurants with Dh100m investment". Gulf News. Archived from the original on 23 March 2016. Retrieved 24 March 2016. 
  15. ^ Zazali Musa (22 November 2005). "Marrybrown to open outlet in Iran". The Star. Retrieved 24 March 2016. 
  16. ^ "Doing Business In Azerbaijan: The 2010 Country Commercial Guide for U.S. Companies" (PDF). United States Department of State. 2010. p. 10/80. Retrieved 24 March 2016. 
  17. ^ Ali Naafiz (24 September 2011). "Fast food chain Marrybrown opens in Maldives". Haveeru Daily. Archived from the original on 23 March 2016. Retrieved 24 March 2016. 
  18. ^ Nuke Fatmasari (4 July 2012). "Marrybrown Tawarkan Cita Rasa Dunia" (in Indonesian). Riau Pos. Archived from the original on 23 March 2016. Retrieved 24 March 2016. 
  19. ^ Arno Maierbrugger (1 July 2013). "Marrybrown Opens First Outlet in Myanmar". Investvine. Archived from the original on 23 March 2016. Retrieved 24 March 2016. 
  20. ^ "แวะชิม Marrybrown ฟาสต์ฟู้ดฮาลาลระดับโลกสาขาแรกที่ยะลา" (in Thai). Isra News. 22 March 2015. Archived from the original on 24 March 2016. Retrieved 24 March 2016. 
  21. ^ Alicia Lim (2 February 2008). "Marrybrown to open first outlet in Tanzania". The Star. Retrieved 24 March 2016. 

External links[edit]