PowerBar
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Company type | Subsidiary |
---|---|
Industry | Food processing |
Founded | 1986 |
Founder | Brian Maxwell, Jennifer Biddulph |
Headquarters | , |
Area served | North America, Europe |
Products | Sports nutrition |
Revenue | US$175 million (estimated, 2013) |
Owner | Post Holdings |
Website | www |
PowerBar, Inc. is an American maker of energy bars and other related products including sports drinks, gels, and the Pria bars targeted at women.
History
The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur, along with Jennifer Biddulph and Mike McCollum. They started in Maxwell's kitchen, where they formulated the recipe using the knowledge of Jennifer Biddulph, a nutritionist. The two would eventually marry. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use during competition by endurance athletes, such as ultra marathoners, and cyclists.[1] They eventually acquired a headquarters building in downtown Berkeley.
The company eventually reached $150 million in sales before being purchased by Nestlé in 2000 for $375 million.[1] In February 2007, PowerBar moved its headquarters from Berkeley, California to the Nestlé headquarters in Glendale, California. With the move came the hiring of an entirely new marketing team.[citation needed]
On February 3, 2014, Post Holdings announced it had reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé.[2] After the transfer to Post, PowerBar discontinued the manufacture of their PowerGel, Energy Blast and Perform Powder lines in North America. In 2019, PowerGel Original, PowerGel Hydro, PowerGel Shots (same as Energy Blasts), IsoActive, and RecoveryMax were re-introduced in the US Market. https://sport.powerbar.com
See also
References
- ^ a b Raising the Power Bar: The Brian Maxwell story, Running Magazine, Dan Hill, September 21, 2010. Retrieved November 10, 2017.
- ^ "Post acquires PowerBar, Musashi brands from Nestlé". Drug Store News. February 3, 2014. Retrieved February 4, 2014.
External links
- Powerbar.com: U.S. + Global PowerBar website
- "PowerBar founder collapses" (20 March 2004), San Francisco Chronicle
- Center.spoke.com: Mike McCollum, Board Member
- 1986 establishments in California
- American brands
- American companies established in 1986
- Companies based in Berkeley, California
- Companies based in Glendale, California
- Dietary supplements
- Energy food products
- Food and drink companies based in California
- Food and drink companies established in 1986
- Food manufacturers of the United States
- Post Foods brands
- Brand name food products stubs